Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. To read about your fellow members, please click here. Please email Shasta Taber (srtaber@hotmail.com) with your news.
 -Laura Carr (2009 Cincinnati PRSA Chapter President)
Inside you'll find the most up to date PRSA news:
On the local front:
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Chapter News (Pictures from August luncheon) - click here |
| |
Mark Your Calendar - click here
IKEA Luncheon
DHI Digital Non-Conference |
| |
New Diversity Section – click here |
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Media Day Event & Sponsorship Info- click here |
Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
As always, if you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com. ALSO please let us know what you think of the format of the Email Blasts announcing the Newsletter... or at least let us know if you receive them as HTML or plain-text?
Shasta Taber
Newsletter Editor
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By Anne Campbell
“I realized it was the express lane, I just didn’t realize how express!”
That was a comment heard by one of the attendees at the November luncheon. He had registered himself and two guests online and paid via the new system. By doing so the three of them did not have to stand in line to be checked in. All they had to do was pick up their nametags, drop their business card in the bowl for the door prize drawing and start their networking. I’m sure if you asked them they would recommend the new registration system to you.
Another benefit to paying online is that all major credit cards are accepted. If you wait to pay at the door we can only accept MasterCard and Visa. At least three people tried to pay with their corporate American Express card at the November luncheon and instead had to use a personal MasterCard or Visa. They commented that they will be sure to use the online system next time.
The system is still fairly new and we appreciate any feedback. Some improvements have already been made based on your comments. The process is fairly straightforward. Go to the meetings page of our website, www.cincinnatiprsa.org and click on the link for the event you wish to register for. You will be taken to a page to give your contact information as well as the names of any guests you would also like to register. Once you click submit you will be taken to a shopping page to select a registration option (Member, Non-Member, etc.). You will be given both “Buy Now” and “Add to Cart” options for the various registration rates. If you are paying for just one reservation, simply click “Buy Now” next to the appropriate option and follow the payment procedures. If you are paying for more than one reservation you will need to click the “Add to Cart” button for each rate (Member, Non-Member, Student) you need to use. Once you are in your cart you can change the quantity for each rate. For example, if you are paying for 3 members, just click on the “Add to Cart” button once next to the Member rate. Once your shopping cart comes up you will need to change the quantity shown to 3 before checking out. If you are paying for one member and one non-member you will need to click “Add to Cart” next to the Member rate. Then click “Continue Shopping” from the shopping cart, which will return you to the page where you can click “Add to Cart” next to the Non-Member rate. Be sure to double check your shopping cart and then check out.
Please forward any questions or comments to Anne Campbell, Chapter Administrator, acampbell@fuse.net.
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Tom Callinan
Tim King
By Jonathan Kissell
(See more details about the program in the National PRSA section of the newsletter)
PRSA offers a financial hardship plan to members who are unemployed or temporarily disabled. The plan is available to anyone who has been a member of PRSA for a total of five or more years and is up for membership renewal. Complete details are available at www.prsa.org. The National rate under the hardship plan is $115, which is a savings of $110 from the regular dues of $225. Members wishing to take advantage of or learn more about the hardship plan should contact Member Services at membership@prsa.org or (212) 460-1400.
By Jonathan Kissell
PRSA group membership program offers incentives and benefits for large organizations to join with multiple representatives. The memberships are organization-owned and transferable among employees, if an employee changes departments or leaves the company. The program also provides the convenience of consolidated billing for all members. Finally, the group membership program maximizes savings for organizations by covering the costs of chapter dues or professional interest section fees during the first year.
To qualify, at least eight employees from an organization must join, and two may be current PRSA members. Please contact Malia Moore, PRSA membership development manager, for complete details about the program.
Malia.Moore@prsa.org
By Megan Licursi
There are numerous stories every day about the impact of Web 2.0. As PR folks, we know firsthand how effective social media campaigns can be. A startling factoid: Readers are three times more likely to act upon a recommendation seen in a blog as opposed to that same article appearing in traditional media.
I’m pleased to announce that the Cincinnati PRSA has joined Web 2.0 on Facebook and Twitter. What is Twitter? Well, that’s probably the subject of another newsletter article. Or a luncheon. But, to quote one of our members, Kevin Dugan, @prblog, Twitter has the immediacy of instant messaging with the permanence of a blog. Twitter is broken down into two groups: Followers and Followees. You choose people to follow based on your personal preferences: relevant postings, industry colleagues, friends, they like the color blue, too, or any other reason, however obscure. People choose to follow you for the same reason.
The media are one of the early-adopters of Twitter. One local reporter, Gregory Korte at the Enquirer, @gregorykorte, regularly posts (aka “tweets”) requests for sources. CNN tweets their breaking news. To see the evergrowing list of media on Twitter, check out: http://mediaontwitter.pbwiki.com/United+States+-+NATIONAL. Here’s a list of Ohio reporters on Twitter: http://mediaontwitter.pbwiki.com/United+States%3A+O+-+Z.
Our Young Pros group took the lead, creating a twitter ID, @cinprsanewpros. The rest of the chapter followed suite on Twitter. Come follow us at @CincinnatiPRSA.
