Welcome to PRVisions Cincinnati Chapter Newsletter.

Inside you'll find the most up to date PRSA news:

On the local front:                

     April Monthly Luncheon/ProAm Day - click here

     New Ethics Brief – click here             

     New Professionals March Event –  click here

     Pro-Am Day - click here

New articles from PRSSA chapters from:                 

     Miami University – click here                

     Northern Kentucky University – click here

     Xavier University - click here

Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others.

Editor's Note

Comments & Pictures are Welcomed

By Shasta Taber

Dear Members:

If you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information.  Thanks!

If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.

Shasta Taber

Newsletter Editor

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Chapter News

Missed the February meeting? Our own Kevin Dugan (APR) interviewed our speaker on his Blog. Please check it out:

http://prblog.typepad.com/strategic_public_relation/2008/02/message-over-me.html

The video is embedded in the post, but it also lives here: http://www.youtube.com/watch?v=MfsLs5Vz7M4

I even used Windows Movie Maker to create the video. Hope you like it.

2008 New Sponsorship Structure

By Sarah Pasquinucci, APR

With the anticipation of ground-breaking speakers, unbeatable networking and dynamic events in 2008, we are changing our sponsorship structure to give our sponsors more opportunities.

Our growing chapter includes 260 members – communication going to more than 450 - who specialize in public relations, communications and marketing within corporations, agencies and non-profit. Our meetings fill ballrooms with nationally-known speakers and local experts. Our Web page receives countless visitors, accommodating those seeking information about the organization and the industry.

Please review the opportunities below. With our increased attendance and high-level speakers, we anticipate sponsorships will go fast. So, please contact Sarah Pasquinucci at spasquinucci@cgmarcom.com as soon as possible to secure your spot.

Corporate Sponsor (1) - $1,500 (pro-rated due to start in March)

• One ticket to every monthly luncheon
• $230 value (approx.)
• Right of first refusal for presenting sponsor at the Blacksmiths 2008
• Logo displayed on Cincinnati PRSA Web site for entire year (Jan-Dec)
• Logo on every postcard and meeting reminder
• One program sponsorship of your choice (first come first served re: date)
• $400 value

NOTE: The corporate sponsor availability is a premier offering that will only include one company, agency or non-profit. It will be on a first come, first served basis.

Program Sponsors (2) - must be non-competing businesses - $400 each

• Two tickets to program
• $46 value
• Two minutes to speak about service/company before luncheon
• Ability to have a trade show booth, provided by sponsor
• Logo on all meeting materials
• Logo on Web site during month of the meeting
• Ability to put materials on tables during the meeting
• Ability to give away a prize – collect business cards

NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses, so it is also on a first come, first served basis.

Sponsor Drawing

In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2009.

Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (ex: ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as you can.

In addition to our luncheon sponsorships, we will have additional opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. We will make you aware of these opportunities as they arise.

Sponsorship opportunities are available beginning with our March program (in order to receive full exposure benefits, they must be secured soon).  Our March program will feature Buzz Buse from the Chamber.

Please secure your spot today!

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Mark Your Calendar

APRIL 15 - MONTHLY LUNCHEON/PRO AM DAY

Engaging College Influencers to Create Cultural Change

The youth-led tobacco counter-marketing campaign stand is nationally recognized for reducing tobacco use among Ohio 12- to 24-year-olds. Northlich Vice President Brian Newberry and Social Marketing Expert Jessica George will reveal the strategy and success behind the state-wide movement and how student brand evangelists created cultural change on campus and across the state. An executive panel of Ohio college students will reveal how they translated classroom knowledge and cutting-edge technology into programs that resonated with their peers.

Pro-Am Day 2008

By Nicole Ropp

Cincinnati PRSA’s Pro-Am Day is scheduled for Tuesday, April 15 to correspond with our monthly luncheon. This annual half-day event matches PR professionals with students who are interested in pursuing a career in public relations. It’s the perfect time to encourage those just entering the major as well as give some insight into the work of a PR practitioner.

