Note from the Editor
Volunteerism. While many of us understand the priceless value of freely giving of our time and talents, we often have trouble finding time in our hectic schedules to serve on a non-profit board or volunteer our public relations services for a community organization.
Consider the words of Woodrow Wilson when he said we are not merely here to make a living, but to enrich the world. Being involved through volunteerism, not only helps to further show the community the value in our profession, but also speaks to the dedication and passion of service behind our industry.
Good news: there are many public relations volunteer opportunities to choose from! Contact our chapter’s Community Service Chair Peter Osbourne, APR at peter.osbourne@strata-g.com for more information on the volunteer opportunities available.
Also, the Cincinnati USA Visitor Center is preparing to host dozens of major conventions this summer that will bring millions of visitors to our wonderful city. Volunteers are needed to help at the new Visitor Center on Fountain Square to assist visitors and locals seeking information about the region’s many options for fun, dining, shopping, hotels, attractions, recreation and more. This is an awesome opportunity for us professionals to get involved – as well as a great opportunity to promote our clients and organizations to the many visitors who will pass through our city. Visit www.cincyusa.com/visitors for more information on volunteering at the Visitor Center.
Happy volunteering!
Brandy Jones
PR Visions Newsletter Editor
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Join the Cincinnati PRSA Chapter in honoring Tom Cody as this years PRSA Presidents Award recipient. This prestigious award is bestowed upon Tom, who is a tireless community volunteer and civic leader, for his use of public relations towards achieving a significant improvement in the quality of life in Greater Cincinnati.
Date: July 27, 2011
Place: The Phoenix
812 Race Street
Cincinnati, OH 45202
Time: 11:30 a.m. Check-in, Networking
12:00 p.m. – Lunch and Program
Cost: $23 PRSA Cincinnati Chapter Members & PRSSA members
$35 Non-Members
RSVP by 5:00 pm on Wednesday, July 20. Reservations are required and can be made one of three ways:
(Any Member and ALL Non-Members)
1. Register and prepay online
(PRSA Cincinnati Chapter Members Only)
2. Send an email to acampbell@fuse.net
3. Leave a voicemail at 513-446-4700.
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In June, National PRSA hosted its annual leadership rally for chapter leaders across the country. As Cincinnati PRSA’s president-elect, I attended the event as our chapter’s representative.
As the world’s largest network of PR practitioners, PRSA’s mission is to advance the profession and the professional. In essence, 30,000 people “have your back” and are experiencing similar situations in the workplace.
Members should reach out to fellow members for advice and idea sharing, according to Gary McCormick, APR, immediate past chair and CEO of PRSA.
The value of PRSA varies for each member. It usually involves a combination of benefits from the National organization and the local chapter.
The first step for any member should be to visit PRSA’s website (www.prsa.org). It provides a wealth of resources, including case studies, podcasts, job centers and research data. Many of PRSA’s benefits are included in its annual dues and require no additional spending.
Locally, the Cincinnati Chapter continually revises the way it engages members, from monthly luncheons to social happy hours. At the Rally, our chapter’s Skype luncheon with Charlene Li was lauded for its originality and resourcefulness.
Locally and nationally, PRSA offers something for every member. Your ideas and involvement are welcome at all levels of the organization.
Jonathan Kissell
President Elect back to top
Job Bank-Featured Career Opportunity
PROOFREADER/COPY EDITOR - TriCom B2B
TriComB2B, a regional leader in marketing and advertising services, is seeking a highly motivated, technically-oriented public relations professional to fill its Proofreader/Copy Editor role. We’re looking for a perfect fit for the team that comprises one of the Dayton Business Journal’s Best Places to Work and a B to B Magazine Top 150 agency.
Visit the http://www.cincinnatiprsa.org/jobBank/index.php for more details on this position and other career opportunities.
