2010 Blacksmith Awards Winners
The Cincinnati Chapter of Public Relations Society of America honored its members for their outstanding PR campaigns and tactics at the annual Blacksmith Awards on November 17 at McCormick & Schmicks, Downtown Cincinnati.
Best in Show-Campaign was presented to Empower MediaMarketing for their campaign "Engaging Hispanic Moms where They Live, Shop and Play" and the Gilchrist Group was honored for Best in Show-Tactic for their work with the Greater Cincinnati Health Council Research.
Hosted by Doug Bolton, publisher of the Cincinnati Business Courier, more than 100 PR professionals gathered at the event that also recognized individuals and agencies for their accomplishments in 2009-10.
Public Relations Professional of the Year was presented to Rodger Roeser, The Eisen Agency; the Communications Team of the Year was Rumpke Consolidated Companies, Inc. (Corporate Communications Team); the CEO Communicator of the Year was David B. O'Maley, CLU, ChFC, MSFS, Chairman, President & CEO, Ohio National Financial Services and the Mid-Size Agency of the Year was Strata-G Communications.
The 2010 Blacksmith Awards were co-chaired by Gail Myers, APR and Jackie Reau, and the committee included: Shara Clark, Kristan Getsy and Lauren Green-Caldwell. Sponsors of the event are listed below.
2010 Blacksmith Winners Cincinnati Chapter PRSA
Click here for printable PDF version of slideshow from event
TACTIC WINNERS
Category: T1b Feature Release
Award Level: Blacksmith
Winner: Timothy Stokes, First Group America
Entry name: Greyhound Exceptionally Safe Drivers
Category: T1b Feature Release
Award Level: Silver
Winner: The Eisen Agency
Entry name: MyClyns
Category: T1c News Conference/Publicity Stunt
Award Level: Blacksmith
Winner: Drake Center Public Relations & Marketing Department
Entry name: Drake Center: Amber Gray Goes Home
Category: T1c News Conference/Publicity Stunt
Award Level: Silver
Winner: Northlich for the Ohio Lottery Commission: Flash Mobs Across Ohio
Entry name: Flash Mobs, Across Ohio
Category: T1c News Conference/Publicity Stunt
Award Level: Silver
Winner: Empower MediaMarketing
Entry name: Tigressa Pounces onto the Scene @First-Ever Blogger Event
Category: T1c News Conference/Publicity Stunt
Award Level: Bronze
Winner: Fahlgren Mortine PR with McDonald's of Greater Cincinnati
Entry name: McDonald's Teams Up with OchoCinco to Kick Off Trip to NFL Pro Bowl
Category: T1e Media Kit
Award Level: Bronze
Winner: The Eisen Agency
Entry name: MyClyns
Category: T1f Best Placement
Award Level: Blacksmith
Winner: Game Day Communications/Jackie Reau, Betsy Ross
Entry name: 20th Century Props Auction managed by Great American Group
Category: T1f Best Placement
Award Level: Silver
Winner: Bonnie White
Entry name: "Vote for me!" Television Commercial
Category: T1f Best Placement
Award Level: Silver
Winner: The Eisen Agency
Entry name: Roto-Rooter: Undercover Boss
Category: T1g Satellite Media Tour
Award Level: Blacksmith
Winner: The Eisen Agency
Entry name: Roto-Rooter: Chilling Tales from the Porcelain Seat
Category: T2a External Newsletter
Award Level: Blacksmith
Winner: Cincinnati USA Regional Chamber
Entry name: ChamberConnect
Category: T2d Annual Report
Award Level: Blacksmith
Winner: Lauren Green-Caldwell, APR
Entry name: Hill-Rom Enhancing Outcomes
Category: T3a Internal Newsletter
Award Level: Blacksmith
Winner: Luxottica Corporate Communications Team
Entry name: Lux Today
Category: T3c Employee Event
Award Level: Blacksmith
Winner: Empower MediaMarketing
Entry name: Giving Back instead of Looking Back: Empower's 25th Anniversary
Category: T3 Internal Communications
Award Level: Silver
Winner: Cristofoli-Keeling, Inc.
