Inside you'll find the most up to date PRSA news:
On the local front:
May Luncheon - click here
New Ethics Brief – click here
New Professionals 2008 Events – click here
New articles from PRSSA chapters from:
Miami University – click here
Northern Kentucky University – click here
Xavier University - click here
Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
If you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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By Sarah Pasquinucci, APR
With the anticipation of ground-breaking speakers, unbeatable networking and dynamic events in 2008, we are changing our sponsorship structure to give our sponsors more opportunities.
Our growing chapter includes 260 members – communication going to more than 450 - who specialize in public relations, communications and marketing within corporations, agencies and non-profit. Our meetings fill ballrooms with nationally-known speakers and local experts. Our Web page receives countless visitors, accommodating those seeking information about the organization and the industry.
Please review the opportunities below. With our increased attendance and high-level speakers, we anticipate sponsorships will go fast. So, please contact Sarah Pasquinucci at spasquinucci@cgmarcom.com as soon as possible to secure your spot.
Corporate Sponsor (1) - $1,500 (pro-rated due to start in March)
- One ticket to every monthly luncheon
- Right of first refusal for presenting sponsor at the Blacksmiths 2008
- Logo displayed on Cincinnati PRSA Web site for entire year (Jan-Dec)
- Logo on every postcard and meeting reminder
- One program sponsorship of your choice (first come first served re: date)
NOTE: The corporate sponsor availability is a premier offering that will only include one company, agency or non-profit. It will be on a first come, first served basis.
Program Sponsors (2) - must be non-competing businesses - $400 each
- Two tickets to program
- Two minutes to speak about service/company before luncheon
- Ability to have a trade show booth, provided by sponsor
- Logo on all meeting materials
- Logo on Web site during month of the meeting
- Ability to put materials on tables during the meeting
- Ability to give away a prize – collect business cards
NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses, so it is also on a first come, first served basis.
Sponsor Drawing
In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2009.
Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (ex: ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as you can.
In addition to our luncheon sponsorships, we will have additional opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. We will make you aware of these opportunities as they arise.
Sponsorship opportunities are available beginning with our March program (in order to receive full exposure benefits, they must be secured soon). Our March program will feature Buzz Buse from the Chamber.
Please secure your spot today!
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Cincinnati Museum Center public relations team of Elizabeth Pierce, Rodger Pille, and Laura Partridge will share their experiences of the last several months, with almost simultaneous PR campaigns for Bodies...The Exhibition, Freedom's Sisters and Union Terminal's 75th Anniversary.
PRSA can offer members a special discounted ticket price for vouchers to see Bodies...The Exhibition. Purchase your ticket vouchers through PRSA for $19 per person. Vouchers are exchanged for tickets on day of your choosing. PRSA members may purchase ticket vouchers for themselves and their guests. Bodies...The Exhibition is on display at Cincinnati Museum Center through September 1, 2008.
*Ticket vouchers must be ordered at the same time you place your luncheon reservation.
| Date: |
Tuesday, May 13, 2008 |
| Place: |
Cincinnati Museum Center
|
| Time: |
11:30 a.m. - Check-in & Networking
12:00 p.m. - Luncheon & Program |
| Cost: |
$23 for PRSA Cincinnati Chapter Members
$28 for Non-Members
$18 for Full-time Students |
| RSVP: |
By noon on Tuesday, May 6, 2008
Note: This is a few days earlier than usual due to the contractual requirements of the location.
Reservations are required and can be made one of two ways:
1) Leave a message on our chapter voice mail, 513-792-0402
2) Send an email to our Chapter Administrator, Anne Campbell, at acampbell@fuse.net |
| Diet: |
Please let us know when you place your reservation if you would like to request a chef's choice vegetarian meal. All meals must be preordered and the location cannot guarantee substitutions can be made on site without prior request. |
| Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
June, 2008 - Presidents Award Luncheon
July, 2008 - Social Networking Happy Hour
August 11, 2008 - Joint Golf Outing with AMA
September, 2008 - Monthly Luncheon - Hispanic Newswire sponsors National speaker
October, 2008 - Media Day
November, 2008 - Monthly Luncheon - Jim Wiseman, VP External Affairs, Toyota
December, 2008 - Joint Holiday Luncheon with AMA
Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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Review classes are being planned for this fall, so whether you're interested in getting accredited, or just want some continuing education in the field of public relations, consider signing up! Contact Connie Kolita, APR, by E-mail, KolitaCM@fhlbcin.com.