On the Facebook front, the Cincinnati PRSA chapter now has a group page: http://www.facebook.com/home.php?#/group.php?gid=48730262862. Join us here to see photos from past luncheons, discuss subjects such as luncheon speakers and brown bag topics. And, to talk trash about the Blacksmith’s!
By Jonathan Kissell
In January, PRSA launched a new blog, PRSAY, to connect members with the PRSA leaders. We encourage you to take advantage of this excellent opportunity to engage in dialogue and offer perspective about integral aspects of your professional career. The first several posts came from PRSA Chair and CEO Michael Cherenson, APR, making him available to listen to your comments and suggestions.
PRSAY is one of the many valuable components of a PRSA membership. Please take a moment to check it out at prsay.prsa.org.
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Join Cincinnati PRSA and Kitalena Mason, Public Relations/Local Marketing Specialist at IKEA, as Mason shares the traditional and creative ways used to introduce IKEA to a market virtually unaware of the IKEA concept. Learn how IKEA built mystery and excitement over the home furnishing store’s grand opening, sustained positive PR efforts by partnering with the community to bring global charitable efforts at the local level and how the entire IKEA store contributes to public relations. Join us for this insightful discussion and a light lunch in IKEA’s restaurant training room.
Space is limited to the first 60 participants. Register today!
*NOTE: Registration is open to members first until August 31, at which time it will be opened to everyone.
Date: |
Thursday, September 17, 2009 |
Place: |
IKEA
(The restaurant training room is located on the second level. Enter IKEA through the main entrance, go up the escalator and make a right, following signs for the event.) |
Time: |
11:30 am- Check-in and Networking
12:00 pm - Lunch & Program |
Cost: |
$15 for PRSA Cincinnati Chapter Members
$23 for Non-Members |
RSVP: |
by 3 pm on Wednesday, September 9
(also cancellation deadline)
Reservations are required (limit of just 60 available) and can be made one of three ways:
Any Member and ALL Non-Members:
1. Register and prepay NOW online
NEW AS OF 3/09: ALL non-members must prepay all reservations. Also, no reservations will be accepted if you still owe a balance from a previous event.
Members Only
2. Send an email to acampbell@fuse.net
3. Leave a voicemail at 513-792-0402. |
Menu: |
Exact Menu to be determined. Please state if you will need a chef's choice vegetarian meal when you make your reservation. |
Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
You’re a digital luminary. A Facebook connoisseur. A Twitter guru. A technology whiz.
Isn’t it about time influential people heard what you had to say?
The second annual Digital Hub Non-Conference returns to Cincinnati on September 24-25, 2009. Once again, marketers, communicators, PR pros and techies from all over will meet in Cincinnati to learn, discuss and explore All Things Digital. In doing so, the Non-Conference will promote Cincinnati as the strong “digital hub” it is.
Four breakout tracks are planned, with Breakout Leaders and Presenters from the “expanded” Greater Cincinnati area:
- Social Media
- Strategy (including Creative)
- Marketing to Target Audiences
- Wildcard
If you or your client has a topic that fits one of these categories that you’d like to share with an extraordinary audience, fill out the form at http://www.digitalcincinnati.org/speaker. Shortly after you submit the form, you will be contacted by the Non-Conference Program Chair.
The Non-Conference will be centered at The Hyatt Regency Cincinnati (downtown). The breakout sessions will be scheduled at various downtown venues, bars and theater spaces.
Registration for the Digital Hub Non-Conference is now open! Register early at http://www.digitalcincinnati.org/register. For more information about the Digital Hub Non-Conference, visit http://www.digitalcincinnati.org/.
Join Cincinnati PRSA for the anticipated 2009 Media Day, an afternoon of conversation with highly respected local and national journalists and local professionals, including:
- Keynote speaker, Kash Shaikh, External Relations Leader, Procter & Gamble Fabric Care, and PRWeek’s 40 under 40 list holder, takes you through two marquee cause programs – Tide Loads of Hope and Downy Touch of Comfort
- Jory Des Jardeins, co-founder of BlogHer and noted contributor for Fast Company and JackMyers.com, offers unique insights on blogging, relationships and pop culture (participant in social media panel)
- Jason Taylor, external relations manager for Iams, leads you through the infamous pet food scare that positioned Iams as the leader in consumer responsibility (participant in crisis communications panel)
- Dan Sewell, Associated Press correspondent, describes how to work with media on a national level (participant in national media panel)
2009 Media Day will uncover powerful insights into practical ways you can reach your audience through the ever changing media landscape – be it through mainstream media, online news sources, blogs or social networks.
Sign up early to get your first choice between national or crisis panels, as well as media roundtables.
Stay tuned for more details.
Date: |
Thursday, October 29, 2009 |
Place: |
Drees Pavilion at Devou Memorial Overlook
790 Park Lane
Covington, KY 41011
Click here for directions. |
Time: |
11:30 am Check-in
Noon -1 pmKeynote Speaker & Lunch
1-1:15 pm Break
1:15 - 2:15 pm National Media Panel OR
Crisis Communications Panel
2:15 - 2:30 pm Break
2:30 - 3:30 pm Social Media Panel
3:30 - 3:45 pm Break
3:45 - 4:30 pm Local Media Roundtables
4:30 - 5:30 pm Happy Hour |
Cost: |
Regular registration will open in September.
