Inside you'll find the most up to date PRSA news:
On the local front:
February Luncheon – click here
2008 APR Class Dates – click here
Blacksmith Award Winners & Pictures – click here
New Professionals February Event – click here
New articles from PRSSA chapters from:
Miami University – click here
Northern Kentucky University – click here
Also find out about other news about our chapter, other PRSA Chapters and the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
If you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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As you know, the Cincinnati Chapter of PRSA publishes an annual Member Roster as a service to its members. The Member Roster is only as useful as the information in it. As such, please check your information to make sure it is accurate and complete.
To check your information, visit PRSA's Web site at www.prsa.org and click on “MemberNet Login.” If you cannot access your member information, have recently changed jobs or need to update your email address, contact PRSA Member Services at 212-460-1400 or membership@prsa.org for assistance.
Please update your information by Thursday, February 7.
(Yes, we know our original email said January 31 but we realize we may have been a bit anxious to obtain the results and just want to make sure everyone has a chance to confirm their listing is correct.)
We seem to have lost touch with these members and are trying to find them. Please let Anne Campbell know if you know how to reach these people or let them know their name is now on the PRSA Milk Carton:
Jill Cooper, APR - formerly with Apple Sauce, Inc.
Nan Frient - formerly with Hamilton Co. Dept. of Environmental Services
Jennifer Robinson - formerly with First Group America, Inc.
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By Sarah Pasquinucci, APR
Get some great exposure for your company and sponsor a section of the website or one of the Cincinnati chapter's meetings or events. Contact Sarah Pasquicucci via email,
spasquinucci@cgmarcom.com, or call her at 513-241-8300.
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What do Hillary, Barack, Mitt and John all need to do to win the White House? What will this mean for PR professionals? Our February speaker will provide some insights. J. David Almacy is the former director of e-communications for the White House will discuss how two-way communications fostered by the Internet is changing political campaigns and PR. David’s presentation will be particularly timely, just one week after “Super Tuesday” and a few weeks before Ohio’s primary.
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David is the VP of digital strategy for Waggener Edstrom Worldwide and was honored as one of PRWeek's 40 under 40. Up until last June, David was the White House Internet and e-commerce director, managing all the White House's online communications strategies. Before joining the White House staff, he was a senior advisor to the deputy secretary of education, and spent five years with C-SPAN, working on the organization’s communications and marketing efforts including traditional, online and youth-marketing programs. He’s also been named one of the “Top 10 Conservative Idiots” by Democratic Underground.com, a distinction which David calls a “badge of honor.” |
Sponsored by:
| Date: |
Tuesday, February 12, 2008 |
| Place: |
The Phoenix, 812 Race Street
Downtown Cincinnati |
| Time: |
11:30 a.m. - Check-in & Networking
12:00 p.m. - Luncheon & Program |
| Cost: |
$23 for PRSA Cincinnati Chapter Members
$28 for Non-Members
$18 for Full-time Students |
| RSVP: |
By NOON on Wednesday, February 6
Reservations are required and can be made one of two ways:
1) Leave a message on our chapter voice mail, 513-792-0402
2) Send an email to our Chapter Administrator, Anne Campbell, at acampbell@fuse.net |
| Diet: |
Please let us know when you place your reservation if you would like to request a chef's choice vegetarian meal. All meals must be preordered and the location cannot guarantee substitutions can be made on site without prior request. |
| Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
Click here to check out further details on these upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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By Connie Kolita, APR
Here are the tentative dates for our chapter’s 2008 APR Review Course… save the dates!
- April 29;
- May 6, 13, 20, 27;
- June 3, 10, 17, 24;
- July 1.
The course is held once a year … once a week for 10 weeks each spring/summer … Tuesday nights 6-8 p.m., location TBD. Several current chapter APRs come in and speak about a variety of topics; this is a great way to get to know our chapter members as well as earn your APR! If you are interested in taking the review course, e-mail Accreditation Chair Connie Kolita (KolitaCM@fhlbcin.com) and she will make sure you get the information you need.
By Connie Kolita, APR
APRs: Anytime you get a new e-mail address (position change, etc.), please inform us via Accreditation Chair Connie Kolita (e-mail KolitaCM@fhlbcin.com). We strive to have the most current chapter APR list possible. Thanks!
(from March 2007 PRVisions)
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
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By Kevin Dugan, APR
The 2007 Blacksmith Awards Evening was a success as more than 120 public relations professionals from the Cincinnati area gathered at the Contemporary Arts Center on January 24th for an evening to celebrate the best of the region’s public relations efforts in 2007.