By Connie Kolita, APR
APRs: Anytime you get a new e-mail address (position change, etc.), please inform us via Accreditation Chair Connie Kolita (e-mail KolitaCM@fhlbcin.com). We strive to have the most current chapter APR list possible. Thanks!
Are you an APR interested in sitting on a local APR Readiness Review panel? You’ll earn one (1) APR maintenance point for each panel on which you sit and help your fellow chapter members achieve the designation. We need three APRs per Readiness Review panel. We will help get you up to speed beforehand on how to serve as a panelist.
Let us know if you are interested in participating in either of these activities!
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
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If you’re interested in exploring advertising and PR career opportunities at an event that embraces diversity, you can learn more by attending one of the upcoming Diversity in Careers Job Fair. Go to http://www.prsa.org/diversity/ for more information.
- July 01, 2008 - Los Angeles, CA - Los Angeles Convention Center
- October 23, 2008 - Navy Pier - Chicago, IL
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By Debbie D. Copeland-Bloom, APR
One of the six provisions of the code is the Safeguarding Competition:
Disclosure of Information |
Core Principle
Client trust requires appropriate protection of confidential and private information.
|
Intent
To protect the privacy rights of clients, organizations and individuals by safeguarding confidential information. |
Guidelines
A member shall:
- Safeguard the confidences and privacy rights of present, former and prospective clients and employees.
- Protect privileged, confidential or insider information gained from a client or organization.
|
Examples of improper conduct under this provision:
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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NEW:
Mary Celastina
473 Dew Drop Cir, Apt #C
Cincinnati, OH 45240
513-769-3586
celastina@hotmail.com
Anthony M. Condia
V P, Gov't Pub Rel
Health Alliance
3200 Burnet Ave
Cincinnati, OH 45229
513-585-8815
tony.condia@healthall.com
Kristen S. Frissora
Pub Affrs Spec
Hamilton County Job & Family Services
222 E Central Pkwy
Cincinnati, OH 45202
513-946-2137
frissk@jfs.hamilton-co.org
Jennifer A. Garcia
P R / Mktg Consultant
West Chester Medical Center
3200 Burnet Ave
Cincinnati, OH 45229
513-585-6823
jennifer.garcia@healthall.com
Flannery Higgins
Colliers Turley Martin Tucker
221 E 4th St, 26th Fl
Cincinnati, OH 45202
513-763-3006
fhiggins@ctmt.com
Alecia C. Lipton
Community Relations Manager
Hoxworth Blood Center
3130 Highland Ave
Cincinnati, OH 45267
513-558-1296
alecia.lipton@uc.edu
Mary E. Yeager
Corporate Communication Coordinator
Rumpke Consolidated Companies, Inc.
9600 Colerain Ave, Ste 312
Cincinnati, OH 45251
513-741-6765
molly.yeager@gmail.com
REINSTATED:
Beth Charlton, APR
Director of Issue Management & Special Projects
Macy’s, Inc
7 West Seventh Street
Cincinnati, OH 45202
513-562-6928
Beth.Charlton@macys.com
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- April – Bowling with the New Pros
- May – Behind the Scenes Tour of a Cincinnati Attraction
- June – Speed Networking with Veteran Practitioners
- July – no event scheduled
- August – Social Event
- September – PR Campaigns
- October – PR Horror Stories
- November – Joint Event with Another Local Group
- December – no event scheduled
About the PRSA New Professionals
The New Professionals group is a network of PR practitioners new to the industry, typically with five or fewer years experience. Our meetings address issues pertinent to a new PR professional. There are many benefits for becoming involved in the New Pros group, including:
- To establish relationships with fellow new professionals,
- To develop your professional career,
- To learn more about PRSA and its offerings.
Membership is free. You do not have to be a member of PRSA to attend New Pros functions, but we highly encourage you to join PRSA. Please send an e-mail to cincynewpros@yahoo.com if you would like to be added to our e-mail list or if you would like additional information
Call for Experts
Are you a PRSA member searching for a way to give back to your chapter? The New Pros group continually searches for experts willing to speak at our events. Please e-mail cincynewpros@yahoo.com if you are interested in becoming a featured speaker.
