Inside you'll find the most up to date PRSA news on the local front (including information about the Cincinnati winners of the Diamond Awards, Pro-Am Day, Media Day and Blacksmith Awards), the national PRSA front (including an opportunity to become involved on the national level), a segment featuring articles from PRSSA members from Miami University, and also many amazing opportunities for our members to help each other, non-profit organizations and many others; including two universities.
Also since it is Black History Month please read the Diversity Section that features two African American pioneers of our field.
The Newport Aquarium and our chapter has also continued the FINS program for another year, read more information about the program in the Visions Viewpoint section.
By Shasta Taber
Dear Members:
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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By Lisa Doxsee, APR
Last year, I helped judge several Orange County, California awards for their chapter awards program. During the process I realized that the inflated budgets these agencies and organizations work with did not necessarily improve the quality of the public relations programs. In Cincinnati, savvy and innovative public relations professionals abound. The caliber of our work, such as that recognized at our chapter’s Blacksmith Awards, not only compares to, but frequently exceeds work done anywhere else in the country. I was truly impressed by the quality public relations produced by our local organizations and agencies.
So, why don’t more organizations from Cincinnati submit entries for PRSA’s Gold, Silver and Bronze Anvils? These are our industry’s premier awards and given by the country’s largest industry association. I’m afraid that many practitioners believe that PRSA doesn’t look at what a small non-profit organization can do. Or they think that the meager budget they are tied to or the mere location of the organization will exclude them from consideration – that’s simply not true.
- These awards recognize the best thinking and proven results received from campaigns and tactics. So if you can demonstrate your solid planning, creative thinking and exceptional results – regardless of your size and budget – you are in the running!
Cincinnati organizations have received Anvil recognition in the past, and the more our work and local practitioners are recognized, the higher our reputation grows among our peers in other cities. With a sustained presence in these awards and other such visible PR industry award programs, like PR Week, large companies based in Cincinnati will closer examine local resources to outsource to and will look within the city to recruit exceptional PR professionals.
These awards are more than a pat on the back; they are a step to elevating the stature of our local public relations community. Building our reputation as a quality PR community is a long process, but showing up in high-profile award programs is a step in the right direction.
Let’s bring home the Silver, Bronze AND the Gold!
- Silver Anvil, recognizing superior public relations programs
Entry deadline: March 2
- Bronze Anvil, recognizing exceptional public relations tactics
Entry deadline: March 16 (early bird), March 30 (final)
- Gold Anvil and other Individual Awards, recognizing top public relations professionals
Entry deadline: July 20
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Did you enjoy the January 2007 luncheon with Jay Hopper? Did you miss it? Well here’s your chance to hear it again or for the very first time…
The link is http://www.podlifenetwork.com/prsa/
The 2006 East Central District Diamond Awards were a great success, with over 100 entries received from the 14 chapters within our district. We are proud to recognize the many “Shining Stars” within the Cincinnati Chapter:
COMMUNITY RELATIONS
1st Place, Campaigns
- Collecting for Kids Campaign — Lisa Desatnik
INSTITUTIONAL RELATIONS:
1st Place, Campaigns
- Lexis-Nexis Total Search Public Relations – Bob Sadowski, Seapine Software
EVENTS/OBERSERVANCES
Award of Excellence, Campaigns
- Racing to Read 5K Run and Walk — Elaine Zeinner, Kenton County Public Library
MARKETING - BUSINESS TO BUSINESS
Award of Excellence, Campaigns
- Restructuring Growth in a Declining Market — Donald Mounce & Brandon Roghton, HSR
1st Place, Tactics
- FRCH Brings Customers Insight — Kevin Dugan, FRCH Design Worldwide, Cincinnati Chapter
The New Pros Committee of the Cincinnati Chapter is hosting the 2006 and 2007 awards. Please contact Katie Busching at kbusching@hotmail.com if you would like to be on the 2007 Diamond Awards Committee.
Get some great exposure for your company and sponsor a section of
the website or one of the Cincinnati Chapter's meetings or events. Contact Elaine Zeinner via email at elaine.zeinner@kentonlibrary.org or call her at 859-962-4060 ext. 4204.
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Tim Stautberg, Vice President of Communications & Investor Relations for The E.W. Scripps Co., will discuss how Scripps has evolved and stayed creative and competitive in a tough media marketplace, and do some trendspotting on how the landscape is continuing to shift and evolve. He will also describe the depth and breadth of Scripps’ media properties and provide tips on how PR practitioners can best communicate with them.
The E. W. Scripps Company is a diverse and growing media enterprise and its portfolio of media properties includes: Scripps Networks, with such brands as HGTV, Food Network, DIY Network, Fine Living and Great American Country; daily and community newspapers in 18 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service; 10 broadcast TV stations, including six ABC-affiliated stations, three NBC affiliates and one independent; Scripps Interactive Media, including online search and comparison shopping services, Shopzilla and uSwitch; and United Media, a leading worldwide licensing and syndication company that is the home of PEANUTS, DILBERT and approximately 150 other features and comics.
Stautberg, a Cincinnati native, joined Scripps in 1990 and held various management positions at the company's newspapers in Pittsburgh and Denver before being named general manager of the Record Searchlight, Scripps' daily newspaper in Redding, California. He returned to his hometown in 1999 when he joined the Scripps corporate operation in the officer-level position of Vice President of Communications and Investor Relations. In this role, he executes the company's award-winning IR program and oversees internal communications, media relations and community affairs. He also is responsible for the Scripps National Spelling Bee, the finals of which will again air in primetime on ABC on May 31. Please join us!
| Date: |
Tuesday, March 13 |
| Time: |
11:30 a.m. - Check-in & Networking
Noon - Luncheon & Program |
| Place: |
The Phoenix, 812 Race St.,
Downtown Cincinnati
Click here for directions. |
| Cost: |
$23 for Cincinnati Chapter PRSA Members;
$28 for non-members;
$18 for full-time students |
| RSVP: |
By noon on Thursday, March 8.