Carolyn Pione served as master of ceremonies and provided a tongue-in-cheek Top 10 list detailing how to gain coverage in the Cincinnati Enquirer. The number one tip? “Don’t tell us your job depends on placing the story.”
Sponsor support helped make the evening possible. Thanks again to all of our sponsors, including Eisen Management, our presenting sponsor as well as our program sponsors BusinessWire, Cintas, Cristofoli-Keeling, Justice & Young Marketing and Public Relations, Northlich, Pinger PR at Powers Agency, PR-Link and Strata-G Communications. Award Sponsors include AAA, CG Marketing Communications, Cision, Life’s Eyes Media, Ohio National Financial Services and PR Newswire.
Finalists received a certificate of excellence and category winners received a Blacksmith Award. For a full list of winners and finalists, visit http://cincinnatiprsa.org/blacksmith/index.php
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By Debbie D. Copeland-Bloom, APR
One of the six provisions of the code is the Free Flow of Information:
Free Flow of Information |
Core Principle
Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society. |
Intent
- To maintain the integrity of relationships with the media, government officials and the public.
- To aid informed decision-making.
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Guidelines
A member shall:
- Preserve the integrity of the process of communication.
- Be honest and accurate in all communications.
- Act promptly to correct erroneous communications for which the practitioner is responsible.
- Preserve the free flow of unprejudiced information when giving or receiving gifts by ensuring that gifts are nominal, legal and infrequent.
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Can you give an example of improper conduct under this provision?
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By Elaine Zeinner
If you’re interested in helping plan Media Day this year, please contact Elaine Zeinner at ezeinner@aaa-alliedgroup.com.
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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NEW:
Stephanie Arvin
External Affairs
Toyota Motor Engineering & Manufacturing North America
25 Atlantic Ave, Mail Code: EA-ER
Erlanger, KY 41018
859-372-3841
stephanie.arvin@tema.toyota.com
Keith Vanden Eynden
Seapine Software
5412 Courseview Dr, Ste 200
Mason, OH 45040
513-701-1552
vandeneyndenk@seapine.com
REINSTATED:
Cheryl L. Besl
P R Acct Mgr
Strata-G Communications, Inc.
250 W Court St, Ste 400W
Cincinnati, OH 45202
513-381-8855
cheryl.besl@strata-g.com
Sara L. Cullin
Rumpke
9600 Colerain Ave
Cincinnati, OH 45251
513-741-2617
sara.cullin@rumpke.com
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By Jonathan Kissell
Have you ever wondered if you are saying the right things when speaking with a client or executive? Are you curious about the appropriate way to address a client or executive in an e-mail? Have you ever disagreed with someone during a meeting but did not know how to tactfully make your point? These types of questions often cross the minds of new professionals as we gain experience in the PR industry. The PRSA New Professionals group will address these issues during our February event:
Communicating with Clients & Executives
Date: Tuesday, February 19, 2008
Place: PNC Bank Building
1 West Fourth St, Conference Room E
Cincinnati, OH 45202
Time: 6:30 pm - Networking & Refreshments
7:00 pm - Program
RSVP: by Wednesday, February 13, 2008. Please send an email to cincynewpros@yahoo.com
About the PRSA New Professionals
The New Professionals group is a network of PR practitioners new to the industry, typically with five or fewer years experience. Our meetings address issues pertinent to a new PR professional. There are many benefits for becoming involved in the New Pros group, including:
- To establish relationships with fellow new professionals,
- To develop your professional career,
- To learn more about PRSA and its offerings.
Membership is free. You do not have to be a member of PRSA to attend New Pros functions, but we highly encourage you to join PRSA. Please send an e-mail to cincynewpros@yahoo.com if you would like to be added to our e-mail list or if you would like additional information
Call for Experts
Are you a PRSA member searching for a way to give back to your chapter? The New Pros group continually searches for experts willing to speak at our events. Please e-mail cincynewpros@yahoo.com if you are interested in becoming a featured speaker.
Join the New Pros on Facebook
There’s an easy way to stay connected with the New Pros group – join our Facebook group. The group’s name is “PRSA New Professionals Cincinnati Chapter.” We look forward to seeing you there.
New Pros Announces 2008 Committee
The committee plans, implements and evaluates the New Pros events and programs.
