Mark Your Calendar – March 10
Learn more about mixing social media with leadership in the business world with a live Skype video presentation with Charlene Li, social media analyst and author of the book “Open Leadership.” Charlene will explain how brands, companies and individuals can harness social media without seemingly opening the doors to anarchy 2.0 and participate on their own terms by using concepts from her book.
Thursday, March 10, 2011
11:30 a.m. – Check-in, Networking
12:00 p.m. – Lunch and Program
Empower MediaMarketing
1111 St. Gregory St.
Cincinnati, OH 45202
Cost: $35.00 (includes the book "Open Leadership" by Charlene Li)
RSVP by midnight on Monday, March 7th
*Only 80 seats available
For more information about the program, please visit www.cincinnatiprsa.org.
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New Pros March event: Media relations from the pros
Interested in learning about media relations from the pros? Then the New Pros March event is perfect for you! Join us on Tuesday, March 15 at 6:00 p.m. at The Pub located in the Rookwood Commons shopping center at 2692 Madison Road.
Meet Linda Palacios (@CincyChicLinda), editor of Cincy Chic, and Tammy Monroe (@PRTammy), VP Public Relations at Northlich, while enjoying food and beverages with your fellow new pros! Please RSVP to this event by March 11 to cincynewpros@yahoo.com.
*Cincinnati PRSA encourages all attendees to enjoy its social networking events responsibly.
We will be hosting our annual Pro-Am day event in early April. This event gives college students the opportunity to spend a half-day shadowing a public relations professional in the agency, corporate or non-profit world, while giving new professionals the chance to show off skills they’ve learned thus far in the “real world.” Stay tuned for details!
For the latest news, remember to follow us on Twitter @CinPRSANewPros. If you are interested in being added to our email list, please let us know at cincynewpros@yahoo.com. As always, if you have any event suggestions, feel free to let us know!
Megan Haughney
New Professionals Chair
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February Luncheon Highlights
Speaker Geno Church had our brains on fire during his presentation on word of mouth marketing. Luncheon attendees saw footage and examples of people inspiring change, promoting products and spurring motivational causes. Perhaps the biggest take away from the presentation is that social media and advertising are great, but nothing is as powerful or can replace the impact of shaking someone’s hand. From using word of mouth campaigns to enhance the appeal of scrap booking to helping stop sexual slavery, attendees were taken on a emotional roller coaster that left a profound PR educational experience.
Here are some photos from the luncheon:
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Blacksmith Committee Volunteers still needed
Your Blacksmith co-chairs- Shara Clark and Barbara Flick – need your help to make this year’s Blacksmith competition and awards ceremony the best ever. If you’re willing to help, please contact Shara (smclark@gafri.com) or Barbara (barbara.flick@strata-g.com).
Shara Clark & Barbara Flick
Blacksmith Co-Chairs
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Blacksmith Highlight
Blacksmith Award winner for Media Relations campaign: Bosch Global Leadership Tour by Strata-G Communications
Building off of a very successful inaugural Bosch Global Leadership Tour media event at Bosch’s U.S. headquarters in Mt. Prospect, Ill. in 2009, Bosch Power Tools & Accessories challenged Strata-G Communications in 2010 to explore alternative formats for the media event that would effectively achieve Bosch’s media communications objectives in support of current and upcoming product launches. The Global Leadership Tour was developed as a way to provide early momentum for Bosch’s third and fourth quarter product launches since Bosch had scaled back its industry trade show budget. Strata-G reviewed feedback from the 2009 event and found that there were many areas for improvement.
The Strata-G team came up with the theme “Innovation Experience” to drive home the idea of purposeful innovation behind Bosch’s new product launches. The Strata-G team managed the execution of the two-day 2010 Global Leadership Tour from start to finish.