Join the New Pros on Facebook
There’s an easy way to stay connected with the New Pros group – join our Facebook group. The group’s name is “PRSA New Professionals Cincinnati Chapter.” We look forward to seeing you there.
New Pros 2008 Committee
The committee plans, implements and evaluates the New Pros events and programs.
- Katie Busching
- Emily Carpenter
- Susan Eggemeier
- Jessie Erickson Folmar
- Lauren Doyle
- Stephanie Kehn
- Jonathan Kissell, chair
- Darcy Little
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University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
By Kathleen Rause
This year, April 22nd is expected to be the biggest in Earth Day’s almost forty-year history. The spotlight “Green Apple Festival,” a weekend of music and environmental awareness, expanded this year to include eight major U.S. cities, compared to three in 2007.
But Earth Day is no longer the only day citizens attempt to raise environmental awareness and take action to help the planet. The concepts of global warming, “going green,” and a carbon footprint are no longer novel to Americans, who have long been criticized for their disproportionately large contribution of carbon dioxide emissions. “Green” is introducing itself as a way of life as people are becoming more concerned about their impact on the environment.
The increased numbers of environmentally conscious Americans has created a new market for green products and brands. Many companies embrace the green life by using recycled or recyclable materials in production, reducing their consumption of energy, and creating products less harmful to the environment. Companies also show support for environmental efforts through charitable giving and awareness campaigns.
The results of a survey released by EcoAlign, a strategic marketing agency focused on energy and the environment, found that while most Americans applaud these efforts, they still have reservations about adopting or purchasing green products, services, and technologies, or they simply lack knowledge of green companies.
The survey also found that while concern for the environment is at an all time high, consumers think that “many forms of green technology…are cost prohibitive, difficult to understand and maintain, and aesthetically unappealing.”
Although consumers are more concerned about the environment, it has not necessarily resulted in increased green purchasing.
So in an effort to turn increased concern into increased consumption, “green marketing” has gained popularity to the point where marketing and public relations firms, like EcoAlign, focus specifically on environmental issues.
Meredith Ginsberg and Paul N. Bloom, authors of “Choosing the Right Green Marketing Strategy,” published in the MIT Sloan Management Review, believe the demand for greener products undoubtedly exists, and therefore so do the opportunities to capitalize on that demand.
According to Ginsberg and Bloom, the biggest challenges to successful green marketing are convincing consumers that buying green products will directly benefit them and combating the backlash of “greenwashing,” a term coined to describe companies falsely using claims of environmental friendliness to market products.
To overcome these obstacles, Ginsberg and Bloom recommend that companies highlight the direct benefits of greener products, because consumers need to hear not just that the product is better for the environment, but also that it is better for them.
Several brands have tailored their green marketing strategies to this principle. For instance, a current Wal-Mart advertisement featured on The Weather Channel’s website asks, “Can saving people money help save the planet?” and features Wal-Mart’s new green slogan, “Save Money. Live Better.” This campaign focuses heavily on the customer’s monetary savings, not just the benefits to the environment.
Educating and empowering consumers is another key to successful green marketing. While environmental awareness is certainly at a high, consumers require education to know how one product will directly benefit the environment more than another. Marketing experts must show why their product is superior to its “less green” competition.
Since the competition in the green market is fierce, the demand for practitioners focused on green marketing strategies is increasing. EnviroMedia is just one of the firms that has established operations focused on green marketing.
According to EnviroMedia’s cofounder Valerie Davis, "Never before has the business world invested so much in advertising campaigns that showcase a product or company's environmental features. In the past year, we've seen the absolute best and worst when it comes to environmental marketing claims.”
With environmental awareness continuing to rise, green marketing will undoubtedly remain an important topic to marketing consultants and public relations practitioners for years to come.
Northern Kentucky University:
www.nkuprssa.org
By: Josh Rodamer, President, NKU PRSSA
As the semester nears its end and many are getting ready for finals, members of NKU’s student PR firm, Norse PRovisions, are taking on new clients. The past six months has been a very successful start for the student firm. Norse PRovisions has taken on three outside clients in our community and has several others inquiring about the firms services. This firm has become a great asset to NKU PRSSA and the PR program at NKU.
The firm has also provided numerous rewarding opportunities for the students working on the various accounts. Students have applied concepts from class on pitching to the media, writing press releases, and managing client relationships.
