Inside you'll find the most up to date PRSA news on the local front (including information about the many programs that will be offered this year and an update for the APR Review Class), the national PRSA front (including an opportunity to become involved on the national level and information about the new Chair/CEO and President/COO), a segment featuring articles from PRSSA members from Miami University and Northern Kentucky University, and also many amazing opportunities for our members to help each other, non-profit organizations and many others; including a graduate student and two universities.
By Shasta Taber
Dear Members:
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
back to top
By Lisa Doxsee, APR
The year has gotten off to a great start! It was great to see some new faces at the January luncheon featuring Jay Hopper from Alvatech. Jay presented “Podcasting 101” and provided insight into how public relations practitioners can take advantage of the latest technology and new media.
One of the goals of PRSA has always been to make available informative programming to members. I believe this year we have already secured some quality speakers who will deliver meaningful and educational content for public relations professionals that can be easily applied to a number of situations.
Whether, you work with a large corporation, a small non-profit organization or with a public relations agency, you will find multiple programs worth your while to attend to provide you with professional development and networking opportunities applicable to your industry.
Following is a list of the latest confirmed docket for upcoming PRSA luncheons:
- Next month John Eckberg from the Cincinnati Enquirer will be talking about his new book, “The Success Effect,” which features “uncommon conversations with America’s business trailblazers.”
- In April, Nancy Zimpher will be our luncheon speaker to talk about her first few years at UC and the communications challenges she has faced. This will also be Pro-Am day.
- In June Rob Butcher from the Cincinnati Reds and Jack Brennan from the Cincinnati Bengals will be our featured luncheon speakers.
- At the August luncheon, Gladys Hankins will take a corporate, national and international view on diversity.
- Rich Schuster from Mercy Health Partners will discuss issues how corporations handle difficult situations.
There are a few more great programs in the works beyond the annual October Media Day and the November Blacksmith Awards presentation.
If there is a topic you would like to hear, please let me know. We want to continue to provide quality programs targeted to the needs of our members.
back to top
Get some great exposure for your company and sponsor a section of
the website or one of the Cincinnati Chapter's meetings or events. Contact Elaine Zeinner via email at elaine.zeinner@kentonlibrary.org or call her at 859-962-4060 ext. 4204.
back to top
| A career journalist at the Cincinnati Enquirer, John Eckberg may be interviewing an international real estate mogul one day, a pizza shop mogul or serial entrepreneur the next. Author of The Success Effect: Uncommon Conversations with America’s Business Trailblazers (Sterling and Ross; 2006), a business book that offers best-practices stories and insights, Eckberg will detail some of the traits that successful people and companies share - lessons learned from conversations with some of America's sharpest business minds. He will also explain how he approaches spur-of-the-moment man-on-the-street interviews by utilizing a Diane Fosse-in-the-jungle approach to human relations. |
 |
Eckberg is also the co-author of Road Dog, a true-crime thriller about serial killer Glen Rogers of Hamilton, Ohio. A Cincinnati resident, Eckberg has several other projects underway, including The Mud Daddy Chronicles, a recipe book and fishing memoir of 25 years of fishing trips, and Pot of Gold, a best-practices business book. A graduate of Ohio University, he has been a business columnist and business reporter at the Cincinnati Enquirer for more than a decade, where he has covered numerous beats including federal courts, investigative reporter, feature writing, neighborhoods and urban development. Widely published, his work has appeared in The New York Times, Newsweek, USA Today and many other American print and Web publications.
Please join us!
SPONSORED BY:
| Date: |
Tuesday, February 13 |
| Time: |
11:30 a.m. - Check-in & Networking
Noon - Luncheon & Program |
| Place: |
The Phoenix, 812 Race St.,
Downtown Cincinnati
Click here for directions. |
| Cost: |
$23 for Cincinnati Chapter PRSA Members;
$28 for non-members;
$18 for full-time students |
| RSVP: |
By noon on Thursday, February 8.
Reservations are required. We cannot guarantee we will have space for walkins. |
Reservations may be made one of two ways:
1) Leave a message on our chapter voice mail, 513-792-0402
2) Send an email to our Chapter Administrator, acampbell@fuse.net
Payment is due the day of the event. Checks and cash are the preferred methods of payment. However, we do accept MasterCard and Visa.
If you prefer to prepay checks can be mailed to:
PRSA Cincinnati Chapter, PO Box 43242, Cincinnati, OH 45243.
Cancellations: Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend.