Reservations are required. We cannot guarantee we will have space for walkins. |
Reservations may be made one of two ways:
1) Leave a message on our chapter voice mail, 513-792-0402
2) Send an email to our Chapter Administrator, acampbell@fuse.net
Payment is due the day of the event. Checks and cash are the preferred methods of payment. However, we do accept MasterCard and Visa.
If you prefer to prepay checks can be mailed to:
PRSA Cincinnati Chapter, PO Box 43242, Cincinnati, OH 45243.
Cancellations: Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend.
Other Upcoming Luncheons:
April 3, 2007 - Monthly Luncheon / ProAm Day featuring Nancy Zimpher, University of Cincinnati
June 12, 2007 - Monthly Luncheon featuring Rob Butcher (Cincinnati Reds) and Jack Brennan (Cincinnati Bengals) talking about the challenges and opportunities related to sports PR.
Click here to check out further details on this upcoming luncheon and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings/index.php)
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Congratulations to Dawn Woods, APR
By Connie Kolita, APR
PRSA Accreditation is the worldwide credential of competence in public relations. The Cincinnati chapter stands ready to help you achieve this important step in your career! An APR review class is held each year. APR accreditation Chair Connie Kolita, along with the help of other chapter members, will help "coach" candidates through the process.
Achieving Your APR: The Steps
Typically the process goes like this:
- Take Cincinnati PRSA’s APR Review Class (highly recommended!) The next class is expected to take place in May 2007. It's a two-hour class once a week for 10 weeks (location: National Underground Railroad Freedom Center - the building is gorgeous!), plus study groups if desired. There is a class textbook to study along with handouts and the PRSA Code of Ethics. ***UPDATE: The final dates for the Spring/Summer 2007 class are April 24 & 30, May 8, 15, 22 & 29, and June 5, 11, 19 and 26.
- Send an APR application to PRSA National (New York City, available on National's website listed below). From the day National approves your application you have one year to complete the process.
- Sit for and advance through the “oral portion” of APR, which is called “Readiness Review”. There are two documents you'll need to complete for this:
- Candidate’s Readiness Review Questionnaire
- PR Plan.
- Sit for and advance through the “written portion” which is the "computer-based examination". This examination is taken at a ProMetric testing center locally.
- Celebrate You, APR! (FYI, this process typically takes four to six months.)
By Connie Kolita, APR
Are you an APR interested in sitting on a local APR Readiness Review panel? You’ll earn APR credit and help your fellow chapter members achieve the designation. We need three APRs per Readiness Review panel. We will help get you up to speed beforehand on how to serve as a panelist
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link. back to top
By Kevin M. Dugan, APR
Awards provide third-party recognition of the quality of your public relations campaigns and tactics and can lead to increased awareness of your hard work.
The third annual award competition, presented by the Cincinnati Chapter of PRSA, honors the best of Greater Cincinnati’s public relations community—from talented practitioners to stellar work that has local, national and international impact. There are several ways to get involved with this exciting event.
- Plan: Join the Blacksmith Awards committee and help plan an event that gets better each year.
- Sponsor There are three levels of sponsorship to support the event and promote your company. Contact Kevin Dugan at 513-241-3000 or kdugan@frch.com for more information.
- Judge: Campaign and Tactic entries will be judged by a panel of public relations professionals from outside the Greater Cincinnati area. We are partnering with the Houston PRSA Chapter and will also be judging their award competition.
- Enter: The entry is straightforward and not as time-consuming as other competitions. Many use it as a gauge on whether or not to invest the time into other competition entries. The 10 award categories closely mirror the PRSA East Central District awards, helping entrants simplify the submission process.
The competition is open to all individuals, companies and organizations doing business within the Greater Cincinnati area. Full campaigns or specific tactics can be entered in 10 different categories. And the Professional of the Year and Rookie of the Year awards recognize individual practitioners for their contribution to public relations.
- Attend: Join public relations professionals from the Greater Cincinnati area in celebrating the year’s best work.
The entry form will be posted online soon and we’ll also provide tips on preparing an award-winning entry. Entries are due in October and the awards will be presented at the annual Blacksmith Awards Dinner in November.
For more information on the 2007 Blacksmith Awards, contact Kevin Dugan at 513-241-3000 or kdugan@frch.com.
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By Laura Carr
When you reflect on the achievements of African-American pioneers who were trailblazers in public relations, sales promotion and marketing only a handful of names come to mind. These early pioneers worked in socioeconomic environments with vastly different conditions than those experienced by us today. With segregation and discrimination throughout the marketplace, the African Americans in corporate America in public relations or marketing were severely limited to dealing with and marketing only to Black communities.
I am reading a powerful book, The Real Pepsi Challenge – The Inspirational Story of Breaking the Color Barrier in American Business by Stephanie Capparell. In it Capparell makes the point that African Americans, then and now, are a rarity in public relations and marketing. And, yet we can learn from these early pioneers about perseverance, preparation and opportunity. Public Relations role models include D. Parke Gibson and James Avery.
In the 1960s, D. Parke Gibson, APR, was a public relations pioneer in multicultural relations. He founded the first African-American-owned public relations firm. Gibson popularized target marketing to African Americans. In 1971, Howard University became the first historically black college or university to offer a public relations course. In 1986, the college began offering public relations as a major sequence. Within 10 years, a full sequence of courses was offered at Howard University and the school became the first historically black college or university to have a chapter of the Public Relations Student Society of America.
