Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. To read about your fellow members, please click here. Please email Shasta Taber (srtaber@hotmail.com) with your news.
-Rob Pasquinucci, APR (Cincinnati PRSA Chapter President)
Inside you'll find the most up to date PRSA news:
On the local front:
July's Power Hour Networking Event - click here
(*only 14 spaces left as of 07/23/08)
August's Golf Outing with American Marketing Association (AMA) - click here
New Diversity Section - click here Including a tribute for Pat Tobin:
PRSA leaders paid tribute to Pat Tobin, co-founder of the National Black Public Relations Society and a champion of causes that impacted minorities, women and youth. She died of cancer June 10 at the age of 65.
New Ethics Brief & a New Quiz - click here
New Professionals August Event Information - click here
Recap of New Professionals' June Event - click here
Information on a Free Social Networking Breakfast
(*Sorry, but we have been informed this event is SOLD OUT.)
New articles from PRSSA chapters from:
Miami University – click here
Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others. Including an opportunity to help Hamilton County’s Foster Care Program - click here.
By Shasta Taber
Dear Members:
If you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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By Sarah Pasquinucci, APR
Want two minutes to speak to the chapter without forking over the money to sponsor an event? Now you can! Just donate an item for a raffle (Must be $25 value or more) – whether it is Zoo tickets, Reds tickets, an ipod gift card or something related to your company or business. Just donate an item for a raffle and you can pick the winner at the meeting and give a brief elevator pitch about your business. Email Sarah Pasquinucci at spasquinucci@cgmarcom.com to set up your month for a drawing!
By Sarah Pasquinucci, APR
With the anticipation of ground-breaking speakers, unbeatable networking and dynamic events in 2008, we are changing our sponsorship structure to give our sponsors more opportunities.
Our growing chapter includes 260 members – communication going to more than 450 - who specialize in public relations, communications and marketing within corporations, agencies and non-profit. Our meetings fill ballrooms with nationally-known speakers and local experts. Our Web page receives countless visitors, accommodating those seeking information about the organization and the industry.
Please review the opportunities below. With our increased attendance and high-level speakers, we anticipate sponsorships will go fast. So, please contact Sarah Pasquinucci at spasquinucci@cgmarcom.com as soon as possible to secure your spot.
Corporate Sponsor (1) - $1,500 (pro-rated due to start in March)
- One ticket to every monthly luncheon
- Right of first refusal for presenting sponsor at the Blacksmiths 2008
- Logo displayed on Cincinnati PRSA Web site for entire year (Jan-Dec)
- Logo on every postcard and meeting reminder
- One program sponsorship of your choice (first come first served re: date)
NOTE: The corporate sponsor availability is a premier offering that will only include one company, agency or non-profit. It will be on a first come, first served basis.
Program Sponsors (2) - must be non-competing businesses - $400 each
- Two tickets to program
- Two minutes to speak about service/company before luncheon
- Ability to have a trade show booth, provided by sponsor
- Logo on all meeting materials
- Logo on Web site during month of the meeting
- Ability to put materials on tables during the meeting
- Ability to give away a prize – collect business cards
NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses, so it is also on a first come, first served basis.
Sponsor Drawing
In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2009.
Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (ex: ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as you can.
In addition to our luncheon sponsorships, we will have additional opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. We will make you aware of these opportunities as they arise.
Sponsorship opportunities are available beginning with our March program (in order to receive full exposure benefits, they must be secured soon). Our March program will feature Buzz Buse from the Chamber.
Please secure your spot today!
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Join the PRSA Board as we assemble our crew and set sail in one of Cincinnati's newest downtown restaurants, the Oceanaire Seafood Restaurant.
From the moment you enter, you feel a sense of place and time akin to a classic 1930's ocean liner. We are celebrating our summer break with a Power Hour Happy Hour hosted by Oceanaire. Indulge in a sampling from their great hors d'oeuvres menu while you enjoy happy hour cocktail prices.
Admission to the event is FREE but Crew is limited to 50 so don't hesitate to sign on. RSVP to Anne at either acampbell@fuse.net or 513-792-0402.