Costs will be:
Cincinnati PRSA Members - $155.00
PRSSA Members - $155.00
Non-Members - $185.00 |
RSVP: |
Prepaid reservations are required.
Starting at noon on August 3, register and pay at
www.cincinnatiprsaregister.org/Media_Day.htm
RSVP by 5 pm August 7 for Early Bird rates
RSVP by 5 pm October 9 for All Others |
Menu: |
Exact Menu to be determined. Please state if you will need a chef's choice vegetarian meal when you make your reservation. |
Cancellations: |
Will be accepted until final RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
Interested in sponsoring an event? Contact Ashley Walters at awalters@northlich.com for more information and sponsor benefits.
November 10: Peter Shankman,
HARO founder
December: Holiday Social Networking Event
Luncheons are typically held on the second Tuesday of each month but may vary depending on speaker and location availability.
Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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Join us in congratulating Amanda R. Pratt, Rumpke Consolidated Companies, Inc. for earning her APR!
Read more about accreditation on the PRSA National Web site, www.praccreditation.org .
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By Dawn Woods, APR
Heck no, it’s an awesome thing! Women have an awesome opportunity to become increasingly involved in shaping an industry that has far reaching impact. Public Relations practitioners not only interact with diverse audiences and media which disseminate information; but women also are an integral part of shaping the messages. The important point here is that women recognize this position of influence and bring their unique life experiences to the table. What does that mean? Work life balance, equal pay, upward mobility, quality driven work, support for other women and diverse populations, children and family, education, health and wellness and so on and so on. Although we are all accountable (both women and men), these are some of the issues that women have championed exceptionally well and have brought to the forefront despite push back from the status quo few. Suffice it to say, having prevalent examples of strong women as members and leaders in our chapters is great inspiration that benefits all of us.
The PRSA Diversity Committee advances the objectives of and develops an inclusive Society by reaching and involving members who represent a broad spectrum of groups, but not limited to, ethnic, racial and sexual-orientation, and by providing professional development, knowledge and support to professionals of diverse race, age, disabilities, gender, sexual orientation or ethnicity to help them succeed in public relations.
On August 26, 1920 the Suffrage battle was won and is considered a day of remembrance for social justice.
If you have any questions or comments, please feel free to contact me directly at dpwoods@health-partners.org or 513/551-1474.
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By Ashley Walters
Sponsorships for Media Day 2009 are still available. Please contact Ashley Walters awalters@northlich.com to secure your spot today.
Break Sponsor: $500
- Logo recognition during afternoon snack break;
- Company name listed on program invitation distributed to over 1,000 public relations professionals in Cincinnati, Columbus, Dayton and central Kentucky;
- Logo placement on online registration page;
- Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
- Table during Happy Hour that provides opportunity to talk to guests and distribute information;
- One complimentary ticket to Media Day (value of $150)
- Half-page ad in Media Guide, which is distributed to Media Day attendees;
Panel Sponsor (social media, crisis communications, national media): $500
- Logo recognition during panel session;
- Company name listed on program invitation distributed to over 1,000 public relations professionals in Cincinnati, Columbus, Dayton and central Kentucky;
- Logo placement on online registration page;
- Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
- Table during Happy Hour that provides opportunity to talk to guests and distribute information;
- One complimentary ticket to Media Day (value of $150)
- Half-page ad in Media Guide, which is distributed to Media Day attendees;
Happy Hour Sponsor: $500
- Logo recognition during happy hour;
- Company name listed on program invitation distributed to over 1,000 public relations professionals in Cincinnati, Columbus, Dayton and central Kentucky;
- Logo placement on online registration page;
- Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
- Table during Happy Hour that provides opportunity to talk to guests and distribute information;
- One complimentary ticket to Media Day (value of $150)
- Half-page ad in Media Guide, which is distributed to Media Day attendees;
Expo Sponsors: $150
- Table during Happy Hour that provides opportunity to talk to guests and distribute information;
- Company name listed in Media Guide distributed to all participant;
- Logo placement on Cincinnati PRSA’s Web site, which attracts an average of 1,800 visits each month;
Photography Sponsor:
- Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
- Company name and information listed in Media Day program and Media Guide distributed to guests;
- Table during Happy Hour that provides opportunity to talk to guests and distribute information;
- One complimentary ticket to Media Day (value of $150)
Get more details about Media Day by checking out Mark Your Calendar or clicking here.
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NEW:
Wendy R. Hacker
Director - Communications
The Art Institute of Ohio - Cincinnati
8845 Governor's Hill Dr, Ste 100
Cincinnati, OH 45249
513-833-2430
wrhacker@aii.edu
Megan E. Haughney
Public Relations Account Manager
Justice & Young Advertising
6925 Valley Ave, Ste 200
Cincinnati, OH 45244
513-388-4700
mhaughney@jypublicrelations.com
Jessica L. Hercule
Community Relations Coordinator
Cincinnati-Hamilton County Community Action Agency
2558 Madison Rd, Apt. 15
Cincinnati, OH 45208
847-275-8608
jessica.hercule@gmail.com
Kathleen B. Williams
Public Information Officer
Southwest Ohio Region Workforce Investment Board
300 Carew Tower, 441 Vine St.
Cincinnati, OH 45202
513-579-3112
kathleen.williams21@gmail.com
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Social Media
Follow Cincinnati’s PRSA New Pros on Twitter: @CinPRSANewPros!