In 1990 the PRSA Multicultural Affairs Committee, initiated the D. Parke Gibson Pioneer Award, which is PRSA's highest individual award, which is presented to a public relations professional that has contributed to the increased awareness of public relations within multicultural communities and participated in the promotion of issues that meet the special informational and educational needs of these diverse communities.
James Avery retired from Exxon Company U.S.A. in 1986 after 30 years of service. He began in 1956 as a public relations representative and traveled nationally developing and implementing programs that impacted minority organizations throughout the United States. In 1968, he was appointed Public Relations Manager and in 1971, he was promoted to Public Affairs Manager. From 1983 until his retirement in 1986, Avery served as Senior Public Affairs Consultant for Exxon Company, U.S.A.
Over a four-year period, he served as vice-chairman and chairman of the Vice President's Task Force on Youth Motivation during Lyndon Johnson's administration. This program was designed to encourage and motivate the nation's minority youth to prepare for expanding opportunities in business and industry. He was a national co-chairman of four annual campaigns of the United Negro College Fund during the Sixties. During that period, he was listed by EBONY Magazine as one of the 100 most influential Blacks in America. Avery is also listed in Who's Who in America and Who's Who Among Black Americans.
While the formidable task of proving oneself capable of doing a job as well as anyone else was a demanding one, traveling as a Black representative in public relations or sales and marketing before the passage of the Civil Rights Act of 1964, was a real challenge. The impact of restrictive social patterns influenced by prejudice and discrimination was real! Blacks could not stay in the white owned hotels or eat in white restaurants and yet we persevered.
Avery was among the African Americans at Exxon during the 1960s that created a Green Book for Black public relations, sales and marketing people who traveled through the South. The Green Book listed places where Blacks could find lodgings and food without going to the back door. It also listed the Exxon stations where Blacks could use the restroom facilities. The Green Book helped travelers avoid very serious racial incidents in the 1960s and early 70s.
These two men helped pave the way for others to enter the field of public relations. I think it is appropriate that we take a moment to acknowledge their significance to our industry.
There are dozens of African Americans who have impacted the quality of our lives. Many of who invented “modern day conveniences” that we are unaware of.
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Leading Women of Greater Cincinnati will hold its 13th Annual Celebration of Women Luncheon on March 7, 2007 at the Duke Energy Center in downtown Cincinnati. Leading Women, Inc. appreciates your continued support in dedicating this one special day to honor a few of the many women in our lives who, through their leadership and community service, have become role models and mentors to other women in the Greater Cincinnati area. These are women who have quietly - each in her own unique way - achieved greatness.
Keynote Speaker - DeLores Pressley is a motivational speaker and expert on the topics of communication, empowerment, leadership, and image. She is a "real" woman who shares her personal stories and challenges to inspire and empower others to make lasting life changes. Whether she is speaking to an audience of 50 or 5,000 she will leave us motivated and challenged to do more, be more and achieve more.
Visit our website at www.leadingwomencincinnati.org for more information.
REGISTRATION INFORMATION
Reservations and seat assignments will be processed on a first-come, first-served basis. Seating is limited, so please reserve your space soon. Admission is by ticket only. Tickets will be mailed to the individual listed below if the registration is received by February 20. If the registration is received after February 20, tickets may be picked up at the registration desk at the Duke Energy Center on the day of the event. All persons wishing to be seated at the same table should register together. Tickets are $50 per person or $450 for a table of 10. |
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By Debbie Copeland-Bloom, APR
In February, it was reported in the media that the spokesperson for the Mayor of San Francisco had been sharing information on a blog under the name of a friend. In this situation, which PRSA Code Provisions were not followed?
Answer:
Free Flow of Information
Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.
The intent of this provision is to maintain the integrity of relationships with key audiences and to aid informed decision-making. The spokesperson’s actions were, at the very least, misleading and, by hiding his identity, readers did not have the facts they needed to make informed decisions.
Disclosure of Information
Open communication fosters informed decision making in a democratic society.
The intent of this provision is to build trust with the public by revealing all information needed for responsible decision-making. Readers could not make an informed evaluation of the points of view being shared since they did not know the true source of the opinions.
Enhancing the Profession
Public relations professionals work constantly to strengthen the public’s trust in the profession.
Deceitful behavior on the part of a practitioner hurts the credibility of our profession.
This year, at each month’s PRSA meeting, a drawing will be held for an excellent addition to the PR practitioner’s library: Legal and Ethical Restraints on Public Relations by Karla Gower. The book’s first chapter focuses on ethics models, codes and guidelines. The rest of the book concerns legal issues, such as corporate and commercial speech, intellectual property and government relations.
Whether you’re studying for the APR or need to revisit the ins and outs of trademarks, this concise reference has the information you’re looking for.
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If interested in information about the Independent Practitioners of Cincinnati PRSA please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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By Jackie Reau
Tuesday, October 2, 2007
Hosted by the Duke Energy Center
Cultivating media relationships is the overarching theme for the 2007 PRSA Media Day set for October 2, 12 p.m. to 5 p.m. with a happy hour to follow. There will be numerous opportunities to network and meet local and national working media. Whether you are a new professional or a seasoned veteran, you won’t want to miss this year’s program.
As you review the new ideas for the event, please contact Jackie Reau at jreau@gamedaypr.com if you have additional thoughts and ideas. All are welcome.
Plans are still underway, but here is an overview of the event:
Panel Discussion: Ask the Assignment Editors
Local radio and TV assignment editors will provide insight into how they determine news coverage on an hourly and daily basis.