In order to ensure every student has an opportunity to take advantage of the resources within the Cincinnati PRSA chapter, we need as many members as possible to participate.  Please consider taking a few hours out of your day to share your insights and experience with students from the Tri-State. As new media makes its way into traditional PR campaigns, the next generations of PR Pros have a lot to teach us as well!

Contact Nicole Ropp at nicoleropp@mac.com if you would like to sign up or if you have any questions. Please specify if you are available in the morning or afternoon to host a student. The deadline to sign up is Friday, April 4.

(*Lunch reservations need to be made separately.)

Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website.  (http://www.cincinnatiprsa.org/meetings.htm)

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Accreditation Corner

Update: 2008 APR Review Course Scheduled for Fall

The course is a great way to learn much of the information needed to earn your APR designation.

Due to a myriad of circumstances, the usual spring/summer PRSACincinnati APR Review Course will not be held during that time; it will be pushed back to fall. The new dates would be something like Tuesday nights (mostly), 6-8pm, September 9-November 10. Location TBD. Questions? E-mail Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com, and also let her know if you are interested in the fall course so she can add you to the correspondence list. Thank you!

New E-mail Address, APR?  Let Us Know!

By Connie Kolita, APR

APRs: Anytime you get a new e-mail address (position change, etc.), please inform us via Accreditation Chair Connie Kolita (e-mail KolitaCM@fhlbcin.com). We strive to have the most current chapter APR list possible. Thanks!

Calling Current Chapter APRs: Readiness Review Help Needed

(from March 2007 PRVisions)

For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.

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Upcoming National Events

DIVERSITY IN ADVERTISING/PR CAREER DAYS

If you’re interested in exploring advertising and PR career opportunities at an event that embraces diversity, you can learn more by attending one of the upcoming Diversity in Careers Job Fair. Go to http://www.prsa.org/diversity/ for more information.

• April 24, 2008 - Hilton New York - New York, NY
• July 01, 2008 - Los Angeles, CA - Los Angeles Convention Center
• October 23, 2008 - Navy Pier - Chicago, IL

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Ethics Brief

PRSA Member Code of Ethics

By Debbie D. Copeland-Bloom, APR

One of the six provisions of the code is the Competition:

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Mentoring Program

If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:

Pam Gilchrist, APR

PR~Link Public Relations

(859) 431-9090

pgilchrist@pr-link.com

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New Members

NEW:

Jeffrey Fox

Graduate Assistant/Adjunct Faculty

Northern Kentucky University

132B N. Grand Ave. Apt. 9

Ft. Thomas, KY 41075

513-257-8679

foxj@nku.edu

REINSTATED:

Crista D. Moore

Mktg Commun Mgr

St. Elizabeth Medical Center

210 Thomas More Pkwy Level B

Crestview Hills, KY 41017

859-301-6305

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New Professionals

March Event: 

Media Sponsorships - Sponsored Program with AMA YP Group

By Jonathan Kissell

• Date: Tuesday, March 25, 2008
• Time: 5:30 to 7:30 p.m.
• Location: Black Finn (former McFadden’s location), 19 East 7th Street, Cincinnati, OH
• RSVP: e-mail Stephanie Kehn @ skehn@tql.com by March 18, 2008.

Please join the PRSA New Pros and the American Marketing Association’s (AMA) YP group for the March event about Media Partnerships. Jim Getgey from WLWT will join us as the featured speaker. Enjoy complimentary hors d’oeuvres and drink specials.

About the PRSA New Professionals

The New Professionals group is a network of PR practitioners new to the industry, typically with five or fewer years experience. Our meetings address issues pertinent to a new PR professional. There are many benefits for becoming involved in the New Pros group, including:

• To establish relationships with fellow new professionals,
• To develop your professional career,
• To learn more about PRSA and its offerings.

Membership is free. You do not have to be a member of PRSA to attend New Pros functions, but we highly encourage you to join PRSA. Please send an e-mail to cincynewpros@yahoo.com if you would like to be added to our e-mail list or if you would like additional information

Call for Experts

Are you a PRSA member searching for a way to give back to your chapter? The New Pros group continually searches for experts willing to speak at our events. Please e-mail cincynewpros@yahoo.com if you are interested in becoming a featured speaker.

