Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. To read about your fellow members, please click here. Please email Shasta Taber (srtaber@hotmail.com) with your news.
-Rob Pasquinucci, APR (Cincinnati PRSA Chapter President)
Inside you'll find the most up to date PRSA news:
On the local front:
Pictures from December’s Holiday Luncheon with AMA - click here
January 2009 Luncheon - click here
East Central District Diamond Award Winners - click here
Accreditation Scholarship Announcement - click here
New Diversity Section – click here
New Professionals’ New Chairperson - click here
WernerVonderHaar-Bogart Award Winner Announced – click here
New articles from PRSSA chapters from:
Miami University – click here
Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others. Including an opportunity to a nonprofit benefiting Cincy low-income elderly - click here
By Shasta Taber
Dear Members:
As always, if you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com. ALSO please let us know what you think of the format of the Email Blasts announcing the Newsletter... or at least let us know if you receive them as HTML or plain-text?
Shasta Taber
Newsletter Editor
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By Anne Campbell
“I realized it was the express lane, I just didn’t realize how express!”
That was a comment heard by one of the attendees at the November luncheon. He had registered himself and two guests online and paid via the new system. By doing so the three of them did not have to stand in line to be checked in. All they had to do was pick up their nametags, drop their business card in the bowl for the door prize drawing and start their networking. I’m sure if you asked them they would recommend the new registration system to you.
Another benefit to paying online is that all major credit cards are accepted. If you wait to pay at the door we can only accept MasterCard and Visa. At least three people tried to pay with their corporate American Express card at the November luncheon and instead had to use a personal MasterCard or Visa. They commented that they will be sure to use the online system next time.
The system is still fairly new and we appreciate any feedback. Some improvements have already been made based on your comments. The process is fairly straightforward. Go to the meetings page of our website, www.cincinnatiprsa.org and click on the link for the event you wish to register for. You will be taken to a page to give your contact information as well as the names of any guests you would also like to register. Once you click submit you will be taken to a shopping page to select a registration option (Member, Non-Member, etc.). You will be given both “Buy Now” and “Add to Cart” options for the various registration rates. If you are paying for just one reservation, simply click “Buy Now” next to the appropriate option and follow the payment procedures. If you are paying for more than one reservation you will need to click the “Add to Cart” button for each rate (Member, Non-Member, Student) you need to use. Once you are in your cart you can change the quantity for each rate. For example, if you are paying for 3 members, just click on the “Add to Cart” button once next to the Member rate. Once your shopping cart comes up you will need to change the quantity shown to 3 before checking out. If you are paying for one member and one non-member you will need to click “Add to Cart” next to the Member rate. Then click “Continue Shopping” from the shopping cart, which will return you to the page where you can click “Add to Cart” next to the Non-Member rate. Be sure to double check your shopping cart and then check out.
Please forward any questions or comments to Anne Campbell, Chapter Administrator, acampbell@fuse.net.
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  Dear PRSA Cincinnati Chapter member:
We hope that your membership in PRSA continues to provide value to you, even
in this challenging economic environment. Over the past few years, we've
provided luncheon programs that feature industry leaders sharing best
practices in media relations, online social networking, diversity, green PR
efforts and more. We give members a chance to showcase their best work at
our Blacksmiths Award competition. We've held networking events for chapter
members to get together informally, and have a new professionals group to
help those new to the industry. We offer APR preparation classes to help
members get to the industry standard of excellence.
Of course, all these programs cost money. For the past 7 years, we've held
the line on chapter dues increases while our costs continue to increase.
Unfortunately, this year we need to make a small increase in Cincinnati
chapter dues to keep in line with chapter administrative costs. We continue
to run a "lean" operation, with most of the chapter's work being done by
volunteer board and committee members. So, we are raising Cincinnati chapter
dues $5 for 2009, putting us in line with similarly-sized chapters in
Columbus and Cleveland.
In addition to increased administrative costs, the cost of our monthly
luncheon programs also continues to increase. We endeavor to seek out venues
that offer the best value for our luncheon programs and are pleased to
announce that we are keeping luncheon costs the same for members in 2009. To
further increase member value, we will be announcing an opportunity to
purchase a block of luncheons at a discount. We will, however, be increasing
the nonmember lunch rate to $35. This cost increase puts us in line with the
nonmember lunch rates offered by similar marketing/advertising groups in the
Greater Cincinnati area.
We appreciate your understanding and are proud of the wonderful group of
professionals that choose to be a part of this chapter. We hope we continue
to provide a strong value for your professional development dollar.
