Inside you'll find the most up to date PRSA news on the local front (including a letter from our new President, requests for Media Day 2007 and an ethics brief), the national PRSA front (including an opportunity to become involved on the national level), a segment featuring articles from PRSSA members from Miami University, and also many amazing opportunities for our members to help each other, non-profit organizations and many others; including a graduate student.
By Shasta Taber
Dear Members:
In response to some of our members/readers comments we have decided to go back to the scrolling format to our newsletter. This is, after all, a resource for the members of the Cincinnati chapter and I/we really do appreciate and listen to any feedback that you, as readers, might have to offer.
If you have any further questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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By Lisa Doxsee, APR
With my first newsletter as Chapter President, I’d like to wish each of you happy holidays. As the New Year QUICKLY approaches, I’d also like to take this opportunity to reflect on the past year and to express some of my goals for the upcoming year.
As a chapter, 2006 was a fabulous year. While I would have a difficult time naming every accomplishment, I would like to call your attention to a few of our chapter’s most notable achievements:
- Our new professionals group has flourished. PRSA’s newest members have done an excellent job over the past year and if their accomplishments are any indication, the future of the Cincinnati chapter is bright.
- The mentoring program has gotten off to a wonderful start. This program, offers newer professionals the unique opportunity of learning from some of our community’s most seasoned PR professionals. A sincere thank you to all the mentors who generously offered their time!
- Event programming has continued to draw record crowds to our monthly meetings.
- The second installment of the Blacksmith Awards was a great success. What a great opportunity to recognize the excellent public relations work we do here in the Greater Cincinnati area.
- We also have a completely redesigned chapter Web site. www.cincinnatiprsa.com looks great, is easy to navigate, and continues to serve as an excellent resource for information about the chapter, jobs in the region and upcoming chapter events.
- In addition, the chapter is in sound financial shape and our membership continues to grow. Thank you to the entire 2006 leadership team and to everyone who participated in a chapter event last year. It’s truly a great time to belong to Cincinnati PRSA!
So, it is my job this year to expand on the success of the past few years and continue to lead the chapter to provide members networking, programming and recognition opportunities. I intend to expand our educational programming and hope to create additional networking opportunities for our chapter. We have also put together additional working committees to ensure that we continue to deliver excellent service to our valued membership.
- If you have a suggestion or comment, I’d love to hear from you. I firmly believe that together, we can make Cincinnati one of the premier PRSA chapters in the East Central District and the country. Please feel free to contact me anytime at: ldoxsee@northlich.com
Here’s to a fun and exciting 2007! Have a happy and safe holiday season!
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Get some great exposure for your company and sponsor a section of
the website or one of the Cincinnati Chapter's meetings or events. Contact Elaine Zeinner via email at elaine.zeinner@kentonlibrary.org or call her at 859-962-4060 ext. 4204.
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Mark your calendars for Tuesday, January 9th for our first meeting of 2007. It will be held at noon at the Phoenix and we will be discussing podcasting and its implications on public relations. More details to follow shortly.
Click here to check out further details on this upcoming luncheon and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings/index.php)
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By Connie Kolita, APR
PRSA Accreditation is the worldwide credential of competence in public relations. The Cincinnati chapter stands ready to help you achieve this important step in your career! An APR review class is held each year and APR accreditation chair Connie Kolita will help "coach" candidates through the process.
Achieving Your APR: The Steps
Typically the process goes like this:
- Take Cincinnati PRSA’s APR Review Class (highly recommended!) The next class is expected to take place in Spring of 2007. It's a two-hour class once a week for eight or nine weeks (location TBD), plus study groups if desired. There is a class textbook to study along with handouts and the PRSA Code of Ethics.
- Send APR application to PRSA National (New York City, available on National's website listed below). From the day National approves your application you have one year to complete the process.
- Sit for and advance through the “oral portion” of APR, which is called “Readiness Review”. There are two documents you'll need to complete for this:
- Candidate’s Readiness Review Questionnaire
- PR Plan.
