Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. To read about your fellow members, please click here. Please email Shasta Taber (srtaber@hotmail.com) with your news.
 -Laura Carr (2009 Cincinnati PRSA Chapter President)
Inside you'll find the most up to date PRSA news:
On the local front:
Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
As always, if you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com. ALSO please let us know what you think of the format of the Email Blasts announcing the Newsletter... or at least let us know if you receive them as HTML or plain-text?
Shasta Taber
Newsletter Editor
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By Anne Campbell
“I realized it was the express lane, I just didn’t realize how express!”
That was a comment heard by one of the attendees at the November luncheon. He had registered himself and two guests online and paid via the new system. By doing so the three of them did not have to stand in line to be checked in. All they had to do was pick up their nametags, drop their business card in the bowl for the door prize drawing and start their networking. I’m sure if you asked them they would recommend the new registration system to you.
Another benefit to paying online is that all major credit cards are accepted. If you wait to pay at the door we can only accept MasterCard and Visa. At least three people tried to pay with their corporate American Express card at the November luncheon and instead had to use a personal MasterCard or Visa. They commented that they will be sure to use the online system next time.
The system is still fairly new and we appreciate any feedback. Some improvements have already been made based on your comments. The process is fairly straightforward. Go to the meetings page of our website, www.cincinnatiprsa.org and click on the link for the event you wish to register for. You will be taken to a page to give your contact information as well as the names of any guests you would also like to register. Once you click submit you will be taken to a shopping page to select a registration option (Member, Non-Member, etc.). You will be given both “Buy Now” and “Add to Cart” options for the various registration rates. If you are paying for just one reservation, simply click “Buy Now” next to the appropriate option and follow the payment procedures. If you are paying for more than one reservation you will need to click the “Add to Cart” button for each rate (Member, Non-Member, Student) you need to use. Once you are in your cart you can change the quantity for each rate. For example, if you are paying for 3 members, just click on the “Add to Cart” button once next to the Member rate. Once your shopping cart comes up you will need to change the quantity shown to 3 before checking out. If you are paying for one member and one non-member you will need to click “Add to Cart” next to the Member rate. Then click “Continue Shopping” from the shopping cart, which will return you to the page where you can click “Add to Cart” next to the Non-Member rate. Be sure to double check your shopping cart and then check out.
Please forward any questions or comments to Anne Campbell, Chapter Administrator, acampbell@fuse.net.
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By Jonathan Kissell
The Cincinnati Chapter of PRSA publishes an annual Member Roster as a service to its members. We want to ensure the information is accurate and complete.
To review your information, please visit PRSA's web site at www.prsa.org and click on "MemberNet Login." You can also contact PRSA Member Services at (212) 460-1400 or membership@prsa.org if you experience problems on the Web site.
Please update your information by Friday, Aug. 7. Thanks for your help.
By Jonathan Kissell
(See more details about the program in the National PRSA section of the newsletter)
PRSA offers a financial hardship plan to members who are unemployed or temporarily disabled. The plan is available to anyone who has been a member of PRSA for a total of five or more years and is up for membership renewal. Complete details are available at www.prsa.org. The National rate under the hardship plan is $115, which is a savings of $110 from the regular dues of $225. Members wishing to take advantage of or learn more about the hardship plan should contact Member Services at membership@prsa.org or (212) 460-1400.
By Jonathan Kissell
PRSA group membership program offers incentives and benefits for large organizations to join with multiple representatives. The memberships are organization-owned and transferable among employees, if an employee changes departments or leaves the company. The program also provides the convenience of consolidated billing for all members. Finally, the group membership program maximizes savings for organizations by covering the costs of chapter dues or professional interest section fees during the first year.
To qualify, at least eight employees from an organization must join, and two may be current PRSA members. Please contact Malia Moore, PRSA membership development manager, for complete details about the program.
Malia.Moore@prsa.org
By Megan Licursi
There are numerous stories every day about the impact of Web 2.0. As PR folks, we know firsthand how effective social media campaigns can be. A startling factoid: Readers are three times more likely to act upon a recommendation seen in a blog as opposed to that same article appearing in traditional media.
I’m pleased to announce that the Cincinnati PRSA has joined Web 2.0 on Facebook and Twitter. What is Twitter? Well, that’s probably the subject of another newsletter article. Or a luncheon. But, to quote one of our members, Kevin Dugan, @prblog, Twitter has the immediacy of instant messaging with the permanence of a blog. Twitter is broken down into two groups: Followers and Followees. You choose people to follow based on your personal preferences: relevant postings, industry colleagues, friends, they like the color blue, too, or any other reason, however obscure. People choose to follow you for the same reason.
The media are one of the early-adopters of Twitter. One local reporter, Gregory Korte at the Enquirer, @gregorykorte, regularly posts (aka “tweets”) requests for sources. CNN tweets their breaking news. To see the evergrowing list of media on Twitter, check out: http://mediaontwitter.pbwiki.com/United+States+-+NATIONAL. Here’s a list of Ohio reporters on Twitter: http://mediaontwitter.pbwiki.com/United+States%3A+O+-+Z.
Our Young Pros group took the lead, creating a twitter ID, @cinprsanewpros. The rest of the chapter followed suite on Twitter. Come follow us at @CincinnatiPRSA.
