Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. To read about your fellow members, please click here. Please email Shasta Taber (srtaber@hotmail.com) with your news.
 -Laura Carr (2009 Cincinnati PRSA Chapter President)
Inside you'll find the most up to date PRSA news:
On the local front:
2009 Chapter Board of Directors - click here
New Accreditation Corner - click here
2009 Blacksmith Awards Call for Entry - click here
New Diversity Section – click here
New Professionals Section - click here
New articles from PRSSA chapters from:
Miami University – click here
Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
As always, if you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com. ALSO please let us know what you think of the format of the Email Blasts announcing the Newsletter... or at least let us know if you receive them as HTML or plain-text?
Shasta Taber
Newsletter Editor
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MEET YOUR 2009 BOARD OF DIRECTORS
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By Anne Campbell
“I realized it was the express lane, I just didn’t realize how express!”
That was a comment heard by one of the attendees at the November luncheon. He had registered himself and two guests online and paid via the new system. By doing so the three of them did not have to stand in line to be checked in. All they had to do was pick up their nametags, drop their business card in the bowl for the door prize drawing and start their networking. I’m sure if you asked them they would recommend the new registration system to you.
Another benefit to paying online is that all major credit cards are accepted. If you wait to pay at the door we can only accept MasterCard and Visa. At least three people tried to pay with their corporate American Express card at the November luncheon and instead had to use a personal MasterCard or Visa. They commented that they will be sure to use the online system next time.
The system is still fairly new and we appreciate any feedback. Some improvements have already been made based on your comments. The process is fairly straightforward. Go to the meetings page of our website, www.cincinnatiprsa.org and click on the link for the event you wish to register for. You will be taken to a page to give your contact information as well as the names of any guests you would also like to register. Once you click submit you will be taken to a shopping page to select a registration option (Member, Non-Member, etc.). You will be given both “Buy Now” and “Add to Cart” options for the various registration rates. If you are paying for just one reservation, simply click “Buy Now” next to the appropriate option and follow the payment procedures. If you are paying for more than one reservation you will need to click the “Add to Cart” button for each rate (Member, Non-Member, Student) you need to use. Once you are in your cart you can change the quantity for each rate. For example, if you are paying for 3 members, just click on the “Add to Cart” button once next to the Member rate. Once your shopping cart comes up you will need to change the quantity shown to 3 before checking out. If you are paying for one member and one non-member you will need to click “Add to Cart” next to the Member rate. Then click “Continue Shopping” from the shopping cart, which will return you to the page where you can click “Add to Cart” next to the Non-Member rate. Be sure to double check your shopping cart and then check out.
Please forward any questions or comments to Anne Campbell, Chapter Administrator, acampbell@fuse.net.
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Dear PRSA Cincinnati Chapter member:
We hope that your membership in PRSA continues to provide value to you, even
in this challenging economic environment. Over the past few years, we've
provided luncheon programs that feature industry leaders sharing best
practices in media relations, online social networking, diversity, green PR
efforts and more. We give members a chance to showcase their best work at
our Blacksmiths Award competition. We've held networking events for chapter
members to get together informally, and have a new professionals group to
help those new to the industry. We offer APR preparation classes to help
members get to the industry standard of excellence.
Of course, all these programs cost money. For the past 7 years, we've held
the line on chapter dues increases while our costs continue to increase.
Unfortunately, this year we need to make a small increase in Cincinnati
chapter dues to keep in line with chapter administrative costs. We continue
to run a "lean" operation, with most of the chapter's work being done by
volunteer board and committee members. So, we are raising Cincinnati chapter
dues $5 for 2009, putting us in line with similarly-sized chapters in
Columbus and Cleveland.
In addition to increased administrative costs, the cost of our monthly
luncheon programs also continues to increase. We endeavor to seek out venues
that offer the best value for our luncheon programs and are pleased to
announce that we are keeping luncheon costs the same for members in 2009. To
further increase member value, we will be announcing an opportunity to
purchase a block of luncheons at a discount. We will, however, be increasing
the nonmember lunch rate to $35. This cost increase puts us in line with the
nonmember lunch rates offered by similar marketing/advertising groups in the
Greater Cincinnati area.