The Oceanaire is located at 580 Walnut Street, Cincinnati, OH 45202.
11 am - 1 pm |
Free use of driving range |
12 pm |
Registration and Box Lunch
(included in cost) |
1 pm |
Shotgun Start (scramble format) |
6 pm |
Buffet Dinner (prizes awarded and raffle drawing with fantastic gifts) |
AMA/PRSA MEMBERS
Golf (lunch & dinner included) |
$125.00 |
NON-MEMBERS
Golf (lunch & dinner included) |
$140.00 |
Mulligans (limit 2 per golfer) |
$5.00 / each |
Dinner Only |
$40.00 |
Deadline for registrations is August 8. This is also the cancellation deadline. Payment must be submitted with registration.
Important: number of golfers is limited to first 132 to register.
Click here for PDF registration form
Click here to register and pay online (NEW!)
Click here for list of available sponsorship opportunities.
SPONSORS:
American Modern Insurance
Burke, Inc.
Directions Research
Docustar
John Fox Marketing Consulting
Integrated Research Associates, Inc.
MT Data Services
Marketwire
Market Write
Marketing Research Services, Inc.
Patti Minniear Interiors
R.L. Repass & Partners
Schmidt Wealth Management
Web Media Tools
*sponsors as of 7/1/08
September, 2008 - Monthly Luncheon - Hispanic Newswire sponsors National speaker
October, 2008 - Media Day
November, 2008 - Monthly Luncheon - Jim Wiseman, VP External Affairs, Toyota
December, 2008 - Joint Holiday Luncheon with AMA
Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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By Connie Kolita, APR
The firm dates of the Fall 2008 chapter APR Review Course are (and it's all of the following dates; it's a once-a-week-for-10-weeks type of thing:)
September
October
November
All classes are 6-8 p.m., location TBD. (near downtown or east side. In fact, if you have space available, e-mail us! We are having a rough time finding a location that is centrally located with free parking!)
If you haven't already, e-mail Accreditation Chair Connie Kolita (KolitaCM@fhlbcin.com) if you would like to take the fall course. We are trying to get an idea of the number of chapter members interested.
The course is a great way to learn much of the information needed to earn your APR designation.
By Connie Kolita, APR
APRs: Anytime you get a new e-mail address (position change, etc.), please inform us via Accreditation Chair Connie Kolita (e-mail KolitaCM@fhlbcin.com). We strive to have the most current chapter APR list possible. Thanks!
Are you an APR interested in sitting on a local APR Readiness Review panel? You’ll earn one (1) APR maintenance point for each panel on which you sit and help your fellow chapter members achieve the designation. We need three APRs per Readiness Review panel. We will help get you up to speed beforehand on how to serve as a panelist.
Let us know if you are interested in participating in either of these activities!
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
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By Megan Licursi
Cincinnati PRSA annually recognizes the best of our area’s public relations people with our awards ceremony, the Blacksmith Awards. Planning for 2008-2009 is underway and we’re starting by putting together the committee. Responsibility will be minimal (unless you want to play a bigger role!) and this is a great way to be a bigger part of our chapter.
So, what does a committee member have to do? We’re looking to elevate the Blacksmiths, really make them a sought-after award. The committee will play an instrumental role in that. Last year’s committee raised the bar with a YouTube video to launch the awards, so we have our work cut out for us. We know the Blacksmiths need a new brand identity and we’ll start there. We’re also looking for ways to make this appeal to sponsors. And, one key change will be to open the application process to agencies outside of the area—provided the work they did took place in Cincinnati.
As you can see, there’s a lot of work that needs to be done, so we’re looking for people willing to share their A-game with us.
If that’s you, send me an e-mail: megan@licursi.net
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From National PRSA
Monthly Podcasts to Feature Frank Talk, Insights on Hot Topics and Best Practices in Diverse Communications and Marketing
NEW YORK (July 15, 2008) — The Public Relations Society of America (PRSA) is launching a new monthly podcast series, “PRSA Diversity Today,” which will explore the many facets of diversity in America as they apply to communicators, and will feature in-depth and frank discussions. The podcasts are produced in partnership with 24/7 Internet radio network WebmasterRadio.FM. The series kicks off on Monday, July 21, with a broadcast titled, “Why Is Diversity So Important? A PRSA Executive Leadership Perspective.”
