On April 10, we will celebrate the future of PRSA and our industry at Pro-Am Day. Students will be paired with one-day mentors to learn about our business beyond the classroom. The benefits for the students are fairly clear – expanding networks, getting “hands-on” experience and the possibility of a summer internship or full-time employment.
The benefits for the pros are equally important, as these students are at the forefront of social media and other emerging technology. If you are hosting a student, use it as your own learning opportunity. For those not hosting a student, please consider joining us for lunch and/or happy hour (details below).
If nothing else, it just may help rejuvenate your enthusiasm for this wonderful profession.
Jonathan Kissell
Cincinnati PRSA President back to top
With Pro-Am Day rapidly approaching (always a great time!) and a successful New Pros event last week (read below for a recap), it’s an exciting time to be a Cincinnati PRSA member. We are also pleased to welcome a few new members; be sure to introduce yourself if you see them at a PRSA event.
For those who don’t know, April is APR month! If you are considering obtaining your APR, please contact our APR Chair, Debbie Copeland-Bloom, at ddcopeland-bloom@health-partners.org. And, a special congrats to Sheila Roth, APR, our Chapter’s newest APR member!
Megan Haughney
Newsletter Editor back to top
Sponsored by:
Each year, the Cincinnati PRSA chapter invites members of the Public Relations Student Society of America (PRSSA) chapters at local universities to join us for a day of learning, networking and real-world experience through a half-day job shadow. The event is back for 2012, and we're hoping this year will be the largest yet!
Participating members will be paired with students who have expressed interest in specific industries or areas of expertise - agency, non-profit, government, social media, corporate, healthcare, media relations, etc. Professionals will meet their student at the Cincinnati PRSA luncheon on Tuesday, April 10, where they will hear from a panel of APRs and a go-getter young professional, sharing lessons they have learned over their career and how pros both young and old can adapt to the ever-changing profession. The luncheon will take place at the Cincinnatian Hotel with the following speakers:
- Mike Boehmer, APR, media manager at Catholic Healthcare Partners
- Christine Demeropolis, senior account executive at Wordsworth Communications and 2011 Cincinnati PRSA Young Professional of the Year
- Maureen Richmond, APR, director of media relations at FirstGroup America
From the luncheon, the pro-am pairs will head to the professional's workplace for an afternoon of job shadowing.
After the half-day of job shadowing, we invite all members - whether they have hosted a student or not - and the professional/student pairings to attend a celebratory happy hour at the Cincinnatian's Cricket Lounge. Cincinnati PRSA will provide complimentary appetizers and an opportunity for professionals and students to mix, mingle and swap resumes and career advice.
Date: Tuesday, April 10, 2012
Time: 11:30 a.m. Check-in, networking
12:00 p.m. Lunch and program
1:30 p.m. Luncheon ends - students join pros at work!
5:30 p.m. Happy hour begins
Luncheon Location: Cincinnatian Hotel
Luncheon Cost:
$25 PRSA Cincinnati Chapter members
$25 PRSSA members
$35 non-members
Happy Hour Location: Cincinnatian’s Cricket Lounge
Happy Hour Cost:
FREE for Cincinnati Chapter PRSA and PRSSA members
$5 for non-members
RSVP: by NOON on April 5, 2012
Click here to register.
Our May event will be a joint presentation on crisis communications with the Cincinnati USA Regional Chamber of Commerce. This informative panel discussion will take place on Tuesday, May 8 at the Chamber. Tickets will be $35 unless you are a Chamber of Commerce member – then you can attend for free! Be sure to save the date and check out our Twitter, Facebook, LinkedIn and PRSA website for more information in the coming weeks.
Lauren Doyle
Vice President/Programming
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Interested in Earning Your APR? April is APR month.
National PRSA provides resources to help you learn about the Accreditation in Public Relations (APR) process and earn your APR.
The Cincinnati Chapter offers a six-week APR Prep Course beginning Tuesday, Sept. 11, 2012 (no minimum number of attendees is required for the course to be conducted). A spring Prep Course (beginning April 17, 2012) is offered IF there is a class of five or more students. The fee for either of the six-week prep courses is $100.
The Cincinnati Chapter conducts Readiness Reviews the first Saturdays in June (June 2, 2012) and November (Nov. 3, 2012).
If interested in the Chapter’s APR Prep Course or Readiness Reviews, please contact the Cincinnati Chapter’s APR Chair, Debbie Copeland-Bloom at ddcopeland-bloom@health-partners.org.
Sheila Veits Roth, APR, is our chapter’s newest accredited member. She was recognized, along with Jenny Dexter, APR, at the chapter’s March luncheon. They received their APR pins.