We appreciate your understanding and are proud of the wonderful group of
professionals that choose to be a part of this chapter. We hope we continue
to provide a strong value for your professional development dollar.
Regards,
Cincinnati PRSA Board and Leadership Team
PRSA Cincinnati Chapter
PO Box 43242
Cincinnati, OH 45243
www.cincinnatiprsa.org
513-792-0402
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Luncheons are typically held on the second Tuesday of each month but may vary depending on speaker and location availability.
Stay posted as we plan a PRSA Webinar playback and a Happy Hour event.
Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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By Connie Kolita, APR (2008 APR Chair)
The chapter’s Fall 2008 APR Review Course concluded November 20, 2008, which means the APR candidates will tackle their Readiness Review presentations before we know it in 2009 (go class!). Therefore, the chapter is in need of APRs willing to serve on Readiness Review panels (three APRs comprise one RR panel). E-mail 2009 Accreditation Chair Debbie Copeland Bloom at dbloom@one.net if you are willing to assist. You’ll earn one APR maintenance point for each panel on which you sit and you’ll help your fellow chapter members achieve the designation. We will get you up to speed on how to serve as a panelist.
By Connie Kolita, APR (2008 APR Chair)
APRs: Anytime your contact information changes (title change, name change, etc.), please inform Debbie (dbloom@one.net). We strive to have the most up-to-date chapter APR list possible. Thanks!
By Connie Kolita, APR (2008 APR Chair)
I honestly don’t even remember how many years I have served as our APR Review Course “instructor” … actually I was not so much an instructor as I was an “event planner.” I put the course logistics together and our incredible fellow chapter members took it away almost every class week with their outstanding guest lectures on a variety of Readiness Review- and computer-based examination topics. The Fall 2008 course was my last go-around; I am moving on to some volunteer opportunities that involve helping lower-income individuals understand personal budgeting in this challenging economy. I would like to thank the past accreditation chairs who helped me get up to speed in the first place as well as each of the guest instructors and class “students”/APR candidates. I met so many great people and enjoyed every minute of the course. Thanks again! Our chapter is fantastic and I look forward to seeing you all at the 2009 monthly luncheons. - - Connie Kolita
Read more about accreditation on the PRSA National Web site, www.praccreditation.org .
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By Megan Licursi
You're better than them and you know it. Calling you a P.R. tactic is like calling a diamond a shiny stone. The fact is, you're not like those other P.R. stunts. You're different. Special. They put a lot of ideation into you. And you've got the results to prove it. But you're not a winner. Not yet. Think you're a Blacksmith? Then prove it.
The fourth annual Cincinnati PRSA Blacksmith Awards is calling for Cincinnati's finest professionals, agencies, tactics and campaigns. This is your chance to showcase how you're melding strategy and creativity rise above the competition.
Cincinnati is home to some of the brightest PR professionals, and the Blacksmith Awards offer a unique opportunity for practitioners to measure their work against the best. Please join the Cincinnati Chapter of PRSA in saluting the top work of the year by entering the 2009 Blacksmith Awards. It's time for some recognition!
2009 Blacksmith Award entries are due by 5 p.m. on February, 16, 2009.
New to the Blacksmiths this year: Dozens of new categories including CEO Communicator of the Year and Integrated Marketing Campaign of the Year. We've also reorganized the campaigns and tactics categories, giving you a clearer idea of what should be entered and where. All nominated entries will be on display at the awards ceremony so you can get an up-close look at the competition. All submitted entries will be returned with feedback from the judges. You can now see how your entry scored and how to improve for future entries.
Download the call for entries and complete category listing at http://cincinnatiprsa.org.
If you have any questions, contact Megan Licursi at 513.404.2545 or megan@licursi.net.
