Inside you'll find the most up to date PRSA news on the local front (including information about May’s President Award Luncheon and May’s New Professionals Event), other PRSA chapters, the national PRSA front (including an opportunity to become involved on the national level), a segment featuring articles from PRSSA members from Miami University, and also many amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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By Lisa Doxsee, APR
If you attended the April Pro Am Day luncheon, you probably noticed a new feature – the addition of past chapter presidents and senior practitioners as table hosts. During a recent Leadership Team meeting, it was decided to add this component to the April event to better facilitate conversation and networking during the luncheon portion of the meeting particularly for Pro Am Day.
While working out the logistics for the meeting, I was once again astounded at the vast knowledge and experience in our chapter. We are fortunate to have a number of senior practitioners who are actively engaged in our local PR community. Furthermore, these members make themselves available as a resource for the chapter. I appreciate and want to recognize the past chapter presidents and senior practitioners within our public relations community. I know I’m not alone in considering several of these individuals as mentors. In sharing their expertise and guidance with the students and other attendees during the Pro Am Day luncheon, they made our monthly meeting a truly value-added event. The 11 table hosts alone represent more than 300 years of public relations experience – what a rich resource!
As a chapter, it’s important for us to work together to foster relationships between members and across all diversities – including experience levels and organization types. It is through collaborations that our profession can grow and prosper.
Your Leadership Team is constantly looking for opportunities to foster communication across multiple experience levels and provide members with new avenues for networking and professional growth. Thank you for your membership and your involvement in Cincinnati PRSA. Together we can enhance our profession in our community and beyond.
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By Anne Campbell
Thank you to all of you who have been keeping your membership records up-to-date. It really helps us to stay in contact with you. Please understand that there are actually two sets of your records, one kept by National and one kept here locally. While I can view your records with National, I do not have access to change them. Therefore, whenever a change needs to be made you need to contact both the national office and the local one.
This can now be done in one step by using MemberNet which is hosted on the National website, www.prsa.org. Towards the top of the home page there is a link to login. There are instructions to help you login for the first time. Once you login in you will have access to update your personal profile.
*However, if you have already changed jobs and no longer have access to the email address National has on file for you, you will either need to email them at membership@prsa.org or call them at 212-460-1400.
We receive weekly reports of all changes done at MemberNet and use those to update my records. What a great service this is and we thank the National office!
Please help us find these “lost” chapter members. They have changed jobs and we have lost touch with them:
- Emily Hedrick (formerly with KnowledgeWorks)
- Jessica Quast (formerly with ProScan)
- Darrin Snyder (formerly with Business Wire)
If you have contact information for any of these people, please forward it to Anne Campbell at acampbell@fuse.net
Reservations are required for events since the location only makes the number of meals that we order. We cannot guarantee space for walkins. If you require a vegetarian meal, you need to state this at the time you make your reservation. All meals need to be ordered in advance and substitutions will not be available the day of the event.
All of our meeting announcements include a reservation deadline and the statement that we cannot accept cancellations after that time. This is because our contract with the location requires us to guarantee the number of meals we need to order at that time. Once we place the guarantee we cannot lower our count. Therefore, we are billed for all meals we order at the time of our deadline whether we end up using them or not.
Our chapter by-laws state that members are responsible for payment of expenses incurred on their behalf by the Chapter when they have indicated their intention to participate in Chapter activities. We understand that scheduling conflicts do arise, clients suddenly appear, people do get sick and sometimes the weather isn’t the best for driving. However, please understand that if you have placed a reservation and not cancelled it by the deadline, so long as the program is held, you are responsible for the cost of your reservation.
If you have any questions regarding this policy, please don’t hesitate to ask Anne Campbell, acampbell@fuse.net or 513-792-0402.
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2007 PRSA Presidents Award Winner
The Cincinnati Chapter of the Public Relations Society of America (PRSA) honors Cathryn Hilker, Founder and Director of the Cincinnati Zoo Cat Ambassador Program, for her use of public relations toward achieving a significant improvement in the quality of life in Greater Cincinnati. Her work at the Zoo and international efforts in conservation/preservation exemplify the essence of this award. Through the Cat Ambassador Program, Cathryn Hilker is also a Cincinnati ambassador!