Other Upcoming Luncheons:
March 13, 2007 - Monthly Luncheon featuring Tim Stautberg, VP/Communications & Investor Relations, Scripps, presenting "Staying Competitive in a Tough Media Marketplace"
April 3, 2007 - Monthly Luncheon / ProAm Day featuring Nancy Zimpher, University of Cincinnati
June 12, 2007 - Monthly Luncheon featuring Rob Butcher (Cincinnati Reds) and Jack Brennan (Cincinnati Bengals) talking about the challenges and opportunities related to sports PR.
Click here to check out further details on this upcoming luncheon and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings/index.php)
back to top
By Connie Kolita, APR
PRSA Accreditation is the worldwide credential of competence in public relations. The Cincinnati chapter stands ready to help you achieve this important step in your career! An APR review class is held each year. APR accreditation Chair Connie Kolita, along with the help of other chapter members, will help "coach" candidates through the process.
Achieving Your APR: The Steps
Typically the process goes like this:
- Take Cincinnati PRSA’s APR Review Class (highly recommended!) The next class is expected to take place in May 2007. It's a two-hour class once a week for 10 weeks (location TBD), plus study groups if desired. There is a class textbook to study along with handouts and the PRSA Code of Ethics. The proposed dates for the spring/summer 2007 class: May 8/15/22/29, June 5/13/19/26, July 5/10. Location may be the Freedom Center downtown...stay tuned...
- Send an APR application to PRSA National (New York City, available on National's website listed below). From the day National approves your application you have one year to complete the process.
- Sit for and advance through the “oral portion” of APR, which is called “Readiness Review”. There are two documents you'll need to complete for this:
- Candidate’s Readiness Review Questionnaire
- PR Plan.
- Sit for and advance through the “written portion” which is the "computer-based examination". This examination is taken at a ProMetric testing center locally.
- Celebrate You, APR! (FYI, this process typically takes four to six months.)
By Connie Kolita, APR
Are you an APR interested in sitting on a local APR Readiness Review panel? You’ll earn APR credit and help your fellow chapter members achieve the designation. We need three APRs per Readiness Review panel. We will help get you up to speed beforehand on how to serve as a panelist
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link. back to top
By Debbie Copeland-Bloom, APR
This year, at each month’s PRSA meeting, a drawing will be held for an excellent addition to the PR practitioner’s library: Legal and Ethical Restraints on Public Relations by Karla Gower. The book’s first chapter focuses on ethics models, codes and guidelines. The rest of the book concerns legal issues, such as corporate and commercial speech, intellectual property and government relations.
Whether you’re studying for the APR or need to revisit the ins and outs of trademarks, this concise reference has the information you’re looking for.
_________________________________
Also - from December 2006
The Association for Practical and Professional Ethics (APPE) will be holding its Annual Meeting in downtown Cincinnati, February 22-25. The meeting brings together practitioners, scholars and professionals from across the country who are focused on ethics, whether in academic or business settings.
The keynote speaker for the event will be David Luban, Frederick J. Haas Professor of Law and Philosophy, Georgetown University. He will speak on the Ethics of Professionals and National Security. In addition to presentations, panel discussions and case studies, registered participants will be able to lunch with authors.
Click here if you are interested in learning more about the APPE Annual Meeting. back to top
If interested in information about the Independent Practitioners of Cincinnati PRSA please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
back to top
By Jackie Reau
Plans for the 2007 PRSA Media Day to be held in the fall are in the works and we want your opinion. Please take a few minutes to answer our programming survey at http://www.surveymonkey.com/s.asp?u=608503029065.
The 2007 committee will be led by Jackie Reau of Game Day Communications along with Cheryl Besl, Strata-G Communications, Crystal Kirkland, Amanda Pratt and Jonathan Kissell of Rumpke Consolidated, Jennifer Pierson of Messer Construction, Fran Blasing of Cincinnati Symphony Orchestra and Jen Schmithorst of Game Day Communications.