Join our Facebook group, too (you must be in the Cincinnati FB network to have access): “PRSA New Professionals Cincinnati Chapter.”
Call for speakers
Would you be interested in sharing your experience with the PRSA New Pros? We’d love to listen to your stories. E-mail cincynewpros@yahoo.com if you’d like to be added to our speakers list!
Call for new members
If you’re a new or young professional, we’d be thrilled to have you at our events! If you’d like to be added to the New Pros’ e-mail list, send a message to cincynewpros@yahoo.com.
2009 Cincinnati PRSA New Pros committee:
- Darcy Little, chair
- Lauren Boettcher
- Allison Brinkman
- Kristin Doidge
- Ashley Van Sickle
- Brandy Williams
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By Maureen Richmond
With Ohio’s unemployment rising to record levels, networking and the utilization of local resources is more important than ever. Don’t forget to add www.cincinnatiprsa.org to your bag of tricks. The Job Bank is regularly updated with new positions – including both full-time and internship opportunities.
In addition, consider emailing your resume to maureenrichmond@ymail.com for addition to our resume database. Employers routinely contact the Job Bank for resumes prior to posting the positions online.
Have you found your position through the Job Bank? Let us know. We’d love to feature your success story in a future issue of PR Visions. Email maureenrichmond@ymail.com with your success story today!
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Find out about becoming a Media Day sponsor by clicking here.
By Ashley Walters
- Do you want your message in the hands of 250 of the cities best and brightest PR professionals, decision makers and leading influencers?
- Does reaching 165 diverse organizations sound appealing?
If you answered yes to either of those questions then you are at the right place. Below are the exciting sponsorship opportunities available for Cincinnati’s PRSA Chapter this year.
If you don’t find what you are looking for, don’t worry. Give us a call and we will help create a specialized sponsorship package that meets your individual needs.
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Corporate Sponsor - $1,500 (August 2009 – July 2010)
- One ticket to every monthly luncheon - $230 value
- Right of first refusal for presenting sponsor at the Blacksmiths 2010
- Logo displayed on Cincinnati’s PRSA Web site for 12 months
- Logo on every postcard and meeting reminder
- One Program Sponsorship of your choice - $500 value (see Program Sponsor for more details)
- Five entries into our Sponsor Drawing (see Sponsor Drawing for more details)
NOTE: The corporate sponsor is an exclusive offering that will only include one company, agency or non-profit. It is on a first come, first served basis.
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Program Sponsors - $500 (maximum of two sponsors per month)
- Two tickets to program - $46 value
- Two minutes to speak about service/company before luncheon
- Ability to have a trade show booth, provided by sponsor
- Logo on all meeting materials
- Logo on Web site during month of the meeting
- Ability to put materials on tables during the meeting
- Ability to give away a prize - collect business cards
- One entry into our Sponsor Drawing
NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses. It is on a first come, first served basis.
Additional Opportunities
In addition to our luncheon sponsorships, we have other opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. Specialized sponsorship packages can be designed based on your specific needs.
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Sponsor Drawing
In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2010.
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Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (e.g., ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as possible.
For more information on any of the above please contact Ashley Walters at awalters@northlich.com 513-762-1783. We are excited to have you be a part of Cincinnati’s PRSA Chapter.
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The 2010 PRSA Michigan Conference Committee is seeking panelists and presenters for its breakout sessions at the next conference, April 22, 2010, at Rock Financial Showplace in Novi.
The sessions will focus on the conference theme, PRevolution....Creating stability in a shifting landscape.
The committee is particularly interested in presentations, case studies or panel discussions that address transforming changes and emerging trends in public relations as the profession we know continues to evolve. Other topics of interest to public relations professionals also are welcome. Proposal submissions are open to PRSA members, non-members, and PRSSA chapters.
Proposals should be limited to two pages, provided in a Microsoft Word document and sent via email to the programming committee via Co-Chair Cande Tschetter at cande@tschetterandassociates.com. To be considered, nominations must be received by 5 p.m., Tuesday, September 15, 2009. If you have questions about the mechanics of proposal preparation, please send your questions to cande@tschetterandassociates.com.
Your proposal should include:
- Your Name
- Title
- Organization
- Contact information
- The professional level of the intended audience
- A 200-word bio including previous conference speaking experience
- The name of your proposed session
- A 75-word overview of what you would present
- Two references with contact information who have previously heard you speak within the last three years.
PRSA is a not-for-profit organization and is unable to pay speaking fees for breakout sessions.
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The American Cancer Society's DISCOVERY SHOP, an upscale resale shop located in Anderson Township, would like to add a public relations professional to their steering committee. This volunteer position will give this person the opportunity to widen their network, build their portfolio, and strike back against the cancer that may have affected them, a relative, or a friend. If you'd be interested in finding out more, call or email Steve Phelan, (513) 240-9845 steve@yourcmo.com
Acclaim is an all-volunteer organization whose mission is to build local theatre audiences by identifying, celebrating, and inspiring excellence in Cincinnati non-profit theatre. In addition to the Acclaim Awards that highlight the best accomplishments in each Cincinnati theatre season, Acclaim offers a series of grants to support local theatre artists in their artistic growth, and to reward the work of outstanding local theatre educators and students.