In total, the event had 35 attendees across 47 media outlets. The first week saw more than two dozen online hits, with millions of impressions pouring in within the first two weeks. Additionally, the event set the stage for the next 12 months worth of ongoing product coverage and industry awards, and the media reported that they fully enjoyed the event and considered it an excellent use of their time. Total impressions (print and online combined) for Bosch (combining all three business units) through the end of June 2010 was 93,917,770.
Blacksmith Award Winner Tip: Be sure to include qualitative results available for campaign efforts. back to top
Extended Chance to Save and New Chance to Win
PRSA has extended its offer for new members - Receive a FREE one-year local Chapter membership ($55 value for Cincinnati Chapter) when you join PRSA National before March 5! Use promo code FEB11 and join online now.
Or, if you are feeling lucky… new full members can enter to win a FREE National PRSA and Cincinnati Chapter membership. One lucky new member will be selected in this contest through PRSA National. New members can register at http://www.prsa.org using promo code: PR311.
If you have any questions about becoming a PRSA member, contact me at jdunne@go-metro.com, on Twitter https://twitter.com/writerjillie or on LinkedIn http://www.linkedin.com/in/jilldunne.
Jill Dunne
Membership Chair
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Entry forms for the annual IABC Cincinnati Bronze Quill contest will be available March 2 at cincinnati.iabc.com. Deadline for entries is March 30.
This year, the International Association of Business Communicators chapter has streamlined the entire entry process to encourage busy professionals to enter.
It's Easier – The work plan requirements are simpler.
It's Faster – The work plan is shorter - just two pages.
It's Cheaper – The cost is lower to fit your budget.
Each Bronze Quill entry is measured against category requirements and industry standards for excellent communication, not just against the other entries in the category. That means every entry that meets the requirements for Excellence or Merit level wins an award.
Projects created during the calendar year 2011 will be accepted.
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In February, PRSA issued a Professional Standards Advisory on the ethical use of interns. This topic seems very timely, as many of us are looking at hiring interns for the summer – both paid and unpaid. The complete advisory is available at: http://www.prsa.org/AboutPRSA/Ethics/ProfessionalStandardsAdvisories/
PSA17EthicalUseofInterns.pdf.
The advisory includes the federal guidelines for an internship, discusses the portions of the Code of Ethics that apply and shares some examples of improper use of interns. Here are the recommended best practices shared in the advisory. They come from Rochelle K. Kaplan, Legal Counsel, National Association of Colleges and Employers:
- The internship complies with federal and state requirements.
- All internships are paid if “real” billable work is accomplished.
- If an internship is unpaid, it meets all Department of Labor guidelines.
- The ingredients of a successful intern experience are built into the process from the start:
- The work is an integral part of the student’s course of study.
- The student receives experience relevant to a career in public relations.
- The student prepares a report of his or her experiences and submits it to a faculty supervisor.
- The intern is supervised by a knowledgeable staff member who takes seriously a responsibility to provide a productive learning experience.
- For those institutions having formalized internship programs, written documentation should state that the internship experience is educationally relevant to or fulfills a student’s course of study. For institutions not having a formalized internship program, the above mentioned guideline should also apply.
Check out the ethics section on PRSA’s website. There’s a wealth of information, and new Professional Standards Advisories are issued every few months. In 2010 advisories were issued on plagiarism, looking the other way and expropriation of the intellectual property of others.
Have ethical topics you’d like to address? Dilemmas you’re facing? Send me an e-mail to
gailmyerspr@fuse.net or call 513-941-8633.
Gail Myers
Ethics Chair
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Northlich’s Columbus office has an exciting opportunity in their Public Relations group for a Senior Account Manager specializing in healthcare media and public relations.
The ideal candidate will be proficient in a variety of communication skills and can interact directly with major clients and support agency initiatives on behalf of its clients. Experience in the health and wellness industry, ideally as part of a hospital environment or servicing one as a client, is required. Specific responsibilities will include managing communication projects and exhibiting a high level of written and verbal communication competencies for healthcare clients as well as other responsibilities as assigned. Experience and success pitching healthcare stories (e.g. cancer, heart, diabetes, orthopedics, etc.) to trades, national news and consumer media both on- and offline is a must.