Regards,
Cincinnati PRSA Board and Leadership Team
PRSA Cincinnati Chapter
PO Box 43242
Cincinnati, OH 45243
www.cincinnatiprsa.org
513-792-0402
By Sarah Pasquinucci, APR
Want two minutes to speak to the chapter without forking over the money to sponsor an event? Now you can! Just donate an item for a raffle (Must be $25 value or more) – whether it is Zoo tickets, Reds tickets, an ipod gift card or something related to your company or business. Just donate an item for a raffle and you can pick the winner at the meeting and give a brief elevator pitch about your business. Email Sarah Pasquinucci at spasquinucci@cgmarcom.com to set up your month for a drawing!
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January 13, 2009 - Monthly Luncheon
 Joe Pulizzi
PR firms, advertising and marketing agencies, publishers and new media companies are now fighting over what is now becoming the next gold rush in marketing services - content marketing. Come hear content marketing expert and acclaimed author Joe Pulizzi speak about the changing nature of the industry, and why offering or expanding your content marketing services may be the right move for you and your company. During this session you will learn:
- The key trends that are changing the marketing landscape
- What does PR do without media companies?
- What does the content marketing industry look like now?
- How to operationalize and profit from content creation
To view more about Joe's book, Get Content. Get Customers., go to http://www.getcontentgetcustomers.com.
Date: |
Tuesday, January 13, 2009 |
Place: |
The Phoenix, 812 Race St. (downtown Cinti) |
Time: |
11:30 am- Check-in and Networking
12:00 pm - Lunch & Program |
Cost: |
$23 for PRSA Cincinnati Chapter Members
$35 for Non-Members
$18 for PRSSA Members |
RSVP: |
by noon on Wednesday, January 7
Reservations are required and can be made one of three ways:
1. Register and prepay NOW online
2. Send an email to acampbell@fuse.net
3. Leave a voicemail at 513-792-0402. |
Menu: |
To be determined. Please state if you will need a chef's choice vegetarian meal when you make your reservation. |
Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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By Diane Slaughter, CAE, APR, Fellow PRSA
The results are in! The First Place and Award of Achievement (honorable mention) winners of 2008 East Central District Diamond Awards have been posted to http://www.ecd-prsa.org/events/diamond.html.
Cincinnati Winners:
Community Relations
- Award of Achievement, Campaign (Division A)
Kenton County Public Library, Robin Klaene
Changing Lives: Kenton County Public Library Foundation
Cincinnati Chapter
- First Place, Tactics (Division A)
Gold Star Chili with Strata-G Communications, Jon Reischel
Gold Star Chili: Active in the Community
Cincinnati Chapter
Special Events/Observances
- First Place, Tactics (Division A)
Northern Kentucky Tri-Ed with Strata-G Communications, Cheryl Besl
Toyota Boshoku America Expansion Announcement
Cincinnati Chapter
Public Service
- First Place, Campaign (Division A)
Clifton Cultural Arts Center with Strata-G Communications, Jon Reischel
Floodwall: A Katrina Memorial
Cincinnati Chapter
Marketing/Business to Business
- Award of Achievement, Campaign (Division A)
Avery Dennison Graphics and Reflective Products with Strata-G Communications, Jon Reischel
Avery Graphics: Global Brand Leader Focuses on New Products and Applications
Cincinnati Chapter
Issue Management
- First Place, Tactics (Division A)
Timber Tech with Strata-G Communications, Jon Reischel
Timber Tech/Basch Crisis Communications
Cincinnati Chapter
Integrated Communications
- First Place, Tactics (Division A)
Robert Bosch Power Tools and Accessories with Strata-G Communications, Jon Reischel
Quick Change, Quick Results: Bosch Hole Saw Microsite
Cincinnati Chapter
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By Lisa Doxsee, APR
It is with great pleasure that the 2008 PRSA Board announces the institution of a scholarship for individuals seeking their accreditation in public relations. The new scholarship is designed to help PR professionals advance in their career through accreditation. The scholarship(s) will be given to active PRSA members each year who may be deterred from pursuing their APR due to financial limitations.