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By Dawn Woods, APR
Having just inaugurated Barack Obama as our 44th President of The United States of America on January 20th 2009, one day after we celebrated Martin Luther King Day, we cannot help but to reflect on the particular significance of this event. Barack Obama is our first President who is African American and Dr. Martin Luther King Jr. is a great American who embodied and mobilized a movement that opened the door to this possibility.
Diversity is rooted in the belief, as Dr. King so formidably articulated in his “I Have A Dream" Speech, that all people are created equal and that we should strive to promote the potential in every human being. We recognize that each one of us is unique with rich heritages and diverse aspects that make us who we are. Therefore, we as individuals, organizations and institutions have a responsibility to be sensitive and knowledgeable of those aspects and the needs and opportunities associated with them. Also, as our country and world continues to become increasingly diverse, we as practitioners can serve our employers and customers well by helping them better serve all of their customers through more intentional and appropriate, representation and culturally competent efforts to their diverse constituents.
Let us take this opportunity to be inspired to recommit ourselves to personal excellence and to celebrate together the progress we all have made as a nation.
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NEW:
Jennifer L. Burns
Mktg & P R Mgr
Warren County Convention & Visitors Bureau
5412 Courseview Dr, Ste 220
Mason, OH 45040
513-204-7046
jburns@wccvb.org
William A. Krieger
Associate
R.L. Repass & Partners
10101 Alliance Rd
Cincinnati, OH 45242
513-772-1600
wkrieger@repasspartners.com
Bridget Weber
Acct Mgr
Justice & Young, Inc.
6925 Valley Ave, Ste 200
Cincinnati, OH 45244
513-388-4700 ext. 3065
bweber@jypublicrelations.com
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By Darcy Little
Our talented committee members are already hard at work to plan events that are fun, educational and memorable for anyone who considers him or herself to be a new or young PR professional. In addition to speaker sessions, we’re planning tours of various sites around town that are pertinent to our industry as well as happy hours that will allow us to network with local movers and shakers. In fact, keep your eyes and ears open for a happy hour in February. More details to come.
Without further ado, our 2009 Cincinnati PRSA New Pros committee:
- Darcy Little, chair
- Lauren Boettcher
- Allison Brinkman
- Kristin Doige
- Ashley Van Sickle
- Brandy Williams
Call for speakers
Would you be interested in sharing your experience with the PRSA New Pros? We’d love to listen to your stories. E-mail cincynewpros@yahoo.com if you’d like to be added to our speakers list!
Call for new members
If you’re a new or young professional, we’d be thrilled to have you at our events! If you’d like to be added to the New Pros’ e-mail list, send a message to cincynewpros@yahoo.com
Looking forward to a great 2009!
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To post a job or circulate your resume, please contact Maureen at maureenkaiser@yahoo.com. Job bank policies can be found at http://www.cincinnatiprsa.org/jobBank/index.php.
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By Jenni Pustinger
What is Ten Thousand Villages: Ten Thousand Villages is a non-profit, fair trade retail store that sells hand-crafted items from artisans in more than 30 countries. We carry an eclectic variety of items from folk art and heirloom-quality home décor, to ceramics, textiles, baskets, children’s items, jewelry and musical instruments.
Ten Thousand Villages provides vital, fair income to Third World people by marketing their handicrafts and telling their stories in North America. We work with artisans who would otherwise be unemployed or underemployed. This income helps pay for food, education, health care and housing.
Ten Thousand Villages retail operation span North America with over 160 outlets. The Cincinnati store is located at 2011 Madison Road in the heart of O’Bryonville. With the exception of the store manager and assistant manager, the store is staffed with volunteers and is managed by a volunteer Board of Directors.
More information can be found at: www.tenthousandvillages.com
Position Description:
- This position would manage all Public Relations efforts for the Cincinnati Store, working closely with the Store Manager and the Marketing Volunteer/Board Member.
- Responsible for monthly PR activities to get local media placement for new items and special events. This includes broadcast, print and online.
- Some assistance (e.g., press releases) available from Ten Thousand Villages headquarters.