Acclaim needs a seasoned PR professional to serve as the PR chair to help us inform and engage the community as partners in this mission. Duties include: supervising the PR committee; promoting Acclaim and its programs nationally and locally; overseeing social networking for Acclaim; and working closely with special events and Award Event committees.
Time commitment: about an hour a week, plus a monthly meeting of the Acclaim Executive Committee.
We are looking for enthusiasm and creative ideas from someone who previously (or currently) has experience leading PR campaigns. We welcome your expertise and your leadership in this position.
Contact Kate Spencer at (513) 541-6306 or at kspencer1@zoomtown.com to learn more about the position and application process.
The Cattle Baron’s Ball in Cincinnati is an evening filled with non-stop action and unlimited amounts of western themed fun! Aside from great food, networking and fun entertainment, you will be raising funds to help support the patients and families who use our services. The American Cancer Society funded approximately $16 million in research funding in Ohio in 2007. In every county, it offers patient navigators to help patients navigate their cancer journey. The Society’s service programs such as Man to Man, Reach to Recovery and Look Good…Feel Better, help survivors build a network of support during and after treatment.
In 1973, the first Cattle Baron's Ball (CBB) was held at the Toddie Lee Wynne ranch in Kaufman, Texas to benefit the American Cancer Society. And since Texans do everything big, it eventually became “THE” event to attend, raising over $1 million each year. The Cattle Baron's Ball was even used as a gala that “J.R. Ewing” and other cast members attended in the very popular evening soap opera, Dallas.
Please visit for more details http://community.acsevents.org/site/PageServer?pagename=GalaFY08_OH_CincinnatiCattleBarons_Home
By Ann Keeling
UCAN is in need of a public relations professional who could volunteer his/her time ongoing (either as a member of the marketing committee or as a board member).
The ideal candidate would have 3-5+ years of experience in public relations, specifically on the media relations side, and have solid contacts with local media (local meaning Greater Cincinnati and surrounding counties in Ohio, KY & Indiana), and have a passion for animals.
The estimated time commitment would be 3-7 hours per month, depending on the needs of the organization, and whether or not this is a committee role or a board role.
Interested candidates should contact Ann Hill, UCAN Executive Director at 513-762-0130 or arhill@ucancincinnati.org
By Nancy Lyons
PHC Foundation seeking PR help. We want to get the word out to Cincinnati’s philanthropic community that there is an organization serving a seemingly forgotten generation right here at home.
The PHC Foundation is a leader in providing home health care for low-income seniors in western Hamilton County. PHC Foundation is the only independent (not affiliated with, nor supported by any national agency or charity), nonprofit home health care agency in western Hamilton County providing home health, personal care and homemaking services.
Certified Nurse’s Aides and Home Health Aides assist older adults with meal preparation, medication reminders, laundry, bathing, light housekeeping and companionship - under direct supervision of a Registered Nurse - in the privacy of their own homes.
PHC Foundation’s clients are the poor, needy and elderly (at least 60 years of age) residents of western Hamilton County. We serve an average of 65 seniors per year.
Those who need our services are physically unable to perform everyday tasks without help. Activities we take for granted every single day are simply unattainable for many older adults.
Any help with publicity, communications, writing, web, special events, etc. would be greatly appreciated!
We’re just trying to make a difference in our community and let people know that we’re out here. Cincinnati’s elderly community will benefit by us reaching potential board members, volunteers and donors. For more information www.privatehcfoundation.org
Contact Information:
Nancy Lyons
Development Director
PHC Foundation
Nancy@privatehcfoundation.org
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University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
Northern Kentucky University:
www.nkuprssa.org
Xavier University PRSSA:
Contact Taryn Kukucka, Member, 412-292-0699
By Tamara Sullivan
BRIDGES for a Just Community, the Hispanic Chamber of Commerce and Cincinnati League of United Latin American Citizens (LULAC) will be announcing Hispanic Heritage Month, sponsored by Macy’s, Fifth Third Bank and Heidelberg, which runs from September 15 to October 15, 2009 (Mexican Independence Day to after Columbus Day) in the next couple of weeks. Cincinnati’s Hispanic Heritage Month efforts received national attention recently when NBC News included the campaign in a series about immigration -- Cincinnati was featured as an example of a welcoming community. This is the third annual Hispanic Heritage Month celebration in Greater Cincinnati.
Hispanics are increasing in numbers rapidly and are making a major contribution to the Cincinnati community. A team representing BRIDGES and local Hispanic leaders has been meeting with general managers, news directors and editors at all major local media outlets, which provides a great opportunity to craft story ideas regarding Hispanic/Latino members of our community. The key message of the campaign is to encourage people to "Get to know your Hispanic neighbors" and become more aware of the contributions they make in our community.
For background on the campaign, visit www.bridgescincinnati.org/hispanic_awareness_campaign.html. For a complete calendar of events, visit www.cincinnatiHHM.com. For more information about the public relations initiative, please contact Tamara Sullivan, PR for BRIDGES, or Neil Comber, an organizer of the local Hispanic Heritage Month and member of the BRIDGES Board.
