2007 Blacksmith Awards Winners

The 2007 Blacksmith Awards Evening was a success as more than 120 public relations professionals from the Cincinnati area gathered at the Contemporary Arts Center on January 24th for an evening to celebrate the best of the region’s public relations efforts in 2007.

Carolyn Pione served as master of ceremonies and provided a tongue-in-cheek Top 10 list detailing how to gain coverage in the Cincinnati Enquirer. The number one tip? “Don’t tell us your job depends on placing the story.”

Sponsor support helped make the evening possible. Thanks again to all of our sponsors, including Eisen Management, our presenting sponsor as well as our program sponsors BusinessWire, Cintas, Cristofoli-Keeling, Justice & Young Marketing and Public Relations, Northlich, Pinger PR at Powers Agency, PR-Link and Strata-G Communications. Award Sponsors include AAA, CG Marketing Communications, Cision, Life’s Eyes Media, Ohio National Financial Services and PR Newswire.

Finalists received a certificate of excellence and category winners received a Blacksmith Award. The full list of winners and finalists is below.

To get involved in the 2008 Blacksmith Awards, please contact Chapter President, Rob Pasquinucci

2007 Blacksmith Award Finalists and Winners

Community Relations: Campaign 
Winner 
Hamilton County with The Voice of Your Customer for Hamilton County HIP Loan Property Improvement Program

Finalists 
1.) Time Warner Cable with PR-Link Public Relations for VH1 Save The Music Community Outreach Campaign 
2.) Ohio National Financial Services for Ohio National's Victorian Holiday Village

Community Relations: Tactic 
Winner 
Avondale/ECS Home Visitation Partnership with Cincinnati Children’s Hospital for Avondale/Every Child Succeeds Ribbon Cutting Ceremony Media Kit

Finalist 
St. Vincent de Paul  with Cristofoli-Keeling for St. Vincent de Paul Annual Report

Public Affairs: Campaign 
Winner 
Silverman & Company with Pinger PR at Powers for Green Township Zoning Campaign

Institutional Relations: Campaign 
Winner 
National City for Real Men Wear Pink

Finalist 
PR-Link Public Relations with LJB, Inc. for LJB Inc. Next 40 Years

Institutional Relations: Tactic 
Winner 
The Greater Cincinnati Foundation for Lessons to Build On: The Greater Cincinnati Foundation Annual Report

Finalist 
Life's Eyes Media with National City for Painting Cincinnati Pink for Breast Cancer Awareness

2007 Cincinnati PRSA ROOKIE OF THE YEAR 
DANIELLE LEWIS, Public Relations Assistant, Cincinnati Children’s Hospital

As a Public Relations Assistant at Cincinnati Children’s Hospital Medical Center, Danielle provides extensive event, media and community relations support to the hospital.

In the last two years, she has coordinated ribbon cutting ceremonies and managed press conferences, working hard to establish good working relationships with local and regional media.

This hard work has paid off, helping Danielle obtaining media coverage for a wide variety of departments in the hospital from Trauma and Emergency Services to Nutrition and Sports Medicine.

To raise awareness of specific issues on behalf of the hospital, Danielle serves on numerous community affiliated boards, including The Greater Cincinnati Tobacco Free Hospital Initiative, Safe Kids International and the Cincinnati Museum Center.

While working full-time she makes time to be active in the Greater Cincinnati community serving as a Girl Scout Troop Leader, Marketing Ministry Leader at her church and mentoring teenage girls.  She is the Communications Coordinator for the African American Professional Advisory Council at Cincinnati Children’s.

Having recently joined PRSA, Danielle is currently pursuing her MBA with a concentration in Marketing at the University of Cincinnati.

2007 Cincinnati PRSA PROFESSIONAL OF THE YEAR 
JACKIE REAU, CEO, Game Day Communications

In just five years, Jackie Reau has helped turn Game Day Communications into a thriving, boutique PR firm serving some of Cincinnati’s biggest brands, including The Cincinnati Enquirer, Cincinnati Reds, Downtown Cincinnati Inc., Kentucky Speedway and the Cincinnati USA Regional Chamber.

