FEBRUARY 2008


**please use the navigation on the side to read through the newsletter**

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Editor's Note

Chapter News

Mark Your Calendar

Accreditation Corner

Blacksmith Awards

Diversity Section

Ethics Brief

Mentoring Program

New Members

New Professionals

Volunteer Bank

Werner-VonderHaar-Bogart Award

College View

Visions Viewpoint

Member/ Agency/ Company News

PRSA National News

National PRSA Calendar of Events

Past PRVisions Issues

OTHER INFO:

Job Bank

Local Sponsorships Available

Interested in Joining PRSA

Update Your Contact Information

Contact Us

 

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Welcome to PRVisions Cincinnati Chapter Newsletter.

Inside you'll find the most up to date PRSA news:

On the local front:                

     March Luncheon – click here             

     New 2008 Sponsorship Structure – click here                

     New Diversity Section – click here                

     New Ethics Brief – click here             

     New Professionals March Event –  click here

New articles from PRSSA chapters from:                 

     Miami University – click here                

     Northern Kentucky University – click here

PRSA National News

     Silver Anvil Awards - click here

Also find out about other news about our chapter, other PRSA Chapters and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others.

 


Editor's Note

Comments & Pictures are Welcomed

By Shasta Taber

Dear Members:

If you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information.  Thanks!

If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.

Shasta Taber

Newsletter Editor

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President's Letter

PR Blogs to Check Out

By Robert Pasquinucci, APR

As you likely already have figured out, I don't do president's letters. You don't read them. And there's little I can offer here that you can't read about elsewhere on the page. 

But I did want to bring some interesting things found online to your attention. The first is a PR Blog from Bill Sledzic, a Kent State professor. He has some pretty sharp opinions about PRSA (see the first post).  Do you agree with his thoughts? Check it out:

While you’re online, have you checked out Cincinnati PRSA member Kevin Dugan's blogs? Check them out:

http://prblog.typepad.com/

http://badpitch.blogspot.com/

Then, there's the Strumpette:

http://strumpette.com/

So, instead of reading some cheesy comments from me comparing winter to PRSA, check out these blogs. And send me others you find interesting! 

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Chapter News

2008 New Sponsorship Structure

By Sarah Pasquinucci, APR

With the anticipation of ground-breaking speakers, unbeatable networking and dynamic events in 2008, we are changing our sponsorship structure to give our sponsors more opportunities.

Our growing chapter includes 260 members – communication going to more than 450 - who specialize in public relations, communications and marketing within corporations, agencies and non-profit. Our meetings fill ballrooms with nationally-known speakers and local experts. Our Web page receives countless visitors, accommodating those seeking information about the organization and the industry.

Please review the opportunities below. With our increased attendance and high-level speakers, we anticipate sponsorships will go fast. So, please contact Sarah Pasquinucci at spasquinucci@cgmarcom.com as soon as possible to secure your spot.

Corporate Sponsor (1) - $1,500 (pro-rated due to start in March)

  • One ticket to every monthly luncheon
    • $230 value (approx.)
  • Right of first refusal for presenting sponsor at the Blacksmiths 2008
  • Logo displayed on Cincinnati PRSA Web site for entire year (Jan-Dec)
  • Logo on every postcard and meeting reminder
  • One program sponsorship of your choice (first come first served re: date)
    • $400 value

NOTE: The corporate sponsor availability is a premier offering that will only include one company, agency or non-profit. It will be on a first come, first served basis.

Program Sponsors (2) - must be non-competing businesses - $400 each

  • Two tickets to program
    • $46 value
  • Two minutes to speak about service/company before luncheon
  • Ability to have a trade show booth, provided by sponsor
  • Logo on all meeting materials
  • Logo on Web site during month of the meeting
  • Ability to put materials on tables during the meeting
  • Ability to give away a prize – collect business cards

NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses, so it is also on a first come, first served basis.

Sponsor Drawing

In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2009.

Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (ex: ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as you can.