PRSA Diversity Tools Task Force Chair Joe Carleo, of Advanced Language and Media Services, is the executive producer/co-creator of the series. Multicultural public relations expert Manny Ruiz, PRSA Diversity Committee co-chair and president of PR Newswire’s Multicultural Services, will host the podcasts.
“PRSA is proud to provide these podcasts to help professionals understand why a commitment to diversity is not just the right thing to do, but also the right thing for the success of our members, their companies and employers,” said PRSA Chair and CEO Jeffrey Julin, APR. “A diverse PRSA is a strong PRSA, and it is our hope that this kind of diversity programming will enhance and enrich the diversity of our membership.”
During the next several months, the series will feature the following topics:
- Men in public relations — an “endangered species”?
- Award-winning diversity programs from PRSA Chapters.
- Corporate best practices for your business or organization.
- An Alaskan lesson on what a “diverse-thinking society” is like.
- Best practices for hiring and retaining a diverse work force.
To listen to the July 21 podcast, visit PRSA Diversity Today (www.prsa.org/diversity/communications.html). The show also will be hosted on WebmasterRadio.FM on the PRSA Conference Channel. Subscribe to the show via an RSS feed (entries) or through iTunes, where you also can download the podcasts. At iTunes Store, search for “PRSA,” and shows will be listed by date.
About WebmasterRadio.FM
WebmasterRadio.FM lifts the “veiled curtain” of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM’s stellar lineup of radio programming includes “CoverStory,” with Joe Beaulaurier of PRWeb, WebmasterRadio.FM’s official newswire; “The Hook with Katie Kempner,” with Katie Kempner, vice president of Crispin Porter + Bogusky; “The Daily SearchCast,” featuring search authority Danny Sullivan of SearchEngineLand.com; and more. To tune into WebmasterRadio.FM’s live content or check out the show lineup, visit www.WebmasterRadio.FM.
By Renea Morris, APR
PRSA leaders paid tribute to Pat Tobin, co-founder of the National Black Public Relations Society and a champion of causes that impacted minorities, women and youth. She died of cancer June 10 at the age of 65.
http://www.prsa.org/supportfiles/news/viewNews.cfm?pNewsID=842347475
In the late 1980’s, Pat Tobin ventured where no black PR woman had gone before – pitching Japanese consumer product producers for PR support following a public derogatory remark about Blacks made by the Japanese Prime Minister. Her efforts led her to a long-standing relationship – over 20 years – with Toyota.
Pat was a leader in advancing the profession. She contributed to the inspiration and development of Black-owned public relations firms throughout the US as owner of Pat Tobin & Associates and co-founder of the National Black Public Relations Society.
I had the pleasure of working with her in 1993, a year following the LA Riots, when the non-profit my husband and I had co-founded just a year earlier, embarked on a journey where no small, newly formed non-profit had gone before – staging a grassroots lobbying effort to walk from LA to Sacramento to meet with the Governor. Our goal was to persuade him not to continue his plan to veto legislation that would bring millions of dollars in job funding to the state, particularly jobs for youth in Los Angeles.
Pat and her team got involved in the project launch. She introduced us to many of her personal friends who were the stakeholders we needed to influence in order to deliver on our plan.
When I first met Pat, she was a guest instructor at UCLA, where I was pursuing a professional designation in Public Relations. She captivated me. Little did I know then, that I would meet her again, within a couple of years, as a client.
The news of her passing deeply saddened me. She left a mark on my life and in the lives of so many others. When the Youth Job Awareness Project engaged in “Job Walk ’93,” she never said “never.” She said it would be difficult but not impossible. We achieved our goals in 1993. And, Pat achieved so many of her goals on and off the field of public relations through the years, too.
Thanks, Pat. Miss you.
If you’re interested in exploring advertising and PR career opportunities at an event that embraces diversity, you can learn more by attending one of the upcoming Diversity in Careers Job Fair. Go to http://www.prsa.org/diversity/ for more information.