Panel Discussion: Get Featured
Regional and national magazine editors will share how to get ink in their long-lead publications and how the magazine industry is changing amongst the minute-by-minute media.
Media Industry Roundtables
Attendees will choose to attend three, 30-minute discussions with a minimum of 10 people at each to be led by media focusing on the following industries/issues: Health Care; Service; Finance; Education; Women’s Business; African-American; Non-Profit; Products/Sales; Government; Travel & Tourism; Arts & Entertainment; IT/Tech; and Sports.
Keynote Address
For the keynote address, we are seeking a representative from a national daily newspaper with more information to come once we have confirmation.
Media Happy Hour
At the close of the program, from 5-7 p.m., we will invite all local working media to attend a complimentary happy hour with valet parking at the Duke Energy Center to provide another networking opportunity for the attendees.
We will provide three resources for attendees of 2007 PRSA Media Day.
They include:
Local Media Pitching Guide
In advance of the program, we will send an e-query to all Cincinnati-based media (400+) to get their preferences for contact, deadlines, etc. and distribute the information to all attendees.
Local Expert Guide for Media
In advance of the program (with registration), we will provide the opportunity for PR practitioners to submit a minimum of five experts to be included in a local media expert guide with PR contact.
Media Relations New Product Expo
At the Media Happy Hour, we will also hold a mini expo to feature new products and services from local and regional companies that will allow PR practitioners to improve their media relations tactics--from podcasts and web casts capabilities to media measurement.
Registration for 2007 PRSA Media Day
Registration for the event will open June 1st, but there are current opportunities for sponsorship and expo registration. Below are the individual costs for the event. For more information on sponsorship, please contact: Elaine Zeinner at elaine.zeinner@kentonlibrary.org.
| Full program-member |
$125 |
| Full program-non-member |
$150 |
| Lunch-member |
$25 |
| Lunch-non-member |
$35 |
| Happy Hour-member |
Free |
| Happy Hour-non-member |
$20 |
Sponsorship Opportunities
| Presenting Sponsor |
$1000 |
| Media Happy Hour (SOLD OUT) |
$500 |
| Expo display opportunities |
$150 per display |
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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Theresa Heath
Director of Communications
Robeson Marketing & Design
6193 Branch Hill Miamiville Rd
Loveland, OH 45140
513-898-9505
Terry@robesonmarketing.com
Bethany Lyn Holland
Communs Spec
Fifth Third Bank
38 Fountain Square Plz, MD 10AT38
Cincinnati, OH 45263
513-534-6676
bethany.holland@53.com
Shannon E. McDonough
Reg Bus Devel Mgr
Vorys, Sater, Seymour & Pease LLP
221 E 4th St, Ste 2000, Atrium 2
Cincinnati, OH 45202
513-723-4686
semcdonough@vssp.com
Christa D. Moore
Mktg Commun Mgr
St. Elizabeth Medical Center
210 Thomas More Pkwy
Crestview Hills, KY 41017
859-301-6305
cmoore@stelizabeth.com
Jennifer Robinson
Dir - P R
First Group America, Inc.
705 Central Ave, Ste 500
Cincinnati, OH 45202
513-419-3274
jennifer.robinson@firstgroupamerica.com
Karla K. Webb
Dir, P R
St. Elizabeth Medical Center
210 Thomas More Pkwy
Crestview Hills, KY 41017
859-301-6304
kwebb@stelizabeth.com
REINSTATED:
Jenna R. Kemper
P R Acct Mgr
Justice & Young
6925 Valley Ave, Ste 200
Cincinnati, OH 45244
513-388-4700 ext. 3014
jkemper@jypublicrelations.com
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By Jessie Erickson Folmar
Northlich and its brand strategy and innovation unit, Brandstorm, form one of the leading independent communications and brand consulting agencies with offices in Cincinnati, Columbus, Cleveland and New Jersey.
Refreshments and networking will kick off the evening. Cost will be $10 per person. Please RSVP to Katie Busching by March 2 via email at kbusching@hotmail.com. Please make checks payable to Cincinnati PRSA and mail to: Katie Busching 1586 Grandview Drive Hebron, KY 41048.
Where: Northlich, 720 Pete Rose Way, Suite 120. Northlich is located on the first floor of the Sawyer Point Building at the corner of Eggleston and Pete Rose Way - directly across the street from where the Purple People Bridge enters Ohio. (Approximately four blocks southeast of P& G Plaza.)
Parking: There are a few visitor spots that are free, but they are for the entire building and are limited to one hour. Additional parking is available at Sawyer Point, directly across the street for $2 and there are two-hour meters on Culver Street, which is parallel to Eggleston across 3rd from the building.
More details will follow.
If interested in the New Professionals group please contact Jessie Folmar at jfolmar@cincyusa.com
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Looking for a list of open PR positions in the Tri-state? The PRSA Cincinnati Chapter's Job Bank matches public relations resumes with open area communications positions. Visit www.cincinnatiprsa.org and click on the "Job Bank" button.
Interested in submitting your resume to the Job Bank? For PRSA members, please email an electronic copy to Josh Hammond: jhammond@northlich.com
Non-members should email an electronic copy to Josh Hammond and mail a $25 check for a three-month membership in the Bank. Please include a brief cover note indicating employment preferences and any companies to whom you do not wish us to release your resume.
PRSA Job Bank
c/o Joshua Hammond, APR
Northlich
720 East Pete Rose Way, Suite 120
Cincinnati, OH, 45202
Employers wishing to post their job openings can email the position announcement to Josh Hammond at: jhammond@northlich.com
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By Nicole Ropp
Calling all PR Pros — Mark your calendar for one of the year’s largest events, the Cincinnati Chapter’s annual shadowing day.