In addition to our luncheon sponsorships, we will have additional opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. We will make you aware of these opportunities as they arise.

Sponsorship opportunities are available beginning with our March program (in order to receive full exposure benefits, they must be secured soon).  Our March program will feature Buzz Buse from the Chamber.

Please secure your spot today!

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Mark Your Calendar

February 12, 2008 - Monthly Luncheon

***POSTPONED TO FEBRUARY 19, SAME LOCATION & TIME***

Due to the weather we rescheduled our monthly luncheon to Tuesday, February 19 at the same location and time. We apologize for any inconvenience this may have caused.

If you already had a reservation for the February 12 luncheon we automatically transfered it to the 19th.  An email was sent to all who had reservations asking to please let us know by 10 am on Friday, February 15 if you couldn't make the new date.  If we didn't hear back from you by then, we assume you are coming and kept your meal on order. 

Political Campaigns, Public Relations and

Mobile Technology

What do Hillary, Barack, Mitt and John all need to do to win the White House? What will this mean for PR professionals? Our February speaker will provide some insights. J. David Almacy is the former director of e-communications for the White House will discuss how two-way communications fostered by the Internet is changing political campaigns and PR. David’s presentation will be particularly timely, just one week after “Super Tuesday” and a few weeks before Ohio’s primary.

David is the VP of digital strategy for Waggener Edstrom Worldwide and was honored as one of PRWeek's 40 under 40. Up until last June, David was the White House Internet and e-commerce director, managing all the White House's online communications strategies.  Before joining the White House staff, he was a senior advisor to the deputy secretary of education, and spent five years with C-SPAN, working on the organization’s communications and marketing efforts including traditional, online and youth-marketing programs. He’s also been named one of the “Top 10 Conservative Idiots” by Democratic Underground.com, a distinction which David calls a “badge of honor.”

Sponsored by:

Date: Tuesday, February 19, 2008 (NEW DATE)
Place:

The Phoenix, 812 Race Street

Downtown Cincinnati

Time:

11:30 a.m. - Check-in & Networking

12:00 p.m. - Luncheon & Program

Cost:

$23 for PRSA Cincinnati Chapter Members

$28 for Non-Members

$18 for Full-time Students

RSVP:

(Changes due to new date will be accepted until 10 am on February 15)

Reservations are required and can be made one of two ways:

1)  Leave a message on our chapter voice mail, 513-792-0402

2)  Send an email to our Chapter Administrator, Anne Campbell, at acampbell@fuse.net

RESERVATIONS ARE NOW CLOSED FOR THIS EVENT.

Diet: Please let us know when you place your reservation if you would like to request a chef's choice vegetarian meal.  All meals must be preordered and the location cannot guarantee substitutions can be made on site without prior request.
Cancellations: Will be accepted until RSVP deadline listed above.  After that time you will be billed for the cost of your reservation, even if unable to attend.  Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not.

 

MARCH 18 - MONTHLY LUNCHEON

Creating National Buzz for Cincinnati USA

Presented by Buz Buse III

At the March 18 luncheon of the Cincinnati Chapter of PRSA, Raymond Buse III -- PR director for the Cincinnati USA Regional Chamber -- will explain his vision for promoting the Cincinnati region to the nation and the world, and will detail the creative PR tactics and strategies the Chamber has employed that have captured the attention of USA TODAY, CNN, ESPN, VH1, TODAY, CBS Sunday Morning, Monday Night Football and NBC's Jay Leno.

Much of Buse's work has focused on proactively identifying PR opportunities on the horizon that has led to positive national media coverage of Cincinnati -- strategies that are applicable to many businesses and products. Buse also will explain how the Chamber has worked to package stories through unique angles that have made them compelling on a national level.

Speaker Biography:

In March of 2007 Raymond (Buz) Buse III was named PRWeek’s PR Professional of the Year – regarded as the Oscar of PR – at Tavern on the Green in New York City. That honor came on the heels of being named PR News’ Media Relations Professional of the Year in 2006 at the National Press Club in Washington, D.C. Also in 2006, he was named the PR Professional of the Year by the Cincinnati Chapter of the Public Relations Society of America. From 2005 to 2007 he has earned 19 national PR honors.