Sheila is a member of the Western & Southern Financial Group’s PR-corporate communications team, where she specializes in social media and media relations. Sheila earned her bachelor’s degree from Hiram College and her master’s degree from the University of Pittsburgh.
Sheila shares her thoughts on attaining the APR:
Why did you pursue the APR? While I have bachelor’s and master’s degrees, I did not obtain them in public relations. I felt that acquiring my APR would provide a better foundation for practicing public relations and give me more credibility.
What advice can you offer colleagues who are either thinking about earning their APR or who are APR candidates? Take the Cincinnati Chapter’s APR Preparation Course before launching into the Readiness Review and exam. The information offered in the courses by local APRs is invaluable and enhances what you learn in the study guide. I would also advise working with a mentor. My mentor, Stephanie Honan, APR, coached me throughout the process. Not only was she able to provide effective guidance based on her own experiences with the APR process, but her coaching built my confidence, which is an essential element in getting through the process.
Debbie Copeland-Bloom, APR
Accreditation Chair back to top
Volunteer for the World Choir Games
The World Choir Games, coming to Cincinnati this July, will put Cincinnati in the international spotlight. The Games needs PRSA’s help to flood the airwaves and social media with all of the great music and stories that will be here this summer.
Volunteers for social media and media relations are needed for the Games. Specifically, social media content developers are needed at each site to tweet and post on Facebook what’s happening at each venue. The Games will provide training for each volunteer.
To sign up, register here. Use the code “PRSA” when registering so we know who’s volunteering from Cincinnati PRSA. More information about specific volunteer opportunities will be coming soon.
Peter Osborne, APR
Community Service Chair
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Director of Communications and Marketing at St. Xavier High School
The director of communications and marketing will advance the mission of St. Xavier High School in the areas of communications, marketing and public relations. Responsibilities will include communications strategy and planning, media relations, website and electronic communications and crisis communications management.
For more details, please visit the PRSA Job Bank. The deadline to apply for this position is April 13, 2012.
Want to publish your open position or post your resume? Please contact Maureen Richmond, job bank coordinator, at maureenrichmond@ymail.com.
Maureen Richmond, APR
Job Bank Chair
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Cincinnati PRSA New Professionals got a lesson on Instagram, the uber-popular iPhone (and soon to be Android) app, on Tuesday, March 27. Lisa Weser, senior vice president and social strategist at Fleishman-Hillard, Skyped from St. Louis to present “Let’s Get Instagrammed,” an overview of how brands use Instagram for brand building and marketing efforts. The event, held at the Rockfish office in Mt. Adams, was co-sponsored by Cincinnati’s AMA Chapter and attracted 24 attendees from several groups, including PRSSA.
Lisa stated that 2012 is the year of “visual storytelling,” made evident by the skyrocketing popularity of Instagram and Pinterest. She then dove into how Instagram works (mobile only) and what it’s great for (promoting a lifestyle). She shared examples from Red Bull, Tiffany’s and Burberry. Instagram is also an opportunity to extend your own personal brand. A few attendees stuck around after the event to network and get a closer look at the Rockfish Cincinnati office, especially enjoying the view of downtown.
Check out a video of Katie Clavey of WKRC-TV/Local 12 talking about the PRSA New Pros event here: http://ow.ly/9XjPA .
Andrew Shipp
New Professionals Chair
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Name: Rick Miller
Current position: Founder and Principal, Rick Miller Communications
How long have you been a Cincinnati PRSA member? I’ve been a PRSA member since 1980 and a Cincinnati PRSA member since 1994. I’ve been fortunate to serve the chapter and its members as VP/programming, president, member of the regional board and delegate to the national convention.
What do you find most beneficial about Cincinnati PRSA? It’s always been about professional peer interaction, learning and helping others grow in our profession. There’s no better place in our community to do so – and as our business changes so quickly – for many there’s no place more important.
What social media outlets do you use? It’s hard to escape Facebook and Twitter – but increasingly I’m spending time with Google Plus and Pinterest simply because it’s hard to ignore the numbers those outlets are attracting. Locally I’m spending more time with the Enquirer Media’s blogs because as the Enquirer continues to evolve its content, its online forums are becoming more relevant, more substantial and more impactful.
Twitter handle: @hellorickmiller
Whom do you suggest your fellow chapter members follow on Twitter and why? I’d suggest following Bob Gilbreath @marketingwithmeaning. Bob is former chief strategy officer at Possible Worldwide and now entrepreneur in residence at CincyTech. Bob is tight with online trends, consumer marketing, and has a great understanding of how brands and organizations can add real value in people’s lives. And, I’d suggest Richard Levick, @richardlevick for precise views of crisis management cast through the contemporary lens of media and society.