Our guest speaker Nancy Zimpher is a great draw for UC students and alum — not to mention their rivals at Xavier, OU and Miami University.
Pro-Am Day is a chance for students to get some inside information about the “real working world” and an opportunity for professionals to impart knowledge, meet a bright, future professional, and, who knows, perhaps recruit a future employee! It’s the perfect time to encourage students just entering the major as well as give some insight to those who are about to enter the workforce in public relations or related field.
We need as many professionals as possible to participate so we can ensure every student has an opportunity to take advantage of the resources within the Cincinnati PRSA chapter. More information is on the way. In the meantime, if you are interested, or if you have any questions, please contact Nicole Ropp at nropp@cvgairport.com.
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By Jeff Seal, APR
Volunteer your PR skills to a worthy cause and you can make new contacts, add material to your portfolio and earn APR maintenance points.
Visit the volunteer bank at www.cincinnatiprsa.org/volunteer/index.php . If you know of a nonprofit organization that would like to request volunteer PR assistance, please have them contact Jeff Seal.
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By Patty Van Zandt
Public Relations
University of Cincinnati & Dayton
Hello All,
I'm currently putting together guest speaker lists for the University of Cincinnati and the University of Dayton's public relations classes. If you are interested in sharing your on-the-job experience with students who aspire to work in the field of PR, here is what the volunteer effort would entail:
You may be contacted to speak once every couple of years, or more if you like, at the University of your choice. You certainly can decline when asked, I understand deadlines, and the nature of PR work. If you are able to speak, students will want to know what your responsibilities are, what you're currently working on, how you like it, etc. It's fun and easy.
Students enjoy hearing from professionals in the field. It helps them gain a wider perspective about public relations, and hopefully you will find the experience rewarding as well. At a minimum, you will have a contact at the University who will be willing to assist you in some way in the future.
Please let me know if you're interested. My contact info is listed below. Thank you all.
Patty Van Zandt
Public Relations
University of Dayton
University of Cincinnati
(513) 398-6607
pattyvze@cinci.rr.com
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Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
By Christina Meram
Do you peruse the pages of the latest issues of glossy fashion magazines and think to yourself “I would love to write for Glamour?”
Do you watch the reruns of Friends and say “I want to create the next Rachel Green?”
Perhaps you view commercials as an intriguing phenomenon and would love to create the latest brand marketing tactics that will drive products off the shelves.
If you are sitting in the confines of your classroom feeling overwhelmed, do not be alarmed. Perhaps you are confused about what you want to do with the rest of your life. Remember, you are never alone.
The college years of career searching, internship seeking and contact building can be stressful. It is important to take action.
Kristen Taliaferro, private career coach and advisor for iVillage, an online magazine described as the daily destination for women gives advice on finding that great job.
“The first step to finding your passion is to let go of linear thinking and learn to free-associate,” Taliaferro said.
She breaks it down into five steps:
Step 1: Daydream.
Let go of common misconceptions and falsified notions. Do not let anything intimidate you when fantasizing about your ideal job. Gain a firm grip on the type of people you hope to work with, the company culture associated with what you wish to pursue, and what type of day to day activity you hope to be doing?
Step 2: Ask Questions.
Contact your friends and family. Ask them to evaluate your strengths and weaknesses. This is also a great way to build contacts and send out your resume.
Step 3: Make a List.
Create a broad list of careers you could see yourself pursuing. Keep in mind that you should not let stereotypes hinder you from including any careers you might wish to pursue. Finish up by narrowing your choices.
Step 4: Obtain an Internship.
This is the best possible way to get a feel for what a particular career will be like, day in and day out, and broaden your horizons within a particular industry.
Step 5: Choose Your Career Path.
After you have hands on experience and exposure, narrow your options to very specific goals. It is important to be open minded, patient and passionate.
In a similar fashion, Wendy Straker’s book “Sexy Jobs in the City” provides a helpful guide to career choices in broadcast journalism, magazine publishing, public relations/strategic marketing and advertising.
Broadcast Journalism:
Although millions of hopeful girls aspire to be the next Katie Couric, the reality is that this career is for the truly determined. With wake up calls as early as 3:00 a.m. and starting jobs in extremely small towns, broadcast journalism weeds out the weak at a very initial stage. If you crave a fast-paced environment, with the power to disseminate the latest information to the world, this is the career for you.
The Look: Very corporate. Your wardrobe must include a plethora of suits, skirts, and button-up collared shirts.
Greatest Opportunity: New York City is the “number one media market in the world, though it’s common to start in a smaller market like Milwaukee or Cleveland” writes Wendy Straker, author of “Sex Jobs in the City.”
The Hours: For morning shows, your days begin at 3:00 a.m. and end by noon. Prime time show schedules go from about 9:00 a.m. to 6:00 p.m.
Salary: Entry level pay is about $18,000. Potentially, salary can range from $40,000 to $90,000.
Job Options: Anchor, Executive Producer, Field Producer, Reporter, Writer
Women’s and Fashion Magazines:
If you have a creative mind, and a passion for fashion perhaps this is the career for you. The deadline driven, past paced industry of magazine publishing is, indeed, ever-changing
The Look: Fashionable and fun. The editorial department is more ‘trendy casual,’ while sales is more corporate.
Greatest Opportunity: New York City
The Hours: The sales side is more structured, with a typical day beginning at 9:00 a.m. and ending at 6:00 p.m. Editorial, on the other hand, tends to start a bit later and end around seven or eight o’clock in the evening.
Salary: Starting off, salary tends to be in the mid-twenties. As one climbs up the corporate ladder, however, senior editors have been known to make around $75,000.