- Katie Busching
- Emily Carpenter
- Susan Eggemeier
- Jessie Erickson Folmar
- Lauren Doyle
- Stephanie Kehn
- Jonathan Kissell, chair
- Darcy Little
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Pro-Am Day 2008
By Nicole Ropp
Pro-Am Day is a great way to connect with students just about to enter the field as well as some of Cincinnati’s best PR Pros. If you’re interested in helping plan this year’s event, contact Nicole Ropp at nropp@deanhouston.com.
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University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
Are Those (Chanel Earrings) Real?: PR Visions Team Spreads Awareness of Counterfeiting
By Ned Bothfeld
PR Visions is PRSSA’s student run public relations firm. Through PR Visions, students are able to work on real PR campaigns, experience employee-client relationships, and create valuable portfolio and resume material.
This year, PR Visions’ biggest client is the International Anti-Counterfeiting Coalition (IACC). Headquartered in Washington D.C., the IACC is the world’s largest non-profit organization devoted solely to protecting intellectual property and deterring counterfeiting (iacc.org). Miami University is one of five schools in the country that IACC chose to hold an anti-counterfeiting campaign. The goal of the PR Visions account team is to raise awareness on Miami’s campus about the potential dangers of purchasing counterfeit items.
According to Teresa Boucas, the IACC PR Visions team’s account executive, the team has met with the client and maintains weekly contact with Melina Metzger, their liaison. They have the highest budget of all the PR Visions accounts, with $5000 to dispose of as they see fit.
Counterfeit items are cheap replicas of expensive items. For instance, it is easy to find a fake Rolex watch or knock-off Coach Bag for a small fraction of the actual price at street vendors around the country. Purchasing such counterfeit items, however, presents a variety of problems for the U.S. economy.
First, none of the imitation merchandise sold by street vendors is taxable and untraceable. Research shows billions of dollars spent on such merchandise may go towards drug trafficking, child labor, and possibly even terrorism. As iacc.org explains, “When you purchase a fake, you become part of the cycle of counterfeiting and your money directly supports these things you would never want to support.”
In addition, counterfeiting costs U.S. businesses $200 billion to $250 billion annually and is directly responsible for more than 750,000 American jobs lost (iacc.org).
Counterfeiting is a problem that has grown over 10,000 percent in the past two decades, in part fueled by consumer demand (iacc.org). To combat counterfeiting, the IACC PR Visions team plans to host a weeklong anti-counterfeiting awareness campaign from April 6 through April 12. There will be booths around campus with people distributing information cards and t-shirts.
The biggest event of the campaign will be a fashion show on April 11th featuring models donning both real and fake products. The audience will have an opportunity to guess whether the articles of clothing are authentic or not, and prizes will be given out to those with the correct answers. The team has also been in contact with the band formerly known as Marking Twain in hopes of having them perform at the Fashion Show for entertainment.
“This is a great opportunity to raise awareness about the potentially devastating affects of counterfeit items. We have had a great time working with the IACC and look forward to continuing to help them out,” said Teresa Boucas, the account executive for the IACC PR Visions team.
Northern Kentucky University:
www.nkuprssa.org
By Josh Rodamer
Many of us have fell victim to the inevitable, we have been sucked in by the social networking cyclone. Much like a cyclone, I find my head spinning as I try to keep up with demands of "my network", and atlas I do admit, things are out of hand. As a college student, it was almost required to have a profile at one of the many social networking sites. There were even some class sessions in my Electronic PR course that discussed MySpace and Facebook as PR tools.
Although these sites may be useful communication tools, where do we draw the line? Somewhere between updating a Facebook page and creating my Linkedin profile, I came to the conclusion that I am spending way too much time with this social networking stuff. Don't get me wrong, these all serve some valuable purpose, coexisting on my to-do list and quickly pushing my free time into extinction.
Over the last few months I formulated several opinions about these sites. First, MySpace has turned into a social marketing giant; leaving me wondering what value it has to me. Secondly, Facebook is now a social network/application suite. I'm not sure what happened with Facebook, but I quickly found the multiple "add this application" emails to be a nuisance. Finally we come to Linkedin, my newest social, excuse me, professional, networking adventure.
Much like my other networking adventures, I received an email to come join, and much like the other adventures it took a week or more to get around to it. Once I filled out some basic information I was ready to start the monotonous task of finding everyone you know. You know what I am talking about, the process in which you sit and try to find all your co-workers, friends, professors, and let’s not forget those you met at some obscure luncheon, conference or meeting.
As 2008 starts off, I am going to challenge myself to find the value that these sites bring to me and if there is none, or not enough, I am going to save some time and get rid of them. Although networking is more than critical to our success as PR professionals, students, or leaders, I challenge you to evaluate the value that these sites are bringing to you. In the end it’s about a little bit more than how many people are on your list of friends or associates, it’s about good, useful communication.
