Note from the Editor
What a stellar past month for Cincinnati PRSA! We honored two deserving individuals with two very prestigious chapter awards (find out who in our luncheon highlights below), and our new professionals received advice from senior practitioners about serving in the non-profit sector of PR during the New Pros July event.
There is even more planned for this month. Our Blacksmith committee is working hard preparing for the annual Blacksmith Awards and our Media Day Committee is putting the finishing touches on yet another amazing Media Day, so be sure to save the date for Media Day 2011, Tuesday, Oct. 11 at Drees Pavilion. Also, if you find yourself with any extra free time, reach out to our Community Service Chair Peter Osborne, APR at peter.Osborne@strata-g.com for PR volunteer opportunities.
Happy reading!
Brandy Jones
PR Visions Newsletter Editor
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Tom Cody, was the recipient of this years Presidents Award in honor of his use of public relations towards achieving a significant improvement in the quality of life in Greater Cincinnati. Tom is the former Vice-Chair at Macy’s, but as we learned at the luncheon, his impact on the community extended well beyond his day job. Several long-time friends, Lee Carter, Felicia Williams, Kathy Merchant and Rev. Damon Lynch, Jr. all shared |
their personal and professional experiences of Tom as well as a few humorous stories.
The Werner- Vonderhaar-Bogart Award was bestowed on Jackie Reau, CEO and Founder of Game Day Communications. The Werner-VonderHaar-Bogart Award, named after three chapter presidents who also served as national presidents, is the highest honor the Chapter can give to a member. It recognizes service to the chapter, the community, society and the profession. Jackie received the PRSA Public Relations Professional of the Year Award in 2007 and has served on many PRSA committees and is currently a Board Member and is very deserving of this prestigious award!
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Special offer! Invest in your career with PRSA membership between now and the end of August, and PRSA will waive your $65 initiation fee!* Join Online Now or mail/fax the application and gain access to career-boosting tools, resources and expertise. Be sure to enter promotion code SUMMER11 with payment to receive this special offer. Offer not valid for Associate Members.
Learn more about PRSA and its summer promotions at
http://www.prsa.org/summer11.
Jill Dunne
Membership Chair back to top
APR Corner
Your timing is perfect. The Cincinnati Chapter’s APR Preparation Course will begin Tuesday, September 6 and run for six weeks through Tuesday, October 11. Classes will be held from 7 – 9 p.m. at Catholic Health Partners, 615 Elsinore Place (just north of downtown off I-71).
Course content will follow the developed by the Universal Accreditation Board. Instructors will include area PR educators and chapter APRs.
To help candidates move expeditiously through the APR process, the Cincinnati Chapter is introducing a best practice developed by the San Diego/Imperial Chapter. All Cincinnati Chapter Readiness Reviews will be held the first Saturdays in June and November. A structured schedule will support candidates in moving directly from the chapter’s APR Preparation Course to the Readiness Review. The Chapter’s first Readiness Review will be held on November 5, 2011.
Click here to access the Cincinnati Chapter’s Fall APR schedule and here for an overview of the process to earn your APR. Contact the chapter’s APR Chair, Debbie Copeland-Bloom, APR , at if you are interested in attending the Cincinnati Chapter APR Preparation Course or have questions.
APRs: Your Help is Needed
As explained above, the APR process is being redesigned to better serve our candidates and our chapter. APRs are needed to:
- Serve as instructors for the Chapter’s APR Preparation Course
- Mentor APR candidates
- Serve as Readiness Reviewers for Readiness Review Saturday, November 5
- Promote/publicize the APR process…getting the word out and strategizing ways to celebrate our Chapter’s APRs
Click here for more details.
Debbie Copeland-Bloom, APR
APR Chair
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Job Bank-Featured Career Opportunity
Communications Associate
Rick Miller Communications is seeking an entry-level associate to complement its team of communications and brand consultants, working with a high-profile regional and national client base in health care, consumer products, B2B services, cause marketing, and trade association management.
RESPONSIBILIIES
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Communications plan develop
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Social media management and SEO
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Program implementation and evaluation, including writing for print, broadcast and the Web, and media relations
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Training and development
- Practice management
EDUCATION AND EXPERIENCE
The successful candidate will have (or will soon complete) a bachelor’s degree in communications, and have a strong track record of leadership and experience gained through prior internships or work assignments. Practical experience with social media is essential – as is a passion for current events and issues. Proven ability to be a self starter and to work independently is important.
TO APPLY
Rick Miller, Principal rick@rickmillercommunications.com
Maureen Richmond, APR
Job Bank Chair
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Join the PRSA New Pros on Wednesday, August 10th at 6 p.m. at Lookout Joe coffee shop, located in Mt. Lookout, to hear from some of Cincinnati’s top bloggers. Speakers will include Amy Cribbs of (@AmyInOhio), Tela Durbin (@WMAGTela) and Andrea Deckard, (@SavingLifestyle).
For the latest New Pros news, remember to follow us on Twitter @CinPRSANewPros. If you are interested in being added to our email list, please let us know at cincynewpros@yahoo.com.
Please RSVP on Facebook and/or to cincynewpros@yahoo.com by Tuesday, August 9th.
Hope to see you there!
Megan Haughney
@mhaughney
New Professionals Chair back to top
Blacksmith Lunch & Learns Scheduled
Join us to get inside information on preparing your entries for a win! Bring your lunch and enjoy a relaxed, interactive session of tips and tricks from past winner’s and event organizers.
- August 10 from noon to 1 p.m. at the Cincinnati Chamber (downtown Cincinnati)
RSVP to Shara Clark at smclark@gaic.com or 513-412-1718 to reserve your spot.