Join the New Pros on Facebook

There’s an easy way to stay connected with the New Pros group – join our Facebook group. The group’s name is “PRSA New Professionals Cincinnati Chapter.” We look forward to seeing you there.

New Pros 2008 Committee

The committee plans, implements and evaluates the New Pros events and programs.

• Katie Busching
• Emily Carpenter
• Susan Eggemeier
• Jessie Erickson Folmar
• Lauren Doyle
• Stephanie Kehn
• Jonathan Kissell, chair
• Darcy Little

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Pro-Am Day

Pro-Am Day 2008

By Nicole Ropp

Cincinnati PRSA’s Pro-Am Day is scheduled for Tuesday, April 15 to correspond with our monthly luncheon. This annual half-day event matches PR professionals with students who are interested in pursuing a career in public relations. It’s the perfect time to encourage those just entering the major as well as give some insight into the work of a PR practitioner.

In order to ensure every student has an opportunity to take advantage of the resources within the Cincinnati PRSA chapter, we need as many members as possible to participate.  Please consider taking a few hours out of your day to share your insights and experience with students from the Tri-State. As new media makes its way into traditional PR campaigns, the next generations of PR Pros have a lot to teach us as well!

Contact Nicole Ropp at nicoleropp@mac.com if you would like to sign up or if you have any questions. Please specify if you are available in the morning or afternoon to host a student. The deadline to sign up is Friday, April 4. (Lunch reservations need to be made separately.)

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College View

University of Cincinnati PRSSA:

Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa

From November 2007

"Irrelevant" Humor in Marketing

Men With Cramps Campaign Creates Positive Results

A campaign to promote ThermaCare products is now being directed towards men with menstrual cramps. Yes, you read that right: “Men with cramps”.

According to an article called “Online, P&G Gets a Little Crazy,” by Stuart Elliot, posted on New York Times Online, Proctor and Gamble is taking a new approach in reaching consumers: marketing in non-traditional ways via “irrelevant humor”.

The $1 million dollar budget for the “Men with Cramps” campaign consists of two websites, a fake documentary and video clips, all produced and collected by an imaginary institution supposedly studying the problem. The nontraditional campaign was produced by the idea of women wishing men could fathom the pain and annoyance caused by menstrual cramps.

“We simply didn’t have enough women who knew about our menstrual product, and had to find a new way to connect with them,” said Mr. O’Brien, associate marketing director for personal health care at Procter and Gamble in Cincinnati. “And given how tough a subject it is, we had to find the right way to show women we empathize with them.”

With the difficulties of reaching every consumer through traditional T.V and print ads, Proctor and Gamble hopes to reach audiences in other ways such as pod casts, blogs, video games, and email messages.

P & G decided to introduce the “Men with Cramps” campaign in phases, to “build a little mystery in Internet-land, and get people talking about whether men could have cramps,” said Meredith Yacso, ThermaCare brand manager at Procter.

The campaign initiated with classified ads in local newspapers around the country asking “Men: Are You Suffering From Menstrual Cramps?”  The ads also provided a website—menwithcramps.com—where those interested could go and find out more information. The website is monitored by Kurt and Gunn Associates in New York, an agency that specializes in interactive campaigns.

Already the results are positive. After the first ads were released, the campaign prompted discussion on websites, blogs, and even “The Tonight Show” with Jay Leno. By using word-of-mouth marketing, also known as buzz marketing, the name of ThermaCare had begun to spread.

Next, the fake documentary was released by Gunn in which it was explained how men suffering from menstrual cramps had affected the course of history. This attracted attention to the website for the faux institute, MacInnes and Porritt, who were supposedly seeking volunteers for research.

Video clips are also on the agenda. They demonstrate the results of “the research” by comically interviewing men in a variety of professions such as bakers and taxi drivers. Comedian/actor Ed Herbstam, also a partner of the Gunn agency, even poses as a doctor. Recent additions to the videos include references to ThermaCare, indicating that the campaign is promoting an actual product and not just “an elaborate practical joke.”