If you are interested in volunteering for the committee, please contact Jackie Reau at jreau@gamedaypr.com or (513) 929-
4263.
back to top
If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
back to top
Paul A. Nieman
PO Box 112043
Cincinnati, OH 45211
Tel: (561) 301-2848
paulnieman@adelphia.net
Doronna Khristian Vickers
Proj Controller/IT Commun Coord
The Cincinnati Insurance Company
P O Box 145496
Cincinnati, OH 45250
Tel: (513) 870-2000
doronna_vickers@clnfin.com
Mike Wallner
5346 Harvestdale Dr
Mason, OH 45040
Tel: (513) 336-6216
mwallner@cinci.rr.com
Justine E. Weber
Membership Coord
National Real Estate Investors Association
525 W 5th St, Ste 230
Covington, KY 41011
Tel: (888) 762-7342 Fax: (859) 581-5993
justine@nationalreia.com
REINSTATED:
Tami Lynn Boehmer
Sr Consultant P R & Mktg
The Health Alliance
3200 Burnet Ave
Cincinnati, OH 45229
Tel: (513) 585-8133 Fax: (513) 585-8084
boehmtl@healthhall.com
Kendra Overbeck
V P Mktg & P R
Huntington National Bank
105 E Fourth St, Ste 1000
Cincinnati, OH 45202
Tel: (513) 762-1825 Fax: (513) 762-1832
kendra.overbeck@huntington.com
back to top
The Cincy New Pros group welcomes up and coming PR practitioners and communication strategists with five or less years of experience. We invite you to participate in events targeted specifically to topics relevant to establishing yourself as a successful public relations practitioner.
One of the greatest benefits to participating in the Cincy New Pros is the networking. Meet with other new professionals and seasoned PR veterans at each fun, relaxed and informal events and learn more about relevant PR hot topics. Our 2007 line up will be released shortly. Thank you to everyone who participated in our survey. If interested in the New Professionals group please contact Jessie Folmar at jfolmar@cincyusa.com
back to top
Looking for a list of open PR positions in the Tri-state? The PRSA Cincinnati Chapter's Job Bank matches public relations resumes with open area communications positions. Visit www.cincinnatiprsa.org and click on the "Job Bank" button.
Interested in submitting your resume to the Job Bank? For PRSA members, please email an electronic copy to Josh Hammond: jhammond@northlich.com
Non-members should email an electronic copy to Josh Hammond and mail a $25 check for a three-month membership in the Bank. Please include a brief cover note indicating employment preferences and any companies to whom you do not wish us to release your resume.
PRSA Job Bank
c/o Joshua Hammond, APR
Northlich
720 East Pete Rose Way, Suite 120
Cincinnati, OH, 45202
Employers wishing to post their job openings can email the position announcement to Josh Hammond at: jhammond@northlich.com
back to top
By Jeff Seal, APR
Volunteer your PR skills to a worthy cause and you can make new contacts, add material to your portfolio and earn APR maintenance points.
Visit the volunteer bank at www.cincinnatiprsa.org/volunteer/index.php . If you know of a nonprofit organization that would like to request volunteer PR assistance, please have them contact Jeff Seal.
back to top
By Patty Van Zandt
Public Relations
University of Cincinnati & Dayton
Hello All,
I'm currently putting together guest speaker lists for the University of Cincinnati and the University of Dayton's public relations classes. If you are interested in sharing your on-the-job experience with students who aspire to work in the field of PR, here is what the volunteer effort would entail:
You may be contacted to speak once every couple of years, or more if you like, at the University of your choice. You certainly can decline when asked, I understand deadlines, and the nature of PR work. If you are able to speak, students will want to know what your responsibilities are, what you're currently working on, how you like it, etc. It's fun and easy.
Students enjoy hearing from professionals in the field. It helps them gain a wider perspective about public relations, and hopefully you will find the experience rewarding as well. At a minimum, you will have a contact at the University who will be willing to assist you in some way in the future.
Please let me know if you're interested. My contact info is listed below. Thank you all.
Patty Van Zandt
Public Relations
University of Dayton
University of Cincinnati
(513) 398-6607
pattyvze@cinci.rr.com
back to top
By Jungwon Lee
Graduate Student
Grady College of Journalism & Mass Communication
The University of Georgia
jungwon@uga.edu
Hello.
Hello, my name is Jungwon Lee, a graduate student studying public relations at the University of Georgia under the direction of Dr. Bryan H. Reber. Before the holidays I wrote and asked your participation in a web-based survey. As a friendly reminder, I would like to again ask for your voluntary participation in this survey for my Master's thesis once more.
If you already completed the survey, thank you for your time and consideration. Or, if you have started to answer the questions, but did not have a chance to finish it, please visit the survey link below and complete the remaining questions. Your opinion is imperative; your professional insights will contribute to an academic effort to help build the body of knowledge in public relations.
The purpose of my thesis is to examine public relations practitioners' attitudes about contingencies in decision-making in a conflict situation with an external public, and its relationship with the work-related cultural values. Based on valuable insights from PR practitioners like you, this study will provide a better understanding of the dynamic variables that affect the organization's willingness to dialogue with external publics.