- October 23, 2008 - Navy Pier - Chicago, IL
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By Debbie D. Copeland-Bloom, APR
We have a winner in our first Ethics Quiz Drawing! Before sharing the lucky person’s name, here is the process I’m using to assure a fair, above-board contest drawing:
Drawing Process
- Correct entries are given a number in the order they are received, beginning with the number 1.
- After the submission deadline, I document the list of numbered contestants by sending an e-mail to Anne Campbell.
- Next, I ask the first chapter board member I’m able to reach in person (and who has not entered the contest) to pick a number between X and X. (This month’s number selector was Connie Kolita—she was in her office at lunchtime on a Friday: what a trooper!)
- I then update the email I previously sent to Anne with the “winning” number. I forward that information to Anne and Rob Pasquinucci.
That’s it. If you have any concerns about this process, please e-mail me and/or Rob Pasquinucci (robpasq@fuse.net).
The Winner is…
Our first winner is a name you’ll recognize…Shasta Taber, the editor of this e-newsletter. Congratulations Shasta! Her prize was a $20 gift certificate to Amazon.com.
Make sure you’re in the running for a gift certificate next month. To enter the July/August Ethics Quiz Drawing, send your answers to the questions below to dbloom@one.net by midnight, Tuesday, August 12. If you get all three answers correct, you’re in the drawing for a $20 gift certificate!
July/August Ethics Quiz
1. The PRSA Code of Ethics currently in effect was adopted in:
2. Support for the “right of free expression” is explicitly stated as part of PRSA’s professional value of:
- Advocacy
- Expertise
- Independence
- Fairness
3. Providing “a voice in the marketplace of ideas” is an explicit aspect of the professional value of:
- Advocacy
- Expertise
- Independence
- Fairness
_________________________________________________________________
Correct answers to the June/July contest:
1. The Public Relations Society of America adopted its first Code of Ethics in:
a. 1945
b. 1950
c. 1959
d. 1972
2. The fact that PR professionals are accountable for their actions is explicitly recognized in the professional value of:
A. Competence
B. Confidentiality
C. Independence
D. Integrity
3. In addition to clients and employers, competitors, peers, vendors, and the media are all explicitly identified as affected by the PRSA Code’s professional value of:
A. Advocacy
B. Expertise
C. Independence
D. Fairness
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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NEW:
Ashley Duncan
Communications Specialist
Convergys Corporation
2912 Victoria Ave
Cincinnati, OH 45208
513-784-5428
ashley.duncan@convergys.com
Michael Prentiss
Manager, External Relations
P&G
2 P&G Plaza, TN5-351
Cincinnati, OH 45202
513-983-6760
prentiss.m@pg.com
Jennifer Macleid Qotb
Prin
Young & Associates
PO Box 19636
Cincinnati, OH 45219
513-281-2772
jennifermq@yapr.com
Brandy Lynn Williams
Acct Coord
Kevin Wilson Public Relations
8080 Beckett Rd, Ste 205
West Chester, OH 45069
513-898-1008
brandyw@kevinwilsonpr.com
REINSTATED:
Jennifer L. Young
Associate Director
Fine Arts Fund
2649 Erie Ave
Cincinnati, OH 45208
513-871-2787
jyoung@fineartsfund.org
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By Jonathan Kissell
The New Pros are working on a group outing to a Reds game with the Cincinnati AMA young professionals group.
By Jonathan Kissell
The PRSA New Pros met on June 25 for its monthly event. Carrie Krysanick, director of public relations for the Cincinnati Symphony Orchestra and former Cincinnati PRSA president, conducted a behind-the-scenes tour of Music Hall for the New Pros. After the tour, Carrie discussed public relations for a non-profit organization. We would like to extend a special thank you to Carrie for hosting the New Pros and to Lauren Doyle for planning the event.
About the PRSA New Professionals
The New Professionals group is a network of PR practitioners new to the industry, typically with five or fewer years experience. Our meetings address issues pertinent to a new PR professional. There are many benefits for becoming involved in the New Pros group, including:
- To establish relationships with fellow new professionals,
- To develop your professional career,
- To learn more about PRSA and its offerings.
