Inside you'll find the most up to date PRSA news on the local front (including information about the organization that our chapter will work with for our Community Service project, the next Independent Practitioners meeting, July’s New Professionals Event and even an Ethics Pop Quiz), the national PRSA front (including an opportunity to become involved on the national level and many other amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
During May and June I had the wonderful opportunity through the New Professionals section of our chapter to participate on the PR Committee for Give Back Cincinnati’s Paint the Town event. For those that don’t know, Paint the Town goes to various sections of the tri-state area (this year was in College Hill) to paint the exterior of houses for those that can not afford and/or can not physically do the work themselves.
It was an amazing experience to see the amount of work, time and energy given by the individuals on the committee when it was done simply by volunteering their own free time and skills. It was also very rewarding to see the media exposure that we received from our efforts.
In July, we have the chance to help out the American Red Cross and I hope, that if it all possible, you (whether new or old pros at volunteering) will offer your assistance and (re)discover the joys of giving your time and skills to a worthy organization.
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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By Lisa Doxsee, APR
We are officially entering summer, which means typical routines are changing, if only for a month or two. Vacations are being taken, watering the lawn is taking priority and the longer hours mean fitting more activities into the day.
For PRSA, summer means we will take a month off of our monthly luncheon schedule and host a July happy hour instead. This happy hour will be a chance for us to spend more time mixing and mingling with our colleagues than we have all year. In addition, we will have an informal presentation by the local chapter of the American Red Cross to discuss the chapter’s involvement for our community service.
As the industry’s leading professional organization, PRSA is committed to giving back to the communities in which it functions. Our chapter has been diligent in keeping this tradition and expectation going and our members—most likely many of you—have always provided an overwhelming response to helping the chapter’s community service project.
This year we have chosen to work with the American Red Cross to offer our services up during times of crisis. This is a community service that we will establish this year, but it will continue as long as the chapter and the Red Cross wish. This program also allows PRSA to have another community service project during the year, should other community projects request our assistance.
I am excited about our partnership with the American Red Cross, because when all hands are needed for emergency media relations and communications, our members are among the most talented and well-connected communications professionals around. In addition, I know our members are always eager to lend a helping hand.
I hope to see you all on July 12 for the happy hour and discussion with the American Red Cross.
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The July meeting isn’t a luncheon—it’s a must-attend event! Join us at Sully’s on July 12 for a Happy Hour to launch our partnership with the American Red Cross. For our community service project this year, we’ve selected to work with the Red Cross and its Power of Two program.
The program's moniker, "Power of Two," refers to the time someone might dedicate to volunteering to the American Red Cross -- two hours (writing news releases, for example); two days (handling media at a local disaster); two weeks (providing media relations for a large disaster anywhere in the United States) or twice a year. The Power of Two offers volunteers flexibility in determining how and for how long they will volunteer. Under the program, volunteers also receive training on fulfilling their roles as Red Cross media representatives.
We’ll meet at Sully’s (formerly RedFish) at Race and 7th, Downtown, from 5-7 p.m on Thursday, July 12.
During this Happy Hour, we’d like to sign up potential volunteers and those interested in learning more.
Admission to the event is FREE and will include appetizers. There will be a cash bar available.
If you are planning on attending please let us know by either calling 792-0402 or emailing acampbell@fuse.net. Again, the event is free but we do need to have a good idea how many people plan to attend so we can order the food.
We’d love to see you there! Click here to check out further details on these upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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By Connie Kolita, APR
Our chapter’s spring 2007 APR review course is more than 15 overachieving candidates strong! This means that during the second half of this year, we will be in need of individuals to serve on Readiness Review panels. (There are three people per panel, so we’re talking about approximately 45 slots that will need to be filled.)
If you are an APR, we would really appreciate your assistance. You’ll earn one APR maintenance point per panel and you’ll help your fellow chapter members achieve the designation. We will help get you up to speed on your duties as a panelist beforehand -- basically you’ll read some paperwork before the panel takes place, serve on the two-hour panel, and fill out some paperwork afterward).
Please contact Accreditation Chair Connie Kolita, APR, at KolitaCM@fhlbcin.com if you can assist. Thank you in advance!
(from March 2007 PRVisions)
(from March 2007 PRVisions)
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
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By Kevin Dugan, APR
Everyone reading this should consider entering the 2007 Blacksmith awards. There are more than 20 different categories for campaigns and tactics. The call for entries goes out in August, but it’s not too early to begin thinking about your entry now.
