Yep, it’s back-to-school season. You can tell just by watching TV: back-to-school season will soon morph into election season which will shortly thereafter become holiday season. Thank goodness for DVRs!
As the kids get back into the swing of things, Cincinnati PRSA is getting the ball rolling on an incredibly busy fall. In my 12 years with the chapter, I don’t recall another stretch of such great programming:
- September 7: Our luncheon will focus on how to improve your bottom line by communicating more effectively with diverse audiences. The speakers will include Michael Beck of the Hispanic Chamber; Crystal Kendrick, president of The Voice of Your Customer and Chris Seelbach, vice president with The Seidewitz Group.
- September 10: The deadline to apply for the Blacksmith Awards. We recently had a lunch-and-learn about the Blacksmiths, and we had great response and feedback from the attendees. As PR people, we are inherently deadline oriented, so don’t let this deadline slip away.
- September 23-24: The third annual Digital Non-Conference—an event for which we partner with the AMA and ADClub. It will be held in multiple locations downtown and feature actress America Ferrera as well as speakers from Pandora, HULU and The Huffington Post. It will also focus on the hottest topics in digital marketing, advertising and public relations.
- October 5: Traditionally our biggest event, Media Day, is back and better than ever. CNN, AP and Jayne O’Donnell of USA TODAY will be there. Also, several Toyota executives are going to share their experiences over the last year regarding crisis communications. Registration is now open, and there are rumors of someone being roasted…
- November 17: PRSA’s best and brightest show off their wares at the Blacksmith Awards.
Of course, none of this would be possible without our volunteers. I’m particularly impressed with the work of the Media Day committee (chair: Ashley Walters, committee: Carolyn Pione Micheli, Lauren Doyle, Elliot Campbell and Kelly Albertina) and the Blacksmith committee (chairs: Jackie Reau and Gail Myers, committee: Lauren Green-Caldwell, Kristan Getsy, Shara Clark and Lauren Doyle). Well done!
So chuck the TV and hop on board for some great programming. I’ll see you there.
Chris Kemper, APR
Cincinnati PRSA President
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A Business Case: Improving your bottom line by
communicating more effectively with Diverse audiences
and the impact of Social Media.
So, Why is Diversity Important?
Some might answer… “It’s about social justice”… “It’s about personality, thought, and culture”…”It’s about access and representation.” While all of these responses are true, maybe the most compelling response these days is … “It’s about the bottom line!”
Join us for an informative discussion and luncheon on the business case for Diversity. Tuesday September 7th at the Phoenix. Registration begins at 11:30. The program goes from 12pm until 1pm.
What you will learn:
- Why a savvy marketer and public relations professional cannot afford to overlook Diverse audiences.
- How social media is revolutionizing access to diverse audiences and strengthening buying power.
- Getting beyond personal bias and stereotypes to relevant messaging and distribution.
- How to find new markets and customers for your products and services
- How promoting Diversity can be fun and can refresh a stale marketing plan
- And why Diversity should be a part of your strategic plan
You will hear from successful marketing and public relations leaders who have proven that serving diverse markets adds to the bottom line while providing the transformational social benefits associated with Inclusion. Panelists include: Michael Beck, founder of Midwest Latino and board member of Hispanic Chamber Cincinnati USA; Crystal Kendrick, president of The Voice of Your Customer and 2009 NMSDC National Minority Supplier of the Year and Athena Award Recipient; Chris Seelbach, CFO/VP The Seidewitz Group Marketing Strategist and Activist.
We are pleased to offer this program at the regular price of $23 for members and $35 for non-members. Don’t miss out on this wonderful discussion. Reserve your spot Today!
Date: |
Tuesday, September 7, 2010 |
Place: |
The Phoenix
812 Race Street
Cincinnati, OH 45202
www.thephx.com |
Time: |
11:30 am Check-in & Networking
Noon Luncheon & Program |
Cost: |
$23.00 - PRSA Cincinnati Chapter Members
$23.00 - PRSSA Members
$35.00 - Non-Members |
RSVP: |
by noon, Wednesday, September 1
Reservations are required and can be made one of three ways:
(Any Member and ALL Non-Members)
1. Register and prepay now online
NEW AS OF 3/09: ALL non-members must prepay all reservations. Also, no reservations will be accepted if you still owe a balance from a previous event.
(Members Only)
2. Send an email to acampbell@fuse.net
3. Leave a voicemail at 513-792-0402. |
Menu: |
To be determined. Please specify when making your reservation if you will need a Chef's Choice Vegetarian option. |
Cancellations: |
Will be accepted until final RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
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2010 Cincinnati PRSA Media Day
Tuesday, Oct. 5,
10 a.m. to 5 p.m.