Job Options: Advertising/Sales, Art Department, Editor, Editor in Chief, Freelance Writer, Merchandising/Promotions, Photo Department
PR/Strategic Marketing/Special Events:
If you love to plan parties, have an innovative mind, and love networking, this is the career path for you! You may work around the clock, but you will have fun doing it.
The Look: Fashionable and fun.
Greatest Opportunity: Los Angeles and New York.
The Hours: Office hours are fairly typical, with the work day beginning at 9:00 a.m. and wrapping up around 7:00 p.m. Networking, however, is around the clock, as contacts are made everyday.
Salary: Wendy Straker, author of “Sexy Jobs in the City” writes “Though you may drink fine wine and try on the latest Jimmy Choos, don’t expect to move out of your fifth floor walk up just yet. Entry-level execs make low twenties at best.” Senior level exec salary ranges from $50,000 to $100,000.
Job Options: Event Coordinator, Account Executive, Celebrity Wrangler
After internship hunting, contact building, resume perfecting, and the sorts, it is important to be confident. When you are passionate about what you want to do with your life, you will find it is much easier to work the late nights and fetch the coffee for the head honchos.
Although the career search can be stressful, if you put forth your best effort, you are bound to get a lead. Good luck out there!
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(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount. What is F.I.N.S.?
F.I.N.S. is an acronym for "Flash ID -N- Save". When members come to the Newport Aquarium, have them show their organization's ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA's name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices (they must have their current, valid, organization ID to receive the discount). Showing their organization's ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
• No out-of-pocket money needed prior to a visit.
• No worries about losing a paper ticket.
• Member discount applies every day of the year. No expiration date.
• Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
Winning is only part of the reason
This is your chance to …
• Analyze last year's work
• Quantify strengths and weaknesses
• Determine if procedures need to change
• Organize measurable results in a format easily retrieved for other uses
• Receive a professional critique
You'll never take the time to review your work properly unless pushed.
So consider this your incentive.
If you win, you've got something to add to your resume.
If you don't, you're in a better position to discuss results with colleagues or management and to decide what needs to change.
How can you afford not to enter?
Click here for more information.
By Jeff Seal, APR
ADCLUB Cincinnati, the 103-year-old association of Cincinnati advertising industry professionals will hold an online auction of advertising and other promotional goods and services 8 a.m. March 9 through 3 p.m. March 23.
The auction will include:
- Television and radio time
- Outdoor boards and transit ad space
- Broadcast pre- and post-production
- Newspaper and magazine space
- Printing services
- Direct mail services
- Web services
- Selected personal items donated by friends of the ADCLUB
ADCLUB Cincinnati has held an annual auction since 1978 and reports that its listings typically sell for a fraction of their usual prices.
“We're a nonprofit organization with a small budget, but thanks to last year’s auction, we were able to buy a very affordable package for our campaign promoting business ethics,” said Mike Dawson, marketing director of the Cincinnati Better Business Bureau. “For example, last year, we paid less than half the usual or ‘rate card’ price for advertising packages in both The Cincinnati Business Courier and in The Cincinnati Enquirer.”
Proceeds from the auction support ADCLUB Cincinnati’s professional activities, including speakers’ expenses, promotional mailings and educational projects. A portion of the proceeds will go to the ADCLUB’s scholarship fund, a 501(c)3 non-profit charity. The scholarship fund, administered by the Greater Cincinnati Foundation, provides scholarships to local college students pursuing careers in advertising, marketing or related fields.
Prospective bidders may go to www.adclubcincy.org and click “Media Auction” to participate. This the first year the group will hold its auction online. Previous auctions were live, one-evening events. ADCLUB Cincinnati touts the multi-day online auction as a way to involve more organizations, including those outside the city.
The Center for Gifted Studies
Western Kentucky University
Tracy Inman
Your creativity, your originality, and your insight are very much wanted to help The Center for Gifted Studies at Western Kentucky University educate others about the needs of children who are gifted and talented. We are sponsoring a multi-division public relations contest that could not only provide you with national publication and award money, but could also provide the nation with much needed awareness and understanding about this special population.
Content and Purpose: Advocacy for children and youth who are gifted and talented. The goal is to increase the awareness of needs of children and youth who are gifted and talented.
Participant Divisions:
Grades 4-6 - Middle School - High School - College
Participants may work individually or as part of a team. Only one entry per category per student.
Audience: Local, state, and national population
Contest Categories: (see guidelines for each category)
Video - Illustrated Slogan
Prizes: First, Second, and Third place winners in each division receive a savings bond for $250, $100, and $50 respectively for individuals. If prize winners are part of a team, the team will receive, in lieu of a savings bond, a cash award to be divided among team members.
Deadline: All entries must be postmarked by March 1, 2007.
All entries must be accompanied by an official entry form (which may be photocopied or downloaded from the links below) and the consent must be signed by all participants and their parent/guardian. Send the entry, the entry form, and the signed consent form to:
Public Relations Contest
The Center for Gifted Studies
Western Kentucky University
1906 College Heights Boulevard #71031
Bowling Green, KY 42101-1031
Please see the guidelines for each contest category for specific information. For more information, contact us at 270.745.6323 or tracy.inman@wku.edu. You may download a copy of the general information flyer here.
Click on each link below for a .pdf of guidelines and consent forms for each category
General Information for Slogan
Entry Form for Slogan
Consent Form for Slogan
General Information for Video
Entry Form for Video
Consent Form for Video
By Ron Liebau
513-768-8396
Cincinnati.Com is preparing to launch GetPublished!, a free and easy way for people and organizations to submit news stories, publicize events and share photos on the area’s leading Web site for local news and information.