2011 Blacksmith Awards Call for Entries
Day in and day out you perfect the craft of communication to shape the views people have of your company and your clients. You work hard to meld strategy and creativity to rise above the competition. It’s time you were rewarded for it! The sixth annual Cincinnati PRSA Blacksmith Awards is calling for Cincinnati’s finest professionals to showcase their best campaigns and tactics.
Highlights:
- Multiple entry discount!
- Expanded categories for social media
- No entry fee for professional recognition categories
- See examples of winning entries at the Blacksmith Awards
- Receive judges’ feedback on all your entries to see how you scored and ways to improve for future entries
Cincinnati is home to some of the brightest PR professionals, and the Blacksmith Awards offer a unique opportunity for practitioners to measure their work against the best. Please join the Cincinnati Chapter of PRSA in saluting the top work of the year by entering the 2011 Blacksmith Awards.
2011 Blacksmith Award entries are due by 5 p.m. on Monday, Sept. 12, 2011.
Click here for the entry brochure.
Mark your calendar for the 2011 Blacksmith Awards Ceremony on November 16 at The Madison Event Center.
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Blacksmith Highlight
Each month leading up to the annual Blacksmith Awards Ceremony, we’ll highlight one of last year’s winners and share a tip from the entrant that can help you with your 2011 entries.
Blacksmith Award winner for Special Events campaign:
Bethany House Ripple Effect Cabaret from Gail Myers Public Relations, LLC
Bethany House Services (BHS) is a Cincinnati area nonprofit that collaborates with others to provide a full range of housing, education and assistance programs for homeless and disadvantaged women and children. To help this local nonprofit seek additional funding during a challenged economy, Gail Myers Public Relations, LLC, provided pro bono public relations services for a cabaret fundraiser themed, “The Ripple Effect: One Person Can Make a Difference.” The lead performer was Susan Emerson, a professional singer/actress. The objectives for the event were to attract 100 guests and to raise at least $10,000 for the organization.
Gail recruited a volunteer designer and photographer to donate their time and talents for the event. The cabaret show appeared twice - once in a private preview cabaret at the home of Rebecca and David Barron, and the second at Playhouse in the Park’s Thompson Shelterhouse Theater, open to the public. Gail was part of the committee that coordinated the donated venues and food. The group kept the out of pocket budget to $10,000.
To promote the event, Gail developed a media action plan, and at regular committee meetings developed other tactics. For the first event, the tactics were personal contacts by the Barrons and their friends, and an invitation developed to attract attendance. For the public event, tactics included print advertising in City Beat, posting on calendar listings, distribution of posters, flyers and hand cards and media relations. Gail and the team also promoted the events via Twitter and Facebook. The successful event exceeded its original goal of 100 attendees at the cabaret, and it raised $32,000 for Bethany House Services.
Blacksmith Award Winner Tip: Winning entries do not always have the largest budgets, but they do require creative and strategic planning.
Barbara Grimsley & Shara Clark
Co-Blacksmith Awards Chairs
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MW
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Name: Elizabeth Truitt
Current Position: Press Representative for Broadway in Cincinnati
Previous Experience: I worked for Broadway Across America in Indianapolis for 5 years in Ticketing and Group Sales before relocating to Cincinnati in September of 2009 to assist with Public Relations in Cincinnati, Indianapolis and Louisville. I accepted a new position within the company in May allowing me to focus entirely on Cincinnati overseeing all of the |
Public Relations efforts for the National Touring Broadway shows that come to the Aronoff Center.
Education: I graduated in 2001 from Indiana University and have a Bachelor in Arts with focuses on Business and English.
I currently live in Mariemont with my cat who thinks she’s a dog. I’m passionate about theatre and music and spend entirely too much time reading books and creating something in my craft room. I’m so excited to join the Cincinnati chapter of the PRSA!
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Name: Lauren Johnson
Current Position: Community Relations Coordinator at Northlich
Previous Experience: Interned with Northlich’s public relations and word of mouth marketing team.
Education: A recent graduate of Northern Kentucky University with a B.A. in public relations. |
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Name: Meggie King
Current Position: Special Events Coordinator, Cincinnati Art Museum
Previous Experience: I have previously worked as the Event Marketing and Entertainment Intern for NETS Sports and Entertainment in East Rutherford, New Jersey; and the Marketing Intern for the Alzheimer’s Association, Central Ohio Chapter. I was also a Board Member and committee head for Ohio State’s PRSSA chapter, and a member of our student-run |
firm, The PRactice. As a PRactice member, I helped implement PR campaigns for The Diamond Cellar and the Columbus affiliate of Susan G. Komen.
Education: I graduated in 2010 from The Ohio State University with a Bachelor of Arts in Strategic Communication and Public Relations, and a minor degree in Dance.
I’m a Cincinnati native who’s new to the city again after living in Columbus for four years. I live on the west side but spend most of my time on the east side, and hope to move in the near future. Along with a passion for Communication and Public Relations, I love to dance, workout, cook and travel. I’m so excited to be a part of the Cincinnati Chapter of PRSA and can’t wait to meet a new group of professionals to guide me through my career path!
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Google+ Adds Potential to Digital Marketing: 5 Tips to Get Started
August 1, 2011, Commpr.BIZ
Shane S. Rhyne
Since its launch one month ago, public relations and marketing practitioners have been asking themselves if Google+ will play a critical role in social media. While it is certainly too early to predict the ultimate success of Google+, I believe it is equally too early to sign the fledgling network’s death certificate.
After experimenting with the network for a month and interacting with fans and detractors of Google+, I want to offer my thoughts on why I think Google+ is a platform worth the trouble of adopting.
Read more by clicking here: http://blog.commpro.biz/marketinghq/?p=409
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