Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. To read about your fellow members, please click here. Please email Shasta Taber (srtaber@hotmail.com) with your news.
-Rob Pasquinucci, APR (Cincinnati PRSA Chapter President)
Inside you'll find the most up to date PRSA news:
On the local front:
Pictures from our June Luncheon - Presidents Award Luncheon - click here
Honoring Dan Hurley 
Fall 2008 Accreditation Review Course (with updated dates)- click here
Blacksmith Awards Request for Committee Members - click here
Ethics Brief & a Chance to Enter a Raffle - click here
New Professionals May 2008 Event Picture - click here
Pictured (L to R):
Lauren Sorrows, Flannery Higgins, Lauren Doyle, Nicole Ropp, Brian
Woeste, Darcy Little.
New articles from PRSSA chapters from:
Miami University – click here
Northern Kentucky University – click here
Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others. Including an opportunity to help Hamilton County’s Foster Care Program - click here.
By Shasta Taber
Dear Members:
If you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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Dan Hurley
Dan Hurley & Tom Schick, APR, Fellow PRSA
Tim Burke, Kelly Leon, Dan Hurley, John Fleming & Tom Schick
By Sarah Pasquinucci, APR
Want two minutes to speak to the chapter without forking over the money to sponsor an event? Now you can! Just donate an item for a raffle (Must be $25 value or more) – whether it is Zoo tickets, Reds tickets, an ipod gift card or something related to your company or business. Just donate an item for a raffle and you can pick the winner at the meeting and give a brief elevator pitch about your business. Email Sarah Pasquinucci at spasquinucci@cgmarcom.com to set up your month for a drawing!
By Sarah Pasquinucci, APR
With the anticipation of ground-breaking speakers, unbeatable networking and dynamic events in 2008, we are changing our sponsorship structure to give our sponsors more opportunities.
Our growing chapter includes 260 members – communication going to more than 450 - who specialize in public relations, communications and marketing within corporations, agencies and non-profit. Our meetings fill ballrooms with nationally-known speakers and local experts. Our Web page receives countless visitors, accommodating those seeking information about the organization and the industry.
Please review the opportunities below. With our increased attendance and high-level speakers, we anticipate sponsorships will go fast. So, please contact Sarah Pasquinucci at spasquinucci@cgmarcom.com as soon as possible to secure your spot.
Corporate Sponsor (1) - $1,500 (pro-rated due to start in March)
- One ticket to every monthly luncheon
- Right of first refusal for presenting sponsor at the Blacksmiths 2008
- Logo displayed on Cincinnati PRSA Web site for entire year (Jan-Dec)
- Logo on every postcard and meeting reminder
- One program sponsorship of your choice (first come first served re: date)
NOTE: The corporate sponsor availability is a premier offering that will only include one company, agency or non-profit. It will be on a first come, first served basis.
Program Sponsors (2) - must be non-competing businesses - $400 each
- Two tickets to program
- Two minutes to speak about service/company before luncheon
- Ability to have a trade show booth, provided by sponsor
- Logo on all meeting materials
- Logo on Web site during month of the meeting
- Ability to put materials on tables during the meeting
- Ability to give away a prize – collect business cards
NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses, so it is also on a first come, first served basis.
Sponsor Drawing
In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2009.
Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (ex: ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as you can.
In addition to our luncheon sponsorships, we will have additional opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. We will make you aware of these opportunities as they arise.
Sponsorship opportunities are available beginning with our March program (in order to receive full exposure benefits, they must be secured soon). Our March program will feature Buzz Buse from the Chamber.
Please secure your spot today!
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July, 2008 - Social Networking Happy Hour
August 11, 2008 - Joint Golf Outing with AMA
September, 2008 - Monthly Luncheon - Hispanic Newswire sponsors National speaker
October, 2008 - Media Day
November, 2008 - Monthly Luncheon - Jim Wiseman, VP External Affairs, Toyota
December, 2008 - Joint Holiday Luncheon with AMA
Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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By Connie Kolita, APR
We are trying to get an idea of the number of chapter members interested in taking a PRSA Cincinnati 2008 APR Review Course. The tentative dates right now are (mostly Tuesdays): – all 6-8 p.m., location TBD (near downtown or east side).
September
October
November
The course is a great way to learn much of the information needed to earn your APR designation. E-mail Accreditation Chair Connie Kolita (KolitaCM@fhlbcin.com) if you would like to take the fall course.
