As the year draws to a close, this is a great time to reflect on 2011 – from engaging programs to a record-breaking Blacksmiths. I would be remiss not to take this opportunity to thank all of those who have made this year possible. Without the dedication of the PRSA board and leadership team, PRSA would not be what it is today. On top of full time jobs, these volunteers spend countless hours bettering our organization and our profession.
And, as I pass the baton to Jonathan Kissell as your next Cincinnati PRSA President, I want to thank every one of you for making this an amazing year. As I mentioned at the beginning of the year, you get out what you put into PRSA. And, it is obvious that so many of our members and leaders put in what it takes to make this year one to remember.
Sarah Pasquinucci, APR
Cincinnati Chapter PRSA president
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This has been an exciting year for PRSA and I have enjoyed reporting and sharing Cincinnati’s PR news to all of our members. Thank you to everyone who has contributed news and who were willing to be featured in PR Visions. I have truly enjoyed the opportunity to serve our chapter.
I am pleased to announce that Megan Haughney will be serving as PR Visions Editor for 2012. I am confident that she will do an awesome job keeping you informed of all things PR.
Thanks for your readership!
Brandy Jones
PR Visions Newsletter Editor
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Join Cincinnati PRSA and Cincinnati Social Media to learn more about social media-fueled, start-up public relations from Heather Whaling at our free, joint event on December 15, 2011 from 7:30am to 9:30am at the Freestore Foodbank.
Zaarly: at the Intersection of Traditional & "New" PR
Zaarly, named one of 2011's hottest start-ups, is a case study in balancing traditional PR tactics with PR 2.0, such as proactive blogger relations, using Twitter to connect with reporters, and socializing product launches.
Columbus-based Geben Communication has been leading Zaarly's PR outreach, and Geben president Heather Whaling (@prTini) will share how the PR team successfully navigated the delicate embargo process when announcing $14 million in funding, secured a front-page Wall Street Journal story and developed productive relationships with tech reporters and bloggers. The case study will be packed with actionable tips that you can incorporate into your own media relations efforts.
About Heather Whaling
Heather Whaling, owner/president of Geben Communication, develops and implements communication strategies that integrate traditional and digital public relations and social media. Heather fuses strategic thinking, strong writing skills and creativity to deliver results that help clients achieve specific, measurable goals. Specializing in media/blogger outreach, her clients have been featured in a host of national publications, including the New York Times, Wall Street Journal, Fortune Small Business, Associated Press, Huffington Post, TechCrunch and ESPN.com. She herself has been quoted in Inc.com, Entrepreneur Magazineand BusinessWeek about technology's impact on communication and business.
Heather co-moderates the popular PR 2.0 chat (#pr20chat on Twitter), a weekly live discussion exploring social media trends and best practices. Additionally, Heather manages her own public-relations blog (www.prTini.com) and contributes a monthly column on digital PR to Mashable and AmericanExpress's Open Forum. Connect with Heather on Twitter (@prTini) or Facebook (www.facebook.com/gebencommunication), or follow her new-found pinning addiction on Pinterest (pinterest.com/heatherwhaling).
Come to the meeting to listen, share, network and learn along with other area professionals. The event is free thanks to the joint efforts of Cincinnati PRSA and Cincinnati Social Media. Join us on Thursday, December 15th, from 7:30 am until 9:30 am at The Freestore Foodbank's administrative offices at 1141 Central Parkway.
Parking: Options are available next door at WCET's parking facility.
Event Tag: #cincysm and #cincyprsa
Registration: Event registration is required and limited to 75 attendees. http://www.eventbrite.com/event/2628730604
Once the event is sold out, only an email to cincysocmed AT gmail DOT com gets you on the waiting list.
Date: Thursday, December 15th from 7:30 am until 9:30 am
Location: The Freestore Foodbank, 1141 Central Parkway, Cincinnati, OH 45202.
Cost: FREE thanks to Cincinnati PRSA and Cincinnati Social Media
Questions? Contact Kevin Dugan via cincysocmed AT gmail DOT com
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More than 100 PR professionals gathered to recognize individuals and agencies for their accomplishments at the annual Blacksmith Awards on Nov. 16 at the Madison Event Center in Covington.
The Best in Show- Campaign was presented to gyro Public Relations for their campaign “Luv the Nug” and the Best in Show-Tactic was presented to Mary Beth Weaver and James Czar for their work with the Cincy Blues Society.
The event, sponsored by Strata-G Communications, PPS Group, Rock Fish Interactive, Halo Brand Solutions, The Eisen Agency and Flottman Printing, was hosted by Amy Scalia, CEO and publisher of Cincy Chic and was co-chaired by Shara Clark and Barbara Grimsley.
For a complete list of winners visit:
http://cincinnatiprsa.org/blacksmith/index.php
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The New Pros group has had a great year of events, with topics ranging from social media and blogging to non-profit PR and media events. Thanks to my committee members, Meghann Craig, Christine Demeropolis, Stephanie Johnson, Kristen Marshall, Andrew Shipp and Nikki Williams, for all of your help in planning this year’s events.