In addition to a long list of paying clients, Jackie makes time for pro bono projects as well. Game Day works with The Anythony Munoz Foundation, The Marvin Lewis Community Fund and Most Valuable Kids.

Jackie supports PRSA by serving actively on committees, most recently spearheading Media Day. The event garnered a record turnout, created two new tools for the Chapter and raised more than $10,000 for the Chapter.

A 15-year veteran, Jackie worked at the Cincinnati Art Museum and the Christ Hospital before founding Game Day Communication with former ESPN Anchor Betsy Ross.

She is also active in the community serving on the boards of Dress For Success, Cincinnati Reds Community Fund, Enjoy the Arts and Most Valuable Kids.

Internal Communications: Campaign 
Winner 
Convergys Corporation for "Touch A Life, Give to United Way" - 2007 Convergys Cincinnati Campaign

Internal Communications: Tactic 
Winner 
Cintas Corporation with Pinger PR at Powers for Lessons in Leadership:  Reflections on 40 years at Cintas by Robert J. Kohlhepp

Finalists 
1.) Cincinnati USA Convention and Visitors Bureau for More Momentum e-newsletter 
2.) The Greater Cincinnati Foundation for Make the Most of Your Giving

Public Service: Campaign 
Winner 
Ohio Tobacco Prevention Foundation with Northlich for Empowering College Evangelists To Alter Tobacco Misperceptions Among Peers

Finalists 
Gold Star Chili  with Strata-G Communications for Serving Our Troops with Gold Star Chili

Public Service Tactic 
Winner 
Hamilton County Job and Family Services  for Highly visible event draws awareness about child abuse

Events and Observations: Campaign 
Winner 
Northern Kentucky Tri-ED with Strata-G Communications for Northern Kentucky - Opportunity Central

Finalist 
Ohio Tobacco Prevention Foundation with Northlich for Empowering Ohio High School Students to Demonstrate that the Majority of Teens Don't Use Tobacco

Events and Observations: Tactic 
Winner 
St. Vincent de Paul with Cristofoli-Keeling for St. Vincent de Paul Retrofittings

Finalists 
1.) Life's Eyes Media with The American Cancer Society for 2006 American Cancer Society Making Strides Against Breast Cancer Event Video

2.) Great American Group with Game Day Communications for Stardust Casino & Hotel Auction, Las Vegas

Marketing-Consumer Related: Campaign 
Winner 
Cincinnati State Technical and Community College  with Starboard Strategy Corporation for Cincinnati State: "Go Ahead.  Get There."

Finalist 
National City for Real Men Wear Pink

Marketing-Consumer Related: Tactic  
Winner 
White Castle with Strata-G Communications for White Castle Turns Back The Clock

Finalist 
The Kroger Co. with Northlich for The Kroger Co. Active Lifestyle Milk Press Kit

Integrated Communications: Campaign 
Winner 
National City for Real Men Wear Pink

Finalist 
Ohio Tobacco Prevention Foundation  with Northlich  for Mobile Tour Clears the Air: Counters Tobacco Acceptance Within Ohio's Culture

Integrated Communications: Tactic 
Winner 
Life's Eyes Media with The American Cancer Society:  Making Strides Against Breast Cancer Corporate Sponsor Video, 2007

Finalist 
Comair for Comair Announces New Planes

Marketing- Business to Business: Campaign 
Winner 
Avery Dennison Graphics & Reflective Products with Strata-G Communications for New Product Sticks with Avery Dennison Customers

Finalists 
Ohio National Financial Services for Ohio National:  Driven to Succeed

Marketing- Business to Business:  Tactic  
Winner 
2enCompass with CG Marketing Communications for Vision

Finalists 
C.H. Hanson with Strata-G Communications for Super Pencil Launch Kit

Crisis Communications: Campaign 
Winner 
Jeff Ruby Culinary Entertainment with Game Day Communcations for Jeff Ruby Asks O.J. Simpson to Leave His Louisville Steakhouse

Crisis Communications: Tactic 
Winner 

Fischer Homes with Northlich for Fischer Homes and Northlich: At the Center of America's Undocumented Workers Debate