Buse joined the Cincinnati USA Regional Chamber – the nation’s fifth largest chamber -- in 1991, and since that time he has placed positive stories about the Cincinnati region in The New York Times, The Wall Street Journal, USA TODAY, The Washington Post, AP, UPI, TIME, Newsweek, US News & World Report, NBC, CBS, ABC, ESPN, CNN, FOX News, VH1, NPR, the BBC, the Canadian Broadcasting Company and two Japanese networks.

He is best known as the creator of the World’s Largest Chicken Dance at Oktoberfest-Zinzinnati, which has generated worldwide publicity for Cincinnati as a festive and fun place since 1992, and for the Chamber’s zany cicada celebration that garnered global media coverage in 2004. During his career Buse has demonstrated a unique ability to tap the pride and passion of Cincinnatians to create positive stories about the region.

Before entering the public relations field, Buse – a Cincinnati native --earned a number of statewide and national awards from the journalism profession for excellence in writing, editing and photography. He is a 1976 graduate of St. Bonaventure University.

Date: Tuesday, March 18, 2008
Place:

The Phoenix, 812 Race Street

Downtown Cincinnati

Time:

11:30 a.m. - Check-in & Networking

12:00 p.m. - Luncheon & Program

Cost:

$23 for PRSA Cincinnati Chapter Members

$28 for Non-Members

$18 for Full-time Students

RSVP:

By noon on Thursday, March 13, 2008

Reservations are required and can be made one of two ways:

1)  Leave a message on our chapter voice mail, 513-792-0402

2)  Send an email to our Chapter Administrator, Anne Campbell, at acampbell@fuse.net

Diet: Please let us know when you place your reservation if you would like to request a chef's choice vegetarian meal.  All meals must be preordered and the location cannot guarantee substitutions can be made on site without prior request.
Cancellations: Will be accepted until RSVP deadline listed above.  After that time you will be billed for the cost of your reservation, even if unable to attend.  Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not.

Click here to check out further details on these upcoming luncheons and other events on the Cincinnati Chapter’s website.  (http://www.cincinnatiprsa.org/meetings.htm)

 

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Accreditation Corner

Spring/Summer 2008 APR Review Course:

E-mail with Your Interest

By Connie Kolita, APR

We are trying to get an idea of the number of chapter members interested in taking the PRSA Cincinnati spring/summer 2008 APR Review Course. The tentative dates right now are (Tuesdays):

April 29;

May 6, 13, 20, 27;

June 3, 10, 17, 24;

July 1 – all 6-8 p.m., location TBD (near downtown or east side).

The course is a great way to learn much of the information needed to earn your APR designation. E-mail Accreditation Chair Connie Kolita (KolitaCM@fhlbcin.com) if you would like to take the spring/summer course. If we don’t have enough interest, we may move it to the fall. We’ll keep you posted.

 

New E-mail Address, APR?  Let Us Know!

By Connie Kolita, APR

APRs: Anytime you get a new e-mail address (position change, etc.), please inform us via Accreditation Chair Connie Kolita (e-mail KolitaCM@fhlbcin.com). We strive to have the most current chapter APR list possible. Thanks!

 

Calling Current Chapter APRs: Readiness Review Help Needed

(from March 2007 PRVisions)


For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.

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Diversity Section

Upcoming National Events

DIVERSITY IN ADVERTISING/PR CAREER DAYS

If you’re interested in exploring advertising and PR career opportunities at an event that embraces diversity, you can learn more by attending one of the upcoming Diversity in Careers Job Fair. Go to http://www.prsa.org/diversity/ for more information.