You’re in PR, which means you’re interesting by default! Tell us one fun fact about you: Early in my career, I had the chance to help Apple launch its first personal communications device, called the Newton. The Newton didn’t work all that well, but we convinced Glamour, Cosmopolitan and other consumer media to recognize its appeal to “early adopters” and feature it as a must-have lifestyle accessory. Steve Jobs’ take after he returned to Apple as CEO was that the Newton “sucked.” I still have the Beta and would be happy to power it up for anyone who’s interested. When you spend your time fighting for a product’s success you’d like to think it made a difference. I like (wishfully) to think the Newton got Steve to rethink what a handheld, multi-media device should be, which was ultimately manifest in the iPhone.
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Name: Erin Grady
Current Position: Erin currently serves as the public relations/marketing director at Seton High School. She engages with multiple stakeholders on behalf of Seton and writes for the tri-annual Seton Magazine.
Previous Experience: Erin previously worked as a freelance writer and as a SEO/SMO editor and client coordinator at Purple Trout. Prior to these roles, Erin served as a producer for WLWT-TV, where she created the first eco-friendly news segment to air on Cincinnati’s weekday morning news.
Education: Erin has a master’s degree in Strategic Public Relations and a bachelor’s degree in International Affairs from the George Washington University.
Twitter handle: @queencityrunner
Erin lives downtown. She is an avid runner and is training for her second marathon, the Flying Pig. Erin serves as a member of the Mayor’s Young Professionals Kitchen Cabinet.
Name: Lisa Dankovich
Current Position: Lisa is the associate director for external communications at Miami University where she collaborates with key internal and external stakeholders to ensure a consistent and unified approach to messaging within all relevant audiences and influential leaders. She is currently participating in the Cincinnati USA Regional Chamber’s WE Lead Program (Class 6).
Previous Experience: Lisa’s entire professional career has been at Miami. Prior to joining the university communications and marketing division, she was the associate director of institutional relations and served as a registered state and federal lobbyist for higher education. Lisa started at Miami as an assistant volleyball coach/recruiting coordinator, a position she held for 16 years.
Education: Lisa graduated from Miami University’s Farmer School of Business with a bachelor’s degree in Management – Organizational Behavior. She earned her master’s degree in Sports Management from Indiana University.
Lisa resides in Oxford, Ohio. She enjoys all types of athletic events and is an avid golfer. Other hobbies include traveling, cooking and reading about leadership.
Name: Kristine Glenn
Current Position: Kristine is the new PR specialist/senior copywriter at Total Quality Logistics. She helps TQL achieve its key business objectives by communicating the company’s mission, culture and competitive advantage to its key customer groups.
Previous Experience: Kristine ran her own freelance business for the past eight years. Former clients include TQL, Tellus Web, Sibcy Cline Realtors, Ideas2Web, Interbrand Communications and Ellen DePodesta Communications. Prior to that, she served as a senior account executive at Dan Pinger Public Relations.
Education: Kristine has a bachelor’s degree in Communications – Electronic Media from Xavier University.
Twitter handle: @KristineMGlenn
Kristine lives in Anderson Township with her husband and children. She volunteers as the publicity chairperson for the Maddux PTA and teachers first grade CCD at Guardian Angels. She enjoys attending book club and Karaoke singing at Tostado’s.
Name: Shannan Boyer
Current Position: Shannan is the founder of Scooter Media, a new social media and media relations consulting business.
Previous Experience: Shannan previously spent two years as the communications manager at the Carnegie Visual and Performing Arts Center and seven years as an account supervisor and director of social media at Wordsworth Communications.
Education: Shannan has a bachelor’s degree in Communication from Northern Kentucky University.
Twitter handle: @ShannanB
Shannan resides in Park Hills, Ky. with her husband and two children. She is a member of the Northern Kentucky Chamber PR committee and alum of Leadership Northern Kentucky (2008). Shannan currently sits on the boards of Summerfair Cincinnati and NKY Forum. She is also co-founder of two local blogs: Family Friendly Cincinnati and Cincinnati Women Bloggers. In her spare time, she enjoys boating and camping with her family at Lake Cumberland.
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Blacksmith Committee Volunteers Needed
It’s not too late to join the Blacksmith Awards planning committee. Serving on the Blacksmith committee is a great way to get involved in the Chapter and meet other members with a minimal time commitment. If you’re willing to help, please contact co-chairs Shara Clark at smclark@gaic.com or Stephanie Honan at stephanie.honan@53.com.
Each month leading up to the annual Blacksmith Awards, we’ll highlight one of last year’s winners and share a tip to help you with your 2012 entries.