On the Facebook front, the Cincinnati PRSA chapter now has a group page: http://www.facebook.com/home.php?#/group.php?gid=48730262862. Join us here to see photos from past luncheons, discuss subjects such as luncheon speakers and brown bag topics. And, to talk trash about the Blacksmith’s!
By Jonathan Kissell
In January, PRSA launched a new blog, PRSAY, to connect members with the PRSA leaders. We encourage you to take advantage of this excellent opportunity to engage in dialogue and offer perspective about integral aspects of your professional career. The first several posts came from PRSA Chair and CEO Michael Cherenson, APR, making him available to listen to your comments and suggestions.
PRSAY is one of the many valuable components of a PRSA membership. Please take a moment to check it out at prsay.prsa.org.
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School is back in session for students across Greater Cincinnati – and for Cincinnati PR professionals! Polish those PR skills and kick off a new “school year” with three great programs from Cincinnati PRSA this August. There’s a little something for everyone and every budget!
Myth: No one reads the paper today.
Fact: More adults read a newspaper everyday than watch the Super Bowl.
Myth: Young people no longer read newspapers.
Fact: Sixty-one percent of 18-24 year olds read newspapers once a week.
It’s doesn’t take an expert to tell you that local media is changing; but it does take one to tell you how media is evolving and what you can do about it. Join Cincinnati PRSA and Tim King, vice president of corporate communications and investor relations at The E.W. Scripps Company, as King outlines the state of local media, what it means for public relations professionals and makes the case for the future of local media.
SPONSORED BY:
Date: |
Tuesday, August 11, 2009 |
Place: |
The Phoenix
812 Race Street (Downtown Cincinnati) |
Time: |
11:30 am- Check-in and Networking
12:00 pm - Lunch & Program |
Cost: |
$23 for PRSA Cincinnati Chapter Members
$35 for Non-Members
$18 for PRSSA Members |
RSVP: |
by noon on Wednesday, August 5
(also cancellation deadline)
Reservations are required and can be made one of three ways:
(Any Member and ALL Non-Members)
1. Register and prepay NOW online
NEW AS OF 3/09: ALL non-members must prepay all reservations. Also, no reservations will be accepted if you still owe a balance from a previous event.
(Members Only)
2. Send an email to acampbell@fuse.net
3. Leave a voicemail at 513-792-0402. |
Menu: |
Chicken and Penne Pasta with pesto Cream Sauce, Fresh Basil and Diced Roma Tomatoes.
Please state if you will need a chef's choice vegetarian meal when you make your reservation. |
Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
Cincinnati PRSA members are invited to join us for this free happy hour with the Greater Cincinnati Society for Professional Journalists. Leave the pitches at work and mix and mingle with the reporters and editors you work with everyday! As a special thanks to all Cincinnati PRSA members, appetizers are on the chapter and drinks are half-priced. Sign-up today! Registration is suggested, but not required. Not a Cincinnati PRSA member? Join today and start enjoying member-only benefits like this event!
PRSA Cincinnati encourages all attendees to enjoy our social networking events responsibly.
Sponsored by: BlackFinn
Join Mike Boehmer, APR, Senior Public Relations Specialist at Hamilton County Dept. of Job and Family Services, and Daniel Lally, VP PR at Powers Agency, as they open the discussion on this popular social media tool and how PR pros can effectively harness its power to reach target audiences.
Mike will share how he led his organization into the social media arena and how he reaches target audiences and influencers with key messages. Since its launch in January of this year, Mike has used his organizations' Facebook presence to involve and educate many of those who rely on its services and to inform opinion leaders of the agency's mission and success.
Daniel will provide an overview of what makes social media efforts including Hamilton County JFS successful. Drawing on his own experience with clients ranging from First Financial Bank and Mercy Health Partners to bigg's and Frisch's Restaurants, he also will highlight some examples of how organizations large and small are using social media tools to forge relationships with people.
Date: |
Tuesday, August 25, 2009 |
Place: |
Health Foundation Conference Facility
at The Health Foundation of Greater Cincinnati
3805 Edwards Rd, Cincinnati, OH 45209
(Rookwood Tower at Rookwood Commons, Fifth Floor) |
Time: |
11:30 am- Check-in and Networking
12:00 pm - Lunch & Program |
Cost: |
$15 for PRSA Cincinnati Chapter Members
$18 for Non-Members
Includes lunch, refreshments and dessert! |
RSVP: |
by 3 pm on Monday, August 17
(also cancellation deadline)
Reservations are required (limit of 80) and can be made one of three ways:
(Any Member and ALL Non-Members)
1. Register and prepay NOW online
NEW AS OF 3/09: ALL non-members must prepay all reservations. Also, no reservations will be accepted if you still owe a balance from a previous event.
(Members Only)
2. Send an email to acampbell@fuse.net
3. Leave a voicemail at 513-792-0402. |
Menu: |
Exact Menu to be determined but will include a sandwich, side, drink and dessert. Please state if you will need a chef's choice vegetarian meal when you make your reservation. |
Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
Interested in sponsoring an event? Contact Ashley Walters at awalters@northlich.com for more information and sponsor benefits.
September 25: Katie Paine,
PR Measurement Guru
October: Media Day
November 10: Peter Shankman,
HARO founder
December: Holiday Social Networking Event
Luncheons are typically held on the second Tuesday of each month but may vary depending on speaker and location availability.
Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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 |
By Debbie Copeland-Bloom, APR |
A New Structure for Success
Based on input from previous APR candidates, we’ve restructured the Chapter’s APR Prep Course. The first half of this year’s course focuses on the Readiness Review Questionnaire and candidates’ PR Plans. If you are willing to do some homework in August and September, you’ll be ready to take your Readiness Review before the course comes to an end.
The second half of the course is dedicated to covering the topics that you’ll be asked about on the computer-based APR Exam. As in years past, experts from our chapter share their expertise on all aspects of Public Relations.
APR Prep Course Specifics
The Cincinnati Chapter’s APR Preparation Course begins Tuesday, August 18 and runs through Tuesday, October 27. Sessions are held from 6-8 p.m. at Northlich (across from Sawyer Point). The $100.00 course fee will be collected at the first class.
If you are interested in learning more about the APR Prep Course, email me at dbloom@one.net or call me at 513-984-3994. I’ll email you a copy of the course schedule and answer any questions you may have.
Make this the year you earn your APR!
Read more about accreditation on the PRSA National Web site, www.praccreditation.org .
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By Dawn Woods, APR
There are many aspects of each one of us that impact how we experience our lives. These aspects not only contribute to how we view ourselves, but also to some degree the lens by which others interact with us as well. Therefore, when societal biases persist regarding specific aspects this can influence an individual’s experience.
Through our Diversity work, we endeavor to educate on these aspects in order to break down barriers of ignorance. With Inclusion, our goal is to encourage everyone to see and acknowledge the commonness in everyone’s human experience. In other words, each one of us can reflect on a time when we may have felt like an outsider or different; and therefore, this should inspire us to ensure that individuals who are different from ourselves also feel included and experience an environment where they can succeed.
In addition, I recently had lunch with a wonderful group of public relations professionals, some of which were seasoned experts, and others were newer to the field and to PRSA. The common theme that everyone had is that in general our chapter needs to have a more inclusive attitude towards everyone.
Some of the takeaways I had from the meeting are as follows:
- Welcome opportunities and be intentional about communicating specifically to each audience to let them know that we acknowledge their presence.
- Have programming targeted to each audience as a part of the regular program calendar throughout the year.
- Be more transparent and engage the entire membership in developing strategies around inclusion.
- Engage broad and diverse representation in the Chapter leadership.
If you have any questions or comments please feel free to contact me directly at 513-551-1474 or dpwoods@health-partners.org. back to top
By Emily Carpenter-Pulskamp
Mark your calendars for 2009 Media Day on Thursday, October 29! Some well-known editors, reporters and bloggers on a local, regional and national level are headed to the Drees Pavilion in Devou Park to share their expertise and insight on social media, crisis communications and national trends with you. Be sure to stick around after the event for some informal networking with these individuals. Stay tuned for additional conference and registration information!
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NEW:
Nick Brunker
706 Mohican Drive
Loveland, OH 45140
513-290-2519
nickbrunker@yahoo.com
Laura L. Hoppa
5922 Whitehorse Ct.
West Chester, OH 45069
513-755-7615
hoppa@cinci.rr.com
Sally Neidhard
1865 Madison Road
Cincinnati, OH 45206
513-221-8287
sneidhard@gmail.com
Carolyn Pione
Communications Director
CincyTech
30 W. Third St.
Cincinnati, OH 45208
513-263-2728
cpione@cincytechusa.com
REINSTATED:
Lauralee Sawyer
6551 May Street
Cincinnati, OH 45243
513-271-3942
lauralee.sawyer@yahoo.com
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By Darcy Little
Join us at Mokka in Newport on Wednesday, July 29 for happy hour and networking with The Leukemia & Lymphoma Society and Rodger Roeser of Eisen Marketing Group.
What: Non-Profit Marketing from Charity to Agency
During the last decade, competition between non-profit organizations for diminishing financial resources has inspired them to embrace new skills that will improve their fundraising ability while also serving their constituents better. From news releases to social networking, non-profits are now mixing traditional marketing communications tools and Internet tools for success on a (very) small budget. Relationship building and donor management has never been more important.
The Leukemia & Lymphoma Society will discuss how it raises money and awareness in this challenging climate, while Rodger will demonstrate how marketing agencies help nonprofits meet their goals.
When/Where: Wednesday, July 29, 6 p.m. (short presentation around 6:30 p.m.) at Mokka in Newport (18 E. 5th St., Newport. KY)
*Please RSVP to CincyNewPros@yahoo.com by COB Tuesday, July 28 if you are interested in attending!
**Cincinnati PRSA encourages all event attendees to enjoy its social networking events responsibly. Social Media
Follow Cincinnati’s PRSA New Pros on Twitter: @CinPRSANewPros!
Join our Facebook group, too (you must be in the Cincinnati FB network to have access): “PRSA New Professionals Cincinnati Chapter.”
Call for speakers
Would you be interested in sharing your experience with the PRSA New Pros? We’d love to listen to your stories. E-mail cincynewpros@yahoo.com if you’d like to be added to our speakers list!
Call for new members
If you’re a new or young professional, we’d be thrilled to have you at our events! If you’d like to be added to the New Pros’ e-mail list, send a message to cincynewpros@yahoo.com.