By Lisa Desatnik
Do you know someone who has gone out of his or her way to make a difference in the lives of others? Lisa Desatnik, communication contractor and consultant, is looking to share positive stories of just plain goodness, stories that will serve to inspire more goodness. And thus, help keep good things going around. If you’ve got something to share for consideration, please contact Lisa at lisadesatnik@fuse.net or 513-984-5474. Her blog is located at www.goodthingsgoingaroundcincinnati.com
By Rodger Roeser, APR
Eisen Management Group president Rodger Roeser is returning to his roots and parlaying his success with current radio talk show That Marketing Show into its online television counterpart – Business Focus. The online show, which features many local and national business leaders, is slated to debut at www.eisenmanagementgroup.com in October. The show records at the Greater Cincinnati EMG location in downtown Newport, Kentucky in their new online television recording and editing studio. The show will also do remote shoots on location for certain high profile guests.
“Doing the news has always been in my blood, and I will always say that I am a news person first – always will be,” Roeser said. “Being a newspaper editor, and also working in broadcast for years helped shape how I approach public relations and marketing, and I believe that is a key reason why our clients and EMG have been so successful. This show is an extension of that success, and reflects things that I am truly passionate about – that is sharing expertise to make better business leaders and helping our business community to promote itself in this medium.”
Roeser explained that the show will be a simple talk format with host and guest, and each segment will run approximately five minutes. Business leaders or their public relations representatives are encouraged to pitch show producers regarding guests and topics at businessfocus@eisenmanagementgroup.com.
F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
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- Deborah Copeland-Bloom, APR, has been hired by Catholic Healthcare Partners as Manager, CarePATH Communications.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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NEW YORK (Aug. 18, 2009) — At its quarterly meeting in July, the 17-member Board of Directors of the Public Relations Society of America (PRSA) voted unanimously to renew the employment contract of President and Chief Operating Officer William M. Murray through January 2012.
 As the top staff member at the world’s largest organization of public relations professionals, with more than 32,000 professional and student members, Murray has worked closely with PRSA’s Board of Directors and volunteer leaders to transform the organization in significant ways.
“The board of directors could not be more pleased with the business savvy, financial control and association management expertise that Bill has brought to PRSA,” says Michael G. Cherenson, APR, 2009 PRSA chair and chief executive officer. “At a time of fantastic change within the public relations industry, he has taken a number of concrete steps to more efficiently and effectively serve the wants and needs of our members, while at the same time achieving record financial results for the organization over the past two years.”
Under Murray’s leadership, PRSA has rationalized its marketing strategy, designed new business models, and set forth key organizational priorities and performance indicators in the Society’s current three-year strategic plan. The organization also has introduced the concept of member segmentation, which required undertaking extensive member research, reorganizing member demographic information, designing a new database, and reporting systems and tailoring service offerings to the different member segments.
In addition, Murray has played a central role in identifying and initiating an extensive slate of major projects. They include a redesign of PRSA’s Web site, scheduled for launch in the fall, as well as the organization’s highly regarded “Jobcenter” job board; implementing a new business model for PRSA’s Professional Interest Sections, micro communities that serve the needs of public relations professionals in specific practice areas; and driving a multi-year, multi-level advocacy campaign for the public relations profession, called “The Business Case for Public RelationsTM.”
Financial terms of the contract, finalized today, were not disclosed. Like many other federally tax-exempt organizations, PRSA files an IRS Form 990 annually. The form provides information on PRSA’s mission, programs and finances, including the compensation of key executives.
Prior to joining PRSA, Murray was executive vice president and co-chief operating officer of the Motion Picture Association (MPA), a trade association representing the international interests of the major Hollywood studios in more than 70 countries. At different times while with the MPA, Murray was responsible for the association’s international operations, strategic planning, market research and digital strategy.
Earlier in his career, Murray was president of William Murray & Associates, a consulting firm focused on developing international media strategies for clients that included venture capital firms, governments and media companies.
Public Relations Leads Social Media Engagement at Most Organizations
Social Media Skills Now Required for Staffers, Study Shows
LOS ANGELES (Aug. 10, 2009) – Public relations professionals are taking the lead in managing the organization’s use of social media communications channels, and social media skills are nearly as important as traditional media relations skills when searching for and hiring public relations professionals, according to a new study.
The 2009 Digital Readiness Report, a study conducted by online newsroom provider iPressroom with support from Korn/Ferry International, the Public Relations Society of America (PRSA) and Trendstream, also identifies which new media and social media communications skills are most important to today’s hiring decision makers.
“The most commonly asked question at my social media workshops is ‘Which new or social media communications channels are most important?’” says iPressroom founder Eric Schwartzman. “With more organizations realizing that there are tangible benefits to be gained from this type of engagement with their audiences, the importance of hiring individuals with advanced new media and social communications skills is increasing.”
Among the key insights from the study are:
- When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.
- Public relations leads marketing in the management and oversight of all social media communications channels within organizations.
- Marketing leads public relations in the management and oversight of bulk email communications and search engine optimization.
- Social networking, blogging and micro-blogging skills are the three most important social media communications skills for job candidates to have, according to public relations and marketing hiring decision makers.