By Connie Kolita, APR
APRs: Anytime you get a new e-mail address (position change, etc.), please inform us via Accreditation Chair Connie Kolita (e-mail KolitaCM@fhlbcin.com). We strive to have the most current chapter APR list possible. Thanks!
Are you an APR interested in sitting on a local APR Readiness Review panel? You’ll earn one (1) APR maintenance point for each panel on which you sit and help your fellow chapter members achieve the designation. We need three APRs per Readiness Review panel. We will help get you up to speed beforehand on how to serve as a panelist.
Let us know if you are interested in participating in either of these activities!
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
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By Megan Licursi
Cincinnati PRSA annually recognizes the best of our area’s public relations people with our awards ceremony, the Blacksmith Awards. Planning for 2008-2009 is underway and we’re starting by putting together the committee. Responsibility will be minimal (unless you want to play a bigger role!) and this is a great way to be a bigger part of our chapter.
So, what does a committee member have to do? We’re looking to elevate the Blacksmiths, really make them a sought-after award. The committee will play an instrumental role in that. Last year’s committee raised the bar with a YouTube video to launch the awards, so we have our work cut out for us. We know the Blacksmiths need a new brand identity and we’ll start there. We’re also looking for ways to make this appeal to sponsors. And, one key change will be to open the application process to agencies outside of the area—provided the work they did took place in Cincinnati.
As you can see, there’s a lot of work that needs to be done, so we’re looking for people willing to share their A-game with us.
If that’s you, send me an e-mail: megan@licursi.net
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If you’re interested in exploring advertising and PR career opportunities at an event that embraces diversity, you can learn more by attending one of the upcoming Diversity in Careers Job Fair. Go to http://www.prsa.org/diversity/ for more information.
- July 01, 2008 - Los Angeles, CA - Los Angeles Convention Center
- October 23, 2008 - Navy Pier - Chicago, IL
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By Debbie D. Copeland-Bloom, APR
Three Little Answers…
Last month, we started a new feature…a brief quiz on the PRSA Code of Ethics. Individuals who submit correct answers to all three questions are included in a drawing for a $20 Amazon gift certificate. Last month there were no correct submissions. Come on…do some quick research for a chance to win $20. Submit your answers to dbloom@one.net by midnight July 15. Good luck! 1. The Public Relations Society of America adopted its first Code of Ethics in:
A. 1945
B. 1950
C. 1959
E. 1972 2. The fact that PR professionals are accountable for their actions is explicitly recognized in the professional value of: A. Competence
B. Confidentiality
C. Independence
D. Integrity 3. In addition to clients and employers, competitors, peers, vendors, and the media are all explicitly identified as affected by the PRSA Code’s professional value of: A. Advocacy
B. Expertise
C. Independence
D. Fairness
PRSA Member Code of Ethics
One of the six provisions of the code is Enhancing the Profession:
Enhancing the Profession |
Core Principle
Public relations professionals work constantly to strengthen the public’s trust in the profession.
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Intent
- To build respect and credibility with the public for the profession of public relations.
- To improve, adapt and expand professional practices.
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Guidelines
- Acknowledge that there is an obligation to protect and enhance the profession.
- Keep informed and educated about practices in the profession to ensure ethical conduct.
- Actively pursue personal professional development.
- Decline representation of clients or organizations that urge or require actions contrary to this Code.
- Accurately define what public relations activities can accomplish.
- Counsel subordinates in proper ethical decision-making.
- Require that subordinates adhere to the ethical requirements of the Code.
- Report ethical violations, whether committed by PRSA members or not, to the appropriate authority.
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Examples of improper conduct under this provision:
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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NEW:
Amy L. Gorga
Commun Coord
4c ... For Children
1924 Dana Ave
Cincinnati, OH 45207
513-758-1310
agorga@4cforchildren.org
Ashley N. Van Sickle
Mktg & Commun Mgr, Southern Ohio Chapter
The Leukemia & Lymphomia Society
2300 Wall Street, Ste H
Cincinnati, OH 45212
513-361-2100
ashley.vansickle@lls.org
REINSTATED:
Elizabeth W. Pierce
VP, Mktg Commun
Cincinnati Museum Center
1301 Western Ave
Cincinnati, OH 45203
513-287-7059
epierce@cincymuseum.org
Justine E. Weber
Finance Project Coordinator
Fifth Third
151 W 7th St, #307
Cincinnati, OH 45202
513-534-7989
justine.weber@53.com
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By Jonathan Kissell
The PRSA New Pros met on May 28 for its monthly event. Nicole Ropp, integrated marketing manager, joined the New Pros as the featured speaker for a roundtable discussion about navigating through the years as a new PR professional. The following photo was taken at the event.