Maureen Richmond, APR
Job Bank Chair
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Join the New Professionals on Tuesday, July 19, 2011 at 6 p.m. to hear from some of Cincinnati’s best non-profit public relations professionals. The event will be held at the Red Cross, 2111 Dana Avenue, Cincinnati, OH 45207.
Our panelists include Whitney Ellis and Chuck Gibson of the Red Cross, Anna Hogan of the Freestore Foodbank and Tom Carleton of the Make A Wish Foundation of Southern Ohio.
Please RSVP on Facebook and/or to cincynewpros@yahoo.com by Monday, July 18.
Hope to see you there!
Megan Haughney
@mhaughney
New Professionals Chair back to top
Blacksmith Lunch & Learns Scheduled
Join us to get inside information on preparing your entries for a win! Bring your lunch and enjoy a relaxed, interactive session of tips and tricks from past winner’s and event organizers.
- August 3 from noon to 1 p.m. at Luxxotica (Mason area)
- August 10 from noon to 1 p.m. at the Cincinnati Chamber (downtown Cincinnati)
RSVP to Shara Clark at smclark@gaic.com or 513-412-1718 by July 29 to reserve your spot.
Members Put on their Judging Hats
Special thanks to all of the PRSA members who volunteered to judge the Houston Excalibur Awards! Teams of two members worked together to read and evaluate 130 entries. Your time and expertise provided much appreciated feedback to those who entered the competition.
Special thanks to these judges:
Peter Osborne, Cynthia Godby, Wende Wright, Robin Klaene, Jeremy Fischer, Andrew Shipp, Amy Okin, Jonathan Kissell, Molly Broadwater, Maureen Richmond, Cheryl Besl, Darcy Little, Claire Guappone, Elliot Campbell, Jenny Dexter, Jeff Seal, Sarah Pasquinucci, Rob Pasquinucci, Chris Kemper, Deb Copeland-Bloom, Gail Myers, Barbara Flick, Shara Clark, Brandy Jones, Jill Dunne, Drew Fahey, Ashley Moran
As our reciprocal chapter for awards judging this year, the Houston Chapter will be returning the favor this fall as they judge our Blacksmith Award entries.
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Blacksmith Highlight
Mark your calendar for the 2011 Blacksmith Awards Ceremony on November 16 at The Madison Event Center.
For more information about submitting your Blacksmith entries visit: http://www.cincinnatiprsa.org/blacksmith/documents/
2011_Blacksmith_Call_for_Entries.pdf
Each month leading up to the annual Blacksmith Awards Ceremony, we’ll highlight one of last year’s winners and share a tip from the entrant that can help you with your 2011 entries.
Blacksmith Award winner for Internal Newsletter: Luxxotica
LUX Today is a bi-monthly corporate newsletter to engage, inform and inspire associates across Luxottica North America’s retail stores (LensCrafters, Pearle Vision, Sears Optical, Target Optical, Sunglass Hut), field associates and manufacturing centers. The Cincinnati-based corporate communications team writes, edits and designs the publication internally, with no outside agency support. The newsletter provides timely corporate and brand news on a regular basis to help employees provide the best service to their customers and drive business growth. After the first year of publication, an audit found that the majority of associates felt more confident in Luxottica after reading the publication, 83 percent of associates enjoyed receiving the publications, and associates reported they appreciated being kept in the loop on corporate news and the bigger picture of what’s happening at the organization.
Blacksmith Award Winner Tip: It’s important to include measurement, even for tactics categories. If you are thinking of entering a tactical piece like a newsletter, Web page or video, spend some time now obtaining the information a judge will need to see beyond the finished product, regardless of how sharp it is. Did you help change or make things easier for your organization through the piece? How did your audience feel about it? Judges will need to know this.