- Most organizations are considering hiring social media specialists.
The 2009 Digital Readiness Report, “Essential Online Public Relations and Marketing Skills.” is available for download freeon the iPressroom Web site(registration is required).
Social Media Skills Influence Hiring Decisions
Schwartzman says the survey data also suggest that public relations and marketing professionals without new media and social media communications skills cannot, and will not, satisfy the requirements of today’s hiring decision makers.
The research also suggest a potential gap in online communications strategy at most organizations, since the channels with the greatest reach and adoption levels — email and search engine optimization — do not appear to be the most important channels in practice.
In addition, organizations do not appear to be as intent on leveraging the trust advantage of their own websites over social networking services to promote their company line. Instead, organizations say they’re more focused on getting the word out than on using new media and social media channels to attract visitors to their own, destination websites.
About iPressroom
Online newsroom software as a service (SaaS) provider iPressroom was founded by social media strategist Eric Schwartzman, who also produces the award-winning PR podcast On the Record…Online, about how technology is changing the way organizations communicate, and how people consume media and information. Based in Los Angeles, the company supports the rapid deployment of online newsrooms for businesses, nonprofits and government agencies.
PRSA is pleased to offer a financial hardship plan to our members who are unemployed or temporarily disabled. The plan will be launched April 1. The terms of the plan are stated below.
1. The financial Hardship Plan is available to anyone who has been a member of PRSA for a total of five or more years and is unemployed, and who is currently up for renewal of his/her membership (has received one or more invoices).
a. Those working part time — regardless of whether or not they are practicing public relations — are not eligible.
b. Members who recently lapsed and who meet these criteria may apply for the plan.
c. Members who recently renewed at the full dues rate and who meet these criteria may request a refund of $110; the amount of the hardship credit.
2. Temporarily disabled members, including those on maternity leave, also are eligible for the plan provided they meet the terms of service stated above.
3. The hardship dues rate for regular National members is $115, a savings of $110 from the full dues of $225. Some Chapters also have reduced their dues as part of this plan; ask us about your Chapter. Professional Interest Sections and Fellows dues have NOT been reduced.
4. The hardship dues must be paid in full. The hardship rate cannot be combined with the Quarterly Payment Program.
5. This is a one time offer of one year duration — in other words, an individual may only apply to have their dues reduced under the hardship program once over their lifetime.
6. Members who renew with the hardship plan will still receive all PRSA member benefits.
7. To apply for the hardship program, members must complete and sign a short application on which they attest that they are unemployed or temporarily disabled and must submit any applicable dues.
Members wishing to take advantage of the hardship plan should notify a Member Services representative at membership@prsa.org or (212) 460-1400. Member Services will send the member a short application which states the terms of the plan, asks the member to indicate whether they are unemployed or temporarily disabled, and asks them to sign it. Members may pay the adjusted dues by mail, fax or phone. They cannot renew online if they are opting for the hardship plan. The member’s renewal will be processed once the application and the renewal have been received at PRSA National.
Mail: PRSA, Member Services Dept., 33 Maiden Lane 11th Fl., New York, NY 10038-5150 Fax: (212) 995-0757
San Diego to Host Premier Conference for Public Relations Professionals
The Public Relations Society of America Celebrates 50 Years in America’s Finest City
NEW YORK (April 1, 2009) — The Public Relations Society of America (PRSA) has selected San Diego as the host city for its 2009 International Conference, to be held Nov. 7-10 at the San Diego Marriott Hotel & Marina.
More than 3,000 attendees from 25 countries took part in last year’s International Conference, which injected $1.8 million into the local Detroit economy. San Diego — with its vibrant public relations community, strong Accreditation program, excellent educational connections and long-running ties to PRSA — offers a perfect backdrop for the 2009 Conference.
PRSA’s San Diego Chapter, which is celebrating its 50th anniversary in 2009, is serving as the International Conference’s official host. What’s more, the City of San Diego won PRSA’s coveted Silver Anvil Award in 2008 for its communications outreach during the 2007 wildfires. San Diego Mayor Jerry Sanders’ communications team also was honored that year with PRSA’s PR Professional of the Year Award.
Understanding that the San Diego region is home to the country’s largest concentration of armed services, the International Conference also will offer a number of educational sessions tailored to unique military communications issues. Additionally, PRSA is offering active U.S. military personnel a special discounted rate to attend the conference.
“More than ever, this year’s Conference provides networking opportunities that public relations practitioners can’t afford to miss, especially in this economic environment,” said Marisa Vallbona, APR, Fellow PRSA, International Conference co-chair and director of San Diego-based CIM Incorporated and PRConsultants Group Inc. “Those who have attended the Conference in years past have come away with valuable contacts, knowledge and friendships, and some have even landed clients and jobs because of networking opportunities.”
PRSA, with more than 32,000 professional and student members, is the world’s largest and foremost organization for public relations professionals. The organization is responsible for representing, educating, setting standards of excellence, and upholding principles of ethics for its members and, more broadly, the $4 billion U.S. public relations profession.
World’s Foremost Public Relations Event
 The PRSA International Conference is widely considered to be the world’s foremost event for public relations professionals. The Conference offers professional development sessions led by more than 200 experts in a variety of public relations disciplines.