Pictured (L to R):
Lauren Sorrows, Flannery Higgins, Lauren Doyle,
Nicole Ropp, Brian Woeste, Darcy Little.
About the PRSA New Professionals
The New Professionals group is a network of PR practitioners new to the industry, typically with five or fewer years experience. Our meetings address issues pertinent to a new PR professional. There are many benefits for becoming involved in the New Pros group, including:
- To establish relationships with fellow new professionals,
- To develop your professional career,
- To learn more about PRSA and its offerings.
Membership is free. You do not have to be a member of PRSA to attend New Pros functions, but we highly encourage you to join PRSA. Please send an e-mail to cincynewpros@yahoo.com if you would like to be added to our e-mail list or if you would like additional information
Call for Experts
Are you a PRSA member searching for a way to give back to your chapter? The New Pros group continually searches for experts willing to speak at our events. Please e-mail cincynewpros@yahoo.com if you are interested in becoming a featured speaker.
Join the New Pros on Facebook
There’s an easy way to stay connected with the New Pros group – join our Facebook group. The group’s name is “PRSA New Professionals Cincinnati Chapter.” We look forward to seeing you there.
New Pros 2008 Committee
The committee plans, implements and evaluates the New Pros events and programs.
- Katie Busching
- Emily Carpenter
- Susan Eggemeier
- Jessie Erickson Folmar
- Lauren Doyle
- Stephanie Kehn
- Jonathan Kissell, chair
- Darcy Little
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By Cheryl Besl
Give Back Cincinnati (GBC) is looking for several volunteers for its Communications Committee. GBC holds approximately 10 large-scale volunteer and civic engagement activities, as well as social events each year. Members of the Communications Committee will help post events on calendar listings and generate media interest and coverage of the events. GBC is a Cincinnati-based nonprofit organization of approximately 2,700 members that works to enhance its communities through volunteerism. In addition, the organization partners with local and regional nonprofits to broaden the scope of their impact outside the Cincinnati community. For more information, visit www.givebackcincinnati.org, and to express interest in the Communications Committee, please email communications@givebackcincinnati.org
By Jeff Seal, APR
Volunteer your PR skills to a worthy cause and you can make new contacts, add material to your portfolio and earn APR maintenance points.
Visit the volunteer bank at
http://www.cincinnatiprsa.org/volunteer/index.php
. If you know of a nonprofit organization that would like to request volunteer PR assistance, please have them contact Jeff Seal, APR, at jseal@fuse.net.
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By Mike Boehmer, APR
Thank someone for service to the Cincinnati PRSA chapter, PRSA, the public relations profession and our community. Nominate them for the Werner-VonderHaar-Bogart Award – the highest honor the Cincinnati PRSA chapter can bestow upon a public relations professional.
The award – named after three Cincinnati chapter presidents who advanced to national PRSA president -- recognizes service to the chapter, the profession, the community and the society. William Werner, Edward VonderHaar and Judith Bogart each displayed exceptional depth, breadth and quality of service to our profession, to the Cincinnati community and to PRSA. The award acknowledges the value of exceptional service.
Here are the criteria for selection of the award recipient:
- Service to the Chapter – Having served as an officer of the chapter, as a board member, a committee chair, or a committee member – preferably a combination of these accomplishments over a sustained period.
- Service to the Profession – Having served as a program speaker, professional development presenter, a panelist, coordinator of an accreditation activity, worked closely with students in the classroom or as a mentor, and worked with faculty, etc. over a sustained period of time.
- Service to the Greater Cincinnati Community – Having done pro bono public relations work in support of a not-for-profit organization, having served as PR chairman for a not-for-profit community or board, etc.
- Service to the Society – Having served in a leadership position in a Professional Interest Section or on a District or National ad hoc committee or task force, having served at the District level or National level on a committee, board or as an officer.
The qualified candidate will have demonstrated achievement in at least three of the four service areas.
Nominations, which detail the candidate’s contributions in the selection criteria, should be sent to Mike Boehmer at boehmm@jfs.hamilton-co.org by Aug. 1, 2007.