2009 Cincinnati PRSA New Pros committee:
- Darcy Little, chair
- Lauren Boettcher
- Allison Brinkman
- Kristin Doidge
- Ashley Van Sickle
- Brandy Williams
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By Maureen Richmond
With Ohio’s unemployment rising to record levels, networking and the utilization of local resources is more important than ever. Don’t forget to add www.cincinnatiprsa.org to your bag of tricks. The Job Bank is regularly updated with new positions – including both full-time and internship opportunities.
In addition, consider emailing your resume to maureenrichmond@ymail.com for addition to our resume database. Employers routinely contact the Job Bank for resumes prior to posting the positions online.
Have you found your position through the Job Bank? Let us know. We’d love to feature your success story in a future issue of PR Visions. Email maureenrichmond@ymail.com with your success story today!
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By Megan Haughney
I am a recent public relations graduate from Xavier University. I’d spent senior year looking for a job, something hard to come by in this economy. Having previously interned in Sunrise Advertising’s PR department, I was eager to pursue a career in an agency. I signed up for Pro-Am Day in order to meet other professionals in the area and hopefully get to see inside another Cincinnati public relations firm. I was glad to discover I’d been paired with Justice & Young.
While shadowing there, I met the agency’s president who said they might be adding public relations position to its staff. We began talking about my experience and then kept in touch after Pro-Am was over. A few weeks after graduation, I interviewed at Justice & Young. The next week, I was offered the job. Pro-Am Day allowed me to learn about an agency and a position that I may not otherwise have known about as early, if at all. I am a proud supporter of PRSA and hope students continue to take advantage of Pro-Am Day for years to come.
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By Ashley Walters
- Do you want your message in the hands of 250 of the cities best and brightest PR professionals, decision makers and leading influencers?
- Does reaching 165 diverse organizations sound appealing?
If you answered yes to either of those questions then you are at the right place. Below are the exciting sponsorship opportunities available for Cincinnati’s PRSA Chapter this year.
If you don’t find what you are looking for, don’t worry. Give us a call and we will help create a specialized sponsorship package that meets your individual needs.
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Corporate Sponsor - $1,500 (August 2009 – July 2010)
- One ticket to every monthly luncheon - $230 value
- Right of first refusal for presenting sponsor at the Blacksmiths 2010
- Logo displayed on Cincinnati’s PRSA Web site for 12 months
- Logo on every postcard and meeting reminder
- One Program Sponsorship of your choice - $500 value (see Program Sponsor for more details)
- Five entries into our Sponsor Drawing (see Sponsor Drawing for more details)
NOTE: The corporate sponsor is an exclusive offering that will only include one company, agency or non-profit. It is on a first come, first served basis.
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Program Sponsors - $500 (maximum of two sponsors per month)
- Two tickets to program - $46 value
- Two minutes to speak about service/company before luncheon
- Ability to have a trade show booth, provided by sponsor
- Logo on all meeting materials
- Logo on Web site during month of the meeting
- Ability to put materials on tables during the meeting
- Ability to give away a prize - collect business cards
- One entry into our Sponsor Drawing
NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses. It is on a first come, first served basis.
Additional Opportunities
In addition to our luncheon sponsorships, we have other opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. Specialized sponsorship packages can be designed based on your specific needs.
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Sponsor Drawing
In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2010.
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Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (e.g., ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as possible.
For more information on any of the above please contact Ashley Walters at awalters@northlich.com 513-762-1783. We are excited to have you be a part of Cincinnati’s PRSA Chapter.
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The 2010 PRSA Michigan Conference Committee is seeking panelists and presenters for its breakout sessions at the next conference, April 22, 2010, at Rock Financial Showplace in Novi.
The sessions will focus on the conference theme, PRevolution....Creating stability in a shifting landscape.
The committee is particularly interested in presentations, case studies or panel discussions that address transforming changes and emerging trends in public relations as the profession we know continues to evolve. Other topics of interest to public relations professionals also are welcome. Proposal submissions are open to PRSA members, non-members, and PRSSA chapters.
Proposals should be limited to two pages, provided in a Microsoft Word document and sent via email to the programming committee via Co-Chair Cande Tschetter at cande@tschetterandassociates.com. To be considered, nominations must be received by 5 p.m., Tuesday, September 15, 2009. If you have questions about the mechanics of proposal preparation, please send your questions to cande@tschetterandassociates.com.
Your proposal should include:
- Your Name
- Title
- Organization
- Contact information
- The professional level of the intended audience
- A 200-word bio including previous conference speaking experience
- The name of your proposed session
- A 75-word overview of what you would present
- Two references with contact information who have previously heard you speak within the last three years.
PRSA is a not-for-profit organization and is unable to pay speaking fees for breakout sessions.
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Acclaim is an all-volunteer organization whose mission is to build local theatre audiences by identifying, celebrating, and inspiring excellence in Cincinnati non-profit theatre. In addition to the Acclaim Awards that highlight the best accomplishments in each Cincinnati theatre season, Acclaim offers a series of grants to support local theatre artists in their artistic growth, and to reward the work of outstanding local theatre educators and students.