Entry name: Comey & Shepherd and ReMax Brand Licensing Internal Communication
Category: T5a Brand Management
Award Level: Blacksmith
Winner: Game Day Communications/Jackie Reau, JP Owens, Betsy Ross
Entry name: Lexy.com's Starting Five: NCAA Basketball Initiative
Category: T6a Direct Mail
Award Level: Silver
Winner: Etc., Inc., Bethany Dale, APR
Entry name: Sewer Backup Direct Mail Card With Magnet
Category: T6b Nontraditional Marketing
Award Level: Blacksmith
Winner: Peter Osborne, APR
Entry name: American Cancer Society's Grassroots Facebook Tactic
Category: T6c Product Launch
Award Level: Blacksmith
Winner: Fahlgren Mortine PR with McDonald's of Greater Cincinnati
Entry name: Creating Demand for McDonald's New McCafe Frappe Bevrages
Category: T6c Product Launch
Award Level: Silver
Winner: M. Gail Myers, APR
Entry name: Fort Hamilton Hospital Open MRI Launch
Category: T6e Brochure
Award Level: Blacksmith
Winner: Northlich for Macy's First Impressions: Building Baby's Wardrobe Look Book
Entry name: Building Baby's Wardrobe
Category: T6g Experiential Marketing
Award Level: Blacksmith
Winner: Empower MediaMarketing
Entry name: Bush's Creates Ultimate Tailgating Experience: Fit for a Grilling Master
Category: T7d Webcast/Webinar
Award Level: Silver
Winner: The Eisen Agency
Entry name: Aurora Casket: The Death of the Direct Cremation
Category: T7f Podcast
Award Level: Bronze
Winner: The Eisen Agency
Entry name: That Marketing Show
Category: T8a Special Event
Award Level: Blacksmith
Winner: M. Gail Myers, APR
Entry name: Bethany House Services Ripple Effect Cabaret
Category: T8a Special Event
Award Level: Bronze
Winner: Strata-G Communications
Entry name: White Castle Valentine’s Day Dinner Promotion
Category: T9b Article/Feature Story
Award Level: Bronze
Winner: M. Gail Myers, APR
Entry name: Enhancing Outcomes: Through Collaboration
Category: T10b Research
Award Level: Blacksmith
Winner: Pamela Gilchrist, President/CEO, Gilchrist Group
Entry name: Greater Cincinnati Health Council Research
Category: T10b Research
Award Level: Silver
Winner: Game Day Communications/Jackie Reau, Pat Fettig
Entry name: Miami University Football Fan Research
CAMPAIGN WINNERS
Category: C1 Community Relations Campaign
Award Level: Blacksmith
Winner: Hamilton County Department of Job & Family Services, Communications Team
Entry name: Choose Your Partner Carefully; Your Child's Life Depends on It
Category: C2 Corporate Identity Campaign
Award Level: Silver
Winner: Ohio National Corporate & Marketing Communications
Entry name: Ohio National Financial Services - 100th Anniversary
Category: C4 For-Profit PR Campaign
Award Level: Silver
Winner: Fifth Third Bank Corporate Communications Department: Debra DeCourcy, Linda Walters, Stacie Haas, Beth Welter, Stephanie Honan, Whitney Ellis and Sarah Wice
Entry name: Fifth Third Bank's One Bank Strategy Launch Communications Plan
Category: C4 For-Profit PR Campaign
Award Level: Bronze
Winner: Strata-G Communications
Entry name: Neace Lukens PR Campaign
Category: C6 Government Affairs Campaign of the Year
Award Level: Blacksmith
Winner: People for DD Services
Entry name: "Yes for Issue 5" Levy Campaign
Category: C6 Government Affairs Campaign of the Year
Award Level: Silver
Winner: Citizens for Family Services and Treatment
Entry name: Hamilton County Family Services & Treatment Levy Election 2009 Campaign
Category: C7 Influencer Relations Campaign
Award Level: Blacksmith
Winner: Empower MediaMarketing
Entry name: Shaw Floors Grrrrows Sales with the Launch of Tigressa Carpet
Category: C7 Influencer Relations Campaign
Award Level: Bronze
Winner: The Eisen Agency
Entry name: Cincinnati Subcontractors Alliance: The Truth About Kenwood
Category: C8 Integrated Marketing Campaign
Award Level: Blacksmith
Winner: Northlich for the Ohio Lottery Commission: Powerball Comes to Ohio - Play Big, Win Big!
