Note from the Editor
We are half way through the year and summer usually brings many outdoor activities and fun campaigns for our organizations and clients, keeping us PR professionals extremely busy. Be sure to reward yourselves and submit your work to be considered for the prestigious Blacksmith Awards, which will be awarded this November at the annual Blacksmith Awards Banquet.
Our chapter is also looking to bestow its highest honor, the Werner-VonderHarr-Bogart (WVB) Award, on one deserving chapter member. The WVB award recognizes the recipient for their service to the Chapter, the community, society and the profession. Be sure to nominate a worthy candidate by June 17 to Kevin Dugan at
Kevin.dugan@empowermm.com.
Hopefully, you all have and will continue to enjoy reading PR Visions each month to find out what’s new on the Cincinnati PR landscape and remember to pass it along to other pros in the field. Perhaps you will even consider submitting some news of your own.
Happy reading,
Brandy Jones
PR Visions Newsletter Editor
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May Luncheon Highlights
Husband and wife team, Amy and Pete Scalia, graced the May PRSA Luncheon offering a unique perspective into online publishing and building a brand with social media. Amy, who is publisher of Cincy Chic, the only online lifestyle publication for women in Cincinnati, and Pete, who is editor of Cincinnati Profile, the online lifestyle publication for professional men, shared how the concept of an online publication grew from a idea to one of the most sought after and profitable publications available.
Check out some photos from the luncheon:
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Job Bank-Featured Career Opportunity
COMMUNICATIONS MANAGER- Compass Clinical Consulting
Compass Clinical Consulting helps hospitals and health systems prepare for accreditation, optimize labor cost management, manage clinical resources and improve patient throughput and physician relations. Compass also places interim healthcare executives and clinical managers. For more information about Compass, visit www.compass-clinical.com.
The organization is seeking a Communications Manager to coordinate production of promotional and informative print materials, maintain web resources and prepare client-facing, consultative communications.
Visit http://www.cincinnatiprsa.org/jobBank/index.php
for more details on this positions and other career opportunities.
Are You a NEW HIRE?
Soapbox Media seeks to profile new hires who have recently started careers in the Cincinnati area. Please email
maureen.richmond@firstgroup.com if you have a cool new job, are working Downtown or in the general downtown area, and would like to showcase your skills! Don't be shy! Let's stack Soapbox with communications folks!
Maureen Richmond, APR
Job Bank Chair
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Membership
Do you know someone thinking about joining PRSA?
During the month of June, those who submit their contact information to PRSA National will receive free resources and special offers through its daily Issues & Trends newsletter. Stay current with essential industry news and updated with one of our most valued member benefits.
Learn more about PRSA and its summer promotions at http://www.prsa.org/summer11.
Jill Dunne
Membership Chair
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Blacksmith Highlight
Mark your calendar for the 2011 Blacksmith Awards Ceremony on November 16 at The Madison Event Center, and look for program entry information soon!
Each month leading up to the annual Blacksmith Awards Ceremony, we’ll highlight one of last year’s winners and share a tip from the entrant that can help you with your 2011 entries.
Blacksmith Award winner for Integrated Marketing Campaign:
Northlich: Powerball Comes to Ohio
Northlich’s Powerball campaign, Play Big – Win Big, aimed to show Gamers and Dreamers how to play this highly-anticipated game and build awareness statewide through TV, print, digital and word of mouth. Powerball was new to Ohioans, so the campaign needed to explain how to play and demonstrate all the ways people can win in a fun and engaging way. Each creative platform served a different purpose, but collectively told the story of Powerball coming to Ohio.
The centerpiece of the integrated campaign was a microsite that featured an interactive tutorial showing the nine ways to win. The campaign also included television spots in key markets, point of purchase and marketing collateral for retailers, flash mobs, traditional media outreach and in-market installations on buildings and high traffic venues.
Record tickets sales were reported after the first weekend and the campaign received millions of media impressions with broadcast coverage in key markets throughout the state. The microsite boasted more than 79,000 visits in just two weeks and continued to serve as the main portal for all things Powerball.
Blacksmith Award Winner Tip:
Don’t be afraid to submit an entry that doesn’t completely revolve around PR. Even though Powerball Comes to Ohio was a fully integrated campaign, PR and Buzz Building did the heavy lifting to fulfill the campaign’s objectives.
Barbara Flick & Shara Clark
Co-Blacksmith Awards Chairs
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PR Volunteer needed for The Character Council
The Character Council is a local non-profit organization whose mission is to foster character development in children and adults as a foundation for success in life. Through our seminars, books, emails and media promotions we encourage the development of 49 positive character qualities.
We are looking for a volunteer with Marketing/PR skills to help us write effective press releases, market our events, and implement a social media strategy. See our website at www.charactercincinnati.org for more information.
Please email or call Mary Russell, Executive Director of the Character Council at mrussell@charactercincinnati.org or call 513-304-0997 to volunteer. Even just a few hours per month can really help!