This survey is also being sent to South Korean practitioners to look for any cultural differences in contingency factors. Many Korean practitioners have participated and expressed their interest in this study.
Here are some issues regarding your participation in this survey:
** The link below will take you to the web survey. Please read the introductions carefully and answer the survey questions. The survey will take about 15-20 minutes.
** If you feel that you do not have enough time to complete this survey at one time, you can leave the survey and then resume it later by clicking "save & continue this survey later" on the left top of the survey screen. By default, the web survey places a cookie on your browser, so you will be routed to the last completed page you left off from when you resume, as long as you use the same computer.
** The survey will be available to you for 3 weeks; it will be closed for the further analysis on February 2, 2007.
Below is the link to the web survey. Please click on this link or copy and paste it onto your web browser.
http://www.surveymonkey.com/s.asp?A=163807097E28906
Please let me know (jungwon@uga.edu) if you have any questions about this survey or any problems with completing the survey. Again, your opinion is desperately needed and sincerely valued! Thank you for your time and consideration.
Best regards,
Jungwon Lee back to top
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
By Christina Meram
With its multiple layers and numerous sectors, Public Relations has proven to be a creative and challenging field that can often be difficult to define. According to wikipedia.com, Scott Cutlips and Allen Center, two American Public Relations professionals, say “PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication.”
But what happens when the communication collapses, and behind the positive image lurks a messy scandal? Here lies the controversial issue of good verses bad Public Relations.
What constitutes an outstanding Public Relations plan? What are the correct steps to take when facing serious aspersion and mishap? Public Relations has the power to catalyze a company’s tumultuous downward spiral or sculpt its’ flourishing reputation.
As 2006 ended, Businessweek.com published a compilation of Public Relations’ best and worst attempts over the year. Some of the biggest names in modern culture graced the list.
Among those attempting to cover what appeared to be heaps of “dirty laundry,” was Hewlett-Packard’s in-house investigation into leaked information from reporters. The inquiry, ordered by former HP chairwoman Patricia Dunn, catapulted the company into complete debauchery when investigators employed by HP misrepresented their identities, including the identities of nine journalists, three of them BusinessWeek writers, who reported for the company. The great lengths the company went to in order to perform this scheme were all in hopes of obtaining highly confidential phone records of HP employees.
Amidst the controversy, Dunn and several other top executives stepped down from HP. Criminal charges were filed against the officials and private investigators involved. Those charges are currently pending.
Making the list on a far more comedic scale were the Public Relations antics of Borat. While the humor in this film was considered by many to be sophomoric and highly controversial, the film managed to make a splash with its launch tactics and marketing.
Interviews in which star Sacha Cohen refused to break character and was treated not as himself, but as his character Borat proved to linger everywhere in 2006. Cohen became Borat to many, and his refusal to break this character appeared to resonate with audiences and pay off at the box office.
And while controversy brought down some at HP, Borat’s slanderous depiction of the people of Kazakhstan, protests against the film throughout the world and lawsuits from the movie’s unsuspecting subjects have only added to the sparked success. This liberally directed, highly anticipated film has earned over $100 million at the box office.
While highly successful companies and the film industry made the list, the fast food industry was not far behind. When controversy arose with E. coli outbreaks at Taco Bell, The Food and Drug Administration stepped in and began in investigation. This created a giant Public Relations job for the company.
The famous Taco Bell dog is no longer saying “Yo quiero Taco Bell” as the company faced problems in 2006 concerning E. coli scares.
After customers in six states faced outbreaks of E. coli as a result of Taco Bell food, the FDA, along with the Center for Disease Control, began an investigation into Taco Bell’s food.
In response to customer worry, Taco Bell released a commercial in which the company’s owner reassured customers of the safety of their food. In addition, the company most recently agreed to remove green onions, with the possible presence of E. coli, from all food.
The fast food chain’s E. coli incident affected sales and put a damper on its’ reputation. But, according to BusinessWeek.com, Taco Bell received fantastic reviews for how it handled this particular Public Relations crisis. In one poll, 75 percent of people rated Taco Bell’s response as ‘good,’ ‘very good,’ or ‘excellent.’
According to Phil Mintz in his article “PR’s Best and Worst of 2006” published on BusinessWeek.com, “After customers began falling sick, Taco Bell quickly closed the affected restaurants for cleaning and is now advertising that its restaurants and food are safe. It also changed suppliers for some of its ingredients”
However, despite the utmost Public Relations integrity and leadership, a USA TODAY national poll shows, “one in three frequent fast-food customers say they plan to eat less often at Taco Bell – or not at all – as a result of the chain’s recent E. coli outbreak.”