Acclaim needs a seasoned PR professional to serve as the PR chair to help us inform and engage the community as partners in this mission. Duties include: supervising the PR committee; promoting Acclaim and its programs nationally and locally; overseeing social networking for Acclaim; and working closely with special events and Award Event committees.
Time commitment: about an hour a week, plus a monthly meeting of the Acclaim Executive Committee.
We are looking for enthusiasm and creative ideas from someone who previously (or currently) has experience leading PR campaigns. We welcome your expertise and your leadership in this position.
Contact Kate Spencer at (513) 541-6306 or at kspencer1@zoomtown.com to learn more about the position and application process.
The Cattle Baron’s Ball in Cincinnati is an evening filled with non-stop action and unlimited amounts of western themed fun! Aside from great food, networking and fun entertainment, you will be raising funds to help support the patients and families who use our services. The American Cancer Society funded approximately $16 million in research funding in Ohio in 2007. In every county, it offers patient navigators to help patients navigate their cancer journey. The Society’s service programs such as Man to Man, Reach to Recovery and Look Good…Feel Better, help survivors build a network of support during and after treatment.
In 1973, the first Cattle Baron's Ball (CBB) was held at the Toddie Lee Wynne ranch in Kaufman, Texas to benefit the American Cancer Society. And since Texans do everything big, it eventually became “THE” event to attend, raising over $1 million each year. The Cattle Baron's Ball was even used as a gala that “J.R. Ewing” and other cast members attended in the very popular evening soap opera, Dallas.
Please visit for more details http://community.acsevents.org/site/PageServer?pagename=GalaFY08_OH_CincinnatiCattleBarons_Home
By Ann Keeling
UCAN is in need of a public relations professional who could volunteer his/her time ongoing (either as a member of the marketing committee or as a board member).
The ideal candidate would have 3-5+ years of experience in public relations, specifically on the media relations side, and have solid contacts with local media (local meaning Greater Cincinnati and surrounding counties in Ohio, KY & Indiana), and have a passion for animals.
The estimated time commitment would be 3-7 hours per month, depending on the needs of the organization, and whether or not this is a committee role or a board role.
Interested candidates should contact Ann Hill, UCAN Executive Director at 513-762-0130 or arhill@ucancincinnati.org
By Nancy Lyons
PHC Foundation seeking PR help. We want to get the word out to Cincinnati’s philanthropic community that there is an organization serving a seemingly forgotten generation right here at home.
The PHC Foundation is a leader in providing home health care for low-income seniors in western Hamilton County. PHC Foundation is the only independent (not affiliated with, nor supported by any national agency or charity), nonprofit home health care agency in western Hamilton County providing home health, personal care and homemaking services.
Certified Nurse’s Aides and Home Health Aides assist older adults with meal preparation, medication reminders, laundry, bathing, light housekeeping and companionship - under direct supervision of a Registered Nurse - in the privacy of their own homes.
PHC Foundation’s clients are the poor, needy and elderly (at least 60 years of age) residents of western Hamilton County. We serve an average of 65 seniors per year.
Those who need our services are physically unable to perform everyday tasks without help. Activities we take for granted every single day are simply unattainable for many older adults.
Any help with publicity, communications, writing, web, special events, etc. would be greatly appreciated!
We’re just trying to make a difference in our community and let people know that we’re out here. Cincinnati’s elderly community will benefit by us reaching potential board members, volunteers and donors. For more information www.privatehcfoundation.org
Contact Information:
Nancy Lyons
Development Director
PHC Foundation
Nancy@privatehcfoundation.org
513-662-8999 back to top
University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
Northern Kentucky University:
www.nkuprssa.org
Xavier University PRSSA:
Contact Taryn Kukucka, Member, 412-292-0699
Frost Brown Todd and supporting partners present an advertising conference on July 30, 2009 about fair advertising and marketing principles, particularly suited for those who have experienced the "OMG...You want me to run that past a lawyer?" moment. Featured keynote speaker will be Rick Zimmerman, SVP of Marketing and Innovation, Sunny Delight Beverages Co.
Covering popular advertising techniques and trends, including social networking, green advertising, viral marketing, sweepstakes, charitable sales promotions, behavioral marketing and more.
CLICK HERE for more information about the Event!
Supporting Partners Include:
  
By Lisa Desatnik
Do you know someone who has gone out of his or her way to make a difference in the lives of others? Lisa Desatnik, communication contractor and consultant, is looking to share positive stories of just plain goodness, stories that will serve to inspire more goodness. And thus, help keep good things going around. If you’ve got something to share for consideration, please contact Lisa at lisadesatnik@fuse.net or 513-984-5474. Her blog is located at www.goodthingsgoingaroundcincinnati.com
By Rodger Roeser, APR
Eisen Management Group president Rodger Roeser is returning to his roots and parlaying his success with current radio talk show That Marketing Show into its online television counterpart – Business Focus. The online show, which features many local and national business leaders, is slated to debut at www.eisenmanagementgroup.com in October. The show records at the Greater Cincinnati EMG location in downtown Newport, Kentucky in their new online television recording and editing studio. The show will also do remote shoots on location for certain high profile guests.
“Doing the news has always been in my blood, and I will always say that I am a news person first – always will be,” Roeser said. “Being a newspaper editor, and also working in broadcast for years helped shape how I approach public relations and marketing, and I believe that is a key reason why our clients and EMG have been so successful. This show is an extension of that success, and reflects things that I am truly passionate about – that is sharing expertise to make better business leaders and helping our business community to promote itself in this medium.”
