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Seven Steps for APR Success
By Stacy Stufft, APR

1. Start Early. Determine which PR plan you wish to submit or begin to develop a plan from scratch as soon as possible. If you’d rather wait until after your class on plan development to begin your plan, fill the downtime by working on your written responses.

2. Don’t Stress About the Finding the Perfect Plan—Focus on Making Your Existing Plan Perfect. Perhaps you work for an organization where many people develop the communications plan. Or you inherited the communications plan from a former colleague and you handled implementation. Perhaps you work at an agency and have written many plans, though most focus the evaluation on resulting media coverage rather than true influence. Never fear! The Accreditation Board understands that you may not have the perfect plan on file. As you work on your plan, be sure to focus on what you would have done if given the opportunity and include new sections based on the knowledge gleaned from your APR classes.

3. Read, Retain and Understand. Especially the chapters on planning and research, which make up the majority of the exam.

4. Apply Your Knowledge. Both the oral and written exam require application of knowledge, not the ability to memorize. Be sure to apply information from your reading to your plan and oral exam responses.

5. Find a Study Buddy. Once your APR classes conclude, you are on your own for motivation. For moral support and to prevent procrastination, keep up communication with your APR comrades.

6. Ask Your APR Chair for Feedback. Take advantage of your Accreditation Chair’s perspective on the exam. Submit drafts of your plan for review and do not hesitate to ask questions. PRSA wants you to do well on the exam.

7. Don’t Wait a Year. Before your APR classes are finished, set a goal date for your oral presentation as well as your written exam.

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Justice And Young
MarketWire
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APR

The Cincinnati PRSA offers a review class for those interested in receiving the APR certification. Although not a prerequisite for taking the APR exam, the class is an easy way to learn the key information on the test, further hone your public relations skills, and provides a "study group" of fellow members preparing to take the test. Topics to be covered include ethics/legal, media relations, investor relations, research, crisis communication and technology. To sign up for the class contact:

Connie Kolita, APR
(513) 852-7666
KolitaCM@fhlbcin.com


Visit the National APR website at http://www.praccreditation.org/ for more details about the application requirements as well as information on the new testing process.

Board Member/Accreditation Chair
Connie Kolita, APR
(513) 852-7666
KolitaCM@fhlbcin.com


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PRSA CINCINNATI CHAPTER ACCREDITATED MEMBERS
First Name
Last Name Company
Joyce M. Battoclette, APR TriHealth Corporate Communications
Karen R. Baxter, APR Time Warner Cable

Joe

Bobbey, Jr. APR The Aberon Group
Michael J. Boehmer, APR Hamilton County Dept. of Job and Family Services
Judith S. Bogart Meredith, APR, Fellow PRSA  
Emily J. Carpenter, APR Western & Southern Financial Group
Beth E. Charlton, APR  
Debbie D. Copeland-Bloom, APR Fifth Third Bank
Melissa D. Dallas, APR Federal Home Loan Bank
Debra A. DeCourcy, APR Fifth Third Bancorp
Jennifer L. Doerger, APR Sunrise Advertising
Lisa M. Doxsee, APR Easter Seals Work Resource Center
Kevin M. Dugan, APR FRCH Design Worldwide
Joe J. Feiertag, APR Cincinnati/N. KY Int. Airport
Pamela K. Gilchrist, APR, CPT PR~Link Public Relations
Cynthia Godby, APR Chiquita Brands International
Lauren Green-Caldwell, APR Hillenbrand Industries/Hill-Rom
Kellie A. Grob, APR Contech
Adrienne E. Gutbier, APR Ohio National Financial Services
Joshua Hammond, APR Northlich
Tamara Hatcher, APR Miami University
Ginny Hizer, APR Raymond Walters College
Peter H. Hollister, APR, Fellow PRSA Hollister, Trubow & Associates
Terri Hornbach-Torres, APR THT Communications
Catherine A. Huggins, APR Western & Southern Financial Group
Jeffrey J. Huggins, APR  
Holly S. Ingram, APR Luxottica Retail
Chris Kemper, APR National City Corporation
Robin Klaene, APR Kenton County Public Library
Connie M. Kolita, APR Federal Home Loan Bank
Darlyne Koretos, APR Executive Service Corps of Cincinnati Inc.
Carrie Krysanick, APR Cincinnati Symphony Orchestra
Maryam Kubasek, APR The Malibu Group
Deborah Leonard, APR Environmental Quality Management
Linda B. Liebau, APR College of Mount St. Joseph
Linnea E. Lose, APR TriHealth
Pam Lowe, APR Cintas Corporation
Donna Marquard, APR Ethicon Endo-Surgery
Jose D. Marques, APR Western & Southern Financial Group
Ann M. McManis, APR McManis Communications LLC
Rick Miller, APR Northlich
Anne Mitchell, APR The Drees Company
Tamara L. Monroe, APR HSR Business to Business
J. Duncan Muir, APR Betts House Research Center
Lee Oberlag, APR Heidelberg Distributing Co.
Sherrie O'Rear, APR Western & Southern Financial Group
Robert S. Pasquinucci, APR NKU
Sarah M. Pasquinucci, APR CG Marketing Communications
Richard F. Pender, Ph.D., APR, Fellow PRSA Cincinnati Opera
Anne M. Petrocelli, APR New Horizons Computer Learning Centers
Dan Pinger, APR, Fellow PRSA Dan Pinger Public Relations, Inc.
Jon Reischel, APR Strata-G Communications
Elizabeth Reiter, APR The Greater Cincinnati Foundation
Maureen Richmond, APR Northlich
Rodger A. Roeser, APR Eisen Management Group
Thomas Van Rosenberger, APR Mayfield Clinic
Thomas A. Schick, APR, Fellow PRSA Xavier University
Rebecca Schultz, APR Schultz Marketing Communications, Inc.
Jeffrey M. Seal, APR Allen-Joseph, LLC
James Sluzewski, APR Federated Department Stores, Inc.
Mary Anne Smith, APR Smith Marketing Group
Mary R. Stagaman, APR University of Cincinnati
Bruce D. Stoecklin, APR  
Patricia A. Trubow, APR, Fellow PRSA Hollister, Trubow & Associates
Stacy Wessels, APR Image Factory, Inc.
Jennifer C. Wolfe, APR The Wolfe Company
Dawn M. Woods, APR HealthSpan
Elaine M. Zeinner, APR AAA Allied Group

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