It is equally exciting to announce that the scholarship will be named the Thomas A. Schick APR Scholarship, in recognition of Thomas A. Schick, APR, Fellow PRSA, an educator and Cincinnati Chapter past president who has been a long-time advocate for public relations education and accreditation. This scholarship means a lot to the chapter as it is dedicated to advancing the profession and the professional. It means even more to have it named for Tom Schick, colleague, friend, mentor and teacher to so many Cincinnati chapter members. Tom has educated many of the professionals in the chapter and has been a resource for many others who were looking for interns and seeking career advice. Tom has and continues to stress the importance of accreditation in maintaining high ethical standards for the profession and he continues to encourage new professionals to aspire to the designation of APR as a standard of practice.
The scholarship is fully supported by the chapter and will be a permanent line item in the chapter’s budget. To help subsidize the scholarship, the chapter is currently soliciting funds to supplement the annual scholarship expenditures. Money raised will ensure that more future APR candidates will have the opportunity to receive funds from the Thomas A. Schick Scholarship. Recently a donor has generously given on behalf of the Thomas A. Schick APR Scholarship an amount to go toward a fundraising campaign to make the scholarship self-sustaining in the future grow the scholarship’s possibilities.
I encourage every accredited member of the Cincinnati Chapter to give on behalf of the Thomas A Schick APR Scholarship in honor of one of our chapter’s most dedicated professionals and educators and ensure that every eligible individual who wishes to attain accreditation has the resources to do so. If you would like to contribute to this fund to grow the Thomas A Schick APR Scholarship, please contact Adrienne Gutbier, APR, 2009 Cincinnati PRSA Chapter Treasurer, Adrienne_gutbier@ohionational.com or Lisa Doxsee, APR, past president, ldoxsee@eastersealswrc.org.
If you are interested in attaining your accreditation, stay tuned for details on how to apply for the Thomas A. Schick APR Scholarship.
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By Renea Morris
\tran(t)-'si-sh?n, noun - passage from one state, stage, subject, or place to another:
CHANGE
Throughout this year’s presidential election, Barack Obama stuck to his core message of change. This is a key lesson for communicators of the importance of developing a strategy and staying true to it, which lays the groundwork for tactics. In the 10 weeks between election and inauguration, President-elect Obama has another opportunity to stick to this constant – change – as he transitions to assemble a team to lead the country. Emphasizing an appeal for national unity, Obama is encouraging diversity in his cabinet.
As we move closer to the New Year, all of us have the opportunity to change. None of us knows exactly what the New Year (or tomorrow for that matter) will bring. Wouldn’t it be great to accept those things we can’t change? I also think all of us have a bit of insanity with which we can rid ourselves. Isn’t there some habit you’ve continued but deep down hoped for a different outcome? Let’s resolve to accept change and muster the courage to make the change a reality.
It’s time to change.
By Renea Morris
PRSA Diversity Today is a monthly podcast that delves deep into the moral and business value of diversity in today’s ever-changing business climate. Produced by Diversity Committee at PRSA, the world’s largest public relations association, the podcast series will explore the many facets of diversity in America as they apply to communicators and will feature in-depth and frank discussions, from “Endangered Species: Men in Public Relations” to “Best Practices for Hiring and Retaining a Diverse Workforce.” Take a look at the first five programs:
- July 21- Why is Diversity So Important? A PRSA Executives Leadership Perspective
- August 18 - Corporate Best Practices in Diversity
- September 15 - Endangered Species - Men in Public Relations? Hear the Latest Research to See if This is Fact or Fiction
- October 22 - Finding and Working With Ethnic Media
- November 17 - The PR Implications of the 2008 Election
Listen to PRSA Diversity Today (http://diversity.prsa.org/ ) or subscribe to the show via an RSS feed (entries). You also can subscribe to the show, as well as download the podcast, through iTunes. At iTunes Store, search for “PRSA” and shows will be listed by date. If you subscribe to the channel, you will automatically receive the podcast after it is posted to iTunes. You must download iTunes to access iTunes Store.
Show notes will be available for each podcast. Comments and questions can be posted after each show — check back soon for availability of this feature. Don’t forget to share this site with your public relations and communications peers.
By Renea Morris
The Universal Declaration of Human Rights is the primary international articulation of the fundamental and inalienable rights of all members of the human family. Adopted by the United Nations General Assembly on December 10, 1948, the UDHR represents the first comprehensive agreement among nations as to the specific rights and freedoms of all human beings.