This year’s Conference theme, “Delivering Value,” focuses attention on the importance of public relations at a time when many organizations are cutting back on their marketing expenditures. Trade publications Advertising Age and B2B, for example, have predicted that public relations will be among marketing’s bright spots in 2009, while The Economist noted that, “For business, public relations is an increasingly vital marketing tool — especially as traditional forms of advertising struggle to catch consumers’ attention.”
The International Conference will present four distinct study “tracks” organized around innovative strategies; effective tactics and techniques; specialization and practice areas; and public relations’ roles, outcomes and value to individuals, corporations, governments and other organizations. The curriculum also will include in-depth training on emerging trends and technologies.
Denis Wolcott, APR, president and CEO of the Los Angeles-based Wolcott Company, is International Conference co-chair. Honorary co-chair is U.S. Navy Lt. Cmdr. Brook DeWalt, APR.
To learn more about the PRSA 2009 International Conference and its corporate sponsorship opportunities, visit the Conference Web site.
Participants Receive Career Advice, Resume-Writing Tips and Interview Coaching From PRSA's Accredited Experts
NEW YORK (March 9, 2009) — Professionals using the Public Relations Society of America’s (PRSA) Jobcenter will now find the site easier and more functional when searching for communications and public relations jobs. PRSA recently added “Job Mentor” and “Ask the Experts” (courtesy of College of Fellows) programs to the Career Resources portion of Jobcenter, making it a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Jobcenter provides job seekers access to free advice from a job mentor who is a career expert in resume writing, interviewing techniques and building networks. Job seekers also can access the “Ask the Experts,” which allows them to pose questions regarding what to say and not say in interviews, how to respond to salary requirement queries, what to do if submitting resumes but not getting interviews, and much more.
“These two newly launched Jobcenter programs give job seekers the edge they need in today’s market,” said PRSA President and COO William Murray. “The PRSA Jobcenter provides career development tools and expert advice to aid job seekers in securing their first job, advancing in their field or transitioning into the public relations and communications industry.”
PRSA also continues to engage TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Internet.
New Insurance Offerings for Members and Chapters Now Available
NEW YORK (Feb. 18, 2009) — The Public Relations Society of America (PRSA) announces a new member benefit that allows you to get the insurance coverage you need for you, your family and your business at preferred rates. The new program includes health, dental and life insurance for members or their families, and general liability, directors and officers, and errors and omissions insurance for your business. The general liability insurance also is available to Chapters for special events.
“PRSA is pleased to extend the insurance benefits program, which members may find cost-effective for their families and businesses,” said William Murray, PRSA president & COO. “We’ve made this available as a pass-through benefit for our members — so they’ll be getting the best deal the broker has available, with PRSA having no financial stake in the transaction.”
This new program replaces insurance programs previously available to PRSA members and Chapters. Members receive preferred rates through PRSA's insurance broker. Below is a sampling of products offered to members:
- Health Insurance — covers medical and hospital expenses for individuals and organizations. Plans vary by state.
- Dental — covers treatments and services, including orthodontics. Plans are available to corporations, individuals and their families.
- Business Office Insurance — covers against “all risks” to the contents of your office, extra expenses incurred if you are unable to use your office space, as well as General Liability/Special Event Liability. Limits available up to $5 million.
- Public Relations Professional Liability — protects your business from lawsuits against an error of omission. Limits available up to $5 million.
- Cyber/Internet Liability — protects your intellectual property if your laptop computer is lost or stolen.
For more information, log in to MemberNet and click on Member Benefits.
Job Seekers Can Post Resumes Anonymously at No Cost; Pre-Screened Filters Helps Employers Narrow Down Candidates
NEW YORK (June 16, 2008) Using the Public Relations Society of America’s (PRSA) Jobcenter is now easier and more functional than ever when searching for communications and public relations jobs. PRSA recently launched the updated and redesigned Jobcenter, which is now a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Posting a resume is FREE, and an anonymous resume posting option for job seekers is now available. Career resources also include a job alert system, career search management, access to Job Bulletin, a weekly e-newsletter, and a library offering more than 100 career-based articles. Posting a resume on Jobcenter provides members with career resources and access to a public relations and communications targeted community of more than 32,000 members, including more than 9,900 students, as well as a database of 45,000 public relations, corporate communications and other communication professionals from across the country.
“The PRSA Jobcenter now contains enhanced career development tools in a more user friendly platform,” said PRSA President and COO William Murray. “As the world’s largest and most targeted association for public relations professionals, it was only fitting for us to develop one of the most robust public relations and communications job centers in the industry. Our newly launched Jobcenter guides job seekers and employers with career-related articles, filtering capabilities, easy access for viewing resumes and job postings, career mentoring and increased coverage of listings for the functional areas of public relations, communications and marketing.”
Employers now have the benefit of pre-screen filters, bulk posting and a user-friendly candidate management system. Moreover, PRSA has developed a new heavily discounted pricing structure for members. A targeted public relations job board, designed for job seekers, saves time for employers when identifying prospects since candidates are asked their location preferences, job specializations and salary requests.
In addition to enhancing the Jobcenter design and functionality, PRSA has engaged TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Web.
(found in March 2007 PRVisions)
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