Barbara Flick & Shara Clark
Co-Blacksmith Awards Chairs
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Name: Jeanne Bernish
Position: Web & Social Media Manager
Company: KnowledgeWorks
Twitter handle: @JeanneBernish
What social media outlets do you use? I love Twitter and manage multiple accounts on behalf of our Foundation and its subsidiaries. On a daily basis I also use Facebook, LinkedIn, YouTube, FourSquare, Klout (does that “count” as a social media outlet?) and manage, write and curate several blogs on WordPress. Since SxSW Interactive, I have also popped in and out of Quora. I also maintain personal profiles on The New York Times, The Wall Street Journal, The Huffington Post and education-specific e-publications and I see many of my peers – both in the education field and in social media – doing the same. I think it’s important to note that a brand cannot “like” a news article – there really has to be a person behind the wheel in order for the sentiment to be genuine. Yes, I spend a lot of time online!
How long have you been a Cincinnati PRSA member? I just rejoined this past Spring but I had been a PRSA member many years ago when I worked for PR Newswire.
What do you find the most beneficial about Cincinnati PRSA? The education field is so complex and produces so much content it is a full time job just to stay on top of who the current players are. Like many PR folks I expect I am just too engaged in my daily activities to seek out and find professional development on my own. PRSA connects me with other public relations practitioners – and I love the PRSA Issues and Trends news digest.
Whom do you suggest your fellow chapter members follow on Twitter and why? Me, of course! I Tweet about #Cincinnati, #education and general news. I also maintain a Twitter list I call @JeanneBernish/pithy-witty-and-wise where I tuck away the people who usually make me smile every day on Twitter. If you navigate to my profile you can peruse the list and maybe find some fun new people to follow!
You're in PR which means you're interesting by default! Tell us one fun fact about you: I have the recipe for the perfect chocolate chip cookie.
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MW
Name: Tara Doerzbacher
Current Position: Seeking a position in the PR field
Previous Experience: I have previously interned at BKS Communications, Inc. in Indianapolis, IN as a public relations coordinator and with the Smithsonian Associates in Washington, D.C. in the Studio Arts department as a programming coordinator. My background includes blogging, graphic and copy advertising, customer relations, media relations, client relations, event planning and journalism.
Education: I am a recent graduate of Butler University and have a Bachelor of Arts in Communications with a concentration in Public Relations and Advertising as well as a minor in Political Science.
I live on the west side of Cincinnati with my three dogs. My brother is a junior (cow) at United States Military Academy, West Point while my parents are spending two years in Riyadh, Saudi Arabia for my mothers career. I am excited to join the Cincinnati chapter of PRSA! back to top
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Cincinnati PRSA Congratulates Mitchell Heidrich on joining Stata-G as its newest assistant relationship manager within their PR department. Mitchell will be assisting in helping clients with public relations and social media strategies and execution.
Mitchell is a May 2011 graduate from Northern Kentucky University and has a degree in public relations. He previously worked for Strata-G as a student intern. |
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National PR News
June 10, 2011 Public Relations Tactics
Jason Woodward
“What people want in terms of corporate reputation is honesty, transparency and trust,” Richard Edelman said at the 2011 PRSA Leadership Rally in New York City today. “This is what we do. This is our time.”
In his keynote address titled “The Third Way – Public Engagement,” Edelman, president and CEO of Edelman, spoke to the incoming PRSA Chapter presidents on the evolving role of the PR practice, and the urgency with which we as professionals must evolve with it.
He said that the world’s trust barometer had shifted since the financial crisis and various corporate scandals. Communication has never been more important. But digital firms, ad agencies and consulting firms are now vying for much of the same business.
“We have a whole new set of competitors,” he said. “It’s a free-for-all.”
Public relations must adapt, Edelman said. Its unique strategic approach to communication provides a distinct advantage. Unlike agencies that simply create content, public relations involves a coherent, analytical method of identifying and addressing all the key publics of an organization or issue. But PR pros need to think bigger.
“Do no think that PR is [just] media relations. Re-characterize your business as a public engagement business,” he said. “Go for big ideas. Don’t wait for the ad people to have big ideas. It doesn’t have to be elegant. It has to be clever.”
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