Please join us Tuesday, May 8. Three valued colleagues will chronicle Cathryn’s career and Cathryn will preview the new Cheetah Encounter exhibit, a culmination of her life’s work at the zoo. We’ll view a video about the program and yes, we will be visited by a cheetah (so please guard your lunch carefully!).
This Presidents Award luncheon program will actually be held at the Zoo! The Cincinnati Zoo and Botanical Garden has graciously offered to host this special occasion at its new Harold C. Schott Education Center. And yes, there will be FREE PARKING (Directions and parking passcode to be provided upon confirmation of your reservation.)
| Date: |
Tuesday, May 8 |
| Time: |
11:30 a.m. - Check-in & Networking
Noon - Luncheon & Program |
| Place: |
The Cincinnati Zoo and Botanical Gardens
Free Parking will be available. Directions and gate code will be sent once reservations are made. |
| Cost: |
$23 for Cincinnati Chapter PRSA Members
$30 for non-members and guests
Payment is due the day of the event. Checks and cash are the preferred methods of payment. However, we do accept MasterCard and Visa.
If you prefer to prepay checks can be mailed to:
PRSA Cincinnati Chapter, PO Box 43242, Cincinnati, OH 45243. |
| RSVP: |
By NOON on Wednesday, May 2
Reservations may be made one of two ways:
1) Leave a message on our chapter voice mail, 513-792-0402
2) Send an email to our Chapter Administrator, acampbell@fuse.net
Reservations are required. We cannot guarantee we will have space for walkins. |
| Diet: |
Please let us know when you place your reservation if you would like to request a vegetarian meal. All meals must be preordered and the location cannot guarantee substitutions can be made on site without prior request. |
| Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
Next Luncheon:
June 12, 2007 - Monthly Luncheon featuring Rob Butcher (Cincinnati Reds) and Jack Brennan (Cincinnati Bengals) talking about the challenges and opportunities related to sports PR.
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Congratulations to Elaine Zeinner, APR
By Connie Kolita, APR
PRSA Accreditation is the worldwide credential of competence in public relations. The Cincinnati Chapter stands ready to help you achieve this important step in your career! An APR review class is held each year. Accreditation Chair Connie Kolita, along with the help of other chapter members, will help "coach" candidates through the process.
Achieving Your APR: The Steps
Typically the process goes like this:
-
"PRE-EXISTING" REQUIREMENT: In order to take the course as well as to sit for the two steps required to achieve your APR (Readiness Review and the Computer-Based Examination), you must be an active member of *a* PRSA chapter; so that could be here in Cincinnati, in Dayton or elsewhere.
- DATES: There are 10 dates for the spring 2007 course - they are all Tuesdays except for one Monday (and forget about any other dates you've heard - *these* are *the* dates: April 24, May 1/8/15/22/29, June 5/11 (MONDAY)/19/26
- TIME: 6-8 pm
-
LOCATION: We will meet at the American Cancer Society – Cincinnati’s Hope Lodge on Reading Road just north of downtown – the building is gorgeous! – Exact address: 2808 Reading Road, Cincinnati, OH 45206 – Google it! (You'd probably utilize the Taft exit -- exit 3 -- on Interstate 71 if you will be coming from the north.) We will have a sign or person outside the first night to help you locate the room. And feel free to bring your dinner along; we can't have anyone starving! I always snack during class. We might also order pizzas one night!
- PARKING: *Free* parking is available behind the Hope Lodge. Let's say you are standing in front of the lodge looking directly at it - there is a driveway to the left of the building that goes to the back and that is where you will park. As I say, we will attempt to have either signs or a person out there on the first day.
- COST: $100 on the first day of class, check made payable to PRSA Cincinnati Chapter
- TEXTBOOK: You'll need to order our text on either amazon.com or barnesandnoble.com .... Scott M. Cutlip, Allen H. Center and Glen M. Broom, Effective Public Relations, ***NINTH EDITION*** mine was around $85 used but you can buy it new if you want. The sooner you can order this the better.
E-mail Connie Kolita at KolitaCM@fhlbcin.com if you have any other questions. Connie hopes to see you all on April 24!