The Universal Declaration of Human Rights (www.udhr.org) sets forth the inalienable rights and fundamental freedoms of each and every person on the face of the earth. These rights are your rights. As the most influential member of the UN’s Commission on Human Rights, Eleanor Roosevelt (pictured above) had this to say about the importance of human rights –
“Where, after all, do universal human rights begin? In small places, close to home - so close and so small that they cannot be seen on any maps of the world. Yet they are the world of the individual person; the neighborhood he lives in; the school or college he attends; the factory, farm, or office where he works. Such are the places where every man, woman, and child seeks equal justice, equal opportunity, equal dignity without discrimination. Unless these rights have meaning there, they have little meaning anywhere. Without concerted citizen action to uphold them close to home, we shall look in vain for progress in the larger world."
Celebrate the rights of every human this month and always.
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NEW:
Kristy Kim
P R Spec
Hamilton Co. Department of Environment Services
250 Wm Howard Taft Rd
Cincinnati, OH 45219
513-946-7777
kristy.kim@hamilton-co.org
REINSTATED:
Sherrie H. Thomas
3127 Crooked Tree Dr
Mason, OH 45040
513-459-1208
sthogi@cinci.rr.com
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By Jonathan Kissell
The Cincinnati PRSA New Professionals group is honored to announce Darcy Little as the 2009 committee chairwoman. Darcy has played an integral role for the New Pros. She helped plan, implement and evaluate each event for the New Pros in 2008, and she took the lead role for several activities.
“Darcy will serve as a great mentor for the incoming New Pros and an excellent leader for the 2009 New Pros committee,” said Jonathan Kissell, 2008 New Pros chairman.
Darcy is a public relations specialist for Sunrise Advertising.
By Jonathan Kissell
To gear up for the December AMA/PRSA holiday luncheon, the AMA Young Pros and PRSA New Pros held a joint happy hour at BlackFinn downtown on Dec. 4th. Nearly 50 Cincinnati-area marketing and PR “up-and-comers” enjoyed the event, which included a raffle, split-the-pot and loads of networking. This was one of many joint events between the organizations this year, and 2009 will likely see similar activities planned as well!
About the PRSA New Professionals
By Jonathan Kissell
The New Professionals group is a network of PR practitioners new to the industry, typically with five or fewer years experience. Our meetings address issues pertinent to a new PR professional. There are many benefits for becoming involved in the New Pros group, including:
- To establish relationships with fellow new professionals,
- To develop your professional career,
- To learn more about PRSA and its offerings.
Membership is free. You do not have to be a member of PRSA to attend New Pros functions, but we highly encourage you to join PRSA. Please send an e-mail to cincynewpros@yahoo.com if you would like to be added to our e-mail list or if you would like additional information
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To post a job or circulate your resume, please contact Maureen at maureenkaiser@yahoo.com. Job bank policies can be found at http://www.cincinnatiprsa.org/jobBank/index.php.
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Hello,
My name is Nancy Lyons and I am the Development Director for PHC Foundation, Inc. - a nonprofit serving low income seniors in western Hamilton County with home health and personal care. We've been open for 3 years but have only been actively fundraising for about 10 months. One of the things that I feel holds us back is lack of "name brand recognition" We need to get the word out to Cincinnati's philanthropic community that there is an organization right here at home, taking care of a seemingly forgotten
generation. We have no budget for media. We've been told that without a "big celebrity name" we have no hope of any public broadcast type of fundraising. We have received some foundational grants and have submitted a letter of intent for United Way funding cycle for 2010.
We are looking for any local ad agencies or pr agencies taking on unknown non-profits as pro bono projects?
We're just trying to make a difference in our community and let people know that we're out here.
Thank you for your time.
Contact Information:
Nancy Lyons
nancy@privatehcfoundation.org
PHC Foundation
3808 Applegate Avenue
Cincinnati, OH 45211
(513) 662-8999
www.privatehcfoundation.org
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By Mike Boehmer, APR
Kevin Dugan is this year’s winner of the Werner-VonderHaar-Bogart Award – the highest honor the Cincinnati PRSA chapter bestows upon a public relations professional. He will receive the award at the annual Blacksmith Awards banquet.
“Kevin’s long record of service to the Cincinnati PRSA chapter, the profession of public relations and ongoing dedication to non-profit public relations work make him an excellent choice for this prestigious award,” his nomination states.
A panel of former award winners selected Dugan for the honor, named after three Cincinnati chapter presidents who advanced to national PRSA president. William Werner, Edward VonderHaar and Judith Bogart each displayed exceptional depth, breadth and quality of service to our profession, to the Cincinnati community and to PRSA.
“Kevin is one of those PRSA Cincinnati chapter members that can be described as an unsung hero,” the nomination entry says. “He’s done quite a bit of the behind-the-scenes heavy lifting for the organization….”