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University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
from February 2008
By Samantha Stanek
With spring break just around the corner, newspapers, websites, and even Facebook groups are centered on publicizing the perfect spring break travel trip for every college student. With so many different agencies and vacation spots, public relations efforts for each company compete to attract customers to their package or deals. However, recently PR has taken a new direction in tourism and travel.
According to the Schenkein Public Relations Agency, there has been an increased need for PR in recent years to ease the worries that travelers may have.
Their website, schenkein.com, indicates that “whether it’s building and launching brands, bolstering the image of long-time industry players or introducing new travel products to the market, Schenkein creates PR programs that garner the media’s attention, stimulate consumer interest, and increase word-of-mouth referrals.”
Travel writer and editor Durant Imboden of europeforvisitors.com believes that PR professionals often underestimate the power of the web, and how valuable of a medium it is to their clients.
In fact, according to the Travel Industry of America, 64 million Americans use the Internet to plan trips and 70% of U.S. travelers do at least half of their travel bookings online.
Europeforvisitors.com introduces the idea of “evergreen” articles: Unlike magazines and newspaper articles that people most often throw away, “evergreen” articles are available in search engines from months to years after publication.
These articles can be very helpful to Travel & Tourism PR professionals. First of all, it is easier to promote a certain location or travel package if the information is readily available to the traveler.
For instance, according to Imboden, one of the articles at Europe for Visitors, an Amsterdam ‘“Web Guide”’ from April 1998, still generates nearly 250,000 page views per year.
An “evergreen” Web travel article is also beneficial to the PR professional because it provides decision support and decision validation to readers who search for reviews before booking travel plans. This, in turn, helps to generate word-of-mouth referrals, one of the goals of travel and tourism PR.
Europe for Visitors also provides tips for those looking to promote their vacation deals and destinations by explaining how much more effective it is to publicize online versus via newspapers or magazines. For example, if trying to promote short-term offers, like spring break packages, it is more beneficial to contact deals or news oriented websites. However, if trying to promote new cruise lines or tour companies, a website with the concept of “evergreen” articles would be a better fit.
Travelwriters.com, another helpful website in the field of PR, connects travel writers with PR firms to influence the travel media. The community is made up of over 10,000 writers and alleviates the hassle of stuffing envelopes with press releases concerning travel packages.
Writers contributing to the website also write for publications such as The New Yorker, New York Times, Outside, Miami Herald, AAA Going Places, The (London) Guardian, Toronto Star, and many others.
From the website’s recent start four years ago, it puts tourism professionals in contact with premiere journalists to cover their stories. With options such as submitting press releases, building personal networks, and a writer’s database, travelwriters.com offers an opportunity for travel and tourism to expand in the coming years.
Northern Kentucky University:
www.nkuprssa.org
from November 2007
By Susan Straw
The NKU PRSSA is pleased to announce the following graduates of 2007-2008:
· Josh Rodamer
· Brittany Richardson
· Chrissy Marzano
· Steve Collins
· Lauren Philbrick
· Danielle Stout
· Ayla Benjamin
· Kelly Warman
· Melissa Brenner
· Heather Courtney
· Misty Helton
· Mic Herald
· Sarah Schneider
· Crystal Simpson
· Kelly Sirk
· Kaitlin Pugh
Notice of any work/volunteer opportunities would be greatly appreciated to help these talented graduates in their PR careers. The Cincinnati PRSA has always been very supportive of our PRSSA chapter and we look forward to another school year and being involved with your chapter. On behalf of all the members, thank you.
New officers have also been elected, that will continue to lead our academic organization beginning in the Fall.
NKU PRSSA 2008 - 2009 Officers
- President - Susan Straw
- President Elect - Skye Hill
- Vice President and Social Chair - Ali Cox
- Secretary and Treasurer - Megan Steinmetz
- Immediate Past President - Josh Rodamer
- Firm Director - Erica Grove
- Assistant Firm Director - Courtney Lloyd
Xavier University PRSSA:
Contact Taryn Kukucka, Member, 412-292-0699
Matthew 25: Ministries urgently needs donations of food and donations of money in order to continue impacting what the WPF is calling the “silent tsunami”. To find out more about the global food crisis contact Matthew 25: Ministries at (513) 793-6256. To find out more about becoming a corporate donor, please visit their website at www.m25m.org or send an e-mail to info@m25m.org.