Membership is free. You do not have to be a member of PRSA to attend New Pros functions, but we highly encourage you to join PRSA. Please send an e-mail to cincynewpros@yahoo.com if you would like to be added to our e-mail list or if you would like additional information
Call for Experts
Are you a PRSA member searching for a way to give back to your chapter? The New Pros group continually searches for experts willing to speak at our events. Please e-mail cincynewpros@yahoo.com if you are interested in becoming a featured speaker.
Join the New Pros on Facebook
There’s an easy way to stay connected with the New Pros group – join our Facebook group. The group’s name is “PRSA New Professionals Cincinnati Chapter.” We look forward to seeing you there.
New Pros 2008 Committee
The committee plans, implements and evaluates the New Pros events and programs.
- Katie Busching
- Emily Carpenter
- Susan Eggemeier
- Jessie Erickson Folmar
- Lauren Doyle
- Stephanie Kehn
- Jonathan Kissell, chair
- Darcy Little
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By Cheryl Besl
Give Back Cincinnati (GBC) is looking for several volunteers for its Communications Committee. GBC holds approximately 10 large-scale volunteer and civic engagement activities, as well as social events each year. Members of the Communications Committee will help post events on calendar listings and generate media interest and coverage of the events. GBC is a Cincinnati-based nonprofit organization of approximately 2,700 members that works to enhance its communities through volunteerism. In addition, the organization partners with local and regional nonprofits to broaden the scope of their impact outside the Cincinnati community. For more information, visit www.givebackcincinnati.org, and to express interest in the Communications Committee, please email communications@givebackcincinnati.org
By Jeff Seal, APR
Volunteer your PR skills to a worthy cause and you can make new contacts, add material to your portfolio and earn APR maintenance points.
Visit the volunteer bank at
http://www.cincinnatiprsa.org/volunteer/index.php
. If you know of a nonprofit organization that would like to request volunteer PR assistance, please have them contact Jeff Seal, APR, at jseal@fuse.net.
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By Mike Boehmer, APR
Thank someone for service to the Cincinnati PRSA chapter, PRSA, the public relations profession and our community. Nominate them for the Werner-VonderHaar-Bogart Award – the highest honor the Cincinnati PRSA chapter can bestow upon a public relations professional.
The award – named after three Cincinnati chapter presidents who advanced to national PRSA president -- recognizes service to the chapter, the profession, the community and the society. William Werner, Edward VonderHaar and Judith Bogart each displayed exceptional depth, breadth and quality of service to our profession, to the Cincinnati community and to PRSA. The award acknowledges the value of exceptional service.
Here are the criteria for selection of the award recipient:
- Service to the Chapter – Having served as an officer of the chapter, as a board member, a committee chair, or a committee member – preferably a combination of these accomplishments over a sustained period.
- Service to the Profession – Having served as a program speaker, professional development presenter, a panelist, coordinator of an accreditation activity, worked closely with students in the classroom or as a mentor, and worked with faculty, etc. over a sustained period of time.
- Service to the Greater Cincinnati Community – Having done pro bono public relations work in support of a not-for-profit organization, having served as PR chairman for a not-for-profit community or board, etc.
- Service to the Society – Having served in a leadership position in a Professional Interest Section or on a District or National ad hoc committee or task force, having served at the District level or National level on a committee, board or as an officer.
The qualified candidate will have demonstrated achievement in at least three of the four service areas.
Nominations, which detail the candidate’s contributions in the selection criteria, should be sent to Mike Boehmer at boehmm@jfs.hamilton-co.org by Aug. 1, 2007.
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University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
from November 2007
By Andrea Bosco
Advertising is closely related with public relations. The main difference is advertising space must be purchased. This allows advertising pros to maintain complete control of their message from beginning to end. However, the advantages of advertising seem to be overshadowed by recent studies indicating U.S. consumers associate advertising with falsity.
In fact, according to an article in the International Herald Tribune called, “Consumers’ word is best advertisement, survey shows”, by Eric Pfanner, 82% of consumers surveyed by market research guru Nielsen, do not trust “new age” advertising.