- Ideal candidate has established local media contacts and adequate free time/flexibility to leverage these contacts on behalf of Ten Thousand Villages.
- Success for 2008 has been defined as six “high quality” media pick-ups.
- After 8 hours of volunteer time, candidate eligible for 20% discount on all store purchases.
- This role has the potential to be considered for a position on the Cincinnati Board of Directors, depending on candidate interest and experience.
Interested volunteers should please call:
Jenni Pustinger (w) 983-4169 (h) 576-0488 (c) 484-4300
Hello,
My name is Nancy Lyons and I am the Development Director for PHC Foundation, Inc. - a nonprofit serving low income seniors in western Hamilton County with home health and personal care. We've been open for 3 years but have only been actively fundraising for about 10 months. One of the things that I feel holds us back is lack of "name brand recognition" We need to get the word out to Cincinnati's philanthropic community that there is an organization right here at home, taking care of a seemingly forgotten
generation. We have no budget for media. We've been told that without a "big celebrity name" we have no hope of any public broadcast type of fundraising. We have received some foundational grants and have submitted a letter of intent for United Way funding cycle for 2010.
We are looking for any local ad agencies or pr agencies taking on unknown non-profits as pro bono projects?
We're just trying to make a difference in our community and let people know that we're out here.
Thank you for your time.
Contact Information:
Nancy Lyons
nancy@privatehcfoundation.org
PHC Foundation
3808 Applegate Avenue
Cincinnati, OH 45211
(513) 662-8999
www.privatehcfoundation.org
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University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
From December 2008
By: Courtney Day
Tourism is America’s third-largest sales industry, its largest service export, and one of its largest employers. It is projected that by the year 2020, tourism will be the world’s largest industry. Advancements in travel and technology combined with America’s wealth has made it possible for affluent Americans to travel anywhere, so cities and states need help from Public Relations professionals to promote their areas and make a case for why their city is the perfect destination.
The Las Vegas Convention and Visitors Authority created the “Only Vegas” campaign to generate enthusiasm about their city and to incite tourists to visit Vegas.
Their website is designed to excite people with slogans like “Anything Can Happen” and “Expect the Unexpected,” implying that Las Vegas is inherently full of possibilities that simply aren’t available anywhere else. The also features contests, descriptions of the city’s attractions, a trip planning tool called “RSVP”, and even a Las Vegas weather forecast. These elements get viewers to envision themselves in Vegas.
The website also has a social network where people can create “My Vegas” profiles, share trip experiences, and plan trips to Las Vegas. The goal of the networking site is to make the Las Vegas tourism site a web destination so that visitors to the site will keep coming back, sign up for e-mails, and tell their friends about the site. The “Only Vegas” campaign contributes to the city’s hype, sending the PR message that there is no place like Las Vegas to kick back and have a good time.
The New York tourism website has similar goals, but takes a much different approach. Their site includes similar features such as lists of things to do in the city and trip planning tools, but it promotes New York as a destination for a classic getaway rather than a fast-paced party spot. One of the most famous examples of branding in tourism is the I Love New York campaign that features the commonly duplicated logo by the famous graphic designer Milton Glaser.
The I Love New York campaign has been to promote tourism and New York City and throughout the state used for decades, but it has evolved over the years. Following September 11, 2001, New York faced one of the largest crisis communications challenges in recent history. Just like the airline industry, New York’s tourism industry took a major hit. The public was generally afraid to travel and to be in major cities, particularly New York City which was the hardest hit in the terrorist attacks on September 11.
“It was the common thought that New York was doomed,” said public relations expert Howard Rubenstein, who worked with the city’s convention and visitor’s bureau, NYC & Co. in the time of crisis.
One of the crisis campaigns featured six television commercials with the theme, “The New York Miracle. Be a part of it.” In a similar effort to utilize the patriotic and hopeful sentiments that followed the crisis, Glaser created a modified version of his original I Love New York logo that had a little black spot on the red heart and read, “I Love New York More Than Ever.”