Matthew 25: Ministries rescues and reuses 10,000,000 pounds of corporate discontinues, misprints, overruns, off-spec, slightly damaged, returned and past season products each year and redistributes them to people in desperate need throughout the US and worldwide. In 2007, Matthew 25: Ministries rescued 10,106,582 pounds of products valued at $83,378,144. These products positively impacted the lives of over 2.75 million people.
Matthew 25: Ministries holds a 4-star rating from Charity Navigator and was awarded the “Best Charities in America” seal from the Independent Charities of America. More than 99% of Matthew 25: Ministries’ cash and in-kind donations go toward programs.
By Mike Boehmer, APR
More than 800 Hamilton County kids in foster homes and 260 awaiting adoption need your help.
They would greatly appreciate your assistance in getting the word out about the need for foster and adoptive parents.
Invite a speaker to talk to your employees -- or request a supply of brochures or posters. Run an article in your an internal newsletter. Any other ideas welcome!
Hamilton County suffers from a critical shortage of foster homes, placing our most vulnerable children at great risk.
Foster home capacity has reached a critical low point.
In Hamilton County, there are more than 800 children in foster care on any given day, while less than half the number of parents who expressed interest in years past have stepped forward this year.
Among the factors contributing to this decline is media coverage surrounding the Marcus Feisel case, which painted foster parenting in a negative light, stigmatizing what is an honorable and respected service.
With fewer homes available, about a third of Hamilton County foster children must be placed in homes outside of the county -- a practice that has harmful consequences for their long-term success.
- The transition into foster care is even more traumatic, magnifying behavior issues.
- Changing schools makes academic success even more unlikely.
- Keeping siblings together becomes more difficult.
- Reunification is more complicated, causing longer stays in foster care.
Our community must increase the number of local foster homes to ensure that children stay in familiar surroundings. A coalition of community leaders has developed a publicity campaign aimed at recruiting new foster parents. This collaborative includes all three Hamilton County Commissioners, Northlich, the United Way of Greater Cincinnati, Clerk of Courts Greg Hartmann, Hamilton County Job and Family Services, the Foster Child Enrichment Council and eight of the region's private foster care providers.
This campaign, developed pro bono by Northlich, has raised awareness and generated interest in foster parenting. The theme, "Everyday Heroes," presents foster parents as heroes for providing stable homes to children in need.
This message has been incorporated in a television commercial, outdoor advertising and a grassroots recruitment effort. Several media outlets and advertising companies are donating airtime and billboard space.
We have begun to support those efforts with grassroots efforts such as community presentations and literature distribution.
Any help from you would be greatly appreciated.
F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
- Ernest "Tahlib" Britton has accepted a new post with the Asterea Foundation in New York City as Director of the Voices of Equality Program. Beginning in June, he will be responsible for the launch of a national dialogue program on Gay & Straight marriage. Ernest has served at the National Underground Railroad Freedom Center for the last ten years, in media relations and community relations roles. In 2004, the chapter helped him in his efforts to launch the Freedom Center resulting in 200 million media impressions. Ernest is grateful for the friendships and contacts developed through PRSA and invites all his PRSA friends to visit him in the Big Apple. His personal email is tahlib@aol.com
- HSR Business to Business announces two new accounts. HSR Business to Business announced they will be handling corporate advertising for Pitney Bowes and corporate advertising for Delta Dental of Michigan, Ohio, Tennessee and Indiana.
- The Cincinnati USA Regional Chamber is pleased to announce Chris Kemper has joined the organization as public relations director.
- PR~Link, a Cincinnati-based public relations firm, is the winner of a national Gold Bulldog Award in the Best Education/Public Service Campaign category. The award was given for PR~Link’s work with Time Warner Cable Southwest Ohio Division on the 2007 VH1 Save The Music Foundation donation of musical instruments to Cincinnati Public Schools.
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PR~Link: Pamela K. Gilchrist, APR & Stephanie Meyer |
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- PRiority Public Relations, LLC received a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA). PRiority received the Award of Excellence for its “Growing a Business from What’s In Your Purse” campaign conducted for Oregon consumer insight consultancy InsightFarm in 2007.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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Job Seekers Can Post Resumes Anonymously at No Cost; Pre-Screened Filters Helps Employers Narrow Down Candidates
NEW YORK (June 16, 2008) Using the Public Relations Society of America’s (PRSA) Jobcenter is now easier and more functional than ever when searching for communications and public relations jobs. PRSA recently launched the updated and redesigned Jobcenter, which is now a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Posting a resume is FREE, and an anonymous resume posting option for job seekers is now available. Career resources also include a job alert system, career search management, access to Job Bulletin, a weekly e-newsletter, and a library offering more than 100 career-based articles. Posting a resume on Jobcenter provides members with career resources and access to a public relations and communications targeted community of more than 32,000 members, including more than 9,900 students, as well as a database of 45,000 public relations, corporate communications and other communication professionals from across the country.