Steps after Taking the APR Review Course
- Send an APR application to PRSA National (New York City, available on National's website listed below). From the day National approves your application you have one year to complete the process.
- Sit for and advance through the “oral portion” of APR, which is called “Readiness Review”. There are two documents you'll need to complete for this:
- The Candidate’s Readiness Review Questionnaire
- The PR Plan.
- Sit for and advance through the “written portion” which is the "computer-based examination". This examination is taken at a ProMetric testing center locally.
- Celebrate You, APR! (FYI, this process typically takes four to six months.)
(from March 2007 PRVisions)
(from March 2007 PRVisions)
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
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(from March 2007 PRVisions)
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This year, at each month’s PRSA meeting, a drawing will be held for an excellent addition to the PR practitioner’s library: Legal and Ethical Restraints on Public Relations by Karla Gower. The book’s first chapter focuses on ethics models, codes and guidelines. The rest of the book concerns legal issues, such as corporate and commercial speech, intellectual property and government relations.
Whether you’re studying for the APR or need to revisit the ins and outs of trademarks, this concise reference has the information you’re looking for.
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If you are interested in information about the Independent Practitioners of Cincinnati PRSA please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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(from March 2007 PRVisions)
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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Ashley L. Mallon
Asst Acct Mgr
Northlich Public Relations
720 E Pete Rose Way
Cincinnati, OH 45202
513-762-1783
amallon@northlich.com
Peter Osborne
P R Dir
American Cancer Society
4150 Maple Dr
Cincinnati, OH 45209
513-546-4181
petrohio@yahoo.com
Daniel B. Page
Owner
Column One Communications
4525 Bells Ln #133
Cincinnati, OH 45244
513-528-0175
dan.page@column1pr.com
Tania Saldana
1555 Central Pkwy
Cincinnati, OH 45214
513-807-3238
taniasaldana@hotmail.com
Lindsey Jo Smith
Corp Commun Asst
Rumpke Consolidated Companies, Inc.
9600 Colerain Ave #312
Cincinnati, OH 45251
513-741-6765
lindsey.smith@rumpke.com
C. Denise Winkler
P R Dir
Butler County Children Services
300 N Fair Ave
Hamilton, OH 45011
513-887-4035
winkld01@odjfs.state.oh.us
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By Jonathan Kissell
Have you ever wondered what happens to your trash after it leaves your curb or office? Join the PRSA New Pros on Tuesday, May 15 at 5 p.m. to find out what really happens to our garbage as we journey to the top of Rumpke Sanitary Landfill. Amanda Pratt, Rumpke corporate communication manager, will guide the tour while offering a perspective of public relations in the waste and recycling industry.
After the tour, the New Pros will gather for an interactive roundtable discussion with the Rumpke communication team and learn about their involvement in a variety of PR activities, including:
- Media Relations
- Crisis Management
- Corporate Communication
- Government Relations
- Community Relations
- Employee Communication
Rumpke Landfill Tour & Roundtable Discussion
- Date: Tuesday, May 15, 2007
- Time: Landfill Tour at 5 p.m.; Interactive Roundtable Discussion at 6 p.m.
- Location: Rumpke Sanitary Landfill, 3800 Struble Road, Cincinnati, Ohio 45251 (directions will be provided when you RSVP)
- Please RSVP by Friday, May 11, 2007 to Jonathan Kissell (e-mail: jonathan.kissell@rumpke.com)
- The tour takes place entirely from a bus.
If interested in the New Professionals group please contact Jessie Folmar at jfolmar@cincyusa.com
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Dayton PRSA:
http://www.prsadayton.org/
Nobody knows the Net like Shel Holtz. Your organization can’t afford to ignore the latest trends in social computing, and it’s your job to lead the way. In this must-attend, one-day seminar, you’ll learn how to:
- Make sense of the Web—today’s most important medium—as it transitions from a “read-only” venue to a forum for conversation
- Apply the new tools of communication—blogs, wikis, podcasts, vidcasts, intranets, RSS, and social networks—to get business results
- Tie usable metrics to your social media efforts—metrics that will resonate with management
- Overcome objections from lawyers and executives to improve your organization’s communication efforts
Shel Holtz drew record crowds at IABC’s 2006 conference in Vancouver, British Columbia. Don’t miss this opportunity to see him in your own home town.