Xavier University PRSSA:
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Akron PRSA:
www.prsaakron.org (check back later if down…)
Isn’t it time you joined the conversation?
The Akron Area Chapter of the
Public Relations Society of America
is pleased to present
S O C I A L M E D I A
boot camp & leadership summit
Friday, March 7, 2008
Kent State University
Hands-on skill-building workshops in the morning.
An afternoon “PR Strategist” panel discussion with all eyes on E-lection 2008.
Seating will be limited.
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Dr. Andrew Lingwall
Associate Professor
Department of Mass Media Arts, Journalism and Communication Studies
Clarion University
(814) 393-1882
Dear Colleague,
Greetings from Clarion University of Pennsylvania! This is Andy Lingwall. I serve on PRSA-Pittsburgh’s Board of Directors as the 2008-09 Ethics Chair. I am also a professor of public relations at Clarion.
Here at the university, we are contemplating a graduate-level 15-credit online certificate in Public Relations. I am eager to know your thoughts and ideas regarding such a program. Please feel free to share this survey with your chapter members. Please reply to alingwall@clarion.edu with your responses.
Potential course offerings include:
- Public Relations Foundations
- Advanced Public Relations Writing
- Public Relations Campaigns
- Public Relations Leadership
- Public Relations Ethics and Professional Responsibility
The entire program would run online, so students could complete all courses where they live and work, without having to travel to the Clarion campus. Once students earn the certificate, they could apply PR credits toward our Master of Science in Mass Media Arts and Journalism, or toward graduate programs at other universities. If you have a few moments, I would greatly appreciate your answers to the following questions:
1. Do you believe there is demand for a PR certificate program among professionals and employers in your PRSA district? If so, which sectors might be the most promising?
2. What types of public relations courses would be most useful or interesting to you?
3. Do you believe that a PR certificate on its own could be valuable to employers or professionals? If so, how?
4. In your mind, what is the added value of applying certificate credits toward a master’s degree?
All of your thoughts and ideas are welcome. Also, you may contact me at the phone number above if you would like to discuss any of these ideas further.
Thanks much!
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In 2008, Big Brothers Big Sisters of Greater Cincinnati has set an unprecedented goal of serving 1,375 kids in Greater Cincinnati. To do that we need YOUR help
Our Mission: To help children become confident, competent and caring individuals through a professionally supported, one-on-one relationship with an effective adult mentor.
Why Should I get involved??? We NEED YOU!!! You are desperately needed and valued. Somewhere in Cincinnati there is an amazing young person whose future you can have a positive impact on. Our young people are in crisis and we as citizens can no longer afford to sit back and wait for somebody else to step in and help. We have to do it ourselves. It truly does take a village to raise a child
What does this Commitment entail??? We ask for your time a couple times a month for one year. Scheduling is absolutely flexible. We do realize that many of our mentors have busy, dynamic schedules and we will work with you to get you involved.
Being a Mentor is… First and foremost FUN. Typical activities include hiking, attending and playing games, biking, movies, going to the park, walking the dog, getting dinner etc. You will be matched with someone who enjoys similar activities (see the attached flyer)
Being a Mentor is not… Being a therapist. You will not be put in the impossible position of working with someone with bigger issues than you can handle. We work with some of the brightest, funniest and most dynamic kids that I have been fortunate enough to meet. They just need a little TLC and a positive, caring adult to help them realize their potential
Why Big Brothers Big Sisters??? Simply put, we are the best at what we do. You will be professionally supported throughout your match and we put the utmost care and thought into who you will be matched with. We pay attention to detail and will find the right person and family for you to work with
I Want To Get Involved…What Next??? Contact me (Rick Wilson) at (513) 421 4120 x 18 or e-mail me at wilson@bigsforkids.org. I’ll be more than happy to answer any questions or to meet with you in person. Also check out the website at www.bigsforkids.org to apply on line.
By Shasta Taber
- Powers Agency acquired Dan Pinger Public Relations. Forms new Pinger PR at Powers Agency.
- Nicole Ropp has been hired by DeanHouston, Inc. as Integrated Marketing Manager.
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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Share your strategies, theories, ideas, research and results with the most dynamic gathering of PR professionals in the world, the PRSA 2008 International Conference, Detroit, October 25 – 28!
Demonstrate your thought-leadership through:
- Innovative thinking.
- Leading-edge strategies.
- Effective techniques.