Roeser explained that the show will be a simple talk format with host and guest, and each segment will run approximately five minutes. Business leaders or their public relations representatives are encouraged to pitch show producers regarding guests and topics at businessfocus@eisenmanagementgroup.com.
F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
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By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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NEW YORK (July 15, 2009) — The Public Relations Society of America (PRSA) announced today that Bob Garfield, columnist, critic, and co-host of the Peabody Award-winning National Public Radio (NPR) series, “On the Media,” will deliver a keynote address at the PRSA 2009 International Conference in San Diego, Nov. 7–10, at the San Diego Marriott Hotel & Marina.
Garfield will impart his industry wisdom with his signature wit on Tuesday, Nov. 10. Garfield will also preview his latest book, “The Chaos Scenario,” which asks whether traditional media is falling apart and, as he wonders, “whether we are prepared to pick up the pieces.”
“Bob Garfield combines knowledge and wit in unique analyses of the media business like no one else I know,” said Michael Cherenson, APR, PRSA chair & CEO. “And, Bob not only analyzes trends, but also embraces them — in fact, I know him through Facebook, and our online connection led to bringing his brilliant insights to the International Conference, enhancing the attendee experience.”
 On the forefront of media change for years, Garfield is perhaps best known for his “Ad Review” column in Advertising Age magazine. He also founded and writes for the Watchdog Blog of the Nieman Foundation for Journalism at Harvard University, and has been an ongoing contributor to Washington Post Magazine, Civilization and the op-ed page of USA Today.
A collection of Garfield’s work, “Waking Up Screaming From the American Dream,” was published in 1997, and his 2003 manifesto on advertising, “And Now a Few Words From Me,”
is published in seven languages.
Prior to co-hosting “On the Media,” Garfield spent 12 years as a correspondent for NPR’s “All Things Considered.” For many years, he also was the advertising analyst for ABC News, and has been a regular on Financial News Network, CNBC’s “Power Lunch” and “Adam Smith’s Money Game” on PBS.
World’s Foremost Public Relations Event
The PRSA International Conference is considered the world’s foremost gathering of public relations and communications professionals. The event, which attracted more than 3,000 attendees from 25 countries last year, offers professional development sessions led by more than 200 experts in a variety of public relations disciplines.
Other Conference keynoters include Arianna Huffington and Todd Buchholz, influential and respected journalists, authors and commentators on the compelling and topical social issues of politics and finance. To learn more about these Conference speakers, visit the Conference Web site. To register for the Conference, visit the Conference registration page.
For more details about the PRSA 2009 International Conference, download the Conference brochure.
Respondents More Interested in Client Results Than the Economy In Survey Conducted by PRSA Counselors Academy
NEW YORK (July 1, 2009) — In an era dominated by millions of corporate, institutional, government and other voices clamoring for attention through every communications channel possible, members of the Public Relations Society of America (PRSA) Counselors Academy responding to a national survey, ranked “providing authentic strategic counsel,” “demonstrating return on investment” and “mastering social media” as the top three issues to be addressed in helping their clients and advancing the future of the public relations profession over the next two years.
The online survey was conducted in April and May among 450 members of Counselors Academy, a Professional Interest Section of PRSA dedicated to providing principals and senior counselors of public relations firms with the resources to grow their firms and the counseling skills of their people. Membership is limited to Accredited counselors (PRSA or Canadian Public Relations Society) or consultants with 10 or more years experience in the profession. Eighty-nine responded, or almost 20 percent of those surveyed.
“The top issues are related to how agencies must focus on providing value and ethically-driven, strategic and authentic client service,” said Sydney Ayers, APR, chair, Counselors Academy. “The results indicate the kind of forward thinking going on among senior counselors throughout the United States and bode well for the future of our profession.”
The survey asked respondents to rank from 1 to 5 their impressions of different internal and external issues facing the profession in 2009-10 in four major categories, with 1 being “Very Unimportant” and 5 being “Very Important.” The top four issues in each category include:
- Client Relations: providing authentic, strategic counsel, 4.66 (No. 1 overall); demonstrating return on investment, 4.54 (No. 3 overall); measuring results, 4.4; and connecting public relations to the C-suite, 4.22).
- Media and Technology: mastering social media, 4.65 (No. 2 overall); enhancing technology capabilities, 4.43 (No. 4 overall); decline of traditional media, 4.24; and the 24/7 news cycle, 4.21.
- External Issues: the economy, 4.44 (No. 5 overall); government regulation, 3.28; losing business to consulting firms, 3.24; and dominance of the biggest multinational firms, 3.12.
- Partnerships and Resources: values and ethics management, 4.27; developing strategic partnerships, 4.26; recruiting and retaining talent, 4.25; and expanding agency services, 4.12.
Respondents represented a cross section of agency sizes: under $500,000 in annual billings, 37.3 percent; $500,000 to $999,999, 16.9 percent; $1 million to $4.99 million, 34.9 percent; $5 million to $9.99 million, 6.0 percent; $10 million to $19.99 million, 2.4 percent; and more than $20 million, 2.4 percent. Not all respondents answered all the questions.