“The PRSA Jobcenter now contains enhanced career development tools in a more user friendly platform,” said PRSA President and COO William Murray. “As the world’s largest and most targeted association for public relations professionals, it was only fitting for us to develop one of the most robust public relations and communications job centers in the industry. Our newly launched Jobcenter guides job seekers and employers with career-related articles, filtering capabilities, easy access for viewing resumes and job postings, career mentoring and increased coverage of listings for the functional areas of public relations, communications and marketing.”
Employers now have the benefit of pre-screen filters, bulk posting and a user-friendly candidate management system. Moreover, PRSA has developed a new heavily discounted pricing structure for members. A targeted public relations job board, designed for job seekers, saves time for employers when identifying prospects since candidates are asked their location preferences, job specializations and salary requests.
In addition to enhancing the Jobcenter design and functionality, PRSA has engaged TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Web.
PRSA International Conference, The Point of Connection, To Take Place October 25 – 28 in Detroit
“Tuesdays With Morrie” Author Mitch Albom, Boston Globe Business Advice Columnist Penelope Trunk and GM Executive and Auto Industry Legend Bob Lutz are Among Keynoters
NEW YORK (April 30, 2008) — The Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, formally announced today its 2008 International Conference. The annual meeting, which features more than 100 sessions and 200 speakers, will take place Oct. 23–25 at the Renaissance Center in Detroit. PRSA also released information on some guest speakers who will deliver keynote addresses at the Conference.
Additional information on PRSA’s 2008 International Conference — The Point of Connection — is available at www.prsa.org/conf2008.
Guest Speakers
Among the current roster of keynote speakers is Mitch Albom, who will address the Conference’s General Session on Tuesday, Oct. 28. Albom is a best-selling author, award-winning sports columnist, popular radio show host and ESPN analyst. His writings include “For One More Day,” “The Five People You Meet in Heaven” and “Tuesdays With Morrie,” his chronicle of time spent with a beloved but dying college professor, which spent four years on the New York Times bestsellers list and holds the distinction of being the most successful memoir ever published. All three books have been turned into successful films. Produced by Oprah Winfrey in 1999, "Tuesdays With Morrie" starred Jack Lemmon and Hank Azaria and won four Emmy awards, including best TV film, director, actor and supporting actor. Albom also is known for his charitable works, which anchor him solidly in the Detroit community. He founded three charities that deliver food, shelter and educational services to Detroiters.
Addressing the Monday business luncheon will be Penelope Trunk, expert business advice columnist for the Boston Globe, author of “Brazen Careerist: The New Rules for Success,” and writer of the popular blog, Brazen Careerist: Advice at the Intersection of Work and Life. Her career reflects a dedication to defining success in the modern workplace, where the lines between work life and personal life continue to blur. Her advice speaks to a new business milieu where old rules — such as pay your dues, climb the ladder and work late — no longer apply. She began her career as a marketing executive in the software industry, founding three companies of her own. Her own career choices have been featured by TIME Magazine and the London Guardian as examples of how successful careerists can surmount a surfeit of new workplace issues. Both the New York Times and Business Week have cited Trunk's writings for their targeted insights into the new workplace.
Bob Lutz, who will address the Conference at its Monday General Session on Oct. 27, is vice chairman of global product development for General Motors. His career began at General Motors in 1963 and has led him to senior positions at BMW and the Ford Motor Company. He also spent 12 years with Chrysler, where he led all of the company’s automotive activities, including sales, marketing, product development, manufacturing, and procurement and supply. His Chrysler years are chronicled in his 1998 book, “Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company,” which was revised, updated and retitled in 2003 as “Guts: 8 Laws of Business From One of the Most Innovative Business Leaders of Our Time.” Today, the automotive legend and former Marine fighter pilot is also at the forefront of social media as one of the nation’s top corporate bloggers. GM’s Fastlane Blog, where he is chief blogger, engages customers, car enthusiasts and GM executives and receives voluminous visitor comments and feedback.
(found in March 2007 PRVisions)
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Date |
Event |
Location |
Contact |
Category |
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May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
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