- Proven best practices and case studies.
PRSA is seeking public relations and communications professionals, educators and experts in related fields — including CMOs, CEOs, CFOs, economists, social scientists, futurists, management consultants, journalists, bloggers, technologists and editors, as well as specialists in interactive communications and design, marketing communications, technology, research and measurement — to present at this year's Conference.
PRSA Online Tool Makes Submitting Easy
Go to www.prsa.org/conf2008/ and scroll down to the Call for Presentations. Tell us about your workshop proposal by completing the online form.
You will be asked for details including:
- A description of your workshop.
- Which content category your workshop will cover (choose from 6 categories).
- Your presentation format.
- Audience level of your content (beginner, mid-level or senior-level).
- Your presentation style.
- Main learning objectives.
- A short biography of you and your co-presenters (no more than 3 presenters total).
- If your workshop is an APR learning opportunity.
The online tool allows those with limited time to enter and save their proposal information, and return at a later date to complete the process prior to the submission deadline.
Mark your calendars:
Submission Deadline: Monday, February 11 at midnight PT.
For conference attendees who are not submitting workshop proposals, mark your calendar for these PRSA 2008 International Conference registration deadlines:
- Super Saver Rate Deadline: Monday, March 3.
- Saver Rate Deadline: Friday, September 12.
- PRSA 2008 International Conference: October 25–28.
Visit www.prsa.org/conf2008 for more information on how you can be a part of the PRSA 2008 International Conference.
Contact: Joseph DeRupo, 212-460-1495
Public Relations Leader Champions Ethics and Respect
NEW YORK (Jan. 4, 2008) – The Public Relations Society of America (PRSA) announced today that Jeffrey Julin, APR, has taken the helm as PRSA chair and chief executive officer effective Jan. 1st. Julin brings to PRSA 30 years of public relations experience, with special expertise in stakeholder engagement and issues management.
As chair and CEO of PRSA, Julin will continue to advance PRSA’s role in creating a broad understanding of the vital role public relations plays in a rapidly changing world. People at all levels are more engaged than ever before in driving business, government and communities.
In addition, having led the development of the new PRSA three-year strategic plan, Julin will work closely with PRSA President William Murray to align the organization around the goals of the plan. “Implementation of the plan will maximize member value by enhancing our real and virtual communities, more aggressively profiling best practices and public relations research, and leveraging our leadership position in public relations ethics,” said Julin. He continued, “Going forward, I want to build on our great successes of the last few years and maximize PRSA’s strengths to become the touchstone of learning, guidance and recognition for every member of the profession.”
Advocating for Respectful Discourse
An expert in issues management and stakeholder engagement, Julin is known for his ability to effectively work with groups that have conflicting interests. With roots in Colorado’s mining communities, Julin developed a natural affinity for engaging all interests in respectful, productive communications.
“Public relations professionals look forward to enormous opportunities to advance the role of the profession by creating rigorous yet respectful dialogue at all levels of society," added Julin. "The influences of new media, increasing diversity and a 2008 presidential campaign will thrust the profession into the public spotlight in new ways. PRSA is ready to advocate for communications standards, practices and ethics that emphasize the full range of public relations to create respectful engagement that honors all perspectives.”
Giving a Voice to the Profession
Julin is a recognized expert in public relations ethics who has helped professionals consider their obligations to society as well as to their employers. He was a founding member of the PRSA Advocacy Committee and has served on the PRSA Board of Ethics, playing a key role in developing the current PRSA Code of Ethics.
A PRSA national board member since 2002, Julin will serve a one-year term as head of PRSA’s board of directors and nearly 32,000 professional and student members. Over the last five years, Julin has served high-level leadership roles at PRSA. Nationally, he served as the PRSA treasurer in 2006 and secretary in 2005. He is also a past president of the Public Relations Organization International — the oldest international network of independently owned public relations firms.
Julin is president of MGA Communications, a Denver-based firm consistently ranked as one of the region’s top communications firms and nationally regarded for award-winning work in stakeholder engagement, crisis communications and issues management. In addition to his responsibilities at MGA, Julin is a leader in the community and the public relations profession. He served on the board of directors of the Denver Metro Chamber of Commerce and is a member of their Public Affairs Council. He is a member of the Center for Bioethics and Humanities Advisory Board for the University of Colorado Denver Health and Science Center. He has also served as president of the board of Family Tree and of the National Repertory Orchestra. Julin received his B.A. in communications from the University of Colorado at Boulder.
(found in March 2007 PRVisions)
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December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
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