Those responding were largely senior practitioners: less than 10 years in the profession, 3.5 percent; 10 to 15 years, 4.7 percent; 16 to 20 years, 11.8 percent; 21 to 30 years, 48.2 percent; and more than 30 years, 31.8 percent.
The results were initially released only to attendees of the 2009 Counselors Academy Spring Conference in La Quinta, Calif., held May 31–June 2, during a panel discussion featuring five members of the Strategic Advisors for Growth and Excellence (SAGE).
The panel was chaired by Tom Gable, APR, Fellow PRSA, who designed the survey. Panel members included Tom Amberg, APR, Fellow PRSA; Steve Cody; Gwin Johnston, APR, Fellow PRSA; and Eric Morgenstern, APR, Fellow PRSA. A major discussion point was how agencies can provide authentic counsel to their clients and counter perceptions about public relations being based on hype and spin, rather than building reputations for the long term.
One approach suggested by Davis Young, newly inducted SAGE counselor, was to provide values and ethics management services to agency clients and community organizations. Build educational programs based on the PRSA Code of Ethics and add components incorporating reputation management, corporate social responsibility and incorporating image as a part of corporate strategy — walking the talk.
More information on Counselors Academy and results of the survey are available at www.counselorscademy.org.
PRSA is pleased to offer a financial hardship plan to our members who are unemployed or temporarily disabled. The plan will be launched April 1. The terms of the plan are stated below.
1. The financial Hardship Plan is available to anyone who has been a member of PRSA for a total of five or more years and is unemployed, and who is currently up for renewal of his/her membership (has received one or more invoices).
a. Those working part time — regardless of whether or not they are practicing public relations — are not eligible.
b. Members who recently lapsed and who meet these criteria may apply for the plan.
c. Members who recently renewed at the full dues rate and who meet these criteria may request a refund of $110; the amount of the hardship credit.
2. Temporarily disabled members, including those on maternity leave, also are eligible for the plan provided they meet the terms of service stated above.
3. The hardship dues rate for regular National members is $115, a savings of $110 from the full dues of $225. Some Chapters also have reduced their dues as part of this plan; ask us about your Chapter. Professional Interest Sections and Fellows dues have NOT been reduced.
4. The hardship dues must be paid in full. The hardship rate cannot be combined with the Quarterly Payment Program.
5. This is a one time offer of one year duration — in other words, an individual may only apply to have their dues reduced under the hardship program once over their lifetime.
6. Members who renew with the hardship plan will still receive all PRSA member benefits.
7. To apply for the hardship program, members must complete and sign a short application on which they attest that they are unemployed or temporarily disabled and must submit any applicable dues.
Members wishing to take advantage of the hardship plan should notify a Member Services representative at membership@prsa.org or (212) 460-1400. Member Services will send the member a short application which states the terms of the plan, asks the member to indicate whether they are unemployed or temporarily disabled, and asks them to sign it. Members may pay the adjusted dues by mail, fax or phone. They cannot renew online if they are opting for the hardship plan. The member’s renewal will be processed once the application and the renewal have been received at PRSA National.
Mail: PRSA, Member Services Dept., 33 Maiden Lane 11th Fl., New York, NY 10038-5150 Fax: (212) 995-0757
San Diego to Host Premier Conference for Public Relations Professionals
The Public Relations Society of America Celebrates 50 Years in America’s Finest City
NEW YORK (April 1, 2009) — The Public Relations Society of America (PRSA) has selected San Diego as the host city for its 2009 International Conference, to be held Nov. 7-10 at the San Diego Marriott Hotel & Marina.
More than 3,000 attendees from 25 countries took part in last year’s International Conference, which injected $1.8 million into the local Detroit economy. San Diego — with its vibrant public relations community, strong Accreditation program, excellent educational connections and long-running ties to PRSA — offers a perfect backdrop for the 2009 Conference.
PRSA’s San Diego Chapter, which is celebrating its 50th anniversary in 2009, is serving as the International Conference’s official host. What’s more, the City of San Diego won PRSA’s coveted Silver Anvil Award in 2008 for its communications outreach during the 2007 wildfires. San Diego Mayor Jerry Sanders’ communications team also was honored that year with PRSA’s PR Professional of the Year Award.
Understanding that the San Diego region is home to the country’s largest concentration of armed services, the International Conference also will offer a number of educational sessions tailored to unique military communications issues. Additionally, PRSA is offering active U.S. military personnel a special discounted rate to attend the conference.
“More than ever, this year’s Conference provides networking opportunities that public relations practitioners can’t afford to miss, especially in this economic environment,” said Marisa Vallbona, APR, Fellow PRSA, International Conference co-chair and director of San Diego-based CIM Incorporated and PRConsultants Group Inc. “Those who have attended the Conference in years past have come away with valuable contacts, knowledge and friendships, and some have even landed clients and jobs because of networking opportunities.”
PRSA, with more than 32,000 professional and student members, is the world’s largest and foremost organization for public relations professionals. The organization is responsible for representing, educating, setting standards of excellence, and upholding principles of ethics for its members and, more broadly, the $4 billion U.S. public relations profession.
World’s Foremost Public Relations Event
 The PRSA International Conference is widely considered to be the world’s foremost event for public relations professionals. The Conference offers professional development sessions led by more than 200 experts in a variety of public relations disciplines.