  • April 24, 2008 - Hilton New York - New York, NY
  • July 01, 2008 - Los Angeles, CA - Los Angeles Convention Center
  • October 23, 2008 - Navy Pier - Chicago, IL

 

D-I-V-E-R-S-I-T-Y
By Renea Morris

PRSA Diversity Mission Statement: The PRSA National Diversity Committee advances the objectives of and develops an inclusive Society by reaching and involving members who represent a broad spectrum of ethnic, racial and sexual-orientation groups, and by providing professional development, knowledge and support to professionals of diverse race, gender, sexual orientation or ethnicity to help them succeed in public relations.

How can we live the mission?

D – Destroy: your bias

I – I: the person with the power to make it happen

V – Very:  how much it needs to happen

E – Everyday:  how often it needs to happen

R – Race: is not what it's all about

S - Self-serving: won't serve anyone

I – Inclusive: is what it is all about

T – Together: it's about this, too

Y – Yield: the result of the effort

 

Diversity initiatives are an effective approach to grow membership and match the demographics of the communities we serve more closely.

 

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Ethics Brief

PRSA Member Code of Ethics

By Debbie D. Copeland-Bloom, APR

One of the six provisions of the code is the Competition:

Free Flow of Information

Core Principle

Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment.

Intent

  • To promote respect and fair competition among public relations professionals.
  • To serve the public interest by providing the widest choice of practitioner options.

Guidelines

A member shall:

  • Follow ethical hiring practices designed to respect free and open competition without deliberately undermining a competitor.
  • Preserve intellectual property rights in the marketplace.

Examples of improper conduct under this provision:

 

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Media Day

Media Day 2008

By Elaine Zeinner

If you’re interested in helping plan Media Day this year, please contact Elaine Zeinner at ezeinner@aaa-alliedgroup.com.

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Mentoring Program

If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:

Pam Gilchrist, APR

PR~Link Public Relations

(859) 431-9090

pgilchrist@pr-link.com

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New Members

NEW:

Donna Marquard, APR

Communications Director

Ethicon Endo-Surgery

4545 Creek Road

Cincinnati, OH  45242

513-337-3324

dmarquar@eesus.jnj.com

Carey B. Rennekamp

Mktg Partnership Coord

The Enquirer

312 Elm St, 20th Fl

Cincinnati, OH  45202

513-768-8231

crennekamp@enquirer.com

 

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New Professionals

March Event:  Co-Sponsored Program with AMA YP Group

By Jonathan Kissell

The PRSA New Professionals and the American Marketing Association Young Professionals (AMA YP) are working on a joint event in March. Possible topics include “media partnerships” or “social networking” with guest speaker Jim Getgey from WLWT’s marketing department. The PRSA New Pros will provide finalized details via e-mail. Please send an e-mail to cincynewpros@yahoo.com if you would like to be added to our e-mail list.

About the PRSA New Professionals

The New Professionals group is a network of PR practitioners new to the industry, typically with five or fewer years experience. Our meetings address issues pertinent to a new PR professional. There are many benefits for becoming involved in the New Pros group, including:

  • To establish relationships with fellow new professionals,
  • To develop your professional career,
  • To learn more about PRSA and its offerings.

Membership is free. You do not have to be a member of PRSA to attend New Pros functions, but we highly encourage you to join PRSA. Please send an e-mail to cincynewpros@yahoo.com if you would like to be added to our e-mail list or if you would like additional information

Call for Experts

Are you a PRSA member searching for a way to give back to your chapter? The New Pros group continually searches for experts willing to speak at our events. Please e-mail cincynewpros@yahoo.com if you are interested in becoming a featured speaker.

Join the New Pros on Facebook

There’s an easy way to stay connected with the New Pros group – join our Facebook group. The group’s name is “PRSA New Professionals Cincinnati Chapter.” We look forward to seeing you there.

New Pros 2008 Committee

The committee plans, implements and evaluates the New Pros events and programs.