It appears this was one Public Relations campaign that did not work out in the company’s favor.
Other big name companies that made the list included were Sony for their high costing battery recall and Wal-Mart for a failed Public Relations gimmick.
This past year led a whirlwind of Public Relations campaigns. Some companies felt it was necessary to implement the latest technological advancements, including YouTube.com and MySpace.com, while others chose good, old-fashioned gimmickry. Some companies handled their Public Relations crises with dedication and integrity, while others only furthered their company’s downward spiral and tampered reputation.
Regardless of implementation techniques, slogans, campaigns and outcomes, Public Relations has the phenomenal, ever-changing capability to make an impact. It possesses the power to change lives, shape our economic global sector, and morph a business’s reputation, all within a day’s work.
Northern Kentucky University PRSSA:
http://www.nkuprssa.org
New Year Means New Goals
By Kelly Warman
With each new year, resolutions are made on both a personal and business basis. Many of those personal resolutions are forgotten or broken by mid-January. I have found, however, that if an organization documents their resolutions, or goals as I like to call them, they are not forgotten. In fact, because they are there, in black and white, there is an obligation to fulfill these goals.
The start of a new calendar year, much like the start of a new school year, presents the opportunity for evaluation. It is a time to re-evaluate goals already in place, and tweak them based on current situations and needs. Here are my three simple steps to evaluate where you are at:
- Are you profitable or has membership increased?
- Have any of your goals been reached?
- What feedback (suggestions/questions/comments) have you received from various people regarding your organization?
By looking over those three steps and evaluating each one individually, you can see where you are presently and set goals for the upcoming year.
Now is the time to re-evaluate and set goals. Be motivated, after all, the New Year only comes once a year!
back to top
The Center for Gifted Studies
Western Kentucky University
Tracy Inman
Your creativity, your originality, and your insight are very much wanted to help The Center for Gifted Studies at Western Kentucky University educate others about the needs of children who are gifted and talented. We are sponsoring a multi-division public relations contest that could not only provide you with national publication and award money, but could also provide the nation with much needed awareness and understanding about this special population.
Content and Purpose: Advocacy for children and youth who are gifted and talented. The goal is to increase the awareness of needs of children and youth who are gifted and talented.
Participant Divisions:
Grades 4-6 - Middle School - High School - College
Participants may work individually or as part of a team. Only one entry per category per student.
Audience: Local, state, and national population
Contest Categories: (see guidelines for each category)
Video - Illustrated Slogan
Prizes: First, Second, and Third place winners in each division receive a savings bond for $250, $100, and $50 respectively for individuals. If prize winners are part of a team, the team will receive, in lieu of a savings bond, a cash award to be divided among team members.
Deadline: All entries must be postmarked by March 1, 2007.
All entries must be accompanied by an official entry form (which may be photocopied or downloaded from the links below) and the consent must be signed by all participants and their parent/guardian. Send the entry, the entry form, and the signed consent form to:
Public Relations Contest
The Center for Gifted Studies
Western Kentucky University
1906 College Heights Boulevard #71031
Bowling Green, KY 42101-1031
Please see the guidelines for each contest category for specific information. For more information, contact us at 270.745.6323 or tracy.inman@wku.edu. You may download a copy of the general information flyer here.
Click on each link below for a .pdf of guidelines and consent forms for each category
General Information for Slogan
Entry Form for Slogan
Consent Form for Slogan
General Information for Video
Entry Form for Video
Consent Form for Video
By Ron Liebau
513-768-8396
Cincinnati.Com is preparing to launch GetPublished!, a free and easy way for people and organizations to submit news stories, publicize events and share photos on the area’s leading Web site for local news and information.
GetPublished! is designed for people who want to share news about their neighborhood, school, business, church, sports team, organization, family – anything they consider newsworthy. GetPublished! is also for organizations that want to publicize new initiatives, interesting programs or special events.
Submitted news and information will be published on one of more than 185 online community pages being created at Cincinnati.Com in Butler, Clermont, Hamilton and Warren counties.
The GetPublished! material will appear alongside the latest staff-written news and photos from the Cincinnati Enquirer, Cincinnati Post, Community Press and Recorder newspapers, and CiN Weekly. As a bonus: Events submitted for listings online will also become available for use in the Enquirer, Community Press and Recorder, and CiN Weekly.