This year’s Conference theme, “Delivering Value,” focuses attention on the importance of public relations at a time when many organizations are cutting back on their marketing expenditures. Trade publications Advertising Age and B2B, for example, have predicted that public relations will be among marketing’s bright spots in 2009, while The Economist noted that, “For business, public relations is an increasingly vital marketing tool — especially as traditional forms of advertising struggle to catch consumers’ attention.”
The International Conference will present four distinct study “tracks” organized around innovative strategies; effective tactics and techniques; specialization and practice areas; and public relations’ roles, outcomes and value to individuals, corporations, governments and other organizations. The curriculum also will include in-depth training on emerging trends and technologies.
Denis Wolcott, APR, president and CEO of the Los Angeles-based Wolcott Company, is International Conference co-chair. Honorary co-chair is U.S. Navy Lt. Cmdr. Brook DeWalt, APR.
To learn more about the PRSA 2009 International Conference and its corporate sponsorship opportunities, visit the Conference Web site.
Participants Receive Career Advice, Resume-Writing Tips and Interview Coaching From PRSA's Accredited Experts
NEW YORK (March 9, 2009) — Professionals using the Public Relations Society of America’s (PRSA) Jobcenter will now find the site easier and more functional when searching for communications and public relations jobs. PRSA recently added “Job Mentor” and “Ask the Experts” (courtesy of College of Fellows) programs to the Career Resources portion of Jobcenter, making it a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Jobcenter provides job seekers access to free advice from a job mentor who is a career expert in resume writing, interviewing techniques and building networks. Job seekers also can access the “Ask the Experts,” which allows them to pose questions regarding what to say and not say in interviews, how to respond to salary requirement queries, what to do if submitting resumes but not getting interviews, and much more.
“These two newly launched Jobcenter programs give job seekers the edge they need in today’s market,” said PRSA President and COO William Murray. “The PRSA Jobcenter provides career development tools and expert advice to aid job seekers in securing their first job, advancing in their field or transitioning into the public relations and communications industry.”
PRSA also continues to engage TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Internet.
New Insurance Offerings for Members and Chapters Now Available
NEW YORK (Feb. 18, 2009) — The Public Relations Society of America (PRSA) announces a new member benefit that allows you to get the insurance coverage you need for you, your family and your business at preferred rates. The new program includes health, dental and life insurance for members or their families, and general liability, directors and officers, and errors and omissions insurance for your business. The general liability insurance also is available to Chapters for special events.
“PRSA is pleased to extend the insurance benefits program, which members may find cost-effective for their families and businesses,” said William Murray, PRSA president & COO. “We’ve made this available as a pass-through benefit for our members — so they’ll be getting the best deal the broker has available, with PRSA having no financial stake in the transaction.”
This new program replaces insurance programs previously available to PRSA members and Chapters. Members receive preferred rates through PRSA's insurance broker. Below is a sampling of products offered to members:
- Health Insurance — covers medical and hospital expenses for individuals and organizations. Plans vary by state.
- Dental — covers treatments and services, including orthodontics. Plans are available to corporations, individuals and their families.
- Business Office Insurance — covers against “all risks” to the contents of your office, extra expenses incurred if you are unable to use your office space, as well as General Liability/Special Event Liability. Limits available up to $5 million.
- Public Relations Professional Liability — protects your business from lawsuits against an error of omission. Limits available up to $5 million.
- Cyber/Internet Liability — protects your intellectual property if your laptop computer is lost or stolen.
For more information, log in to MemberNet and click on Member Benefits.
Job Seekers Can Post Resumes Anonymously at No Cost; Pre-Screened Filters Helps Employers Narrow Down Candidates
NEW YORK (June 16, 2008) Using the Public Relations Society of America’s (PRSA) Jobcenter is now easier and more functional than ever when searching for communications and public relations jobs. PRSA recently launched the updated and redesigned Jobcenter, which is now a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Posting a resume is FREE, and an anonymous resume posting option for job seekers is now available. Career resources also include a job alert system, career search management, access to Job Bulletin, a weekly e-newsletter, and a library offering more than 100 career-based articles. Posting a resume on Jobcenter provides members with career resources and access to a public relations and communications targeted community of more than 32,000 members, including more than 9,900 students, as well as a database of 45,000 public relations, corporate communications and other communication professionals from across the country.
“The PRSA Jobcenter now contains enhanced career development tools in a more user friendly platform,” said PRSA President and COO William Murray. “As the world’s largest and most targeted association for public relations professionals, it was only fitting for us to develop one of the most robust public relations and communications job centers in the industry. Our newly launched Jobcenter guides job seekers and employers with career-related articles, filtering capabilities, easy access for viewing resumes and job postings, career mentoring and increased coverage of listings for the functional areas of public relations, communications and marketing.”
Employers now have the benefit of pre-screen filters, bulk posting and a user-friendly candidate management system. Moreover, PRSA has developed a new heavily discounted pricing structure for members. A targeted public relations job board, designed for job seekers, saves time for employers when identifying prospects since candidates are asked their location preferences, job specializations and salary requests.
In addition to enhancing the Jobcenter design and functionality, PRSA has engaged TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Web.
(found in March 2007 PRVisions)
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