GetPublished! is designed for people who want to share news about their neighborhood, school, business, church, sports team, organization, family – anything they consider newsworthy. GetPublished! is also for organizations that want to publicize new initiatives, interesting programs or special events.
Submitted news and information will be published on one of more than 185 online community pages being created at Cincinnati.Com in Butler, Clermont, Hamilton and Warren counties.
The GetPublished! material will appear alongside the latest staff-written news and photos from the Cincinnati Enquirer, Cincinnati Post, Community Press and Recorder newspapers, and CiN Weekly. As a bonus: Events submitted for listings online will also become available for use in the Enquirer, Community Press and Recorder, and CiN Weekly.
GetPublished! will be ready for launch later this summer at Cincinnati.Com, which is visited by about 300,000 people in a typical week.
If you’d like to get a head start with this new feature, please call Ron Liebau, Online Communities Editor, at 513-768-8396, or e-mail Ron at rliebau@enquirer.com.
If you’d like to see how it works at our affiliated Web site in Northern Kentucky, please visit www.NKY.Com and click on GetPublished!
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- Flowserve selects HSR Business to Business as Integrated Agency of Record.
- HSR Business to Business Inc. announced that it has named Patricia A. Kushner and John G. Pattison to the board of directors.
- Hypertherm selects HSR Business to Business as Integrated Agency of Record.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated. back to top
Ready to make a difference? PRSA is seeking members wishing to volunteer their time and expertise on a 2007 PRSA National Committee, Task Force or other PRSA group.
Through your generous efforts, you will be helping to build value, demand and global understanding for the public relations profession.
The time is now. Please visit http://www.prsa.org/_Membership/volunteer/ and fill out the PRSA Volunteer Sign-Up Form. You will be required to indicate your five areas of interest from the list of opportunities below:
- Accreditation Marketing Committee
- Audit Committee
- Advocacy Advisory Board
- Assembly Task Force
- Board of Ethics and Professional Standards (BEPS)
- Business School/MBA Program Initiative
- Capital Hill Relationship Initiative
- Chapter/District Council
- Crisis/Contingency Plans Ad Hoc Committee
- Diversity Advisory Board
- Education Affairs Committee
- Global Initiatives Advisory Board
- Governance Committee
- Historical Archive Project Committee
- Honors & Awards Committee
- International Conference Committee
- Innovations Team
- Investment Advisory Committee
- Marketing and Branding Committee
- Membership Committee
- Member Communications and Publications Audit Task Force
- National Partnership Task Force
- Professional Development Committee
- PRSA Foundation
- Public Relations Student Society of America (PRSSA)
- Research Committee
- 60th Anniversary Committee
- Strategic Planning Committee
- Student Internship Task Force
- Universal Accreditation Board (UAB)
- Work, Life, Gender Committee
Once we receive your information, we will do our best to identify a leadership opportunity for you.
Please contact Donna Jonas at National Headquarters at donna.jonas@prsa.org or 2007 PRSA National CEO and Board Chair Rhoda Weiss at rhoda.weiss@prsa.org with any questions.
On behalf of the national board and all PRSA leaders, we look forward to partnering with you to advance the profession, the professional and the organizations and communities we serve.
PRSA and Bacon's Information Release State of the PR Profession Opinion Survey
Contacts: Cedric L. Bess, 212-460-1495, cedric.bess@prsa.org
Mary Durkin, Bacon's Information, Inc., 202-663-2430, mdurkin@bacons.com
NEW YORK (Feb. 1, 2007) – When asked if top management believes public relations contributes to moving the organization forward, respondents to a new survey from the Public Relations Society of America (PRSA) and Bacon’s Information Inc., indicated that most felt their top management or CEO believes that PR contributes to moving their organization’s reputation forward.
PRSA and Bacon’s Information conducted the 2006 State of the PR Profession Opinion Survey to gain a better understanding of the opinions of its members and those interested in the field of public relations.
The research conducted by Delahaye, a division of Bacon’s Information, explored several areas of interest to PRSA members and nonmembers interested in the field of public relations. Specifically, areas analyzed in the research included:
- Demographic information, including type and size of organization, authority level, salary, number of public relations department employees, reporting order for public relations (hereafter referred to as “PR”) within the organization.
- Respondents’ beliefs on how top management views the contributions of public relations.
- Typical budget for PR-related purchases and if PR spending in their organization experienced an increase or decrease in 2006.
- How respondents spend their work time, as well as how their PR budget is allocated across various services.
- Perceptions on the single greatest issue facing the PR profession.
- Identifying which organization has the strongest voice against PR and PR issues, and perceptions as to how PRSA should be involved in advocating for such issues.
- The importance of various attributes when selecting a PR service company.
“PRSA is pleased to partner with Bacon’s to conduct relevant research that will help today’s public relations professional better understand the industry trends that will be driving forces in the future,” said William M. Murray, PRSA’s president and chief operating officer. “Partnerships such as this further PRSA’s strategic mission of advancing the public relations professional and the profession.”
The results of the 2006 State of the PR Profession Opinion Survey were the focus of a Webinar held earlier today. The Webinar, moderated by John Elsasser, editor-in-chief or PRSA’s PR Tactics, The Strategist and Tactics and The Strategist Online, addressed the challenges, issues, common perceptions and misperceptions among PR professionals and what can be done to create a more productive and effective environment. Panelists included: Constantin Basturea, Converseon’s director of new media strategies and the author of “PR meets the WWW” blog; Gail Rymer, director of communications, Lockheed Martin; Patricia T. Whalen, Ph.D., APR, assistant professor of public relations & advertising, DePaul University; and Mark Weiner, president, Delahaye.