For more details on this position and other open positions, please visit the PRSA Job Bank at http://www.cincinnatiprsa.org/jobBank/index.php.
Want to publish your open position or post your resume? Please contact Maureen Richmond, Job Bank coordinator, at maureenrichmond@ymail.com or call 513-362-4546.
Maureen Richmond, APR
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Name: Shara Clark
Position: Marketing Development Specialist
Company: Great American Financial Resources
Twitter handle: @shaclark
What social media outlets do you use? Facebook, Twitter, YouTube, Linkedin, Flickr, and I use WordPress for blogging at www.workingmomreality.com (Which I’ve not done a good job at keeping up with recently – don’t judge me!)
How long have you been a Cincinnati PRSA member? Since I graduated from Miami U (Go Redskins/hawks!) in 1998.
What do you find the most beneficial about Cincinnati PRSA? I think the luncheons are a great opportunity to meet other local pros and share ideas while hearing from some fabulous speakers. I hadn’t done a good job at making it to those in the past (which is why some people probably think I’m a new member), but I am making a concerted effort now. I realized that the best way to really get value out of my membership is to get involved.
Whom do you suggest your fellow chapter members follow on Twitter and why? @CincinnatiPRSA of course for chapter updates. Also @GrammarGirl for good writing reminders, @mashable to try to keep up on what’s happening in social media, and @sernovitz and @prblog for word of mouth and fun! I also follow our competitors, strategic partners and the media outlets that cover the markets we serve.
You’re in PR which means you’re interesting by default! Tell us one fun fact about you: I’m a die-hard Green Bay Packers fan, which means that last year’s football season made me very happy! For the 2004 playoffs, I spent two hours one morning continuously dialing to try to get tickets to the Packers/Seahawks game. My commitment paid off, and we got to watch the Packers win in OT at Lambeau Field with an Al Harris interception that he ran back into our end zone to win the game. It was an amazing stadium to watch a game in, and I still have my official cheesehead!
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The Boy Scouts, Dan Beard Council, is seeking help from public relations professionals. Specific work could include writing public relations releases, sharing local Scouting news, coordinating council events, developing a campaign to attract kids to camp, creating surveys or even consulting on video production.
This is a fun, no-pressure way to impact some of tomorrow’s leaders in the Boy Scouts.
To learn more about this opportunity, please contact Ken Brunner, Marketing Director with the Dan Beard Council, at (513) 577-7710 or ken.brunner@scouting.org.
To submit a PR related volunteer opportunity, please contact Peter Osborne, Volunteer Bank chair at Peter.Osborne@strata-g.com.
Peter Osborne
Volunteer Bank Chair
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Congratulations to PRSA member Andrew Shipp on his new position at Northlich as a Word of Mouth Strategist. Andrew will be working with Northlich’s Retail Village. He is an active member of PRSA, where he serves as the Sponsorship Chair and as a member of the New Pros Committee.
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New Member Welcome
Name: Jeanne Kelly Bernish
Current Position: Web & Social Media Manager for KnowledgeWorks
Previous Experience: Prior to joining KnowledgeWorks I managed Bernish Communications Associates, a boutique public relations firm I own with my husband Paul Bernish. I have had a long and exciting career in financial communications and public relations from both the client and agency sides. I moved here in 1989 when I opened the PRNewswire Cincinnati bureau.
Education: I earned my B.A. in English from Wittenberg University.
I manage the social media community (and digital presence) for KnowledgeWorks, a Cincinnati-based education foundation with schools in 22 states across the country. Social media is a natural vehicle for communications and we are only beginning to see the convergence of interactive media with more traditional forms. This is an exciting time and I am so pleased to be among the professionals who will be the ones to define and usher in this new age of PR.