Peter Osborne
Volunteer Bank Chair
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Join the New Pros this month to discuss social media tools, tactics and trends
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The New Pros Committee is excited to announce Stephanie Wonderlin (@swonderlin) as June’s guest speaker. Stephanie, based out of Austin, Texas will be joining us via Skype. At her day job as The Director of Account Services at 44 Doors (@44Doors), a Mobile Experience Solutions Agency, Stephanie empowers clients such as Kendall-Jackson, Coca Cola and AT&T with more impactful and measurable ways to engage mobile consumers. |
When Stephanie isn’t on the cutting edge of mobile innovation at 44 Doors she is a @NikeWomen Make Yourself Blogger and hosts her own Youtube webisode series called Tweetheart TV
<http://www.youtube.com/swonderlin>, the first interactive social media show. Stephanie reviews the latest social media tools in power packed two minutes videos.
All The Details:
When: Tuesday June 14 @ 6:00 PM
Where: Northlich (720 Pete Rose Way Cincinnati, OH 45202
Parking is free to attendees in the Northlich lot.
RSVP to cincynewpros@yahoo.com and on our Facebook Event Page,
http://www.facebook.com/event.php?eid=211857155520955
Please submit any questions for Stephanie on the Event page's wall.
Megan Haughney
New Professionals Chair
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Featured Follower
Name: Mike Boehmer
Position: Media Manager
Company: Catholic Health Partners
Twitter handle: @MikeBoehmer57
What social media outlets do you use? Facebook, Twitter, LinkedIn, YouTube, WordPress, Blogger, Foursquare, Slideshare...
How long have you been a Cincinnati PRSA member? Almost 20 years.
What do you find the most beneficial about Cincinnati PRSA? Connecting with top PR pros and forging lasting relationships.
Whom do you suggest your fellow chapter members follow on Twitter and why? Great Cincinnati-based tweeters who share helpful info about PR and social media marketing -- @prblog, @kristaneher, @michellebeckham, @ShannanB. My wife, @TamiLB, who shares information and inspiration for those facing cancer and life's other challenges. @DanielLallly has a great sense of humor. Many, many others. (Sorry to those of you I didn't mention.)
You're in PR which means you're interesting by default! Tell us one fun fact about you: I've been to dozens of PRSA meetings, but I met my wife at one of the two or three IABC meetings I attended. We just celebrated 14 years of marriage!
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MW
Name: Jessica Salyers
Current Position: Manager of Development & Media Relations, Clovernook Center for the Blind and Visually Impaired
Previous Experience: Prior to joining Clovernook Center over four years ago, Jessica worked as a Development Representative for the American Cancer Society.
Education: BS in Merchandising & Textiles from the University of Kentucky.
As Manager of Development & Media Relations at Clovernook, Jessica is responsible for managing two staff members, grant writing and reporting, interfacing with all departments to develop winning proposals, major gifts, maintaining departmental budgets, database management (Raisers Edge), managing Clovernook’s tribute gift program, writing news releases and interacting with the media along with additional responsibilities.
Jessica is a member of the Association of Fundraising Professionals, Give Back Cincinnati and Legacy of Northern Kentucky.
Name: Beth Parker
Current Position: Account executive at The Eisen Agency
Previous Experience: Public relations intern at The Eisen Agency, communications intern at Designed Learning
Education: B.A. in strategic communication from Miami University
Beth Parker joins Cincinnati PRSA and The Eisen Agency as a 2011 graduate from Miami University where she served as the PRSSA chapter president and an undergraduate teaching assistant. She interned for a year at Designed Learning, Inc., a Peter Block company focused on workplace development. At Designed Learning, she managed and developed the company website and wrote marketing plans, client relations pieces and blog posts. She also assisted with Google Analytics and search engine optimization. She interned at The Eisen Agency for seven month before transitioning to full time in May. At Eisen she offers her clients media relations, sponsorships, event coordination, speaking opportunities, creative concepts, plans and market research. She is originally from Dayton and has an older brother who lives in Ft. Lauderdale.
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National News
What you can learn about digital media from Lady Gaga
By Amy Jacques
Public Relations Tactics, May 27, 2011
ThinkTank Digital served as pop superstar Lady Gaga’s digital agency of record for two-and-a-half years ending in November 2010. The New York-based digital media agency, co-founded in 2006 by chief executive officer Tynicka Battle and chief officer of operations Amina Elshahawi, develops and executes plans to maximize online exposure for brands.
The agency specializes in social media promotions, online brand awareness, and application design and promotions.
Learn how you can generate the same online excitement that propelled Lady Gaga into the social spotlight. — Amy Jacques
Talk about some of your social media efforts for Lady Gaga during your two-and-a-half year campaign — and their success.
At the start of Lady Gaga’s digital campaign, ThinkTank was responsible for building awareness of Lady Gaga’s name, her music (along with various videos, performances, TV show appearances) and her tours (at this time, she started touring with New Kids on the Block).
Twitter and Facebook were not priorities, as they were not the leading social networks. It was all about Myspace at that time.
Both served as hubs for all Gaga-related media and were the platforms we utilized to engage her fans/followers.
We worked closely with Myspace to secure home page features, in turn increasing her friend count there — that would eventually translate into high Facebook and Twitter numbers as people made the transition from Myspace.
Then our efforts to engage and interact through promotions, apps and widgets became almost entirely focused on Facebook and Twitter in 2009.
Read more here:
http://www.prsa.org/Intelligence/Tactics/Articles/view/9211/1031
/What_you_can_learn_about_digital_media_from_Lady_G
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