2007 Blacksmith Awards Winners
The 2007 Blacksmith Awards Evening was a success as more than 120 public relations professionals from the Cincinnati area gathered at the Contemporary Arts Center on January 24th for an evening to celebrate the best of the region’s public relations efforts in 2007.
Carolyn Pione served as master of ceremonies and provided a tongue-in-cheek Top 10 list detailing how to gain coverage in the Cincinnati Enquirer. The number one tip? “Don’t tell us your job depends on placing the story.”
Sponsor support helped make the evening possible. Thanks again to all of our sponsors, including Eisen Management, our presenting sponsor as well as our program sponsors BusinessWire, Cintas, Cristofoli-Keeling, Justice & Young Marketing and Public Relations, Northlich, Pinger PR at Powers Agency, PR-Link and Strata-G Communications. Award Sponsors include AAA, CG Marketing Communications, Cision, Life’s Eyes Media, Ohio National Financial Services and PR Newswire.
Finalists received a certificate of excellence and category winners received a Blacksmith Award. The full list of winners and finalists is below.
To get involved in the 2008 Blacksmith Awards, please contact Chapter President, Rob Pasquinucci
2007 Blacksmith Award Finalists and Winners
Community Relations: Campaign
Hamilton County with The Voice of Your Customer for Hamilton County HIP Loan Property Improvement Program
1.) Time Warner Cable with PR-Link Public Relations for VH1 Save The Music Community Outreach Campaign
2.) Ohio National Financial Services for Ohio National's Victorian Holiday Village
Community Relations: Tactic
Avondale/ECS Home Visitation Partnership with Cincinnati Children’s Hospital for Avondale/Every Child Succeeds Ribbon Cutting Ceremony Media Kit
St. Vincent de Paul with Cristofoli-Keeling for St. Vincent de Paul Annual Report
Public Affairs: Campaign
Silverman & Company with Pinger PR at Powers for Green Township Zoning Campaign
Institutional Relations: Campaign
National City for Real Men Wear Pink
PR-Link Public Relations with LJB, Inc. for LJB Inc. Next 40 Years
Institutional Relations: Tactic
The Greater Cincinnati Foundation for Lessons to Build On: The Greater Cincinnati Foundation Annual Report
Life's Eyes Media with National City for Painting Cincinnati Pink for Breast Cancer Awareness
2007 Cincinnati PRSA ROOKIE OF THE YEAR
DANIELLE LEWIS, Public Relations Assistant, Cincinnati Children’s Hospital
As a Public Relations Assistant at Cincinnati Children’s Hospital Medical Center, Danielle provides extensive event, media and community relations support to the hospital.
In the last two years, she has coordinated ribbon cutting ceremonies and managed press conferences, working hard to establish good working relationships with local and regional media.
This hard work has paid off, helping Danielle obtaining media coverage for a wide variety of departments in the hospital from Trauma and Emergency Services to Nutrition and Sports Medicine.
To raise awareness of specific issues on behalf of the hospital, Danielle serves on numerous community affiliated boards, including The Greater Cincinnati Tobacco Free Hospital Initiative, Safe Kids International and the Cincinnati Museum Center.
While working full-time she makes time to be active in the Greater Cincinnati community serving as a Girl Scout Troop Leader, Marketing Ministry Leader at her church and mentoring teenage girls. She is the Communications Coordinator for the African American Professional Advisory Council at Cincinnati Children’s.
Having recently joined PRSA, Danielle is currently pursuing her MBA with a concentration in Marketing at the University of Cincinnati.
2007 Cincinnati PRSA PROFESSIONAL OF THE YEAR
JACKIE REAU, CEO, Game Day Communications
In just five years, Jackie Reau has helped turn Game Day Communications into a thriving, boutique PR firm serving some of Cincinnati’s biggest brands, including The Cincinnati Enquirer, Cincinnati Reds, Downtown Cincinnati Inc., Kentucky Speedway and the Cincinnati USA Regional Chamber.
In addition to a long list of paying clients, Jackie makes time for pro bono projects as well. Game Day works with The Anythony Munoz Foundation, The Marvin Lewis Community Fund and Most Valuable Kids.
Jackie supports PRSA by serving actively on committees, most recently spearheading Media Day. The event garnered a record turnout, created two new tools for the Chapter and raised more than $10,000 for the Chapter.
A 15-year veteran, Jackie worked at the Cincinnati Art Museum and the Christ Hospital before founding Game Day Communication with former ESPN Anchor Betsy Ross.
She is also active in the community serving on the boards of Dress For Success, Cincinnati Reds Community Fund, Enjoy the Arts and Most Valuable Kids.
Internal Communications: Campaign
Convergys Corporation for "Touch A Life, Give to United Way" - 2007 Convergys Cincinnati Campaign
Internal Communications: Tactic
Cintas Corporation with Pinger PR at Powers for Lessons in Leadership: Reflections on 40 years at Cintas by Robert J. Kohlhepp
1.) Cincinnati USA Convention and Visitors Bureau for More Momentum e-newsletter
2.) The Greater Cincinnati Foundation for Make the Most of Your Giving
Public Service: Campaign
Ohio Tobacco Prevention Foundation with Northlich for Empowering College Evangelists To Alter Tobacco Misperceptions Among Peers
Gold Star Chili with Strata-G Communications for Serving Our Troops with Gold Star Chili
Public Service Tactic
Hamilton County Job and Family Services for Highly visible event draws awareness about child abuse
Events and Observations: Campaign
Northern Kentucky Tri-ED with Strata-G Communications for Northern Kentucky - Opportunity Central
Ohio Tobacco Prevention Foundation with Northlich for Empowering Ohio High School Students to Demonstrate that the Majority of Teens Don't Use Tobacco
Events and Observations: Tactic
St. Vincent de Paul with Cristofoli-Keeling for St. Vincent de Paul Retrofittings
1.) Life's Eyes Media with The American Cancer Society for 2006 American Cancer Society Making Strides Against Breast Cancer Event Video
2.) Great American Group with Game Day Communications for Stardust Casino & Hotel Auction, Las Vegas
Marketing-Consumer Related: Campaign
Cincinnati State Technical and Community College with Starboard Strategy Corporation for Cincinnati State: "Go Ahead. Get There."
National City for Real Men Wear Pink
Marketing-Consumer Related: Tactic
White Castle with Strata-G Communications for White Castle Turns Back The Clock
The Kroger Co. with Northlich for The Kroger Co. Active Lifestyle Milk Press Kit
Integrated Communications: Campaign
National City for Real Men Wear Pink
Ohio Tobacco Prevention Foundation with Northlich for Mobile Tour Clears the Air: Counters Tobacco Acceptance Within Ohio's Culture
Integrated Communications: Tactic
Life's Eyes Media with The American Cancer Society: Making Strides Against Breast Cancer Corporate Sponsor Video, 2007
Comair for Comair Announces New Planes
Marketing- Business to Business: Campaign
Avery Dennison Graphics & Reflective Products with Strata-G Communications for New Product Sticks with Avery Dennison Customers
Ohio National Financial Services for Ohio National: Driven to Succeed
Marketing- Business to Business: Tactic
2enCompass with CG Marketing Communications for Vision
C.H. Hanson with Strata-G Communications for Super Pencil Launch Kit
Crisis Communications: Campaign
Jeff Ruby Culinary Entertainment with Game Day Communcations for Jeff Ruby Asks O.J. Simpson to Leave His Louisville Steakhouse
Crisis Communications: Tactic
Fischer Homes with Northlich for Fischer Homes and Northlich: At the Center of America's Undocumented Workers Debate