GetPublished! will be ready for launch later this summer at Cincinnati.Com, which is visited by about 300,000 people in a typical week.
If you’d like to get a head start with this new feature, please call Ron Liebau, Online Communities Editor, at 513-768-8396, or e-mail Ron at rliebau@enquirer.com.
If you’d like to see how it works at our affiliated Web site in Northern Kentucky, please visit www.NKY.Com and click on GetPublished!
Ask the Communications & Marketing Expert.
A new, monthly advertising feature to Business Courier.
By Wende Powell
Classified Sales Manager
Business Courier
(513) 337-9454
Ask the Expert Flyer (PDF)
Ask the Expert Sample Page (PDF)
Frequently Asked Questions:
Q: Is there a proposed launch date?
A: Yes, July 21st, 2006 - Professional Services Focus
Q: What is the total package?
A: Option A: December 22, 2006 Book of Lists (Business Services
Chapter). Total Cost: $500
Option B:
• July 21, Professional Services Focus
• August 11, 2006 Head of the Class
• September 8, 2006 Professional Services Focus
• November 10, Best Places to Work
• December 8, Fast 55
• December 22, Book of Lists (Business Services Chapter)
Total Cost: $2340 Total
Q: How will I be billed?
A: Option A: $500 | Option B: $390 per month
Q: Who writes the questions and answers?
A: You, the Expert. The Business Courier will handle the pagination of each page. Wende Powell will help you with specific deadlines.
Q: Can I rotate my employees in the "Ask the Communications & Marketing Expert" feature ad?
A: Yes, Rotations are permitted.
Q: Where will my ad appear on the page?
A: The 1/6 page positions are sold on a first-come first-served basis. They will stay in the same position throughout the year.
Q: What is the deadline for July 21st?
A: We need your space held no later than July 10th, and information is due July 14th.
This program began April 1st - look for ID cards at PRSA Luncheons
What is F.I.N.S.?
F.I.N.S. is an acronym for "Flash ID -N- Save". When members come to the Newport Aquarium, have them show their organization's ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA's name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices (they must have their current, valid, organization ID to receive the discount). Showing their organization's ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
• No out-of-pocket money needed prior to a visit.
• No worries about losing a paper ticket.
• Member discount applies every day of the year. No expiration date.
• Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
back to top
- Emily Rose has been hired by Eisen Management Group as an Account Executive.
- The Malibu Group was one of nine businesses and nonprofit organizations in the tri-state area receiving the Better Business Bureau's 2006 Torch Award for Marketplace Ethics.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated. back to top
Ready to make a difference? PRSA is seeking members wishing to volunteer their time and expertise on a 2007 PRSA National Committee, Task Force or other PRSA group.
Through your generous efforts, you will be helping to build value, demand and global understanding for the public relations profession.
The time is now. Please visit http://www.prsa.org/_Membership/volunteer/ and fill out the PRSA Volunteer Sign-Up Form. You will be required to indicate your five areas of interest from the list of opportunities below:
- Accreditation Marketing Committee
- Audit Committee
- Advocacy Advisory Board
- Assembly Task Force
- Board of Ethics and Professional Standards (BEPS)
- Business School/MBA Program Initiative
- Capital Hill Relationship Initiative
- Chapter/District Council
- Crisis/Contingency Plans Ad Hoc Committee
- Diversity Advisory Board
- Education Affairs Committee
- Global Initiatives Advisory Board
- Governance Committee
- Historical Archive Project Committee
- Honors & Awards Committee
- International Conference Committee
- Innovations Team
- Investment Advisory Committee
- Marketing and Branding Committee
- Membership Committee
- Member Communications and Publications Audit Task Force
- National Partnership Task Force
- Professional Development Committee
- PRSA Foundation
- Public Relations Student Society of America (PRSSA)
- Research Committee
- 60th Anniversary Committee
- Strategic Planning Committee
- Student Internship Task Force
- Universal Accreditation Board (UAB)
- Work, Life, Gender Committee
Once we receive your information, we will do our best to identify a leadership opportunity for you.
Please contact Donna Jonas at National Headquarters at donna.jonas@prsa.org or 2007 PRSA National CEO and Board Chair Rhoda Weiss at rhoda.weiss@prsa.org with any questions.
On behalf of the national board and all PRSA leaders, we look forward to partnering with you to advance the profession, the professional and the organizations and communities we serve.