- Sit for and advance through the “written portion” which is the "computer-based examination". This examination is taken at a ProMetric testing center locally.
- Celebrate! (FYI, this process typically takes three to six months.)
By Connie Kolita, APR
Are you an APR interested in sitting on a local APR Readiness Review panel? You’ll earn APR credit.
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link. back to top
By Debbie Copeland-Bloom, APR
The Association for Practical and Professional Ethics (APPE) will be holding its Annual Meeting in downtown Cincinnati, February 22-25. The meeting brings together practitioners, scholars and professionals from across the country who are focused on ethics, whether in academic or business settings.
The keynote speaker for the event will be David Luban, Frederick J. Haas Professor of Law and Philosophy, Georgetown University. He will speak on the Ethics of Professionals and National Security. In addition to presentations, panel discussions and case studies, registered participants will be able to lunch with authors.
Click here if you are interested in learning more about the APPE Annual Meeting. back to top
If interested in information about the Independent Practitioners of Cincinnati PRSA please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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By Jackie Reau
Plans for the 2007 PRSA Media Day to be held in the fall are in the works and we want your opinion. Please take a few minutes to answer our programming survey at http://www.surveymonkey.com/s.asp?u=608503029065.
The 2007 committee will be led by Jackie Reau of Game Day Communications along with Cheryl Besl, Strata-G Communications, Crystal Kirkland, Amanda Pratt and Jonathan Kissell of Rumpke Consolidated, Jennifer Pierson of Messer Construction, Fran Blasing of Cincinnati Symphony Orchestra and Jen Schmithorst of Game Day Communications.
If you are interested in volunteering for the committee, please contact Jackie Reau at jreau@gamedaypr.com or (513) 929-
4263.
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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Dama L. Kimmon
Pub Info Officer
University of Cincinnati Medical Center
3223 Eden Ave, 165 HPB
Cincinnati, OH 45267
513-558-4519
dama.kimmon@uc.edu
Harry T. Prestanski
President
HP COMMUNICATIONS
6896 Windwood Dr
Cincinnati, OH 45241
513-207-5101
harrytp@fuse.net
Travis H. Scott
P R Asst & Acct Mgr
Powers Agency
One W Fourth St, 19th Fl
Cincinnati, OH 45202
513-721-5353
tscott@powersagency.com
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If interested in the New Professionals group please contact Jessie Folmer at jfolmar@cincyusa.com
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Looking for a list of open PR positions in the Tri-state? The PRSA Cincinnati Chapter's Job Bank matches public relations resumes with open area communications positions. Visit www.cincinnatiprsa.org and click on the "Job Bank" button.
Interested in submitting your resume to the Job Bank? For PRSA members, please email an electronic copy to Josh Hammond: jhammond@northlich.com
Non-members should email an electronic copy to Josh Hammond and mail a $25 check for a three-month membership in the Bank. Please include a brief cover note indicating employment preferences and any companies to whom you do not wish us to release your resume.
PRSA Job Bank
c/o Joshua Hammond, APR
Northlich
720 East Pete Rose Way, Suite 120
Cincinnati, OH, 45202
Employers wishing to post their job openings can email the position announcement to Josh Hammond at: jhammond@northlich.com
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By Jeff Seal, APR
Volunteer your PR skills to a worthy cause and you can make new contacts, add material to your portfolio and earn APR maintenance points.
Visit the volunteer bank at www.cincinnatiprsa.org/volunteer/index.php . If you know of a nonprofit organization that would like to request volunteer PR assistance, please have them contact Jeff Seal.
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By Jungwon Lee
Graduate Student
Grady College of Journalism & Mass Communication
The University of Georgia
jungwon@uga.edu
Hello.
My name is Jungwon Lee, a graduate student studying public relations at the University of Georgia under the direction of Dr. Bryan H. Reber. I am writing to ask if you would volunteer to take part in a web survey for my Master's thesis. Your opinion is imperative; your professional insights will contribute to an academic effort to help build the body of knowledge in public relations.