What makes work award-winning? Campaigns are judged for research, planning, execution and results while tactics are evaluated against project objectives, budget, design and results.
The entry is simple to prepare, but extremely important. Great work can go unnoticed due to a poorly-written entry while a concise entry can help secure some hardware. With this in mind, here are seven lucky tips to remember as you prepare your entry.
1) Consider it your resume. Give the entry the same time, thought and attention you give your resume. Review every line. Proofread it. Proofread it again. Have someone unfamiliar with the project read the entry. This helps identify questions you leave unanswered or areas where you may need to clarify points you’re making.
2) Follow directions. It sounds obvious, I know. But after judging dozens of entries from other chapter award competitions, it bears restating. Many entries ignore directions and their scores reflect it. If you’re told you’ll be judged on measurable objectives, include some in your entry.
3) Tell us about the audience. The audience is critical to every plan, but it’s not always requested in an entry. You’re immersed in the work so the audience is obvious to you. But you should always quickly define the target audience early in the entry to set the stage.
4) Add sizzle and steak. There are usually portions of a project that stand out and drive you to enter them into award competitions in the first place. Just remember that standout portions of a project will not carry your whole entry. Make sure each part of your entry is as strong as possible.
5) Revisit research. Sometimes we only consider including primary research when pulling entries together. Include all primary and secondary research that fueled your planning. And include a copy of this research in the appendix.
6) Remember the appendix. Get full credit for all the work you’ve done. Include samples of research, results and other relevant information. Merchandise how thorough you were in planning, execution and evaluation.
7) End on a high note. Despite their restrictive format, award entries should tell a story. Too many entries simply end. Consider how the entry title, project objective and a one-sentence summary of the project's success work together. The last thing the judges read should influence a positive evaluation.
Putting entry binders together is hard work and the entry fees add up quickly. Applying these tips will help ensure the investment of time and money pays off. If your campaign or tactic has been completed within the last half of 2006 or prior to the October 2007 entry deadline, enter the Blacksmith awards. For more information, contact me at kdugan@frch.com.
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Community Service Update
By Megan Licursi
This year, we’ve selected to work with the American Red Cross and its Power of Two program. Join us on July 12 for a Happy Hour to kick off our partnership. We’ll meet at Sully’s (formerly RedFish) at Race and 7th, Downtown, from 5-7 p.m.
The program's moniker, "Power of Two," refers to the time someone might dedicate to volunteering to the American Red Cross -- two hours (writing news releases, for example); two days (handling media at a local disaster); two weeks (providing media relations for a large disaster anywhere in the United States) or twice a year. The Power of Two offers volunteers flexibility in determining how and for how long they will volunteer. Under the program, volunteers also receive training on fulfilling their roles as Red Cross media representatives.
During this Happy Hour, we’d like to sign up potential volunteers and those interested in learning more.
Should you have any questions in the meantime, please contact Megan Licursi at megan@licursi.net.
Thanks!
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Ethics Pop Quiz
By Debbie D. Copeland-Bloom, APR
Below you will find a list of issues falling into one (or more) of these categories: Business, Legal, Professional and Ethical. Identify the Ethical issues.
- You have an employee who is a dynamo, but you suspect he is rounding up his timesheets and overstating his actual hours.
- You hire an employee from a local company who offers to provide you with the “inside scoop” on her previous employer’s communications and business strategies.
- Your prospect takes part of your presentation and uses it without compensating you.
- You have a client who lies no matter what you advise and warn him about.
- A client asks you to use a title from her management roster instead of identifying your role as an outside consultant.
- Your client is having you wordsmith some very serious issues to make them appear less important and suggest that their impact will be far less serious.
- You know some people in your company are selling illegal drugs on company property and management seems to be ignoring it.
- You discover from a client that a colleague is badmouthing you in the business community.
This information is from Professional Standards Advisory PS-4 found in the ethics section of PRSA’s web site.
Correct answer: 2, 5, 8
This year, at each month’s PRSA meeting, a drawing will be held for an excellent addition to the PR practitioner’s library: Legal and Ethical Restraints on Public Relations by Karla Gower. The book’s first chapter focuses on ethics models, codes and guidelines. The rest of the book concerns legal issues, such as corporate and commercial speech, intellectual property and government relations.
Whether you’re studying for the APR or need to revisit the ins and outs of trademarks, this concise reference has the information you’re looking for.
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If you are interested in information about the Independent Practitioners of Cincinnati PRSA please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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By Jackie Reau
Cliff Peale of the Enquirer, Jay Stowe of Cincinnati Magazine, James Jackson of Cincinnati.com have all said yes to participating in 2007 Media Day, and more are being confirmed each week.