 Whether consumers are viewing the “Men with Cramps” videos on YouTube or menwithcramps.com, thus far the purpose of this campaign using irrelevant humor has been accomplished: people are talking about ThermaCare. The full effects of the campaign are too early to judge, but so far, P & G’s outside of the box thinking seems to be paying off.

Northern Kentucky University:

www.nkuprssa.org

National Assembly - Chapter Inspiration

Norse PRovisions staff writer

As this article is being read several hundred PRSSA members will be gathering in sunny San Diego for the 2008 National Assembly.  An event of inspiration and imagination, students will come together to make decisions and reflect on the best practices of their chapters.  Perhaps the most exciting part of the Assembly is not the event, but affects of the event.

In 2007, NKU PRSSA sent Josh Rodamer to the National Assembly in Nashville.  This appeared to be an amazing opportunity for one member, but developed into a slue of opportunities for the chapter.  Josh returned from the assembly with ideas from other chapters and a realization of how NKU students stood up to other PRSSA members.  This one event, created the driving force that turned the 2007-2008 Academic year into the most successful year yet for NKU PRSSA.

During this time relationships were established with the National Committee, involvement increased at chapter events and PRSA events, and membership nearly doubled.  However, the most important change during the past year has been in the members at NKU PRSSA.  Realizing that they have the power to alter their career path, students are grabbing at opportunities to improve professionally and academically.  Members have set goals, and contain the determination and self-discipline to reach them. 

Although the National Assembly is primarily a business meeting for PRSSA, it has the power to bring much more to its attendees and the chapters they represent.  The importance of sending at least one member to such an event should not be down played or pushed aside.  Sophocles said, “Success is dependent on effort.”  Inspiring events produce inspired people; inspired people produce the required effort to succeed.

Xavier University PRSSA:

Contact Taryn Kukucka, Member, 412-292-0699

Defunkify at Xavier University

By Taryn Kukucka

Project U is in full swing as the PRSSA Club at Xavier University attempts to Debunkify the campus! Members of PRSSA have been very busy for the past few months with the start of our Debunkify campaign. The campaign is a competition between universities in Ohio aimed at bringing the anti-smoking message to your campus. Xavier PRSSA members have kept the campaign moving by planning different events for students on campus to bring awareness about the dangers of smoking. We started our campaign by hosting our first on campus event, a Mascot Competition, on January 31. The night was filled with music, pizza, free shirts, and of course the competition to be our Debunkify mascot. The night ended with the crowning of Ray O’Brien as our new Debunkify mascot winner! Along with the PRSSA Project U team, Ray was featured in a video clip available on YouTube talking about why it is “sexy” to be smoke free. Our next event was held on campus while students waited in line in the Cintas Center for tickets for the upcoming Xavier men’s basketball game. It was early in the morning, so Project U members provided coffee and free shirts to the students waiting in line. We also brought along a member from the Xavier camera crew to tape students telling us why they like to stay smoke free. The most recent event, Battle of the Bands, took place on February 28th. The event featured six bands to compete for $250! With our greatest turn out to date, guests enjoyed the live music, pizza, shirts, and pens! In the end, we crowned No Fumar as the winner of the Battle of the Bands for their musical talent and great anti-smoking message! We still have three more events left in the campaign, and so far everything has been a great success. The Project U team is very proud to be able to bring the anti-smoking message to the Xavier campus. With our next event, A Night of Debunkery on March 13th, fast approaching Project U members have been keeping very busy!

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Visions Viewpoint

Reverse Career Fair at NKU

The Northern Kentucky University Department of Communication is pleased to announce the first annual NKU Communication Career Fair on Thurs. April 24, 2008, from 3:00 to 6:00 p.m. The purpose of this job fair is to allow local organizations to visit the campus and see top students showcase their best work. The fair is open to seniors and graduate students in all majors in the Communication department. The format of the event will be somewhat similar to a conference. A program will be provided for guests to view where they can then pick and choose which areas (rooms) they want to visit based upon their interests and needs. Students will be time slotted to allow guests to view a variety of work at different times. This is the perfect opportunity to recruit the best and the brightest for your organization. If you are interested in attending, please contact Jeff Fox at foxj@nku.edu.