In the era of technological advances, “new age” advertising targets the tech savvy demographic of frequent online and cell phone users, particularly those who text message.
“The positive thing about these new digital channels is that they are extremely scalable,” said Jonathan Carson, co-founder of Nielsen’s BuzzMetrics, which measures consumers’ brand perceptions on the Internet.
“You can get a very high reach at a low cost, compared with traditional media. But it’s tempting to abuse it.”
Carson suggests the possibility that consumers’ skepticism of online advertising is caused by excessive pop-ups promising free gifts, surveys demanding a credit card number and other interruptions.
However, according to the Nielsen study, online ads are better received than advertisements sent via text message. Cell phone texts are only trusted by 18% of respondents.
In a second study conducted by Nielsen’s BuzzMetrics, 78% of U.S. consumers rely on word of mouth, the most personal form of communication, to receive product recommendations.
Because most consumers rely on their friends for faith in advertisements, how then, in the world of PR, can we positively change their perceptions of “false advertising” into advertising they can confide in through the World Wide Web?
The answer is more verification, more word of mouth, and more assurance from other consumers confirming the quality of the product and the credibility of the website.
According to the Nielsen survey, 61% of consumers trust others’ opinions posted online. Therefore, consumer ratings are a key component on the web page to secure the image of the company and the validity of the product.
In addition, media promotion greatly impacts consumers’ belief in advertisements. For example, if a website’s merchandise is advertised on television shows such as Good Morning America or Oprah, viewers are provided with confirmation and are more willing to purchase the product endorsed by an acclaimed figure. Consequently, the day after a product is promoted on the Oprah show, stores are sold out, and websites have more hits and products sold on record (Oprah.com). Therefore, online vendors should seek credible celebrities for endorsements to increase the perceived validity and give consumers confidence in their products.
Northern Kentucky University:
www.nkuprssa.org
Xavier University PRSSA:
Contact Taryn Kukucka, Member, 412-292-0699
By Mike Boehmer, APR
More than 800 Hamilton County kids in foster homes and 260 awaiting adoption need your help.
They would greatly appreciate your assistance in getting the word out about the need for foster and adoptive parents.
Invite a speaker to talk to your employees -- or request a supply of brochures or posters. Run an article in your an internal newsletter. Any other ideas welcome!
Hamilton County suffers from a critical shortage of foster homes, placing our most vulnerable children at great risk.
Foster home capacity has reached a critical low point.
In Hamilton County, there are more than 800 children in foster care on any given day, while less than half the number of parents who expressed interest in years past have stepped forward this year.
Among the factors contributing to this decline is media coverage surrounding the Marcus Feisel case, which painted foster parenting in a negative light, stigmatizing what is an honorable and respected service.
With fewer homes available, about a third of Hamilton County foster children must be placed in homes outside of the county -- a practice that has harmful consequences for their long-term success.
- The transition into foster care is even more traumatic, magnifying behavior issues.
- Changing schools makes academic success even more unlikely.
- Keeping siblings together becomes more difficult.
- Reunification is more complicated, causing longer stays in foster care.
Our community must increase the number of local foster homes to ensure that children stay in familiar surroundings. A coalition of community leaders has developed a publicity campaign aimed at recruiting new foster parents. This collaborative includes all three Hamilton County Commissioners, Northlich, the United Way of Greater Cincinnati, Clerk of Courts Greg Hartmann, Hamilton County Job and Family Services, the Foster Child Enrichment Council and eight of the region's private foster care providers.
This campaign, developed pro bono by Northlich, has raised awareness and generated interest in foster parenting. The theme, "Everyday Heroes," presents foster parents as heroes for providing stable homes to children in need.
This message has been incorporated in a television commercial, outdoor advertising and a grassroots recruitment effort. Several media outlets and advertising companies are donating airtime and billboard space.
We have begun to support those efforts with grassroots efforts such as community presentations and literature distribution.
Any help from you would be greatly appreciated.