Rhoda Weiss, APR, Fellow PRSA, To Lead Public Relations Association
Contact: Cedric L. Bess
212-460-1495
cedric.bess@prsa.org
NEW YORK (Jan. 3, 2007) – Rhoda Weiss, APR, Fellow PRSA, took the helm Jan. 1 as chair and chief executive officer of the Public Relations Society of America (PRSA), the world’s largest organization of communications professionals in business, consulting firms, government, associations, hospitals, schools, the military, education, professional services firms and nonprofit organizations.
One of the nation’s most respected health care executives, Weiss will serve a one-year term as head of PRSA’s 17-member board of directors and 31,000 professional and student members.
The 30-year public relations veteran begins her new post at a pivotal time in the industry. “The definition of public relations is evolving in breadth and depth,” says Weiss, “and responsibilities of professionals have expanded to broader strategic roles in corporations and other institutions.”
“Public relations professionals are increasingly change agents for organizations because of our capabilities as communicators and strategic thought leaders. We have a fundamental sense of responsibility for bettering our organizations, our communities and the world. Our ability to be advocates and strategic communicators for our organizations and their constituencies assure organizations are aligned with their publics. Public relations professionals have unique opportunities to reach and influence both internal and external audiences. By constantly embracing and focusing on innovation, growth and change for all stakeholders, we help organizations create and sustain success.”
PRSA 2007 Chair and CEO Rhoda Weiss, APR, Fellow PRSA
In her PRSA leadership role, Weiss will stress the collaborative nature of the profession to drive change; increase access to professional development, research and education; redouble efforts to expand diversity and cross-cultural communications activities; expand PRSA’s advocacy efforts on issues important to a free society and the profession; and collaborate with government, public, private and global sectors in achieving these aims.
Weiss has served high-level leadership roles for PRSA with five years on the national board and three national officer positions. She has received many honors, including the PRSA Health Academy National Lifetime Achievement Award and the National PRSA Volunteer of the Year Award.
In her professional career as a public relations and health care executive based in Santa Monica, Calif., Weiss has traveled over six million miles consulting and speaking to more than 700 organizations in 49 states and abroad. A former Kellogg Foundation Fellow, she has taught public relations, marketing and fund-raising classes at UCLA Extension for more than 20 years. She is founding president of the American Hospital Association Society for Healthcare Strategy and Market Development and first recipient of its Award for Individual Professional Excellence. Weiss was named Woman of the Year by Women in Health Administration, another group she headed. She received the Public Health Lecturer Award, has written more than 300 journal articles and been a columnist for Health Progress Magazine, Strategic Health Care Marketing and Journal of Health Services Marketing. Quoted widely in national publications, she is author of the book, Managing Health Care Reform: Ideas for Leaders.
A Detroit native, Weiss received her BA from Michigan State University, where she presented the valedictory address; holds a master’s degree from Antioch University; and completed the Western Network for Healthcare Executives program at University of California, Berkeley, and the Executive Leadership Institute at University of Michigan. She is currently enrolled in a Ph.D. program in Leadership and Change at Antioch University. She has served on many national and local boards and is also past president of Healthcare Public Relations and Marketing Association of Southern California.
A champion for PRSA and the public relations profession, Weiss is determined to bring “bold and aggressive” leadership to PRSA. Her goal is to help ensure a high performance, successful enterprise that achieves sustainable results and advances the profession and professional, involving each member in a meaningful way toward a shared sense of purpose. “Every member can become engaged in his or her area of interest,” Weiss said. “With our 31,000 professionals and students, I know we can accomplish great things and make a difference.”
Longtime Motion Picture Association Exec to Lead Staff of 31,000-Member PR Society
Contact: Cedric L. Bess
212-460-1495
cedric.bess@prsa.org
NEW YORK (December 26, 2006) — The Public Relations Society of America (PRSA) has announced the appointment of William (Bill) Murray as its new president and COO. Murray will serve as the top staff executive of the Manhattan-based PRSA, the world's largest organization for public relations professionals.
An association executive with more than 20 years of experience, Murray was executive vice president and co-chief operating officer of the Motion Picture Association (MPA), the international trade association representing the international interests of the major Hollywood studios.
Most recently, he served as a senior fellow at the USC Center for the Digital Future, and president of William Murray & Associates, a media and entertainment policy consulting firm.
“We are pleased to welcome an association executive with Bill's experience and accomplishments to PRSA,” said Cheryl Procter-Rogers, APR, Fellow PRSA, the Society's chair and CEO. “He brings a unique blend of association management and communications expertise, along with an extensive knowledge of the new digital communications arena.”