Misty Helton, Account Manager for Norse PRovisions, has found the experience to be very beneficial. “Being part of the firm has jump started my professional career before I’m even out of school,” said Helton. “It gave me the opportunity to use talents I never knew I had in PR.”
When Helton first joined Norse PRovisions she had never pitched to the media, and was a little intimidated by the thought. After her work this semester, Helton has successfully pitched two stories to local papers, and placed one article in an organizations newsletter.
The firm will continue to serve the local community and provide NKU students with the opportunity to gain experience before applying for their first job, or internship for that matter! 
Xavier University PRSSA:
Contact Taryn Kukucka, Member, 412-292-0699
By Taryn Kukucka
With the school year coming to a close and finals fast approaching, PRSSA Club at Xavier University has been wrapping up the year with our last two meetings.
On April 14th, Julie Stewart will be guest speaker at our meeting to speak to us about summer job and internship programs. She will also be showing us what a proper resume and writing portfolio looks like. As Public Relations majors, we all felt that this event would be great for one of our last meetings for this year due to the fact that internships are so important for our field of work. The better prepared that we, as Public Relations majors, can be for internships the more prepared we will be for after graduation. This event should be very helpful for everyone attending.
On April 28th, the PRSSA club will be having our last meeting. We will be inducting the new board members for the 2008-2009 school year, along with celebrating the end of the semester! Along with ending the school year, our Project U contest is coming to an end as well. Our last event will be Relay for Life on April 18th and 19th.
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F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
- Hoxworth Blood Center has hired Alecia Lipton as Community Relations Manager.
- Dawn Woods, APR and Director of Marketing and PR for HealthSpan, was just
appointed to the board of the Tom Geiger Guest House, a nonprofit
organization dedicated to providing safe transitional housing for homeless
women and their children.
- PRiority Public Relations LLC has been named a finalist for a 2008 Silver Anvil Award. PRiority is being honored for a campaign conducted for Oregon consumer insight consultancy InsightFarm in 2007.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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Contacts: Joseph DeRupo
212-460-1495 or Cell Phone: 917-579-9223
PRSA Offers its Code of Ethics as Model for Online Communications
New York (March 21, 2008) — The Public Relations Society of America (PRSA) responded today to the recent debates on the issue of anonymous online postings by offering its unique Code of Ethics as a model for ethical online communications practices.
The PRSA Code of Ethics, which contains long established principles of honest and open communication for public relations professionals, can help frame the public debate on this and other issues confronting public communications in today’s new media environment.
In an era of evolving technology, which is rapidly changing the nature and channels of public discourse, fundamental principles of ethics need to be addressed and applied to the new communications environment.
"Just as the Internet continues to spawn new iterations of longstanding legal principles, online communications cry out for a new framework to extend fundamental principles of communications ethics to social and other new media," said Jeffrey Julin, PRSA chair & CEO.
PRSA, the world’s largest organization for public relations professionals and students, maintains its Code of Ethics as a model of behavior for public relations professionals. PRSA members must subscribe to the Code, established by the PRSA Board of Ethics and Professional Standards, as a model set of behaviors for all professional communicators.
PRSA Code of Ethics
Among its core principles, the PRSA Code of Ethics states that “open communication fosters informed decision making in a democratic society.” Supporting that principle are several guidelines that could provide a foundation for building the new set of ethical parameters required by the challenges presented by new media and online communications. For example, the Code specifically requires that communicators:
- Be honest and accurate in all communications;
- Act promptly to correct erroneous communications;
- Investigate the truthfulness and accuracy of information released;
- Reveal the sponsors for causes and interests represented, and
- Avoid deceptive practices.
PRSA Commentary
PRSA Chair & CEO Jeffrey Julin, APR, Fellow PRSA, is prepared to detail these recommendations in live/taped/phone interviews and appearances. He will also engage his 30 years of experience as a professional communicator to expand upon those recommendations with commentary on issues requiring debate and resolution as the new media environment presents unprecedented challenges to communications ethics principles and conventions.
Contact: Joseph DeRupo (212-460-1495)
NEW YORK (March 10, 2008) — The 2008 Nominating Committee of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, announced today the start of its annual process of recruiting candidates for board officer and director positions for next year.