The purpose of my thesis is to examine public relations practitioners' attitudes about contingencies in decision-making in a conflict situation with an external public, and its relationship with the work-related cultural values. Based on valuable insights from PR practitioners like you, this study will provide a better understanding of the dynamic variables that affect the organization's willingness to dialogue with external publics. This survey is also being sent to South Korean practitioners to look for any cultural differences.
Here are some issues regarding your participation in this survey:
** The link below will take you to the web survey. Please read the introductions carefully and answer the survey questions. The survey will take about 15-20 minutes.
** When you feel that you do not have enough time to complete this survey at one time, you could also leave the survey and then resume it later by clicking "save & continue this survey later" on the left top of the survey screen. By default, the web survey places a cookie on your browser, so you will be routed to the last completed page you left off from when you resume, as long as you use the same computer.
Below is the link to the web survey. Please click on this link or copy and paste it onto your web browser.
http://www.surveymonkey.com/s.asp?A=163807097E28906
Please let me know (jungwon@uga.edu) if you have any questions about this survey or any problems with completing the survey. Again, your opinion is desperately needed and sincerely valued! Thank you for your time and consideration.
Best regards,
Jungwon Lee back to top
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
(from the October issue of their newsletter)
By Cheryl Barto
Celebrity endorsements have been a driving force in the marketing and advertising world with stars like basketball’s Michael Jordan, Bono of U2, and golf pro Tiger Woods topping the charts. However, with a media-saturated consumer base, there is a growing debate about the effects celebrities have on sales. Companies are finding they must change their approach to selling, or risk suffering the economic consequences.
Throughout the history of mass media, celebrities have been enlisted in campaigns for major companies throughout the world. For example, actress Betty Grable was the spokesperson for Motorola radios in the 1940s.
Today, celebrities such as Bono or soccer star David Beckham represent communications conglomerates. Star endorsements like these help bring in billions of dollars each year to big-name companies.
Like the companies they represent, these stars see no shortage of income from their promotions. Tiger Woods, representing Nike, GM (Buick), American Express and others, makes an estimated $87 million in endorsement deals yearly. According to the article Dream Endorser: Tiger Woods as a Giant of Marketing ROI published in Advertising Age, his endorsement has generated approximately $650 million in sales for Nike alone.
Companies understand the money and power that using celebrities for endorsements generates. In a recent study completed by the Singapore Polytechnic School of Business and published in The Business Times Singapore, 68.3 percent of respondents said a celebrity endorsement would be a deciding factor when purchasing a hair-care or beauty product, while only 36.7 percent of respondents said a celebrity endorsement would be useful when buying sports equipment.
So how is it that companies such as Nike can continue to pay high sums of money to celebrities whose impact is not even 50 percent effective?
The answer is corporations are forced to change their tactics. In 1996, Nike signed Tiger Woods, and his campaign was so successful that two years later Nike created “Nike Golf.” With Woods promoting their new apparel, balls, and clubs, the line was a success. Giving Woods his own line of clothing specifically targeted golfers, a previously overlooked market, and allowed Nike to increase its market share and profits.
Motorola is one company branching out into the technologically savvy markets, which, contrary to popular belief, are not located in the U.S. Mike Hughlett of the Chicago Tribune writes that the expanding markets are in countries like China, Brazil, and India. For this reason, the face of Motorola is not one person, but celebrities specific to these areas of the world, such as David Beckham, European soccer star, and Abhishek Bachchan, Indian heartthrob movie star. Using faces familiar to different areas around the world allows the cell phone company to reach consumers around the globe on a personal level, without changing their message.
Changing the face of the message is exactly what McDonalds did in China, launching its “I’m lovin’ it” campaign with the popular singer Lee-Hom Wang.