Name: Tandi De Paz
Current Position: Director, Strategic Communications, LaVERDAD Marketing & Media, with the agency since September 2006.
Previous Experience: Prior to joining the agency, I worked as a communications professional in varied industries such as non-profit (Santa Maria Community Services), insurance (Midland Group), and facility services (SBM Site Services).
Education: BA in both Spanish and Journalism, with emphasis in Public Relations and Advertising; MA in Communications, specializing in Intercultural Communications; both degrees from Northern Kentucky University.
I currently support some of our top clients, such as Toyota, with their public relations and media relations needs. Although I specialize in Hispanic media relations, I have worked with both mainstream and ethnic-focused media outlets. I also play a large part in the marketing research side of our agency, facilitating qualitative research for several multi-million dollar brands across the United States on a regular basis. I am fluent in Spanish and have also been certified as a Medical Interpreter. I am a Cincinnati native and reside on the east side of town with my husband and two beautiful daughters.
Name: Jennifer L. Dexter
Current position: Jenny Dexter is the Director of Community Relations for Hamilton County Developmental Disabilities Services in Cincinnati, Ohio. She has been with the agency for 10 years and in the field of public relations in the corporate and government sectors for 24 years.
Previous Experience: Prior to joining Hamilton County, she directed public information at Recovery Services of Warren & Clinton Counties in Lebanon, Ohio, for seven years. Earlier in her career, she supervised the communication department at the former ABX Air, Inc., in Wilmington, Ohio, and was the communication facilitator in the aircraft maintenance department.
Education: Jenny earned a bachelor’s degree in Public Relations from Eastern Kentucky University in 1983, and completed some master’s studies in English at Wright State University.
Her work has won numerous awards from professional organizations, including Public Relations Society of America, National Association of Counties, International Association of Business Communicators, and Ohio Public Images. She serves on the Board of Ohio Public Images.
When not at work, Jenny enjoys reading, walking, scrapbooking, and volunteering at church, as well as raising her 13 year-old son and watching him play sports. She and her son also enjoy traveling, especially to reach their goal of attending as many pro and college sporting events as they can before he graduates from high school. Favorite trips so far have been to the Cubs and White Sox in Chicago, and the Saints training camp in New Orleans.
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By Kristin Higgins
Five members of the Cincinnati PRSA chapter visited Oxford on Feb. 7 to review resumes and offer advice to Miami PRSSA members. Students had the opportunity to spend 20 minutes with a professional for a one-on-one critique of their resumes and cover letters.
Gail Myers, president of Gail Myers Public Relations, said she was impressed by the quality of resumes she saw. “They had a nice mix of internship experience and other kinds of work experience and leadership skills. I think that will stand up very well when they get out into the job market.”
Lauren Doyle, an account supervisor at Wordsworth Communications, agreed that the students she met with were prepared for jobs or internships. “Students did a great job of merchandising themselves and their experience through their resumes.”
Both Myers and Doyle encouraged students to work on “selling themselves.” Myers mentioned that the beginning of the resume where students described a goal or skill set, “tended to not be as strong or play up their strengths.” According to Myers, one of these strengths is writing. “Especially in an entry-level position, writing is the most important skill they need,” Myers said.
Doyle reminded students that a resume is an employer’s first impression of you and the key to getting an interview. She told students to think strategically about how they present information at the beginning of their resume; whether they include an objective, or relevant course work.
Cincinnati PRSA professionals also answered students’ questions about interviewing.
Myers told students to do their homework about the company and the interviewee and be engaged. “You should come with questions about the company and the work environment.” She also reminded students to come early, bring extra copies of your resume and send a hand written thank you note.
Junior Lauren Hensley said she feels more confident with her resume after having it reviewed by a professional. “It definitely helped me to have an outsider’s opinion of what [companies] look for and what stands out to them.”
Doyle advised the students she met with to remember that successful PR professionals, “ask questions, invite criticism and never stop learning.”
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February 2011
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