This campaign, along with others, encouraged people not to change their travel plans because of terrorism. Although the city was the hardest hit, “New York rebounded the fastest of any (city) in the country,” said Peter Yesawich, CEO of travel marketing firm Yesawich Pepperdine Brown & Russell.
Over time, these communication strategies rebooted New York City’s tourism industry, which now exceeds the level it had reached prior to September 11.
Las Vegas and New York are just two examples of vibrant PR campaigns in the travel and tourism industry. Most major cities and states have their own campaigns to promote tourism.
The first step to good tourism PR is to understand the public’s perception of the area. If the area has a negative image, like New York after September 11, agencies must work to reverse that opinion by promoting the area’s best features. The key to a successful campaign is to use the unique features of the area to generate a positive public opinion of the location.
Northern Kentucky University:
www.nkuprssa.org
Xavier University PRSSA:
Contact Taryn Kukucka, Member, 412-292-0699
Power of Two is a partnership between the American Red Cross and the Public Relations Society of America – so please think about attending:
 
Date: Thursday, January 29th, 2009
Time: 7pm - 10pm
Place: The Phoenix
812 Race Street
Cincinnati, OH 45202
All ticket sales and Raffle proceeds to benefit the Cincinnati Area Chapter of the American Red Cross.
About the event:
The Bacchanalian Society and the Cincinnati Area Chapter of the American Red Cross will co-host a quarterly wine tasting event on Thursday, January 29, 2009 from 7 p.m. – 10 p.m. at The Phoenix, in downtown Cincinnati. The evening’s proceeds will benefit the Cincinnati Area Chapter of the American Red Cross. The Bacchanalian Society is a group of young professionals from the Tri-State who gather four times a year to network, enjoy new wines and raise funds for local charities through friendly competition.
To gain admittance, each guest or “team” of up to three people must pay a suggested donation to the charity of $10, plus contribute three bottles of the same wine. Upon arrival, two of the three bottles are wrapped to conceal the label, assigned a random number and set out for a blind tasting by the guests (Therefore the wine is not provided by the charity or served by the charity).The third bottle remains unopened and is placed in a "pot" with everyone else's third bottle. Guests vote for their favorite and least favorite bottles. Teams that brought the top five favorite bottles of wine are allowed to split the "pot," while the team that brought the least favorite bottle must take it back.
A raffle of donated items will take place throughout the event. All proceeds from the raffle will go to the Cincinnati Area Chapter of the American Red Cross.
Tickets are $10.00 per person in advance online (by Noon 1/29) or $15.00 per person at door. To purchase tickets in advance, go to www.bacchanaliansociety.com.
By Jae-Hwa Shin, Ph.D., MPH.
Dear Colleague,
I invite you to participate in a survey examining public relations professionals' perceptions about their relationship with journalists.
Below is a link for the survey.
http://www.surveymonkey.com/s.aspx?sm=0OFUI_2f9WmJ3ZG9QmERcAfw_3d_3d
If you are interested in receiving a report on the valuable findings of this study, please enter your name and email address or mailing address at the end of the survey.
Please let me know if you have any questions regarding the survey.
Thank you so much for your participation!
Best wishes,
Jae-Hwa Shin, Ph.D., MPH.
Assistant Professor
Public Relations Sequence Head
School of Mass Communication and Journalism University of Southern Mississippi
Box 5121, Hattiesburg, MS 39401
Office (601) 266-4282
By Pamela Gilchrist, APR
President Obama’s style has been described as Catalytic Leadership. By engaging stakeholders in the process, those who may desire different outcomes can yet come to support a common solution because they were involved, included and invested. They can say "WE DID IT!"
Nearly a year ago, eighth grade English teacher Roland Madore wrote on his blog: “to write [Obama] off as simply a ‘charismatic figure’ is too simplistic. His true power lies in…drawing together a variety of diverse constituencies into his decision-making process.” Whether or not you voted for President Obama, you can take cues from his 21st-century transformational leadership style.