In his new role, Murray will work closely with the 2007 PRSA board of directors, volunteer leadership and staff to carry forward the Society's strategic initiatives and its mission of advancing the public relations profession and the professional.
During his time at the MPA, Murray was instrumental in designing a framework for Hollywood to respond to the challenges presented by changing technology. He designed the MPA's first strategic plan and worked with a variety of foreign governments on film production and trade policy. He held a series of positions at the MPA that included responsibility for the Association's international operations, strategic planning, market research and digital strategy.
Murray has served on the board of such key industry organizations such as the Association of International Collective Management of Audiovisual Works (AGICOA), the Copyright Collective of Canada and the International Federation of Film Producers Associations (FIAPF).
He holds a dual-discipline B.A. in Business Administration and English Literature from Albright College in Reading, Penn., and an M.B.A. in International Management from Thunderbird, the Garvin School of International Management in Glendale, Ariz.
“We owe special thanks to the PRSA leaders on our executive search committee, led by Dr. Debra Miller, APR, Fellow PRSA, who worked countless hours with the search firm of Spencer Stuart over the past year,” said Procter-Rogers. The global executive search firm was retained to recruit, screen and evaluate potential candidates for the position that was vacated by former PRSA president and COO Catherine Bolton.
“I am extremely pleased that the process resulted in the hiring of an industry professional of Bill's extraordinary caliber,” said Miller, who served as PRSA president in 1997.
Murray will officially begin his role as president and COO on Jan. 22, 2007.
back to top
PRSA National Calendar of Events
back to top
When targeting top Public Relations and Marketing Professionals, sponsorship of the Cincinnati PRSA Chapter is a sound investment. Put your organization in front by reaching the Tri-State’s most respected communications professionals.
This is an exciting time for the public relations industry in Greater Cincinnati, with new business on the horizon, new opportunities with greater public relations initiatives and a strong spirit at the local chapter of PRSA. Capitalizing on one of the finest years in chapter history, with high attendance, solid sponsors and great programming, 2007 promises to be a year of growth and vitality the membership expects for professional growth and networking.
Sponsorship of the Cincinnati Chapter of the PRSA allows your business to become a strategic marketing partner with a respected and talented group of communications professionals. Unprecedented visibility and branding within your profession and target audience, coupled with an investment in the continued growth of public relations professionals in your community, makes leveraging a marketing partnership with the Cincinnati Chapter of the PRSA a powerful investment.
The 2007 sponsorship opportunities leverage our energy and strength, and reflect our collective commitment to the growth and success of Cincinnati’s public relations community. Ultimately, this partnership allows sponsors access to some of the finest public relations professionals in the nation.
Event Sponsors (9 Monthly Luncheons)
Presenting Sponsor Benefits
- Logo and sponsor recognition on meeting announcement postcard mailing (distribution is approx. 450); also on e-mail follow up reminders to chapter members.
- Logo, link, and sponsor recognition on the chapter web site www.cincinnatiprsa.org.
- 2 complimentary tickets to the sponsored meeting, and reserved seats at the president's table.
- Logo signage (provided by sponsor) in primary locations at the meeting.
- Literature/Promotional Items (provided by sponsor) can be distributed at the meeting.
- The opportunity to introduce the guest speaker.
Investment: $500
Other Sponsorship Opportunities
Other sponsorship opportunities would be available if there are specific ideas or goals you would like to achieve. Opportunities include:
- Chapter Awards Program
- New Professionals Group
- Chapter functions such as accreditation and community service
- Website banner ads
Sponsorship programs can be tailored to your strategic needs and marketing goals.
If interested in any of the above mentioned sponsorships please contact Elaine Zeinner elaine.zeinner@kentonlibrary.org or call her at 859-962-4060 ext. 4204. back to top
For information on PRSA membership, email Chris Kemper, APR, or call him at (513) 455-9228.
Membership information can also be found at www.cincinnatiprsa.org/membership/index.php
back to top
To check your information, visit PRSA's MemberNet at https://members.prsa.org and click on "My Profile." If you cannot access your member information, have recently changed jobs or need to update your email address, contact Rosa Paulsen (212) 460-1490 or Tanya Black (212) 460-1472 at PRSA Nationals for assistance.
back to top
PRSA-Cincinnati Chapter
PO Box 43242
Cincinnati, OH 45243
Voice Mail: (513) 792-0402
Fax: (513) 984-9191
Chapter Administrator
Anne Campbell
acampbell@fuse.net
back to top
December 2006
PDF Versions Available:
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
back to top
|