  • Katie Busching
  • Emily Carpenter
  • Susan Eggemeier
  • Jessie Erickson Folmar
  • Lauren Doyle
  • Stephanie Kehn
  • Jonathan Kissell, chair
  • Darcy Little

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Pro-Am Day

Pro-Am Day 2008

By Nicole Ropp

Pro-Am Day is a great way to connect with students just about to enter the field as well as some of Cincinnati’s best PR Pros. If you’re interested in helping plan this year’s event, contact Nicole Ropp at nropp@deanhouston.com.

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College View

University of Cincinnati PRSSA:

 

Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa

Bateman Team's PR to Save Lives

By Andrea Bosco

In 1973, PRSA established a National Case competition, currently known as the Bateman Case Study Competition, which allows students to utilize their public relations knowledge and gain experience in working with corporate businesses.  Through this process, they compete against other universities by researching, planning, implementing and evaluating a particular subject that requires awareness, aiming to reach an ultimate goal.  The winning campaign will provide a foundation for a program used in the future by the sponsoring company. 

This year the project, which is sponsored by Chevrolet, is focusing on the Safe Kids Buckle Up (SKBU) program.  As the only international nonprofit organization dedicated solely to preventing unintentional childhood injury, SKBU wants to target a new, harder to reach demographic.  With a previous focus on children ages 0-10, their new goal is to reach out to children ages 11-14, an age when responsibilities begin to develop and travel begins to occur independently, possibly without the reminder of safety. 

Miami’s Bateman Team of five members plans to reach out to the Oxford community in order to raise awareness of seatbelt safety.  After meeting three to four times a week for a year to work on the campaign, they will meet a deadline this month, and wait to see what the results entail.  In the meantime, they are doing wonderful things in effort to produce a safer, more aware community.

Brianne Flynn, a junior Strategic Communication and Economics double major and returning veteran of the Bateman Team, formally known as Operations and Logistics Coordinator, explains some innovative tactics that they are implementing in our local area. From their research, the team discovered that many of the Oxford children grew up with a strong sense of Miami spirit.  With the discovery of the young students’ admiration for Miami athletes, what could possibly be a better tactic than enforcing the message of safety through their role models? To do so, The Bateman Team brought a group of Miami athletes to talk to the children at Tallawanda Middle School to leave a positive impact and explain the importance of seatbelt safety. 

With a diminutive budget of only $300, the team must plan wisely, explained Flynn. 

Besides creating pamphlets, press releases, stickers, and other means of media attention, containing the message of SKBU, “Don’t forget to buckle up”, the team also spoke with people who are in contact with the children in the area, such as police, doctors, local bakeries, fast food restaurants and established awareness programs in Tallawanda Middle School.  The team also contacted policymakers in effort to entice the need to change the current Ohio seatbelt violations from a secondary offense to a primary offense during this year’s current legislative session. 

Another tactic, which initially stirred controversy, reminds children of the importance of safety every Monday, Wednesday, and Friday at 3:00 p.m. upon dismissal from school. 

According to Flynn, seventy three percent of “tweens” in Oxford currently have cell phones and communicate via text messaging.

The Bateman Team used this research and came up with the idea to send students a message on their cell phones in text lingo, reminding them, “Don’t 4get 2 buckle up!” 

In addition to teachers at the middle school adding seatbelt safety lesson plans, the team implemented a school assembly, as well as a raffle ticket contest.  The objective for the raffle is that each student receives a number of raffle tickets which must be signed by the driver of the car each time the child buckles his or her seatbelt.  Distributed during Passenger Safety Week, at the end of the week the tickets are collected and a name is drawn to receive a prize.  Donated by the Miami athletic department, the prizes include participation during a Miami basketball game half-time show, a ride on the Zamboni at a hockey game, and autographed Miami apparel and paraphernalia. 

The team is collaborating with Oxford businesses such as Arby’s and Iggie’s, the new bakery & gelato shop uptown.  On Wednesday, February 20th, each drive-thru customer will receive a sticker with the SKBU slogan and logo attached to his or her receipt accompanied by a friendly reminder from the employee to buckle up.  Iggie’s and other bakeries were contacted in effort to use positive association with the children’s love of sweets and the importance of a seatbelt.  Flynn notes that the children see ice cream and cookies as a positive treat and by relating it with a seatbelt, something which is not positive in a child’s mind; they can visualize a positive correlation between the two. 