“It’s necessary for brands to incorporate relevant celebrities into their PR campaigns to stay current and ‘cool’ in consumers’ eyes,” said Jill Borkan, account supervisor at New York-based Alison Brod Public Relations.
The key to a successful celebrity spokesperson involves choosing a representative who fits the brand. According to Randi Schmelzer’s article Lending Star Power to Your Brand, published in PR Week USA, Niki Ostin, account supervisor at LA-based Clifford PR, agrees that smart celebrity integration can lend authority to a brand as well as help the company target a specific audience.
Of Tiger Woods’s attributes, Sports Business Group president David Carter, says, “Likeability, believability and popularity. Nobody else has that combination.” For Nike, Tiger Woods fit its style, values and products to a “tee”. back to top
Contact: William J. Comcowich, CyberAlert, Inc.
comcowic@cyberalert.com
Phone: 203-375-7200
Stratford, CT –9/19/2006– CyberAlert, Inc., an online media monitoring company, today announced that, for the fourth consecutive year, the company will award a minimum of 10 public relations grants to not-for-profit organizations. Each grant consists of one full year of free news monitoring / press clipping services, ranging in value from $2,700 to $3,900. The aggregate value of the grants is expected to total at least $25,000.
In January 2006, CyberAlert awarded 16 grants with a total value exceeding $35,000. Recipients of the PR grants included the Alliance for Consumer Education, Canada's National History Society, FishAmerica Foundation, Global Fund for Women, JA Worldwide (Junior Achievement), Marine Biological Laboratory at Woods Hole, National Coalition to Abolish the Death Penalty (NCADP), National Rural Health Association (NRHA), Oklahoma City National Memorial, Partnership Against Domestic Violence, and Relief International.
The previous year CyberAlert awarded PR grants to 16 not-for-profit organizations including the American Jewish World Service, Common Cause Education Fund, Islamic Society of North America, Mothers Against Drunk Driving (Canada), National Alliance for the Mentally Ill, and National Network to End Domestic Violence. In 2004, PR grant winners included Alzheimer’s Foundation of America, American Association of Poison Control Centers, Earthwatch Institute, La Leche League, Lutheran World Relief, and RespectED program of the Canadian Red Cross.
All not-for-profit, educational and charitable organizations in the United States and Canada are eligible to apply for the grants, except previous grant recipients. CyberAlert is accepting grant applications until December 31 and will announce the grant recipients in January. A simple and secure grant application is available online at https://secure.cyberalert.com/grants.html.
“The PR grant program is one way for CyberAlert to assist not-for-profit organizations and to give back to the public relations profession that has helped our business grow and expand successfully over the past six years,” stated William J. Comcowich, CEO of CyberAlert.
Founded in 1999, CyberAlert (http://www.cyberalert.com/) is a worldwide press clipping, media monitoring, broadcast monitoring and Web clipping service. Its CyberAlert® 4.0 worldwide news monitoring service monitors over 25,000 online news sources each day in 17 languages. The company’s TV broadcast monitoring service monitors the closed caption text of over 2,100 news programs on over 500 TV stations in the Top 100 markets in the United States. To monitor consumer discussion (online word-of-mouth), its NetPinionsTM service monitors over 95,000 Web message boards and UseNet news groups for consumer insight about companies, products, key issues and trends and its BlogSquirrelTM service monitors over 5 million blog postings each day from a total of 20 million blogs worldwide.
Additional information about CyberAlert services is available at http://www.cyberalert.com
By Ron Liebau
513-768-8396
Cincinnati.Com is preparing to launch GetPublished!, a free and easy way for people and organizations to submit news stories, publicize events and share photos on the area’s leading Web site for local news and information.
GetPublished! is designed for people who want to share news about their neighborhood, school, business, church, sports team, organization, family – anything they consider newsworthy. GetPublished! is also for organizations that want to publicize new initiatives, interesting programs or special events.
Submitted news and information will be published on one of more than 185 online community pages being created at Cincinnati.Com in Butler, Clermont, Hamilton and Warren counties.