This style of leadership embodies the tenets classic behavioral communications and link back to many of Dr. W. Edwards Deming’s principles popularized in his book Out of Crisis. Glancing back at his work makes me think: Oops!... we did it again.
RJ Eskow, who blogs at the Huffington Post, noted that “Obama's management style resembles the classic Japanese model which embodies the concept that all humanity -- all existence -- is interconnected and equal. The operative word…is unity.” If Eskow is correct, Obama’s style isn’t binary, right/left, Democrat/Republican, win/lose… “His goal is group unity around the best possible realistic outcome,” says Eskow. Bottom-line: collaborate for greater innovation.
While organizations tout teamwork, many employees secretly realize that “going along to get along” is the easiest path. But for businesses to not only survive, but thrive, it is imperative to do things differently. Leadership by intimidation, hallucination and ego gratification will no longer work -- and it never worked very well.
Take a cue from our new President and engage in authentic discussion and debate. Listen to opinions different from your own. And, use the technique of “crowdsourcing” to help the cream rise to the top. The best ideas will surface if you are open to receiving them. However, it is also critically important to set up a few Obama-like rules of engagement. No drama. No yelling. No finger-pointing. No grandstanding. No infighting. No leaks. Instead, take ownership. Admit mistakes. Gather intelligence. Make the quiet one’s speak up. Gain consensus. Embrace change. Delegate. Demand accountability. And move swiftly.
First identified by journalist Jeff Howe in a June 2006 Wired magazine article, "crowdsourcing" describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few.
Howe reveals that the crowd is more than wise -- it's talented, creative and stunningly productive. “Crowdsourcing activates the transformative power of today's technology, liberating the latent potential within us all. It's a perfect meritocracy, where age, gender, race, education and job history no longer matter, where the quality of work is all that counts and every field is open to people of every imaginable background... But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent employed, research conducted and products made and marketed,” explains Howe.
Will these leadership techniques be disruptive? Yes. Isn’t your status quo already disrupted? Then, it’s a no-brainer to try something new. Embrace Catalytic Leadership. The results might surprise you.
By Ann Wylie
The longer your sentences, the less your readers will understand, according to research by the American Press Institute. The study shows that:
- When the average sentence length in a piece was fewer than eight words long, readers understood 100 percent of the story.
- Even at 14 words, they could comprehend more than 90 percent of the information.
- But move up to 43-word sentences, and comprehension dropped below 10 percent.
Bottom line: To improve understanding, break sentences up or condense them.
By Lisa Desatnik
Do you know someone who has gone out of his or her way to make a difference in the lives of others? Lisa Desatnik, communication contractor and consultant, is looking to share positive stories of just plain goodness, stories that will serve to inspire more goodness. And thus, help keep good things going around. If you’ve got something to share for consideration, please contact Lisa at lisadesatnik@fuse.net or 513-984-5474. Her blog is located at www.goodthingsgoingaroundcincinnati.com
By Rodger Roeser, APR
Eisen Management Group president Rodger Roeser is returning to his roots and parlaying his success with current radio talk show That Marketing Show into its online television counterpart – Business Focus. The online show, which features many local and national business leaders, is slated to debut at www.eisenmanagementgroup.com in October. The show records at the Greater Cincinnati EMG location in downtown Newport, Kentucky in their new online television recording and editing studio. The show will also do remote shoots on location for certain high profile guests.
“Doing the news has always been in my blood, and I will always say that I am a news person first – always will be,” Roeser said. “Being a newspaper editor, and also working in broadcast for years helped shape how I approach public relations and marketing, and I believe that is a key reason why our clients and EMG have been so successful. This show is an extension of that success, and reflects things that I am truly passionate about – that is sharing expertise to make better business leaders and helping our business community to promote itself in this medium.”
Roeser explained that the show will be a simple talk format with host and guest, and each segment will run approximately five minutes. Business leaders or their public relations representatives are encouraged to pitch show producers regarding guests and topics at businessfocus@eisenmanagementgroup.com.