Drees Pavilion, Devou Park, Covington
2010 Media Day Spotlight: Happy Hour and Roast
Following the much anticipated 2010 Media Day, Tim King will host the Roast of much-loved Cincinnati PRSA president Chris Kemper. Join Carolyn Pione, Jon Reischel, Kevin Dugan and Tom McGill during the roasting . At the Happy Hour, you will also enjoy amazing food prepared by Cooking with Caitlin, and hear a bit about their startup story. Cooking with Caitlin, a web-based business focused on food and its connective nature, leverages multiple areas of social media to deliver surprising twists on everyday food. If you haven’t tasted one of Caitlin’s yummy creations, Media Day 2010 is your chance. Cooking with Caitlin will be hosting a live cooking demonstration and sampling some of Caitlin’s most sought after recipes. Plus you’ll get a chance to hear about how social media has earned them countless awards, recognitions and media appearances. There will be drinks, gift bags, prizes and much more. This is a Happy Hour you don’t want to miss!
Meet the Cooking with Caitlin Crew
Kelly Trush writes, contributes to marketing efforts, and coordinates events for Cooking with Caitlin. Kelly happens to be Caitlin's much older sister.
Caitlin Steininger is a chef trained in the classic French tradition at the Cooking and Hospitality Institute of Chicago, a campus of Le Cordon Bleu. She specializes in turning classic flavor combinations on their head, and empowering the home chef with simple and accessible designs on everyday ingredients.
Molly Sandquist is the brilliant business woman behind Cooking with Caitlin. It was Molly's vision to get Cooking with Caitlin online, and it is her techno-genius that keeps cookingwithcaitlin.com cutting edge and competitive.
SIGN UP NOW: Register for 2010 Media Day http://ow.ly/2oOss. This year it’s a full day and gives you the chance to meet with and learn from some of the industry’s most sought-after members of the media.
The program this year includes more interaction with the media; more crisis communications guidance; and other tools to help you in your job and best leverage the power of PR.
Tickets:
- Now – Sept 17 (5 p.m.) - $155 (members) $185 (non-members)
- Students: $125
- Lunch Only: $35 (members) $55 (non-members)
- Happy Hour and Roast Only: $15
A special thank you to our Presenting Sponsor, Empower MediaMarketing.
Ashley Walters
Media Day Chair
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Register Today!
What do America Ferrera, Pandora, The Huffington Post and Electus have in common with Cincinnati? They are all attending and presenting at the 2010 Digital Non-Conference this Sept. 23-24 at The Millennium Hotel downtown. Join us to discuss and debate the latest industry trends. Small break-out sessions will be held at nearby bars, restaurants and venues. Register today to get the Early Bird Rate!
Lunch & Learn
Can’t make the whole two-day blow-out? Stop by for the lunch-only portion on Thursday, Sept. 23 from 11:30 a.m.-12:45 p.m. as Drew Buckley, COO of Electus, shares his insight on the evolving world of digital entertainment. Register for the lunch-only session!
Digital Marketers You-Night
Join us Thursday, Sept. 9 from 6-9 p.m. at the Newport Syndicate for hot music and networking! RSVP today.
Sponsor
Connect with your audience to share your message, service and products with leading digital marketers, communicators and potential clients. Sign up to sponsor today!
Visit digitalcincinnati.org
Elaine Zeinner, APR
President-Elect and Digital Non-Conference Marketing Chair
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If you’re like us, you love to win contests but hate the work of preparing your entry. And the entry fees, YIKES! Well, we’ve made a couple of big changes to make your entries in Blacksmiths easier and less expensive this year.
Big change #1: Tactics entries are simpler. Instead of a two page summary, only a one page summary is required. Only four sections are required – description, target audience, budget and evaluation – instead of the more comprehensive summary from previous years.
Big change #2: There is no entry fee in the professional recognition categories. Enter at will for small agency of the year, mid-size agency of the year, large agency of the year, young PR pro of the year and all of these categories – no fee required.
Other changes, not so big, should also make your entry easier: We’ve clarified the rules to make them easier to understand. We’ve reorganized the categories – added some, combined some and subtracted others. We’ve given you the entry form and payment form in Microsoft Word format to allow you to complete them electronically.
Review the attached presentation for a quick summary of the rules and fees and call or e-mail us with your questions. Want to see the judging forms? Watch to see them posted on the Blacksmith page soon. Go to http://cincinnatiprsa.org/blacksmith/index.php for all the details and call us if you have questions.
Deadline is Sept. 10 – don’t put it off!
Gail Myers & Jackie Reau
Blacksmith Co-Chairs
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Don’t turn off that smart phone!
If you’ve been to a Cincinnati PRSA event this year, you’ve heard the announcement: “Please leave your smart phone on… so you can share with your friends on Twitter.”
At the August luncheon, for example, a handful of attendees joined @CincinnatiPRSA (shared at various events by Social Media Committee members @MikeBoehmer57, @Jericles, @laurenedoyle and @elliotcampbell) to create a great report on the #cincyprsa hashtag.