The GetPublished! material will appear alongside the latest staff-written news and photos from the Cincinnati Enquirer, Cincinnati Post, Community Press and Recorder newspapers, and CiN Weekly. As a bonus: Events submitted for listings online will also become available for use in the Enquirer, Community Press and Recorder, and CiN Weekly.
GetPublished! will be ready for launch later this summer at Cincinnati.Com, which is visited by about 300,000 people in a typical week.
If you’d like to get a head start with this new feature, please call Ron Liebau, Online Communities Editor, at 513-768-8396, or e-mail Ron at rliebau@enquirer.com.
If you’d like to see how it works at our affiliated Web site in Northern Kentucky, please visit www.NKY.Com and click on GetPublished!
Ask the Communications & Marketing Expert.
A new, monthly advertising feature to Business Courier.
By Wende Powell
Classified Sales Manager
Business Courier
(513) 337-9454
Ask the Expert Flyer (PDF)
Ask the Expert Sample Page (PDF)
Frequently Asked Questions:
Q: Is there a proposed launch date?
A: Yes, July 21st, 2006 - Professional Services Focus
Q: What is the total package?
A: Option A: December 22, 2006 Book of Lists (Business Services
Chapter). Total Cost: $500
Option B:
• July 21, Professional Services Focus
• August 11, 2006 Head of the Class
• September 8, 2006 Professional Services Focus
• November 10, Best Places to Work
• December 8, Fast 55
• December 22, Book of Lists (Business Services Chapter)
Total Cost: $2340 Total
Q: How will I be billed?
A: Option A: $500 | Option B: $390 per month
Q: Who writes the questions and answers?
A: You, the Expert. The Business Courier will handle the pagination of each page. Wende Powell will help you with specific deadlines.
Q: Can I rotate my employees in the "Ask the Communications & Marketing Expert" feature ad?
A: Yes, Rotations are permitted.
Q: Where will my ad appear on the page?
A: The 1/6 page positions are sold on a first-come first-served basis. They will stay in the same position throughout the year.
Q: What is the deadline for July 21st?
A: We need your space held no later than July 10th, and information is due July 14th.
This program began April 1st - look for ID cards at PRSA Luncheons
What is F.I.N.S.?
F.I.N.S. is an acronym for "Flash ID -N- Save". When members come to the Newport Aquarium, have them show their organization's ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA's name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices (they must have their current, valid, organization ID to receive the discount). Showing their organization's ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
• No out-of-pocket money needed prior to a visit.
• No worries about losing a paper ticket.
• Member discount applies every day of the year. No expiration date.
• Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
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- Barbara Flick has been hired by Strata-G Communications as an Account Manager.
- Sarah E. Wall has been hired by Cristofoli-Keeling, Inc. as Public Relations & Marketing Associate.
- Eisen Management Group named AOR of Money Concepts’ Randy Short.
- HSR Business to Business is now the largest independently-owned B-to-B Agency in the Country thanks to acquiring Denver-based Brozena Ripley & Partners.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated. back to top
Ready to make a difference? PRSA is seeking members wishing to volunteer their time and expertise on a 2007 PRSA National Committee, Task Force or other PRSA group.
Through your generous efforts, you will be helping to build value, demand and global understanding for the public relations profession.
The time is now. Please visit http://www.prsa.org/_Membership/volunteer/ and fill out the PRSA Volunteer Sign-Up Form. You will be required to indicate your five areas of interest from the list of opportunities below:
- Accreditation Marketing Committee
- Audit Committee
- Advocacy Advisory Board
- Assembly Task Force
- Board of Ethics and Professional Standards (BEPS)
- Business School/MBA Program Initiative
- Capital Hill Relationship Initiative
- Chapter/District Council
- Crisis/Contingency Plans Ad Hoc Committee
- Diversity Advisory Board
- Education Affairs Committee
- Global Initiatives Advisory Board
- Governance Committee
- Historical Archive Project Committee
- Honors & Awards Committee
- International Conference Committee
- Innovations Team
- Investment Advisory Committee
- Marketing and Branding Committee
- Membership Committee
- Member Communications and Publications Audit Task Force
- National Partnership Task Force
- Professional Development Committee
- PRSA Foundation
- Public Relations Student Society of America (PRSSA)
- Research Committee
- 60th Anniversary Committee
- Strategic Planning Committee
- Student Internship Task Force
- Universal Accreditation Board (UAB)
- Work, Life, Gender Committee
Once we receive your information, we will do our best to identify a leadership opportunity for you.