The Bateman Team is substantially improving our community’s awareness of seatbelt safety as well as developing a professional campaign that could possibly reach national status.  By executing avant-garde tactics and receiving supportive feedback from the community and local businesses, the Bateman Team uses PR to their full advantage.  As they approach their deadline, they continue to reach out to their target demographic of children 11-14 years old.  Flynn describes the process as an irreplaceable experience for the past two consecutive years and something that has enhanced her future opportunities greatly.  After taking a rewarding honorable mention in 2007, the Bateman Team hopes for first place this year.  Regardless of the competition, they are making a huge PR impact on our Oxford community and essentially saving lives. 

 

Northern Kentucky University:

www.nkuprssa.org

A Changing of the Tide

By Josh Rodamer, President, NKU PRSSA

As NKU PRSSA begins another exciting semester, many of our members are thinking about graduation.  Over 75% of our 2007 members will be graduating in May 2008.  For PRSSA, this means another group of students will be taking on the leadership roles and responsibilities to continue the growth of this chapter.  Although the spring membership drive is not over, we have already seen a great deal of talented and committed students join the organization.  NKU PRSSA will be an exciting chapter to watch over the next few years, as its potential has more than doubled in the past year.

In the past year our active members have more than doubled.  The Chapter is not only seeing more members at meetings, but more participation in fundraisers, special events and leadership roles.  Also contributing the Chapter’s overall potential are the opportunities our members have.  In 2007 NKU PRSSA had numerous accomplishments. 

In spring of 2007 we sent one member to the National Assembly in Nashville, TN and helped a local Girl Scout troop earn their PR badge.  Before the first class started in fall of 2007 plans were in motion for our members to attend the PRSSA National Conference in Philadelphia. In October, NKU sent its first group of students (eight total) to a conference.  In addition, our members were attended at the IABC Heritage Region Conference in Covington, presented papers at the Kentucky Communication Association Conference in Butler, and raised thousands of dollars through our fundraisers. 

In November of 2007, NKU PRSSA launched Norse PRovisions, NKU PRSSA’s student PR firm.  Norse PRovisions is already making strong ties with organizations in our area and contains amazing potential for growth.  It is great to see so many students in NKU’s PR program taking advantage of these opportunities.

As many of the students involved in our success graduate, we look forward to the future leaders of NKU PRSSA to make the organization more successful than it has in the past.  I personally want to thank all of the PRSA members for their dedication and continued support of NKU’s PRSSA.  Your contributions have shaped NKU PRSSA into what we are today.

 

Xavier University PRSSA:

 

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Other PRSA Chapters

Akron PRSA:

http://akronprsa.org/events/events.asp?id=240

Isn’t it time you joined the conversation?

The Akron Area Chapter of the

Public Relations Society of America

is pleased to present

S O C I A L   M E D I A

boot camp & leadership summit

Friday, March 7, 2008

Kent State University

Hands-on skill-building workshops in the morning.

An afternoon “PR Strategist” panel discussion with all eyes on E-lection 2008.

Seating will be limited.

Stay tuned for details (online!).

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Visions Viewpoint

In 2008, Big Brothers Big Sisters of Greater Cincinnati has set an unprecedented goal of serving 1,375 kids in Greater Cincinnati.  To do that we need YOUR help

Our Mission: To help children become confident, competent and caring individuals through a professionally supported, one-on-one relationship with an effective adult mentor.

 

Why Should I get involved???  We NEED YOU!!!  You are desperately needed and valued.  Somewhere in Cincinnati there is an amazing young person whose future you can have a positive impact on.  Our young people are in crisis and we as citizens can no longer afford to sit back and wait for somebody else to step in and help.  We have to do it ourselves.  It truly does take a village to raise a child

 

What does this Commitment entail???  We ask for your time a couple times a month for one year.  Scheduling is absolutely flexible.  We do realize that many of our mentors have busy, dynamic schedules and we will work with you to get you involved. 