Stay tuned for details on a December happy hour as we wrap up the year.
Keep following @CinPRSANewPros on Twitter for updates on events in 2012.
Megan Haughney
New Professionals Chair
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Director of Marketing Communications-Cowan
Cowan’s an internationally recognized auction company, located in Cincinnati, Ohio. Cowan’s holds more than 30 sales annually focusing on fine and decorative art, jewelry, American Indian art, antique firearms and militaria, American history, and 20th century modern and contemporary ceramics.
The Director of Marketing Communications is responsible for developing strategic initiatives, aligned with identified business goals, to retain and grow Cowan’s customer base. Working with the CEO and Department Directors, the Director of Marketing Communications oversees all aspects of Cowan’s communications, from creating marketing plans to reporting on ROI, both on an auction-to-auction basis as well as company-wide. The Director is responsible for maintaining Cowan’s brand image with managing the art department in its execution of the look and feel of all visual marketing material, as well as from a public relations perspective.
For details on other open positions, please visit the PRSA Job Bank at http://www.cincinnatiprsa.org/jobBank/index.php.
Want to publish your open position or post your resume? Please contact Maureen Richmond, Job Bank coordinator, at maureenrichmond@ymail.com or call 513-362-4546.
Maureen Richmond, APR
Job Bank Chair
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Name: Ryan Schatzman
Current Position: Freelance Communications Specialist. I started my own label, RooTS Consulting. I work as an independent consultant for local startup companies and several other B2B clients in multiple capacities, including communication, marketing and social media strategy development and execution, copyrighting, research, product management and business development.
Previous Experience: Worked at Wordsworth Communications as an Assistant Account Executive, providing public relations support for local and national clients. Prior to Wordsworth I was the president of PRSSA at the University of Cincinnati, where I started Cinfluence, the university's first student-run PR firm, and VP of Communications for UC American Marketing Association.
Education: Bachelor of Arts in Communications with certificates in public relations and professional writing from the University of Cincinnati.
I am a proud new resident of Over-the-Rhine, where I enjoy pretending to be a connoisseur of fine foods and spirits at local establishments (the food and drinks here are amazing). I also enjoy traveling whenever and wherever possible. When I'm not working on-the-go or at home, I can probably be found at the gym or experimenting in the kitchen.
Name: Jason Williams
Current Position: Public Relations Director, City Gospel Mission. As part of a 10-member fundraising team, Jason oversees media relations, social media management and strategy, media training, homepage content, e-communications, publications, media buying and videography contracts. In May 2011, Jason developed a strategy that helped the Mission win a new Toyota Sienna in a national Facebook voting contest.
Previous Experience: Jason spent almost a decade as a newspaper reporter, having worked at the St. Paul Pioneer Press, The Cincinnati Post, Columbia (Mo.) Daily Tribune and The Birmingham News.
Education: Bachelor of Arts in Communication, University of Cincinnati.
Jason and his wife, Bethany, share a house with a 90-pound chocolate lab, Hunter, in Columbia Township (the portion next to Mariemont).
Name: Bethany Miller
Current Position: Works as a Strategic Account Manager at O’Keeffe PR & Marketing Solutions, where she develops, plans, and implements strategic communication plans, and helps to maintain and foster key client relationships. O’Keeffe is a Cincinnati-based public relations firm specializing in strategy development, targeted media relations, social media, marketing solutions and content development.
Previous Experience: Previously served as a Social Marketing Associate with O’Keeffe. While at Miami, she worked as an intern with Empower Media Marketing, and had the opportunity to help create a marketing campaign for a client through Miami’s interdisciplinary advertising practicum in London, Laws, Hall & Associates.
Education: Bachelor of Arts in Mass Communication from Miami University.
I recently moved to Oakley and am enjoying learning more about the neighborhood. I enjoy movies, traveling, theater and discovering new music.
Name: Soteria Brown
Current Position: Regional Communications Officer over the Greater Cincinnati-Dayton Region of the American Red Cross.
Previous experience: Soteria began her career right out of college as a member of AmericCorps, where she completed a year of service working with and teaching American Red Cross youth courses. She then began serving the Red Cross in the Communications/PR and Development position, before being promoted to Marketing and Communications Specialist and then to her most recent position.
Education: Bachelors of Arts in Mass Communications from Grambling State University in Louisiana; Masters in Communications from the University of Dayton.
Soteria is a native of Maple Heights, OH- a suburb of Cleveland. She loves dancing, stepping with her sorority, Tau Beta Sigma National Honorary Band Sorority and she is a mentor for Big Brother and Big Sisters. Soteria loves service and communications and is excited to get to know Cincinnati.
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Apply for CyberAlert PR Grant Opportunity
For the ninth consecutive year, CyberAlert, Inc. will award public relations grants to a minimum of 15 not-for-profit organizations worldwide.
Each grant consists of one full year of free news and social media monitoring service from CyberAlert and ranges in value from $3,000 to $4,500.
Cyber Alert is accepting grant applications until Dec. 31 and will announce grant recipients in early January. A simple and secure grant application is available online at: https://secure.cyberalert.com/grantsX.html
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