Shel Holtz is Vice President of Marketing for crayon (www.crayonville.com), a New Marketing company. Before joining crayon in 2006, Shel was principal of Holtz Communication + Technology. He is a frequent speaker on online communication topics, and his focus is on helping companies improve their Web sites and intranets and enter the new world of social media.
Date: Thursday, April 26
Location: Crowne Plaza Hotel, Dayton, Ohio
Time: 9 a.m. – 4 p.m., with registration opening at 8:00 a.m.
Fee: Your registration fee includes continental breakfast, lunch, and parking at the Dayton Convention Center.
$99 for members of IABC, PRSA, AMA, GDAA, and GDITA.
$139 for non-members
Sponsored by IABC, PRSA, AMA, the Greater Dayton Advertising Association, and the Greater Dayton IT Alliance
California Inland Empire PRSA:
http://www.prsaie.org/
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Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
By Katie Quinn
The word “blog” has become a popular term in the lexicon of both the internet-savvy and technologically-averse people of this century.
The name comes from shortening the words “web log” and refers to a virtual diary maintained on the Internet, with access to anyone who desires to read it. It has spurred language such as “blogging,” the act of writing a blog, and “blogger,” the person writing the blog.
According to technorati.com, featuring almost 74 million blogs, in the past ten years blogs have taken the Internet by storm, addressing a variety of issues with approximately 175,000 created daily.
Under the growing power and influence of blogs, public relations practitioners are realizing they their publics are quickly becoming their own publishers and over-night opinion leaders.
Any Internet user can now reach thousands with their praise or criticism of a certain company, product or service.
Because of this factor, an ethical issue has arisen in the world of on-line blogging - what if a blogger is being paid to write the things he or she is writing?
This issue was recently addressed in the Los Angeles Times with an article by Josh Friedman titled, “Blogging for dollars raises questions of online ethics.”
Friedman’s article discusses the generally condemned party of this controversy: the “marketing middlemen” who connect advertisers with bloggers. PayPerpost is currently leading the marketplace, and companies such as ReviewMe, Loud Launch, and SponsoredReviews.com offer the same services.
Friedman quotes Jason McCabe Calacanis, a co-founder of Weblogs Inc., regarding his thoughts on blogging.
“PayPerPost versus authentic blogging is like comparing prostitution with making love to someone you care for deeply,” Calacanis said.
One discussion amongst bloggers and non-bloggers alike has turned to an agreement that monetary compensation for writing certain things in a blog crosses the line between an honest, unbiased opinion and an advertisement.
The ethical question appears when considering whether readers are aware that they are studying a sponsored opinion.
Marjorie Nadler, PhD, professor of Strategic Communication at Miami University said blogging for payment is not necessarily a bad idea, as long as it is made clear that the blog has been paid for.
“New technology brings new ethical challenges in every field, and strategic communication or public relations is no exception,” Nadler said. “The bottom line for me is that I don’t see anything wrong with this practice as long as the payment for the blog content is clearly shared along with the comments.”
The Federal Trade Commission (FTC) has cautioned bloggers that these sponsorships must be clearly disclosed.
As a result of the FTC’s warning, PayPerPost began requiring bloggers to reveal sponsorship status, although the methods of doing so is left up to the blogger. In many instances, there is no indication that sponsorship have a discrete disclaimer button on the Web site that, when clicked, informs readers that compensation “may influence” entries. As a result, chances remain likely the reader is unaware of the sponsorship.
This idea creates another issue of controversy. Are bloggers journalists?
If the answer is yes, then one could convincingly argue that they should be held to the same ethical standards of differentiating between content and advertising as any print journalist. If the answer is no, should our expectations of truthfulness be lowered?
Whether bloggers consider themselves journalists or not, they do influence publics and have the ability to mislead those publics.
A simple Internet search and perusal through current blogs showcases the numerous blogs addressing the sponsorship activities infiltrating their medium.