Being a Mentor is… First and foremost FUN.  Typical activities include hiking, attending and playing games, biking, movies, going to the park, walking the dog, getting dinner etc.  You will be matched with someone who enjoys similar activities (see the attached flyer

Being a Mentor is not… Being a therapist.  You will not be put in the impossible position of working with someone with bigger issues than you can handle.  We work with some of the brightest, funniest and most dynamic kids that I have been fortunate enough to meet.  They just need a little TLC and a positive, caring adult to help them realize their potential

Why Big Brothers Big Sisters???  Simply put, we are the best at what we do.  You will be professionally supported throughout your match and we put the utmost care and thought into who you will be matched with.  We pay attention to detail and will find the right person and family for you to work with

I Want To Get Involved…What Next???  Contact me (Rick Wilson) at (513) 421 4120 x 18 or e-mail me at wilson@bigsforkids.org.  I’ll be more than happy to answer any questions or to meet with you in person.  Also check out the website at www.bigsforkids.org to apply on line.

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Member/Agency/Company News

Request for News!
By Shasta Taber

If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com.  Articles submitted in a Microsoft Word document would be greatly appreciated.

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PRSA National News (from www.prsa.org)

Call for Entries for the 2008 Silver Anvil Award

Contact: John Bomier

Associate Director, Special Events and Programs

(212) 460-1448

fax: (212) 995-0757

The Call for Entries for the 2008 Silver Anvil Award competition is available at prsa.org. The February 15, 2008 Early Deadline is just around the corner, don't miss out on this opportunity to save on your entry submissions. Please click here to be taken directly to the Silver Anvil Call for Entries and to view the 2008 categories.

Need Help Preparing Your Silver Anvil Entry?
Available now for download is an mp3 of "Getting the Rewards — and Awards — That Your Work Deserves" led by longtime Silver Anvil judge and member of the PRSA Honors & Awards Committee Kelly Womer, ABC, APR and recorded at the 2007 PRSA International Conference.

This session will help you prepare a stronger entry by learning how to steer clear of common pitfalls, as well as effective ways to act on and judge criteria. For more information, or to purchase and download the session, please visit Digitelle, Inc's Web site by clicking here.

 

Save the Date:  PRSA to Unveil Winners of the Public Relations Profession's Highest Honors on June 5

Contact:  Joseph DeRupo, 212-460-1495

Society to Award Silver Anvils and Public Relations Professional of the Year at Annual Gala Event in New York

NEW YORK (Feb. 1, 2008) The Public Relations Society of America (PRSA) announced today that it will hold its annual Silver Anvil Awards Evening on Thursday, June 5, 2008, at the Equitable Center in midtown Manhattan. The Silver Anvil Awards Evening has been named the “#1 Public Relations Industry Event in New York” by BizBash in its annual “New York’s Top 100 Events,” and will feature special guest celebrities, along with pre-eminent public relations professionals who have risen to the top of their game in a highly competitive contest.

At the event, PRSA confers the industry’s most prestigious awards, recognizing unparalleled talent among public relations professionals during the past year. Among them, the Silver Anvil, which has been awarded for 50 years, recognizes organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness in an array of subcategories corresponding to professional specialties. From among more than 500 entries, a “Best of Silver Anvil” also is presented to the public relations program voted “best of the best” by a panel of judges selected from across the profession and the nation.

PRSA’s Public Relations Professional of the Year Award also is bestowed at the event, honoring one person who represents the best in public relations for 2007. Based on nominations by Silver Anvil entrants, one individual is singled out for making exceptional contributions to a winning program or to the profession overall. Finally, winners of the Bronze Anvil, created in 1969 to recognize outstanding public relations tactics, items or program components, also are announced at the June 5 event.

 

Make a Difference - PRSA is Seeking Volunteers!