One new feature of the program is called Industry Roundtables where a member of the working media will host a table of nine PR professionals to discuss pitch opportunities with their outlet.
The committee has developed a list of media but we would like to ask the membership for additional ideas. If you would like to propose someone, please contact Jackie Reau at jreau@gamedaypr.com or (513) 929-4263.
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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Joodi Archer
Development, PR
Matthew 25: Ministries
11060 Kenwood Rd
Cincinnati, OH 45242
513-793-6256
joodi@m25m.org
John Rudy
Marketing Manager
Total Quality Logistics
PO Box 799
Milford, OH 45150
513-831-2600
jrudy@tql.com
Patricia J. Stern
Executive Director
Intercommunity Cable Regulatory Commission
2492 Commodity Drive
Cincinnati, OH 45241
513-772-4272
Pat@icrctv.com
Lori Wortylko
Manager of Communications & Marketing
Clovernook Center for the Blind & Visually Impaired
7000 Hamilton Avenue
Cincinnati, OH 45231
513-728-6288
lwortylko@clovernook.org
REINSTATED:
Herbert R. Brown
Sr VP PR & Corp Commun
Western & Southern Financial Group
400 Broadway
Cincinnati, OH 45202
513-629-1136
herb.brown@wslife.com
Dawn M. Woods, APR
Director of Marketing and Public Relations
Health-Span
6831 Forest Hill Ln
Hamilton, OH 45011
513-551-1474
dpwoods@health-partners.org
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By Nicole Ropp
The APR Accreditation is the only professional certification program open to public relations professionals. Earning the APR is a noteworthy achievement and a symbol of professionalism.
Join Connie Kolita, APR, to learn how your PRSA chapter can help prepare you for the process of accreditation. Mark your calendars for July 18 after work; details to follow.
If you are interested in attending, please contact Nicole Ropp at nicoleropp@mac.com with APR in the subject line.
If interested in the New Professionals group please contact Jessie Folmer at jfolmar@cincyusa.com or 513-632-5371.
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By Mike Boehmer, APR
Don’t delay. Nominations are being accepted for the Werner-VonderHaar-Bogart Award – the highest honor the Cincinnati PRSA chapter can bestow upon a public relations professional.
The award – named after three Cincinnati chapter presidents who advanced to national PRSA president -- recognizes service to the chapter, the profession, the community and the society. William Werner, Edward VonderHaar and Judith Bogart each displayed exceptional depth, breadth and quality of service to our profession, to the Cincinnati community and to PRSA. The award acknowledges the value of exceptional service.
Here are the criteria for selection of the award recipient:
- Service to the Chapter – Having served as an officer of the chapter, as a board member, a committee chair, or a committee member – preferably a combination of these accomplishments over a sustained period.
- Service to the Profession – Having served as a program speaker, professional development presenter, a panelist, coordinator of an accreditation activity, worked closely with students in the classroom or as a mentor, and worked with faculty, etc. over a sustained period of time.
- Service to the Greater Cincinnati Community – Having done pro bono public relations work in support of a not-for-profit organization, having served as PR chairman for a not-for-profit community or board, etc.
- Service to the Society – Having served in a leadership position in a Professional Interest Section or on a District or National ad hoc committee or task force, having served at the District level or National level on a committee, board or as an officer.
The qualified candidate will have demonstrated achievement in at least three of the four service areas.
Nominations, which detail the candidate’s contributions in the selection criteria, should be sent to Mike Boehmer at boehmm@jfs.hamilton-co.org by Aug. 1, 2007.
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
Northern Kentucky University:
www.nkuprssa.org
- Lisa Doxsee, APR has been hired as Communications Manager for Easter Seals Work Resource Center.
- HSR Business to Business Inc. received the Silver Sledgehammer Award for Agency of the Year (2007) from the Business Marketing Association.
- Reardon Smith Whittaker (RSW) study reveals most internal agency business development efforts fail. The full study is available for free download at www.rswus.com.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated. back to top
Contact: Debbie Girard, 212-460-1495
NEW YORK (June 19, 2007) — The Public Relations Society of America (PRSA) has announced the appointment of Philip T. Bonaventura as its new chief financial officer, which became effective June 11. He reports to PRSA president and COO William (Bill) Murray. PRSA, the world’s largest organization for public relations professionals, is based in Manhattan. Bonaventura replaces John Colletti, who retired from PRSA in March.