F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
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 Rihanna w/ totes-ISOTONER umbrella
- The Voice of Your Customer Named a Finalist in the 2008 Women’s Business Awards - Best New Product or Service of the Year
 Crystal L Kendrick, President
- Renea P. Morris has been named Ohio University's executive director of communications and marketing. She begins work Feb. 2, 2009.
 Renea P. Morris
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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PRSA Chair & CEO Michael Cherenson to Appear on WebmasterRadio.FM’s “Cover Story”
Tune in to WebmasterRadio.FM as Host Brandy Shapiro-Babin Interviews Cherenson
Fort Lauderdale, FL (Jan. 21, 2009) — WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace is pleased to announce an interview with the new chair of the Public Relations Society of America (PRSA), Michael Cherenson, APR, on WebmasterRadio.FM’s public relations program, “Cover Story,” Wednesday, Jan. 21 at 2 p.m. EST.
 A 16-year industry veteran and the author of three studies on the impact of reputation, Cherenson is Accredited in Public Relations (APR) by the Universal Accreditation Board. His expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management and interactive public relations.
Cherenson will discuss his goals during his term as PRSA chair and what his forecast is for the future is as it pertains to public relations.
Note: To view the archived interview podcast, click here.
“Cover Story” airs Wednesdays at 2 p.m. EST on WebmasterRadio.FM. “Cover Story” programs are available on demand inside the Public Relations channel at www.WebmasterRadio.FM.
PRSA Launches New Blog, PRSAY
Executive Blog to Serve as a “Town Square” for Members
NEW YORK (Jan. 21, 2009) — Developed to generate dialogue between Public Relations Society of America (PRSA) leaders and members, PRSAY made its debut on the PRSA Web site Jan. 12, 2009. PRSAY features commentary from Michael Cherenson, APR, 2009 PRSA chair and CEO, William Murray, PRSA president and COO, and other PRSA leaders about issues and concerns facing the organization and the public relations profession
“As we get ready to meet with the new PRSA board this month, I look forward to the evolution of PRSAY, which will serve as an information exchange and dialogue with our valued members as we come together to create a new conversation and share our vision,” said Cherenson. “And as I meet more and more members through Chapter visits across the country over the next year, I look forward to using PRSAY as a means of sharing their ideas.”
PRSA, like other professional communities, has established itself in social media, taking advantage of opportunities to establish a presence and quickly disseminate information and knowledge through information portals, such as Facebook, LinkedIn, Twitter, Flickr and YouTube.
To view the PRSAY blog, visit prsay.prsa.org.
The 2009 Silver Anvil Call for Entries is now available at www.prsa.org/awards.
Visit the Silver Anvil section of www.prsa.org/awards for:
• Detailed category descriptions.
• Entry guidelines and checklist.
• Tips for preparing your entries.
• The MP3 of “Getting the Rewards — and Awards — That Your Work Deserves.”
• Silver Anvil FAQ.
• Access to the Anvil Reading Room.
• Winning Silver Anvil entries and two-page summaries.
Important Entry Deadlines:
Early Deadline: February 13, 2009, 5 p.m. EST (in-hand)
Final/Late Deadline: February 27, 2009, 5 p.m. EST (in-hand)
Job Seekers Can Post Resumes Anonymously at No Cost; Pre-Screened Filters Helps Employers Narrow Down Candidates
NEW YORK (June 16, 2008) Using the Public Relations Society of America’s (PRSA) Jobcenter is now easier and more functional than ever when searching for communications and public relations jobs. PRSA recently launched the updated and redesigned Jobcenter, which is now a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Posting a resume is FREE, and an anonymous resume posting option for job seekers is now available. Career resources also include a job alert system, career search management, access to Job Bulletin, a weekly e-newsletter, and a library offering more than 100 career-based articles. Posting a resume on Jobcenter provides members with career resources and access to a public relations and communications targeted community of more than 32,000 members, including more than 9,900 students, as well as a database of 45,000 public relations, corporate communications and other communication professionals from across the country.