F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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Newmark, Creator of the Noncommercial Community Bulletin Board and Top-10 Internet Company, Will Share His Views on the Future of Online Community and Commerce
NEW YORK (July 16, 2008) — The Public Relations Society of America (PRSA) announced today that Craig Newmark, founder of Craigslist, will be a keynote speaker at the PRSA 2008 International Conference, Oct. 25–28, in Detroit. Newmark will deliver the keynote address during the Conference’s General Session on Sunday, Oct. 26. The PRSA International Conference is considered the world’s foremost event for public relations and communications professionals.
“Craig Newmark is one of social media’s chief pioneers, moving from visionary to legend in a few short years,” said PRSA Chair & CEO Jeffrey Julin, APR. “With Craigslist, he has not only become a household name, but also defined a new brand of online communication that has benefited millions around the world.”
 Craig Newmark
Newmark created the concept behind Craigslist in 1995 as a simple e-mail exchange service from his bedroom computer. Today, the site has about 10 billion page views per month, about 35 million unique visitors and serves more than 550 cities in 55 countries. As huge as the site has become, it remains a model of modesty and community service, remaining true to its motto of “Give people a break.”
While chairman of the company, which was incorporated in 1999, Newmark continues to work full time as a customer service representative, fighting off spammers, scammers, bad New York apartment listers and other evildoers. Holding 25 years of experience as a Web-oriented software engineer, Newmark worked for IBM for 18 years, as well as for Charles Schwab & Co. He holds a master’s degree in computer science.
PRSA 2008 International Conference
Newmark’s keynote address spotlights the theme of the PRSA 2008 International Conference, “The Point of Connection.” This public relations and communications conference will offer more than 100 comprehensive Professional Development sessions led by more than 200 experts in a variety of public relations strategies and techniques. Sessions are divided into tracks designed for optimal learning and a focus on expertise specific to targeted members of the audience: Innovative Strategies; Effective Tactics and Techniques; Specialization and Practice Areas; and The Connected Profession. Public relations and communications professionals can gain insider strategies and techniques on the hottest topics, including social media, new media, emerging technologies, green marketing, crisis communications, sustainability, reputation, branding, integrated communications — and much more.
General Motors announced earlier this year that it will be the premier sponsor of the PRSA 2008 International Conference. To date, more than 45 corporations, universities and other organizations have signed on to support the Conference. Visit http://www.prsa.org/conf2008/ to view the full Conference schedule and download a PDF of the Conference brochure. The Web site provides a Conference overview, news about keynote speakers, program details, registration information, sponsorship opportunities, hotel and travel options, and more. As the Conference date draws near, additional information will be added. Online registration is now open. Register today at early bird prices and save $200.
Other Keynote Speakers
Mitch Albom, best-selling author of “Tuesdays with Morrie,” “For One More Day,” and “The Five People You Meet in Heaven;” sports columnist and popular radio show host and ESPN analyst; founder of metropolitan Detroit-area charities, The Dream Fund, A Time to Help and S.A.Y. Detroit.
Penelope Trunk, author of “Brazen Careerist: The New Rules for Success,” the guide to successfully navigating the modern workplace; blogger of the popular “Brazen Careerist: Advice at the Intersection of Work and Life;” and syndicated columnist at the Boston Globe.
Bob Lutz, General Motors vice chairman of global product development; blogging enthusiast on GM’s “Fastlane Blog,” where he engages customers, car enthusiasts and GM executives, and receives voluminous visitor comments and feedback.
Job Seekers Can Post Resumes Anonymously at No Cost; Pre-Screened Filters Helps Employers Narrow Down Candidates
NEW YORK (June 16, 2008) Using the Public Relations Society of America’s (PRSA) Jobcenter is now easier and more functional than ever when searching for communications and public relations jobs. PRSA recently launched the updated and redesigned Jobcenter, which is now a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Posting a resume is FREE, and an anonymous resume posting option for job seekers is now available. Career resources also include a job alert system, career search management, access to Job Bulletin, a weekly e-newsletter, and a library offering more than 100 career-based articles. Posting a resume on Jobcenter provides members with career resources and access to a public relations and communications targeted community of more than 32,000 members, including more than 9,900 students, as well as a database of 45,000 public relations, corporate communications and other communication professionals from across the country.