As chief financial officer for PRSA, Bonaventura will oversee the organization’s budgeting, financial projections and investor portfolio administration, and manage liquidity and treasury operations. In addition, Bonaventura will provide strategic counsel in the development of new business initiatives and oversee the implementation of technological advances.
“During this period of continued business development and financial growth, we are very pleased to welcome a professional of Phil’s stature to PRSA,” says Rhoda Weiss, APR, Fellow PRSA, and chair and CEO, PRSA. “With his many years of financial experience and expertise, as well as a complete understanding of our business financial goals, we are confident that he’ll make significant contributions to the Society’s ongoing success.”
“I am delighted that Phil has joined PRSA as part of our senior management team, and am looking forward to working with him in the years to come,” says Murray.
A certified public accountant and business executive with more than 22 years of experience, Bonaventura was most recently vice president, finance and operations, for the United Nations Association of the United States of America, Inc. (UNA-USA), the leading grassroots foreign policy organization and the leading center of policy research on the U.N. and global issues. He was responsible for overseeing all aspects of the association’s finances, business operations and strategic planning. In this capacity, he developed policies and practices that enabled UNA-USA to build a sound financial foundation while helping to create a strategy for its future direction.
Prior to UNA-USA, Bonaventura held senior-level positions in financial operations of major investment firms, nonprofit organizations and corporations.
Bonaventura is a member of the American Institute of Certified Public Accountants, New York State Society of Certified Public Accountants, and New York Society of Association Executives. He holds a Bachelor of Science in accounting from Syracuse University, Syracuse, New York.
Contact: Debbie Girard 212-460-1495
New York (June 18, 2007) — The Public Relations Society of America (PRSA) 2007 Nominating Committee Chair Judy Phair, APR, Fellow PRSA, recently announced the names of ten candidates for leadership of the world’s largest organization for public relations professionals.
The candidates are running for three board officer and four director positions, two Assembly delegate-at-large posts and two international delegate-at-large posts.
The candidates are:
Officer
President-elect
Michael G. Cherenson, APR
Executive Vice President
Cherenson/Success Communications Group
Parsippany, N.J.
Anthony W. D'Angelo, APR
Director, Global Marketing Communications
Carrier Corporation, Transicold Division
Syracuse, N.Y.
Treasurer
Rosanna M. Fiske, APR
Associate Professor
Florida International University
Coral Gables, Fla.
Secretary
Mary Deming Barber, APR, Fellow PRSA
President
The Barber Group Inc.
Anchorage, Alaska
Mary Beth West, APR
Principal
Mary Beth West Consulting
Maryville, Tenn.
Director
North Pacific District
Kathryn D. Hubbell, APR, Fellow PRSA
Owner
Adscripts, Inc.
Missoula, Mont.
Southeast District
No candidates for this position at this time. Applications and other required materials for this position will be accepted through Monday, July 16 (5:00 p.m., in same time zone in which the candidate resides). The candidate application can be found on the PRSA Web site:
Candidate Application
Southwest District
Marlene S. Neill, APR
Communication Relations Specialist
City of Waco
Waco, Texas
At Large (one position open)
David M. Imre, APR
President
Imre Communications, LLC
Baltimore, Md.
Barbara Wellnitz, APR, Fellow PRSA
Co-President
Ryan Wellnitz & Associates, Inc.
Foxboro, Mass.
Assembly Delegate-at-Large (two positions open)
No candidates for this position at this time. Applications and other required materials for this position will be accepted through Monday, July 16 (5:00 p.m., in same time zone in which the candidate resides). The candidate application can be found on the PRSA Web site:
Candidate Application
International Delegate-at-Large (two positions open)
P. Michael McDermott, APR, Fellow PRSA
International Public Relations Counselor
International Public Relations Counsel
Riverside, Conn.
There is one more position open. Applications and other required materials for this position will be accepted through Monday, July 16 (5:00 p.m., in same time zone in which the candidate resides). The candidate application can be found on the PRSA Web site:
Candidate Application
The PRSA Nominating Committee will consider candidates for nomination on August 3-5 in Chicago. Formal nominations will be made at the time for possible election at the Society’s Assembly on October 20 in Philadelphia, Pa. Those elected at the Assembly will begin their terms on January 1, 2008.
In addition to nominations made by the PRSA Nominating Committee, candidates can also run for election on the floor of the Society’s Assembly if they follow procedures established in the Bylaws, which include submitting a petition no later than 30 days before the Assembly.
(found in March 2007 PRVisions)
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