IABC PDF Flier

Big Brothers Big Sisters of Greater Cincinnati Flier

This program continuing in 2008 … look for ID cards at a PRSA Luncheon

F.I.N.S. Program

(Flash ID –N- Save)

The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.

What is F.I.N.S.?  

F.I.N.S. is an acronym for “Flash ID -N- Save”.  When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window.  The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members.  These cards will act as an ID badge.  The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.)  Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased.  This discount will be taken off of the regular general admission price.

Some of the unique benefits of this program are:

• No out-of-pocket money needed prior to a visit.
• No worries about losing a paper ticket.
• Member discount applies every day of the year…. no expiration date.
• Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.

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Member/Agency/Company News

Laura Rusche is now at Susan G. Komen for the Cure as their Fund Development and Marketing Director.

Request for News!
By Shasta Taber

If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com.  Articles submitted in a Microsoft Word document would be greatly appreciated.

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PRSA National News (from www.prsa.org)

PRSA, HispanicMPR.com Establish Cross Promotional Alliance

Contacts:

Diane Gomez (212-460-1437) &

Elena del Valle (Elena@lnaworld.com & 305-270-6309)

NEW YORK and BOCA RATON, Fla. (March 11, 2008)— Hispanic Marketing & Public Relations (HispanicMPR.com), an online forum and audio podcast for the exchange of information and ideas on Hispanic marketing and public relations, and the Public Relations Society of America, (PRSA), recently announced a cross-promotional event partnership agreement for 2008. Under that agreement, the two organizations will exchange access to information and registration materials for some 2008 PRSA events.

"This joint effort offers our members an excellent opportunity to gain a better understanding of how to engage diverse communities in both communications and collaboration," said PRSA Chair and CEO Jeffrey Julin, APR. "It also is a demonstration of PRSA's commitment to the wide interests and areas of expertise of our members."

The three PRSA events that will benefit from additional Hispanic market exposure are the Health Academy’s 19th Annual Conference to be held April 2-4 in Chicago, Ill., Counselors Academy Spring Conference to be held May 18-20 in Naples, Fla., and the PRSA International Conference to be held Oct. 25-28 in Detroit, Mich.

“We’re excited to work with PRSA for the second year in a row,” said HispanicMPR.com Editor Elena del Valle, MBA. “It’s a wonderful opportunity for both organizations to expand our reach and offer richer content alternatives to our audiences.”

Started as a companion Web site for the "Hispanic Marketing & Public Relations" book (Poyeen Publishing, $49.95); HispanicMPR.com features original content, including exclusive downloadable expert presentations, daily articles and weekly podcast audio interviews. Visitors may sign up for e-mail updates, search the Web site for Hispanic market information, and watch videos and listen to podcasts online, as well as download them for convenient listening on their MP3 or iPod players.

The "Hispanic Marketing & Public Relations" book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics contributed fifteen chapters to the book.

PRSA Seeks Members to Lead and Advance the Society
Process Begins to Nominate Officer and Board of Director Candidates for 2009

Contact:  Joseph DeRupo (212-460-1495)

NEW YORK (March 10, 2008) — The 2008 Nominating Committee of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, announced today the start of its annual process of recruiting candidates for board officer and director positions for next year.

“We are excited to have 15 positions available for board service beginning in 2009,” said Cheryl I. Procter-Rogers, APR, Fellow PRSA, chair, 2008 Nominating Committee. “The officer and delegate at-large positions are one-year terms, and the director positions are two-year terms.Strong boards need strong leaders and, fortunately, there is no shortage of potential candidates among the members of PRSA. In addition to contributing to the management of the organization and representing the Society to a variety of internal and external audiences, board members benefit greatly as they use and hone their senior executive management skills and experience.”