2011 Blacksmith Award winner for Special Event:
Strata-G Communications for Husqvarna R&D Event
Husqvarna is a world leader in outdoor power equipment for forestry, lawn and garden care. The company engaged Strata-G to increase its media coverage in North America. Strata-G recommended conducting a hands-on media event to support the grand opening of Husqvarna’s North American R&D facility to provide the media with a deeper understanding and appreciation of Husqvarna’s brand culture and personality, and to reinforce Husqvarna’s position as an industry thought leader.
Strata-G prioritized and targeted members of the media to attend the event. They created presentations, product demonstrations and coordinated all travel arrangements, invitations, registrations, exit surveys and an event recap. The members of the media were able to experience Husqvarna’s various outdoor products first-hand, providing an intimate and memorable experience.
ROI for the event was calculated based on print and online media impressions, social media mentions and survey feedback, and, by all accounts, was considered a true success.
Blacksmith Award Winner Tip:
Collect your materials – planning documents, budgets, etc. – as you go. Keep an electronic or hard-copy folder for these items to make the Blacksmith application process a breeze!
Shara Clark and Stephanie Honan, APR
Blacksmith Awards Co-Chairs
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The Passing of a Legend
If you never met Raymond “Buz” Buse, you certainly knew of him.
Buz was a legend in our field—a person at the center of so many events and programs that make Cincinnati, well, Cincinnati. As I’m sure you know, the legend passed away suddenly and tragically on March 21, 2012.
Buz was a Blacksmith winner, a speaker at many PRSA events and a two-time national PR person of the year. He was unmatched in terms of pride in and passion for our community. He spent much of his professional life devoting the full force of his creative talent to making sure people near and far knew how terrific Cincinnati is.
He spent 17 years as the public relations director at the Cincinnati USA Regional Chamber, where he created a number of award-winning events and programs.
As the person who replaced him in this position, I have a unique perspective on his commitment to the city. Everyone seems to have a Buz story—and the story could involve everything from cicadas to Ivory soap to chicken dancing. He was the “crazy creative” that got results, and his passion for the city was his compass.
Lucy May of the Business Courier wrote a tribute piece about Buz. I would encourage you to read it and remember the passion of a legend: Cincinnati PR pro Raymond 'Buz' Buse dies at 57.
Chris Kemper, APR
Board Member/2010 Cincinnati PRSA President
Kent State University Hosts Fifth Annual YouToo Social Media Conference for Area Communication Professionals
National and local experts will discuss the impact of mobile technology and the importance of social media measurement strategies for area communications professionals and students at the fifth annual YouToo Social Media Conference from 8 a.m. to 4 p.m. Friday, April 13, at Kent State University’s School of Journalism and Mass Communication, Franklin Hall.
The keynote speaker will be Chuck Hemann, director of analytics at WCG, a global communications company. Hemann, previously the vice president of digital analytics at Edelman in Chicago, will discuss monitoring and measurement in the digital world. He will teach the right metrics to measure success and how to build an index to measure programs.
National and regional experts include Michael Pranikoff, global director of emerging media at PR Newswire; Scott Chapin, mobile and analytics strategist at Marcus Thomas LLC; Dan Young, principal partner of DYX Solutions, LLC; Karl Fast, professor at Kent State University; Stefanie Moore, professor at Kent State University; Sean Williams, CEO at Communication AMMO, Inc.; Matt Bailey, president at SiteLogic; and Damon Herren, senior analyst at Metrics Marketing Group.
For more information, conference pricing and updates about the YouToo Social Media Conference, visit www.youtoosm.com or www.akronprsa.org, or contact Jennifer Kramer at (330) 672-1960 or jlkramer@kent.edu. Find YouToo on Facebook, Twitter or via email at youtoosm@yahoo.com.
Xavier University Puts the X in TEDx
TEDx Xavier University will highlight local innovation, service and leadership on Thursday, April 26, 2012 at 1 p.m. in the Schiff Banquet Hall at Xavier University Cintas Center. The event will host several speakers to spark deep discussion that will give alumni, students, faculty and the community an opportunity to stimulate dialogue through TED-like experiences at the local level.
Speakers include Todd Henry, founder and CEO of Accidental Creative; Rashmi Assudani, Ph.D., associate professor at Xavier University; Randy Wilhelm, CEO of Knovation and Kate Hanisian, executive director and co-founder of Design Impact.
Admission is free, but seating is limited. To register, visit http://www.xavier.edu/williams/tedx/rsvp.cfm. TEDxXavierUniversity is an independently organized event, licensed by TED. For more information, please contact Jenna Giorgione at giorgionej@xavier.edu.
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