“The PRSA Jobcenter now contains enhanced career development tools in a more user friendly platform,” said PRSA President and COO William Murray. “As the world’s largest and most targeted association for public relations professionals, it was only fitting for us to develop one of the most robust public relations and communications job centers in the industry. Our newly launched Jobcenter guides job seekers and employers with career-related articles, filtering capabilities, easy access for viewing resumes and job postings, career mentoring and increased coverage of listings for the functional areas of public relations, communications and marketing.”
Employers now have the benefit of pre-screen filters, bulk posting and a user-friendly candidate management system. Moreover, PRSA has developed a new heavily discounted pricing structure for members. A targeted public relations job board, designed for job seekers, saves time for employers when identifying prospects since candidates are asked their location preferences, job specializations and salary requests.
In addition to enhancing the Jobcenter design and functionality, PRSA has engaged TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Web.
PRSA International Conference, The Point of Connection, To Take Place October 25 – 28 in Detroit
“Tuesdays With Morrie” Author Mitch Albom, Boston Globe Business Advice Columnist Penelope Trunk and GM Executive and Auto Industry Legend Bob Lutz are Among Keynoters
NEW YORK (April 30, 2008) — The Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, formally announced today its 2008 International Conference. The annual meeting, which features more than 100 sessions and 200 speakers, will take place Oct. 23–25 at the Renaissance Center in Detroit. PRSA also released information on some guest speakers who will deliver keynote addresses at the Conference.
Additional information on PRSA’s 2008 International Conference — The Point of Connection — is available at www.prsa.org/conf2008.
Guest Speakers
Among the current roster of keynote speakers is Mitch Albom, who will address the Conference’s General Session on Tuesday, Oct. 28. Albom is a best-selling author, award-winning sports columnist, popular radio show host and ESPN analyst. His writings include “For One More Day,” “The Five People You Meet in Heaven” and “Tuesdays With Morrie,” his chronicle of time spent with a beloved but dying college professor, which spent four years on the New York Times bestsellers list and holds the distinction of being the most successful memoir ever published. All three books have been turned into successful films. Produced by Oprah Winfrey in 1999, "Tuesdays With Morrie" starred Jack Lemmon and Hank Azaria and won four Emmy awards, including best TV film, director, actor and supporting actor. Albom also is known for his charitable works, which anchor him solidly in the Detroit community. He founded three charities that deliver food, shelter and educational services to Detroiters.
Addressing the Monday business luncheon will be Penelope Trunk, expert business advice columnist for the Boston Globe, author of “Brazen Careerist: The New Rules for Success,” and writer of the popular blog, Brazen Careerist: Advice at the Intersection of Work and Life. Her career reflects a dedication to defining success in the modern workplace, where the lines between work life and personal life continue to blur. Her advice speaks to a new business milieu where old rules — such as pay your dues, climb the ladder and work late — no longer apply. She began her career as a marketing executive in the software industry, founding three companies of her own. Her own career choices have been featured by TIME Magazine and the London Guardian as examples of how successful careerists can surmount a surfeit of new workplace issues. Both the New York Times and Business Week have cited Trunk's writings for their targeted insights into the new workplace.
Bob Lutz, who will address the Conference at its Monday General Session on Oct. 27, is vice chairman of global product development for General Motors. His career began at General Motors in 1963 and has led him to senior positions at BMW and the Ford Motor Company. He also spent 12 years with Chrysler, where he led all of the company’s automotive activities, including sales, marketing, product development, manufacturing, and procurement and supply. His Chrysler years are chronicled in his 1998 book, “Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company,” which was revised, updated and retitled in 2003 as “Guts: 8 Laws of Business From One of the Most Innovative Business Leaders of Our Time.” Today, the automotive legend and former Marine fighter pilot is also at the forefront of social media as one of the nation’s top corporate bloggers. GM’s Fastlane Blog, where he is chief blogger, engages customers, car enthusiasts and GM executives and receives voluminous visitor comments and feedback.
(found in March 2007 PRVisions)
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