Dugan has played an invaluable role in the chapter’s Web site since its creation in the 1990s. He has served on the chapter’s board and planned and executed the 2007 Blacksmith Awards.
”Kevin’s contributions to the field of public relations through his blogs have earned him national notoriety and should be a source of pride for all PR professionals in Cincinnati,” according to his nomination. “The Strategic PR blog and Bad Pitch Blog provide valuable dialogue about what is state-of-the-art in our industry. Both blogs present fresh, lively content and can help guide new professionals and grizzled veterans of the public relations industry.”
Dugan has been asked by Fast Company magazine to post to its blog, and his work has been featured in many national publications. A colleague wrote: “If you want some truly great insight into branding, PR and corporate communications, check out Kevin Dugan's blog, Strategic PR."
Beyond his blog, Dugan has presented on social networking and Internet strategy at both the Cincinnati and Dayton PRSA chapters, in the classroom at NKU, Xavier and UC and at other events. His career of excellence in public relations also speaks to his contributions to the field; he’s won two Bronze Anvils, two Silver Anvils and a PR Week award.
Dugan has contributed to his community by using his talent in a variety of pro-bono efforts. Most notably in 1995 while working with IBM, CompuServe and the United Way to develop the first online donation program for the United Way's annual fund drive. He was part of a large effort to support media relations during the Billy Graham Crusade stop in Cincinnati. He currently serves as volunteer a marketing committee member for Downtown Cincinnati Inc.
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University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
From November 2008
By: Andrea Sober
With corporate scandals becoming a commonality in the business world, it is refreshing to see that companies are focusing on becoming a more positive influence on their respective communities. To do this, companies rely on their public relations personnel to help improve their relations with the community. A few examples of companies implementing this practice are Target, Coca-Cola, and Starbucks.
Target donates about five percent of its pretax profits to the community, which translates into about $3 million per week. This money is donated towards education, the arts, and social services. For example, Target created the program Take Charge of Education. Target customers can apply for a REDcard and designate a school that will benefit from their purchases. The purchases are tracked by the company and a percentage of the proceeds are sent to the school, twice per year. Target has also partnered with the national non-profit organization called Reach Out and Read. This organization helps supply books for hospitals and pediatrician offices, in order to promote early literacy.
Target also supports the arts through sponsoring numerous free-admission events at museums and performing arts institutes. Target also focuses on offering social services, in particular, disaster relief, and prevention of family violence. For example, Target supports the National Domestic Violence Hotline, which offers support around the clock to those experiencing a crisis. In addition, Target supports The Salvation Army and the American Red Cross. Furthermore, Target built a large apartment building known as the Target House in order to provide two bedroom apartments to families whose children are receiving treatment at St. Jude’s Children Hospital. Not only does Target aide a number of organizations through monetary support, but also through encouraging and allowing employees to volunteer within their own communities, even on company time.
Coca-Cola, the world’s largest beverage company, is another example of a successful business that values local communities. In fact, on October 30th, 2008, Coca-Cola partnered with the World Wildlife Fund (WWF) in order to reduce carbon emissions and improve water efficiency. Coca-Cola is also working with WWF to conserve seven of the world’s most important freshwater river basins.
Muhtar Kent, President and CEO of Coca-Cola, said, “Our sustainability as a company demands a relentless focus on efficiency in our use of natural resources. These performance targets are one way we are engaging our global business to improve our management of water and energy."
Philanthropic activities are not new to Coca-Cola, and for years the company has been involved in improving many local communities. For example, in 1985, The Coca-Cola Foundation was established. This organization is dedicated to a number of causes, including education, and community recycling. The Foundation also supports water conservation and healthy lifestyles. Since its inception, The Coca-Cola Foundation has donated $164 million to community programs.
Another beverage company that practices local community relations is Starbucks. The business established C.A.F.E. Practices that helps coffee farmers face their economic and environmental challenges by focusing on social responsibility, economic accountability, product quality, and environmental leadership. For instance, Starbucks donated $10.5 million in loans to non-profit organizations that help coffee farmers get affordable credit so that they can continue farming.
In addition, Starbucks supports a number of non-profit organizations such as Conservation International, which is dedicated to protecting life on Earth, whether it’s saving endangered species or a rainforest from destruction. Over the years, Starbucks has donated around $2 million to Mercy Corps, which is dedicated to improving children’s lives in coffee and tea producing areas. Locally, Starbucks provides a number of exciting events for the community, such as live music and a local author’s reading. Through these events Starbucks offers a welcoming environment to the community.