“PRSA provides relevant research and professional development programs for the public relations profession,” stated Bacon’s Chief Executive Officer Steve Newman. “While PRSA educates and informs communications professionals on these important industry trends, Bacon’s helps that same audience maximize results with its media intelligence and research solutions.”
When asked if their top management or CEO believes that public relations moves the organization forward in terms of reputation of the organization, market share and financial success/sales, of these three, agreement was strongest concerning reputation of the organization which received an average agreement score of 4.51 on a five-point scale. Although positive, average agreement levels were lower concerning respondents’ perceptions that management sees PR as moving the organization forward in terms of financial success/sales (3.94) and market share (3.90), overall.
On the question of how important specific issues were to the industry and their practice of public relations, respondents rated Ethical issues: individual privacy, organizational integrity, etc. the highest in importance (4.60). This was followed by Government regulation: HIPPA, Sarbanes Oxley, Reg FD, VNR regulations, etc. at 4.12. First amendment issues: FCC, media ownership, etc. were also rated as important (4.01). The remaining issue examined (procurement issues) was rated essentially as not important (3.48).
Proliferation of new communications channels, including text messaging and MySpace was rated highest by respondents when asked what trends are important to the industry and the practice of public relations. Of the six trends examined, text messaging and MySpace received a 4.51 on a five-point scale. Respondents at smaller organizations (50 or fewer employees) rated this trend significantly higher in importance than their counterparts at larger organizations. Likewise, respondents with executive management level authority rated this trend significantly higher than did respondents with lower levels of authority in their organization. Overall, respondents rated three of the six trends strongly in terms of importance: IMC – Integrated Marketing Communications was rated at 4.24 in importance, followed by globalization of PR at 4.14.
PRSA and Delahaye jointly developed the custom research instrument. The questionnaire consisted primarily of closed-ended questions with an opportunity to explain some “Other” responses. The contact sample, consisting of approximately 15,000 professionals related to the PR field, many of whom are members of PRSA, was provided by PRSA and Bacon’s Information.
Contacts were solicited to participate in the study via e-mail. Returns were collected in September and October of 2006. After elimination of duplicate responses, 1,493 individuals responded to the less than 10-minute questionnaire. The large number of respondents constitutes a statistically representative sample size of this universe. Percentages reported are based on those who provided a response for each question. Statistical analysis consisted of frequencies and a complete set of statistical cross-tabulations. Statistical testing based on a 95 percent confidence interval was implemented to analyze any differences in respondent sub-populations.
To download a copy of the 2006 State of the PR Industry Opinion Survey, click here.
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PRSA National Calendar of Events
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When targeting top Public Relations and Marketing Professionals, sponsorship of the Cincinnati PRSA Chapter is a sound investment. Put your organization in front by reaching the Tri-State’s most respected communications professionals.
This is an exciting time for the public relations industry in Greater Cincinnati, with new business on the horizon, new opportunities with greater public relations initiatives and a strong spirit at the local chapter of PRSA. Capitalizing on one of the finest years in chapter history, with high attendance, solid sponsors and great programming, 2007 promises to be a year of growth and vitality the membership expects for professional growth and networking.
Sponsorship of the Cincinnati Chapter of the PRSA allows your business to become a strategic marketing partner with a respected and talented group of communications professionals. Unprecedented visibility and branding within your profession and target audience, coupled with an investment in the continued growth of public relations professionals in your community, makes leveraging a marketing partnership with the Cincinnati Chapter of the PRSA a powerful investment.
The 2007 sponsorship opportunities leverage our energy and strength, and reflect our collective commitment to the growth and success of Cincinnati’s public relations community. Ultimately, this partnership allows sponsors access to some of the finest public relations professionals in the nation.
Event Sponsors (9 Monthly Luncheons)
Presenting Sponsor Benefits
- Logo and sponsor recognition on meeting announcement postcard mailing (distribution is approx. 450); also on e-mail follow up reminders to chapter members.
- Logo, link, and sponsor recognition on the chapter web site www.cincinnatiprsa.org.
- 2 complimentary tickets to the sponsored meeting, and reserved seats at the president's table.
- Logo signage (provided by sponsor) in primary locations at the meeting.
- Literature/Promotional Items (provided by sponsor) can be distributed at the meeting.
- The opportunity to introduce the guest speaker.
Investment: $500
Other Sponsorship Opportunities
Other sponsorship opportunities would be available if there are specific ideas or goals you would like to achieve. Opportunities include:
- Chapter Awards Program
- New Professionals Group
- Chapter functions such as accreditation and community service
- Website banner ads
Sponsorship programs can be tailored to your strategic needs and marketing goals.
If interested in any of the above mentioned sponsorships please contact Elaine Zeinner elaine.zeinner@kentonlibrary.org or call her at 859-962-4060 ext. 4204. back to top
For information on PRSA membership, email Chris Kemper, APR, or call him at (513) 455-9228.
Membership information can also be found at www.cincinnatiprsa.org/membership/index.php
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You need to update your information both at the local level and at the National level. To update at the local level, send an email to Chapter Administrator Anne Campbell, acampbell@fuse.net. To update National, visit PRSA's MemberNet at https://members.prsa.org and click on "My Profile." If you cannot access your member information, have recently changed jobs or need to update your email address, contact Rosa Paulsen (212) 460-1490 or Tanya Black (212) 460-1472 at PRSA Nationals for assistance.
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PRSA-Cincinnati Chapter
PO Box 43242
Cincinnati, OH 45243
Voice Mail: (513) 792-0402
Fax: (513) 984-9191
Chapter Administrator
Anne Campbell
acampbell@fuse.net
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January 2007
December 2006
PDF Versions Available:
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
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