We plan to continue tweeting from @CincinnatiPRSA at upcoming events, using the #cincyprsa hashtag.
If you’ve joined us in the past, thank you! If not, please join the fun.
Mike Boehmer
Social Media Chair
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Name: Megan Haughney
Position: Assistant Account Manager
Company: Strata-G
Twitter handle: @mhaughney
What social media outlets do you use? Twitter, Facebook, LinkedIn
How long have you been a Cincinnati PRSA member? Since July 2009
What do you find the most beneficial about Cincinnati PRSA? I enjoy the luncheons – the topics reflect real world situations that PR professionals face. I like meeting various people from town who work in the industry. I’ve made some great friends!
Whom do you suggest your fellow chapter members follow on Twitter and why? Locally, I suggest @MikeBoehmer57, @winemedineme and @writerjillie. If you’re interested in what’s happening around town, try @KatieClavey. And, for young professionals, of course @CinPRSANewPros! Nationally, I’d recommend @prsarahevans and @petershankman – both are always full of good things to say!
You're in PR which means you're interesting by default! Tell us one fun fact about you: I love traveling. I studied abroad in London in college and can’t wait to go back.
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New Member Welcome
Sarah Schneider
Company: Premier Athletics
Position: General Manager
College: University of Kentucky (undergrad) / Northern Kentucky University (graduate school)
"I'm a Northern Kentucky native who has made a career out of the sport I love - cheerleading. There is never a dull moment in my workplace! I manage a competitive cheerleading and dance gym in Park Hills where we train forty-five school, rec, and all-star teams in the tri-state area. I am looking forward to expanding my network and meeting other local professionals at future PRSA events."
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August Luncheon Highlights – Video & Photos
Paul Abrams, Roto-Rooter
http://www.youtube.com/user/CincinnatiPRSA
Video brought to you by:
Check out Life’s Eyes Media at www.lifeseyesmedia.com.
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UC PRSSA Continues to Make Us Proud
Congratulations to the University of Cincinnati's PRSSA chapter for being referenced in PRSA Tactics (August 2010). Via Twitter, the student organization offered advice for finding inspiration through collaboration with others.
Jonathan Kissell
Treasurer
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Volunteer Bank
Jingle Bell Run/Walk for Arthritis Needs PR Support
The Arthritis Foundation – Ohio River Valley Chapter needs a panel of PR professionals to create a communications plan and handle media relations for the Jingle Bell Run/Walk for Arthritis.
The Cincinnati/Northern Kentucky 5K Jingle Bell Run/Walk for Arthritis will be held Saturday, December 4 at the Northern KY Convention Center. The Jingle Bell Run/Walk is a fun and festive way to kick off the holidays by helping others! Participants wear holiday themed costumes and tie jingle bells to their shoelaces. This is the 24th year for the event.
Interested volunteers can contact Barb Precht at bprecht@arthritis.org and 513-271-4545 ext 309. Visit http://www.arthritis.org.
Volunteer Proofreader Needed
United Cerebral Palsy of Greater Cincinnati needs a volunteer proofreader for the upcoming issue of the agency newsletter. If you have a couple of hours of time to donate, please contact UCP Communications Manager Cheryl Parker at cparker@ucp-cincinnati.org or 315-2002.
Peter Osborne, APR
Community Service Chair
(from www.prsa.org)
PRSA offers a host of opportunities to grow as a professional. Visit http://www.prsa.org/calendar to access a calendar of upcoming events.
Oxford adds "vuvuzela," "frenemy," "chill pill" to new edition of dictionary
The third edition of the Oxford Dictionary of English was published yesterday, and has been updated to include "tweetup," along with many modern words such as vuvuzela, which made a name for itself as the horn often heard during this summer’s FIFA World Cup in South Africa. More than 2,000 new words have been added to the dictionary, according to yesterday’s Telegraph.
The Internet and the financial crisis have had the greatest impact on current language spurring the addition of words like microblogging, tweetup, Paywall, netbook as well as toxic debt, deleveraging, quantitative easing and staycation. Experts and economists were previously the only ones who used many of these words, but they have now crept into everyday conversations.
National and global politics as well as climate have also influenced the changes in the new edition of the dictionary. Phrases including strategy, the fog of war, a surge (of troops) and catatrophizing as well as carbon capture and geoengineering appear in this iteration.
Other miscellaneous entries are: chill pill (a notional pill to make someone calm), bromance (a close but non-sexual relationship between two men) and frenemy (a person that one is friendly with despite a fundamental dislike).
According to the Telegraph, a spokesperson from publisher Oxford University press said that the dictionary, which was first published in 1998, is the first dictionary to be fully based on how language is really used — with words and senses derived from the latest research.
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August 2010
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