Please contact Donna Jonas at National Headquarters at donna.jonas@prsa.org or 2007 PRSA National CEO and Board Chair Rhoda Weiss at rhoda.weiss@prsa.org with any questions.
On behalf of the national board and all PRSA leaders, we look forward to partnering with you to advance the profession, the professional and the organizations and communities we serve. back to top
PRSA National Calendar of Events
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When targeting top Public Relations and Marketing Professionals, sponsorship of the Cincinnati PRSA Chapter is a sound investment. Put your organization in front by reaching the Tri-State’s most respected communications professionals.
This is an exciting time for the public relations industry in Greater Cincinnati, with new business on the horizon, new opportunities with greater public relations initiatives and a strong spirit at the local chapter of PRSA. Capitalizing on one of the finest years in chapter history, with high attendance, solid sponsors and great programming, 2007 promises to be a year of growth and vitality the membership expects for professional growth and networking.
Sponsorship of the Cincinnati Chapter of the PRSA allows your business to become a strategic marketing partner with a respected and talented group of communications professionals. Unprecedented visibility and branding within your profession and target audience, coupled with an investment in the continued growth of public relations professionals in your community, makes leveraging a marketing partnership with the Cincinnati Chapter of the PRSA a powerful investment.
The 2007 sponsorship opportunities leverage our energy and strength, and reflect our collective commitment to the growth and success of Cincinnati’s public relations community. Ultimately, this partnership allows sponsors access to some of the finest public relations professionals in the nation.
Event Sponsors (9 Monthly Luncheons)
Presenting Sponsor Benefits
- Logo and sponsor recognition on meeting announcement postcard mailing (distribution is approx. 450); also on e-mail follow up reminders to chapter members.
- Logo, link, and sponsor recognition on the chapter web site www.cincinnatiprsa.org.
- 2 complimentary tickets to the sponsored meeting, and reserved seats at the president's table.
- Logo signage (provided by sponsor) in primary locations at the meeting.
- Literature/Promotional Items (provided by sponsor) can be distributed at the meeting.
- The opportunity to introduce the guest speaker.
Investment: $500
Other Sponsorship Opportunities
Other sponsorship opportunities would be available if there are specific ideas or goals you would like to achieve. Opportunities include:
- Chapter Awards Program
- New Professionals Group
- Chapter functions such as accreditation and community service
- Website banner ads
Sponsorship programs can be tailored to your strategic needs and marketing goals.
If interested in any of the above mentioned sponsorships please contact Elaine Zeinner elaine.zeinner@kentonlibrary.org or call her at 859-962-4060 ext. 4204. back to top
For information on PRSA membership, email Chris Kemper, APR, or call him at (513) 455-9228.
Membership information can also be found at www.cincinnatiprsa.org/membership/index.php
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To check your information, visit PRSA's MemberNet at https://members.prsa.org and click on "My Profile." If you cannot access your member information, have recently changed jobs or need to update your email address, contact Rosa Paulsen (212) 460-1490 or Tanya Black (212) 460-1472 at PRSA Nationals for assistance.
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PRSA-Cincinnati Chapter
PO Box 43242
Cincinnati, OH 45243
Voice Mail: (513) 792-0402
Fax: (513) 984-9191
Chapter Administrator
Anne Campbell
acampbell@fuse.net
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PDF Versions Available:
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
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