Entry name: Powerball Comes to Ohio - Play Big, Win Big!
Category: C8 Integrated Marketing Campaign
Award Level: Silver
Winner: The Eisen Agency
Entry name: Roto-Rooter: Chilling Tales from the Porcelain Seat
Category: C8 Integrated Marketing Campaign
Award Level: Silver
Winner: Elliot Grossman, President, Ashire Communications
Entry name: The Xavier Launch-a-Business Competition
Category: C9 Investor Relations Campaign
Award Level: Silver
Winner: The Eisen Agency
Entry name: Roto-Rooter: Undercover Boss
Category: C10 Media Relations Campaign
Award Level: Blacksmith
Winner: Strata-G Communications
Entry name: Bosch Global Leadership Tour 2010
Category: C10 Media Relations Campaign
Award Level: Silver
Winner: Timothy Stokes, First Group America
Entry name: Greyhound Exceptionally Safe Drivers
Category: C10 Media Relations Campaign
Award Level: Silver
Winner: Strata-G Communications
Entry name: Neace Lukens Media Outreach Program
Category: C11 Multicultural PR Campaign
Award Level: Blacksmith
Winner: Empower MediaMarketing
Entry name: Engaging Hispanic Moms where They Live, Shop and Play
Category: C13 Social Media Campaign
Award Level: Blacksmith
Winner: Empower MediaMarketing
Entry name: Bloggers Rrrrroar about #Tigressa
Category: C13 Social Media Campaign
Award Level: Silver
Winner: Game Day Communications/Jackie Reau, Betsy Ross
Entry name: Flying Pig Marathon Social Media Network
PROFESSIONAL RECOGNITION WINNERS
Category: PR1 Public Relations Professional of the Year
Award Level: Blacksmith
Winner: Rodger Roeser, The Eisen Agency
Category: PR4 Communications Team of the Year
Award Level: Blacksmith
Winner: Rumpke Consolidated Companies, Inc., Corporate Communications Team
Category: PR4 Communications Team of the Year
Award Level: Silver
Winner: Cincinnati USA Regional Chamber Marketing Team
Category: PR5 CEO Communicator of the Year
Award Level: Blacksmith
Winner: David B. O'Maley, CLU, ChFC, MSFS, Chairman, President & CEO, Ohio National Financial Services
Category: PR5 CEO Communicator of the Year
Award Level: Silver
Winner: Rick Arquilla, Roto-Rooter
Category: PR7 Mid-Size Agency of the Year
Award Level: Blacksmith
Winner: Strata-G Communications
Category: PR7 Mid-Size Agency of the Year
Award Level: Silver
Winner: The Eisen Agency
BEST IN SHOW
Tactic Division
Category: T10b Research
Award Level: Blacksmith
Winner: Pamela Gilchrist, President/CEO, Gilchrist Group
Entry name: Greater Cincinnati Health Council Research
Campaign Division
Category: C11 Multicultural PR Campaign
Award Level: Blacksmith
Winner: Empower MediaMarketing
Entry name: Engaging Hispanic Moms where They Live, Shop and Play