Positions Available
The available national positions are:

• Chair-elect
• Treasurer
• Secretary
• Director, East Central District
• Director, Mid-Atlantic District
• Director, Midwest District
• Director, Northeast District
• Director, Sunshine District
• Director, Tri-State District
• Director, Western District
• Director-at-Large
• Assembly delegates-at-large (two positions are open)
• International delegates-at-large (two positions are open)

Eligible candidates are Accredited PRSA members in good standing who have served in at least one of the following capacities:

• Voting delegate in at least one national PRSA Assembly
• Chapter president
• Section chair
• District chair, or
• Chair of a national committee

Interested Candidates
Potential candidates are encouraged to participate in information teleconferences to learn more about board service from Jeff Julin, APR, 2008 chair and CEO; Michael Cherenson, APR, 2009 chair and CEO; William Murray, president and COO, and Barry Glazer, parliamentarian. Additionally, any questions potential candidates may have about the state of PRSA and current initiatives can be answered on these calls. The calls are scheduled for Tuesday, April 8 and Tuesday, May 13. For more information, click here.

Application Process
Names of potential candidates should be sent to Donna Jonas, 33 Maiden Lane, 11th Floor, New York, NY 10038-5150, or by e-mail to nomcomm@prsa.org. Information packets that outline the specifics of the nominating process will be sent to those individuals. Candidates may self-nominate or be nominated by others.

The candidate application, along with process timetable and other nominating materials, are available online. The deadline for receiving completed candidate materials is 5 p.m. (in the time zone in which the candidate resides) on Monday, June 9, 2008 — no exceptions. For example, an East Coast-based candidate must submit materials by 5 p.m. ET, while a West Coast-based candidate will have to submit materials by 8 p.m. ET/5 p.m. PT.

Once eligibility is confirmed, PRSA members can submit candidate comment letters (300-word limit), which aredue by 5 p.m. (in the time zone in which the candidate resides) on Monday, July 7. The Nominating Committee will review applications and commentary and meet on Aug. 1-3 to interview officer candidates in person and director candidates by phone. Candidates for Assembly delegate-at-large and international delegate-at-large positions will be considered based on information provided on their applications.

The Nominating Committee will make final nominee selections for presentation to the Society's Assembly, the principal PRSA governing body. Nominations will be announced via press release and posted on the PRSA Web site on Tuesday, Aug. 5. The Assembly will elect candidates for board service on Saturday, Oct. 25, during its annual business meeting in Detroit, Mich.

Save the Date:  PRSA to Unveil Winners of the Public Relations Profession's Highest Honors on June 5

Contact:  Joseph DeRupo, 212-460-1495

Society to Award Silver Anvils and Public Relations Professional of the Year at Annual Gala Event in New York

NEW YORK (Feb. 1, 2008) – The Public Relations Society of America (PRSA) announced today that it will hold its annual Silver Anvil Awards Evening on Thursday, June 5, 2008, at the Equitable Center in midtown Manhattan. The Silver Anvil Awards Evening has been named the “#1 Public Relations Industry Event in New York” by BizBash in its annual “New York’s Top 100 Events,” and will feature special guest celebrities, along with pre-eminent public relations professionals who have risen to the top of their game in a highly competitive contest.

At the event, PRSA confers the industry’s most prestigious awards, recognizing unparalleled talent among public relations professionals during the past year. Among them, the Silver Anvil, which has been awarded for 50 years, recognizes organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness in an array of subcategories corresponding to professional specialties. From among more than 500 entries, a “Best of Silver Anvil” also is presented to the public relations program voted “best of the best” by a panel of judges selected from across the profession and the nation.

PRSA’s Public Relations Professional of the Year Award also is bestowed at the event, honoring one person who represents the best in public relations for 2007. Based on nominations by Silver Anvil entrants, one individual is singled out for making exceptional contributions to a winning program or to the profession overall. Finally, winners of the Bronze Anvil, created in 1969 to recognize outstanding public relations tactics, items or program components, also are announced at the June 5 event.

Make a Difference - PRSA is Seeking Volunteers!

(found in March 2007 PRVisions)

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National PRSA Calendar of Events (March & April)

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Past PRVisions Issues

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

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