“We are excited to have 15 positions available for board service beginning in 2009,” said Cheryl I. Procter-Rogers, APR, Fellow PRSA, chair, 2008 Nominating Committee. “The officer and delegate at-large positions are one-year terms, and the director positions are two-year terms.Strong boards need strong leaders and, fortunately, there is no shortage of potential candidates among the members of PRSA. In addition to contributing to the management of the organization and representing the Society to a variety of internal and external audiences, board members benefit greatly as they use and hone their senior executive management skills and experience.”
Positions Available
The available national positions are:
- Chair-elect
- Treasurer
- Secretary
- Director, East Central District
- Director, Mid-Atlantic District
- Director, Midwest District
- Director, Northeast District
- Director, Sunshine District
- Director, Tri-State District
- Director, Western District
- Director-at-Large
- Assembly delegates-at-large (two positions are open)
- International delegates-at-large (two positions are open)
Eligible candidates are Accredited PRSA members in good standing who have served in at least one of the following capacities:
- Voting delegate in at least one national PRSA Assembly
- Chapter president
- Section chair
- District chair, or
- Chair of a national committee
Interested Candidates
Potential candidates are encouraged to participate in information teleconferences to learn more about board service from Jeff Julin, APR, 2008 chair and CEO; Michael Cherenson, APR, 2009 chair and CEO; William Murray, president and COO, and Barry Glazer, parliamentarian. Additionally, any questions potential candidates may have about the state of PRSA and current initiatives can be answered on these calls. The calls are scheduled for Tuesday, April 8 and Tuesday, May 13. For more information, click here.
Application Process
Names of potential candidates should be sent to Donna Jonas, 33 Maiden Lane, 11th Floor, New York, NY 10038-5150, or by e-mail to nomcomm@prsa.org. Information packets that outline the specifics of the nominating process will be sent to those individuals. Candidates may self-nominate or be nominated by others.
The candidate application, along with process timetable and other nominating materials, are available online. The deadline for receiving completed candidate materials is 5 p.m. (in the time zone in which the candidate resides) on Monday, June 9, 2008 — no exceptions. For example, an East Coast-based candidate must submit materials by 5 p.m. ET, while a West Coast-based candidate will have to submit materials by 8 p.m. ET/5 p.m. PT.
Once eligibility is confirmed, PRSA members can submit candidate comment letters (300-word limit), which aredue by 5 p.m. (in the time zone in which the candidate resides) on Monday, July 7. The Nominating Committee will review applications and commentary and meet on Aug. 1-3 to interview officer candidates in person and director candidates by phone. Candidates for Assembly delegate-at-large and international delegate-at-large positions will be considered based on information provided on their applications.
The Nominating Committee will make final nominee selections for presentation to the Society's Assembly, the principal PRSA governing body. Nominations will be announced via press release and posted on the PRSA Web site on Tuesday, Aug. 5. The Assembly will elect candidates for board service on Saturday, Oct. 25, during its annual business meeting in Detroit, Mich.
Contact: Joseph DeRupo, 212-460-1495
Society to Award Silver Anvils and Public Relations Professional of the Year at Annual Gala Event in New York
NEW YORK (Feb. 1, 2008) – The Public Relations Society of America (PRSA) announced today that it will hold its annual Silver Anvil Awards Evening on Thursday, June 5, 2008, at the Equitable Center in midtown Manhattan. The Silver Anvil Awards Evening has been named the “#1 Public Relations Industry Event in New York” by BizBash in its annual “New York’s Top 100 Events,” and will feature special guest celebrities, along with pre-eminent public relations professionals who have risen to the top of their game in a highly competitive contest.
At the event, PRSA confers the industry’s most prestigious awards, recognizing unparalleled talent among public relations professionals during the past year. Among them, the Silver Anvil, which has been awarded for 50 years, recognizes organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness in an array of subcategories corresponding to professional specialties. From among more than 500 entries, a “Best of Silver Anvil” also is presented to the public relations program voted “best of the best” by a panel of judges selected from across the profession and the nation.
PRSA’s Public Relations Professional of the Year Award also is bestowed at the event, honoring one person who represents the best in public relations for 2007. Based on nominations by Silver Anvil entrants, one individual is singled out for making exceptional contributions to a winning program or to the profession overall. Finally, winners of the Bronze Anvil, created in 1969 to recognize outstanding public relations tactics, items or program components, also are announced at the June 5 event.
(found in March 2007 PRVisions)
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March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
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