Target, Coca-Cola, and Starbucks are just a few of the companies that are actively engaged in the welfare of their communities. These companies show a high level of commitment to social responsibility that should be commended and used as an example to other businesses. Businesses, such as these three brand name companies, are establishing unity between corporate and local communities for future generations.
Northern Kentucky University:
www.nkuprssa.org
Xavier University PRSSA:
Contact Taryn Kukucka, Member, 412-292-0699
By Lisa Desatnik
Do you know someone who has gone out of his or her way to make a difference in the lives of others? Lisa Desatnik, communication contractor and consultant, is looking to share positive stories of just plain goodness, stories that will serve to inspire more goodness. And thus, help keep good things going around. If you’ve got something to share for consideration, please contact Lisa at lisadesatnik@fuse.net or 513-984-5474. Her blog is located at www.goodthingsgoingaroundcincinnati.com
Contact: Kristin O'Connor
For the sixth consecutive year, CyberAlert, Inc. will award public relations grants to a minimum of 10 not-for-profit organizations in the U.S. and Canada. Each grant consists of one full year of free press clipping/media monitoring service from CyberAlert. Each grant ranges in value from $2,700 to $3,900.
CyberAlert is accepting grant applications until December 31 and will announce grant recipients in early January. A simple and secure grant application is available online at https://secure.cyberalert.com/grants.html
By Rodger Roeser, APR
Eisen Management Group president Rodger Roeser is returning to his roots and parlaying his success with current radio talk show That Marketing Show into its online television counterpart – Business Focus. The online show, which features many local and national business leaders, is slated to debut at www.eisenmanagementgroup.com in October. The show records at the Greater Cincinnati EMG location in downtown Newport, Kentucky in their new online television recording and editing studio. The show will also do remote shoots on location for certain high profile guests.
“Doing the news has always been in my blood, and I will always say that I am a news person first – always will be,” Roeser said. “Being a newspaper editor, and also working in broadcast for years helped shape how I approach public relations and marketing, and I believe that is a key reason why our clients and EMG have been so successful. This show is an extension of that success, and reflects things that I am truly passionate about – that is sharing expertise to make better business leaders and helping our business community to promote itself in this medium.”
Roeser explained that the show will be a simple talk format with host and guest, and each segment will run approximately five minutes. Business leaders or their public relations representatives are encouraged to pitch show producers regarding guests and topics at businessfocus@eisenmanagementgroup.com.
F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
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- The South Central Ohio Minority Supplier Development Council (SCOMSDC) named The Voice of Your Customer as a 2008 Minority Business Enterprise (MBE) of the Year.
Crystal L Kendrick, President 
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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Job Seekers Can Post Resumes Anonymously at No Cost; Pre-Screened Filters Helps Employers Narrow Down Candidates
NEW YORK (June 16, 2008) Using the Public Relations Society of America’s (PRSA) Jobcenter is now easier and more functional than ever when searching for communications and public relations jobs. PRSA recently launched the updated and redesigned Jobcenter, which is now a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Posting a resume is FREE, and an anonymous resume posting option for job seekers is now available. Career resources also include a job alert system, career search management, access to Job Bulletin, a weekly e-newsletter, and a library offering more than 100 career-based articles. Posting a resume on Jobcenter provides members with career resources and access to a public relations and communications targeted community of more than 32,000 members, including more than 9,900 students, as well as a database of 45,000 public relations, corporate communications and other communication professionals from across the country.
“The PRSA Jobcenter now contains enhanced career development tools in a more user friendly platform,” said PRSA President and COO William Murray. “As the world’s largest and most targeted association for public relations professionals, it was only fitting for us to develop one of the most robust public relations and communications job centers in the industry. Our newly launched Jobcenter guides job seekers and employers with career-related articles, filtering capabilities, easy access for viewing resumes and job postings, career mentoring and increased coverage of listings for the functional areas of public relations, communications and marketing.”
Employers now have the benefit of pre-screen filters, bulk posting and a user-friendly candidate management system. Moreover, PRSA has developed a new heavily discounted pricing structure for members. A targeted public relations job board, designed for job seekers, saves time for employers when identifying prospects since candidates are asked their location preferences, job specializations and salary requests.
In addition to enhancing the Jobcenter design and functionality, PRSA has engaged TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Web.
(found in March 2007 PRVisions)
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November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
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