“The PRSA Jobcenter now contains enhanced career development tools in a more user friendly platform,” said PRSA President and COO William Murray. “As the world’s largest and most targeted association for public relations professionals, it was only fitting for us to develop one of the most robust public relations and communications job centers in the industry. Our newly launched Jobcenter guides job seekers and employers with career-related articles, filtering capabilities, easy access for viewing resumes and job postings, career mentoring and increased coverage of listings for the functional areas of public relations, communications and marketing.”
Employers now have the benefit of pre-screen filters, bulk posting and a user-friendly candidate management system. Moreover, PRSA has developed a new heavily discounted pricing structure for members. A targeted public relations job board, designed for job seekers, saves time for employers when identifying prospects since candidates are asked their location preferences, job specializations and salary requests.
In addition to enhancing the Jobcenter design and functionality, PRSA has engaged TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Web.
(found in March 2007 PRVisions)
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Date |
Event |
Location |
Contact |
Category |
January 2009 |
29 |
From Your Inbox to the Ballot Box |
N/A |
Colleen Seaver |
Social Media & Emerging Trends |
|
29-30 |
New Media PR Boot Camp |
Atlanta, GA |
Colleen Seaver |
Social Media & Emerging Trends |
|
February 2009 |
4 |
Prepping for the APR Readiness Review |
N/A |
Colleen Seaver |
APR |
|
6 |
Pitching Secrets of the Pros: Tips and Tactics for Doubling Your Press Coverage |
Miami, FL |
Colleen Seaver |
Media Relations |
|
9-10 |
PR Boot Camp |
Chicago, IL |
Colleen Seaver |
Communications Planning & Measurement |
|
10 |
Authentic Sustainability |
N/A |
Colleen Seaver |
Social Media & Emerging Trends |
|
11 |
FREE WEBINAR-Choosing the Right Agency: Build a Mutually Beneficial Client/Agency Relationship |
N/A |
Colleen Seaver |
Management & Leadership |
|
11-13 |
2009 Speechwriter's Conference |
Washinton, D.C. |
Christine Longval |
Techniques & Tactics |
|
12 |
Tapping the Online Video Boom |
N/A |
Colleen Seaver |
Social Media & Emerging Trends |
|
12-13 |
New Media PR Boot Camp |
Miami, FL |
Colleen Seaver |
Social Media & Emerging Trends |
|
13 |
ROI, KPI, ROMI |
New York, NY |
Colleen Seaver |
Communications Planning & Measurement |
|
17 |
How Sustainable Word-of-Mouth Marketing Can Help Boost Your Bottom Line |
N/A |
Colleen Seaver |
Relationship & Reputation |
|
18 |
There's Change ... and Then There’s Big Change: Implications of the Bailout Bill era and how you can take the lead in transforming the culture of your health care organization |
N/A |
Denise Mojica |
Management & Leadership |
|
19 |
Anatomy of a News Release, Pitch and E-Mailed Release |
N/A |
Colleen Seaver |
Media Relations |
|
19-20 |
Advanced Crisis Communication Strategy |
Philadelphia, PA |
Colleen Seaver |
Relationship & Reputation |
|
24 |
A PR Wake-up Call: What Consumers Really Think About the Whole "Green" Thing |
N/A |
Denise Mojica |
Techniques & Tactics |
|
24 |
Crisis Response and Competitive Advantage |
N/A |
Colleen Seaver |
Management & Leadership |
|
25 |
Being Successful in Your Own Public Relations Business |
N/A |
William Titus |
Techniques & Tactics |
|
25 |
Blogging ROI for SMEs (Small to Medium Enterprises) |
N/A |
Colleen Seaver |
Technology & Emerging Trends |
|
25 |
From Misfits to Heroes: Transform your communications team into an important corporate asset |
N/A |
Denise Mojica |
Techniques & Tactics |
|
26 |
Re-Engineering Employee Communication |
N/A |
Colleen Seaver |
Management & Leadership |
|
27-1 |
Southwest District Conference |
Frisco, TX |
Marlene Neill |
District Conference |
|
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December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
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January 2008
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