(found in March 2007 PRVisions)

 

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National PRSA Calendar of Events (February & March)

Date

Event

Location

Contact

Category

February 2008

5-19

Branding & Beyond: The importance of brands and frames in PR campaigns

N/A

Colleen Seaver

Communications Planning & Evaluation

 

12-26

Building Leadership Style: Learn what drives your behavior

N/A

Colleen Seaver

Management & Leadership

 

13-27

Integrating Social Media Into Crisis Planning: Prepare your company and brand in times of trouble

N/A

Colleen Seaver

Communications Planning & Evaluation

 

14-28

What is Your Communications Campaign's ROI?: Make sure your business outcomes measure up!

N/A

Colleen Seaver

Communications Planning & Evaluation

 

15

Data-Driven PR: Build a system of measurement and evaluation that will help you make better decisions

Boston, MA

Colleen Seaver

Communications Planning & Evaluation

 

19

Meet The Media: General Business Publications

N/A

Colleen Seaver

Media Relations

 

20

APR Study Program: Research Planning

N/A

Colleen Seaver

APR

 

21

Small Is Big: Writing micro content that communicates effectively on the Web

N/A

Colleen Seaver

Techniques & Tactics

 

21-22

New Media PR Boot Camp- SOLD OUT

New York, NY

Colleen Seaver

Technology & Emerging Trends

 

21-22

The IMC Approach: Leveraging Communications Initiatives for Maximum Impact

Miami, FL

Colleen Seaver

Communications Planning & Evaluation

 

26

PR & Social Media

N/A

Colleen Seaver

Technology & Emerging Trends

 

28

Why Should the Boss Listen To You

N/A

Colleen Seaver

Management & Leadership

 

29

Pitching Secrets of the Pros

Lake Buena Vista, FL

Colleen Seaver

Media Relations

 

March 2008

3

12 Ways to Generate Story Angles

Chicago, IL

Colleen Seaver

Media Relations

 

4

Building Your Brand With Conversational Media

N/A

Colleen Seaver

Technology & Emerging Trends

 

5

Video That Moves the Business Needle

N/A

Colleen Seaver

Media Relations

 

6

Beauties and Beasts: Using Web-based surveys

N/A

Colleen Seaver

Communications Planning & Evaluation

 

6-7

Social Media for Communicators

Las Vegas, NV

Colleen Seaver

Technology & Emerging Trends

 

7

Strategic Communication Planning and Action- SOLD OUT

New York, NY

Colleen Seaver

Communications Planning & Evaluation

 

11

Speed Pitching

N/A

Colleen Seaver

Media Relations

 

12

The Life Cycle of an Independent Practitioner: Starting, Growing and Selling Your Business

N/A

Jack Hoge

Management & Leadership

 

13

Influencing the Conversation

N/A

Colleen Seaver

Relationship & Reputation

 

13-14

Advanced Crisis Communication Strategy

Washington, DC

Colleen Seaver

Relationship & Reputation

 

18

Meet the Media: Technology Journalists

N/A

Colleen Seaver

Media Relations

 

20

Develop an Approval Process That Doesn't Drive You Nuts: How to run the approval process so it doesn't run you

N/A

Colleen Seaver

Techniques & Tactics

 

20-21

New Media PR Boot Camp

New York, NY

Colleen Seaver

Technology & Emerging Trends

 

21

Writing That Sells ? Products, Services and Ideas: Achieve maximum impact with your messages

Chicago, IL

Colleen Seaver

Techniques & Tactics

 

25

The Role of Communications During Rapid Organizational Change

N/A

Colleen Seaver

Management & Leadership

 

26

The Evolution and Impact of New Technology and New Media: Prepare yourself for what lies ahead

N/A

Denise Mojica

Technology & Emerging Trends

 

27

Building Community Relationships

N/A

Colleen Seaver

Relationship & Reputation

 

27

PRSA Public Affairs and Government Section News Schmooze/APR Day

Washington, DC

Don Bill

APR

 

 

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Past PRVisions Issues

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

 

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