A blogger at publishing2.com sees sponsorship as the end of true blogging. “Blogging has now been irrevocably tainted. No one can say anything even remotely positive about a company — or negative for that matter — without being accused of being on the PayPerPost payroll.”
While these are only ideas, whatever the outcome, blogging has, and will continue to, affect public relations and how practitioners view their publics.
PayPerPost.com caters its Web site to advertisers looking to promote a product, bloggers seeking payment for postings and publishers wanting more exposure.
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By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated. back to top
(found in March 2007 PRVisions)
2007 Process Begins to Nominate Officer and Board of Director Candidates
(found in March 2007 PRVisions)
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| May 2007 |
| 1 |
Speed Pitching: Condense your pitch into high-impact, instantly useable information that reporters crave |
N/A |
Colleen Seaver |
Media Relations |
| 2 |
Message Mapping: How to Create an Atlas for Ensuring Your Audience Gets the Point |
N/A |
James Abel |
Communication Planning & Evaluation |
| 3 |
Go Site-Seeing: World-class techniques that communicators can steal from award-winning Web sites |
N/A |
Colleen Seaver |
Techniques & Tactics |
| 3-5 |
Health Academy 2007 Spring Conference - Health Care Communications Strategy 2.0: Creating Local and National Solutions for the 21st Century Health Care Consumer |
Washington, DC |
Carolyn Marr |
Communication Planning & Evaluation |
| 3-5 |
Health Academy 2007 Spring Conference - Health Care Communications Strategy 2.0: Creating Local and National Solutions for the 21st Century Health Care Consumer |
Washington, DC |
Carolyn Marr |
Communications Planning & Evaluation |
| 7 |
Writing That Sells - Products, Services and Ideas: Achieve maximum impact with your messages |
New York, NY |
Colleen Seaver |
Techniques & Tactics |
| 8 |
Managing the Litigation Process: When Public Opinion Matters: Strategies for companies that have to follow Sarbanes-Oxley during litigation |
New York, NY |
Colleen Seaver |
Relationship & Reputation |
| 8 |
Social Media and the PR Professional: What Pros Need to Know |
N/A |
Colleen Seaver |
Technology & Emerging Trends |
| 9 |
Secrets to Solo Success: How to Survive Your First Year on Your Own |
N/A |
James Abel |
Techniques & Tactics |
| 10 |
Navigating Class Action Litigation and Reputational Stress: How to use public relations strategies to fight back! |
N/A |
Colleen Seaver |
Relationship & Reputation |
| 11 |
Accreditation Power Play: Get prepared for Accreditation |
Chicago, IL |
Colleen Seaver |
APR |
| 11 |
Podcasting for the PR Professional |
New York, NY |
Colleen Seaver |
Technology & Emerging Trends |
| 14-15 |
Advanced Crisis Communication Strategy: How to provide strategic advice to management during tough, touchy, sensitive situations |
Boston, MA |
Colleen Seaver |
Communications Planning & Evaluation |
| 16 |
The ABCs of APR: What every new professional should know |
N/A |
Colleen Seaver |
APR |
| 16 |
The Communicator?s Role in Managing Employee Health Care Costs: Sponsored by the PRSA Corporate Section |
N/A |
Jaimie Lazare |
Communications Planning & Evaluation |
| 17-18 |
2007 North Pacific District Conference |
San Francisco, CA |
Hatti Hamlin |
District Conference |
| 20-22 |
PRSA Travel and Tourism Section/SATW Associates Council Conference |
Los Angeles, CA |
Tina Honer |
Technqiues & Tactics |
| 22 |
Meet the Media - Financial Communications |
N/A |
Colleen Seaver |
Media Relations |
| 23 |
PR Giants with Richard Levick, Esq. |
N/A |
Colleen Seaver |
Management & Leadership |
| 24 |
Dove Campaign for Real Beauty: Learn the strategies and techniques of this 2006 Best of Silver Anvil winner |
N/A |
Colleen Seaver |
Relationship & Reputation |
| 31 |
Crisis Communication Model Response Plans: Strategies, structures and activation triggers |
N/A |
Colleen Seaver |
Communications Planning & Evaluation |
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March 2007
February 2007
January 2007
December 2006
PDF Versions Available:
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
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